New Military Casualty List
Written by Joyce L Chow & William Hoehne February 28,2006
MBN
www.montebubbles.com for more MBN news
ANNOUNCEMENT: We will be giving same hour coverage of Academy Awards March 5
The Oscars are showing that it is becoming increasingly, immensely difficult to create new, sustainable stars.
Singer Jennifer Lopez will be a presenter at the 78th Academy Awards ceremony.
Product Placement
News Corp. and CBS Corp. today announced plans to provide new content for mobile devices including cellphones
DoD Identifies Casualties
The Supreme Court dealt a setback Tuesday to abortion clinics
This year’s Academy Awards wouldn’t seem to hold great meaning for the producers of consumer products and services.
The Oscars are showing that it is becoming increasingly, immensely difficult to create new, sustainable stars.
Just look at the nominees for best actor: Philip Seymour Hoffman, Terrence Howard, Heath Ledger, Joaquin Phoenix and David Straithairn. , few will ever emerge from this bunch, able to “open” a film by virtue of marquee attraction alone.
Sit is this way also with the best actress nominees. Judi Dench, Felicity Huffman, Keira Knightley, Charlize Theron and Reese Witherspoon, hard to imagine that any one will ever become a bankable name, to the same degree that Katharine Hepburn (or, in the last decade, Julia Roberts) did.
This year’s Oscar process is being dismissed as an anomaly, the selections of an Academy out of touch with popular taste. Hits are now the exception, not the rule. Stardom is not an enduring, phenomenon. And brands are growing smaller in scale and transferability.
We are now in a world where your average teenager can manipulate video, images, sound and text with the mastery of an old Hollywood studio technician, and where each computer with broadband access is becoming its own personalized multimedia network,
To establish a brand, you need to be able to attract a crowd, and to attract a crowd, you have to fill an unmet need -- respectively, in their cases, for unlimited information, infinite product choice, unrestricted community and really fast cleaning. And -- vitally important -- you have to innovate continually, to anticipate the fresh demands that will creep up and around those consumer needs.
Singer Jennifer Lopez will be a presenter at the 78th Academy Awards ceremony.
Singer Jennifer Lopez will be a presenter at the 78th Academy Awards ceremony, telecast producer Gil Cates announced today.
Lopez was recently seen in "Monster-in-Law" and "An Unfinished Life. " She recently completed "Bordertown" and will be seen next in "El Cantante." Her other film credits include "Maid in Manhattan," "Enough," "Money Train," "Out of Sight," "The Cell," "The Wedding Planner" and "Angel Eyes."
Lopez will join fellow presenters Hilary Swank, Jamie Foxx, Morgan Freeman, Jessica Alba, Owen Wilson, Luke Wilson, Jennifer Aniston, Tom Hanks, Sandra Bullock, Keanu Reeves, Will Ferrell, Queen Latifah, Clint Eastwood, Terrence Howard, Meryl Streep, Will Smith, Steve Carell, Nicole Kidman, Chris "Ludacris" Bridges, Uma Thurman, Charlize Theron, Naomi Watts, Lily Tomlin, Reese Witherspoon and George Clooney.
Academy Awards for outstanding film achievements of 2005 will be presented on Sunday, March 5, 2006, at the Kodak Theatre at the Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 5 p.m. PST. ©A.M.P.A.S.®
PRODUCT PLACEMENT
PRODUCT PLACEMENT IS STILL AN Nearly 11 percent of all programming minutes now include some sort of brand reference, and some shows now have more minutes of product placement time than they do TV commercial time. Those are some of the findings of an analysis of brand appearances on network prime-time TV during the fourth quarter of 2005, released late Monday by TNS Media Intelligence. The study found the average prime-time network TV show contained four minutes and 25 seconds of branded appearances vs. 17 minutes and 35 seconds of national and local commercial TV times. At that rate, branded references now represent about 20 percent of all brand mentions on network prime-time TV. That's a much higher rate than Nielsen Media Research found when it introduced its product placement measurement service in August. At that time, Nielsen estimated that about 15 percent of all brand mentions on network TV were product placement, the balance being conventional commercials.
Neither Nielsen nor TNS can determine whether product placements are paid for, or whether they occur organically within programming, but the trend line suggests they are growing, they are growing more in some types of TV programming than others - especially reality shows, which had an average of 11 minutes and five seconds of in-program brand exposure per hour vs. 17 minutes and 4 seconds of commercial time. Scripted series had the least amount of brand exposure - only an average of three minutes and seven seconds of product placement time.
However, some scripted series had pervasive amounts of branded content. CBS' "King of Queens" was the champ with an average of 18 minutes and 13 seconds of branded content per hour equivalent vs. only 16 minutes and 49 seconds of commercial time.
But the most egregious example of branded content was NBC's "The Apprentice: Martha Stewart," which had an average of 33 minutes and 51 seconds of branded content per hour vs. only 16 minutes and 32 seconds of commercial time.
