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March 31, 2006

Tom Cruise's next mission:

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Written by Joyce L Chow & William Hoehne March 31 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: If you take away what made you unique then you have changed what you are.

 

Southwest Airlines SEC FILINGS ALERT

SPECIAL REPORT ON LA DESIGN WEEK IN THE NEWS

 

Entertainment Art, Fashion and Technology News

Warner Bros. Pictures' Superman Returns to Become World's First Live-action Hollywood feature to be Converted into IMAX(R) 3D

CBS and DIC Entertainment Unveil 2006/07 Children's Programming Slate

Looming labor action against General Motors Corp. could disrupt ad spending

The Nielsen Media Research demos aren’t in line with market forces

Commander in Chief coming back on.

The wrong idea about how fast films should go from the theater to DVDs

Tom Cruise's next mission: fending off a lawsuit.

Comcast & NBC reach on-demand agreement

Chinese filmmaker held because he committed a crime

 

Sports

ESPN leads Sports Emmy nominations with 42

Baseball launched its probe Thursday

Touchdown celebrations to change

Motor Press Guild Luncheon

Kraft Nabisco Championship

 

DOD News

Two U.S. service members died in Iraq

Ringling Bros. and Barnum & Bailey Circus to support the Troops

Pay increase coming for DOD employees

Afghan and coalition troops provided medical

 

National News

World Pizza Championship

Apple to be a mobile virtual network operator with the iPod

Best Buy a changing

Google continues its lead in the search share competition

American Red Cross investigation into food distribution

Hearst-Argyle Television, Inc declares dividend

LA DESIGN WEEK 

 

 

ENTERTAINMENT,ART, FASHION AND TECHNOLOGY

Warner Bros. Pictures' Superman Returns to Become World's First Live-action Hollywood feature to be Converted into IMAX(R) 3D

Bryan Singer Film Makes History with IMAX's Proprietary 2D to 3D Conversion Technology IMAX Corporation and Warner Bros. Pictures today announced that Superman Returns, directed by Bryan Singer, will become the world's first live-action Hollywood feature to be converted from 2D to IMAX(R) 3D. IMAX Corporation will use its proprietary 2D to 3D conversion technology to convert approximately 20 minutes of the film into An IMAX 3D Experience(R), the most immersive cinematic 3D in the world.

"Releasing select sequences of Superman Returns in IMAX 3D marks a groundbreaking moment in movies," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "This film is going to give fans an opportunity to be immersed in a major live-action motion picture like never before."

The epic action-adventure directed by Bryan Singer (X-Men, The Usual Suspects), will be transformed into the unparalleled image and sound quality of The IMAX Experience(R) through IMAX DMR(R) (Digital Re-Mastering) technology. The film will be simultaneously released to IMAX(R) and conventional theatres on June 30, 2006. Warner Bros. Pictures will be the exclusive distributor of the film to the growing IMAX theatre network worldwide.

"The test scenes that have been converted into IMAX 3D look, sound and feel absolutely amazing," added Bryan Singer, Director of Superman Returns. "The magic of IMAX 3D will envelop audiences in this story, enabling them to feel the emotion, drama and suspense in a completely new and unique way."

During select sequences of the film, a visual cue designed by Singer will indicate when audiences should put on and remove their IMAX 3D glasses.

"We are delighted to partner with pioneering visionaries Bryan Singer and Warner Bros. Pictures to transform part of this highly anticipated release into An IMAX 3D Experience," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "Today's announcement is a culmination of a great film, a great filmmaker, a great studio, and great technology - all working together to produce the most powerful and immersive cinematic experience available to moviegoers worldwide."

"Five out of the seven films in our 2006 line up now feature IMAX 3D," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We are thrilled that moviegoers will be able to experience Bryan Singer's unique and exhilarating vision. Through the magic of IMAX 3D, they will feel as if they are actually flying alongside the man of steel, weaving in and out of Metropolis."

Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic action-adventure Superman Returns, a soaring new chapter in the saga of one of the world's most beloved superheroes. While an old enemy plots to render him powerless once and for all, Superman faces the heartbreaking realization that the woman he loves, Lois Lane, has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space.

Warner Bros. Pictures presents Superman Returns, directed by Bryan Singer and starring Brandon Routh (Clark Kent/Superman), Kevin Spacey, Kate Bosworth, James Marsden, Hugh Laurie, Sam Huntington and Eva Marie Saint. Written by Dan Harris and Mike Dougherty. Produced by Gilbert Adler, Jon Peters and Bryan Singer; co-produced by Stephen