News Corp. and CBS Corp. today announced plans to provide new content for mobile devices including cellphones
News Corp. and CBS Corp. today announced separate plans to provide a multitude of new content for mobile devices including cellphones.News Corp. unit Fox Mobile Entertainment today rolled out a new cellphone content company, Mobizzo (cellphones in the U.K. are often referred to as "mobbies"). Mobizzo, which is intended to operate on a global basis, is offering games, ring tones, screen savers and video clips, which can be accessed either online or by using a cellphone's key pad, for between $1.99 and $2.49 with monthly subscription plans averaging $5.99.
Consumers whose wireless plans are with Cingular or T-Mobile can access Mobizzo, though Fox Mobile intends to hook up with other wireless providers. A multimillion-dollar ad campaign backs Mobizzo's launch. Rather than simply raiding its vault for clips from Fox movies and TV shows, Fox Mobile is tapping the street for content, too: Mobizzo will offer street art and tattoo designs.
Next week CBS Corp., aiming to better exploit its news and entertainment programming, will launch “CBS News to Go” and “ET to Go” as daily alerts with accompanying video. "News to Go" will sell for 99 cents a month and and “ET to Go” for $3.99 a month.
The moves by the two entertainment giants appear to cement a pricing model that has consumers, rather than advertisers, at its heart. CBS said its twin offerings do not carry advertising at present but may seek ad support down the line.
The emergence of cellphones as an advertising-free medium could raise the stakes for media buyers, as anything that pulls consumers away from advertising is a concernAs video-equipped cellphones become more widespread, only a couple of million subscribers can currently receive video content, and consumers may be willing to see advertisers support that content.
The nation's No. 2 carrier is experimenting with a two-tier content service for subscribers, one supported by ads and a more expensive service without ads.
The bigger issue is what sort of advertising will work in the mobile marketplace. . How do you do it in a way that doesn’t piss off the consumer?
There’s definitely a breaking point coming very soon.
DoD Identifies Army Casualties
DoD Identifies Army Casualties The Department of Defense announced today the death of three soldiers who were supporting Operation Iraqi Freedom. They died near Balad, Iraq, on Feb. 22, when an improvised explosive device detonated near their Bradley Fighting Vehicle. All three soldiers were assigned to the 1st Battalion, 8th Infantry Regiment, 3rd Brigade Combat Team, 4th Infantry Division, Fort Carson, Colo. Killed were: Staff Sgt. Curtis T. Howard II, 32, of Ann Arbor, Mich. Sgt. Gordon F. Misner II, 23, of Sparks, Nev. Spc. Thomas J. Wilwerth, 21, of Mastic, N.Y.
The Department of Defense announced today the death of a Marine
The Department of Defense announced today the death of a Marine who was supporting Operation Iraqi Freedom. Lance Cpl. Adam J. Vanalstine, 21, of Superior, Wis., died Feb. 25, from an improvised explosive device in Ar Ramadi, Iraq. He was assigned to 3rd Battalion, 7th Marine Regiment, 1st Marine Division, I Marine Expeditionary Force, Twentynine Palms, Calif. During Operation Iraqi Freedom, his unit was attached to 2nd Marine Division, II Marine Expeditionary Force
The Supreme Court dealt a setback Tuesday to abortion clinics
The Supreme Court dealt a setback Tuesday to abortion clinics in a two-decade-old legal fight over abortion protests, ruling that federal extortion and racketeering laws cannot be used to ban demonstrations.
The 8-0 decision ends a case that the 7th U.S. Circuit Court of Appeals had kept alive despite a 2003 ruling by the high court that lifted a nationwide injunction on anti-abortion groups led by Joseph Scheidler and others.
Anti-abortion groups brought the appeal after the appellate court sought to determine whether the injunction could be supported by charges that protesters had made threats of violence.
In Tuesday's ruling, Justice Stephen Breyer said Congress did not intend to create "a freestanding physical violence offense" in the federal extortion law known as the Hobbs Act. Congress chose to address violence outside abortion clinics in 1994 by passing the Freedom of Access to Clinic Entrances Act, which set parameters for such protests.
Social activists and the AFL-CIO had sided with abortion demonstrators in arguing that lawsuits and injunctions based on the federal extortion law could be used to thwart their efforts to change public policy or agitate for better wages and working conditions.
The legal battle began in 1986, A federal judge issued a nationwide injunction against the abortion protesters after a Chicago jury found in 1998 that demonstrators had engaged in a pattern of racketeering by interfering with clinic operations, menacing doctors, assaulting patients and damaging clinic property.
But the Supreme Court voided the injunction in 2003, ruling that the extortion law could not be used against the protesters because they had not illegally "obtained property" from women seeking to enter clinics to receive abortions.
Justice
Samuel Alito did not participate in the decision











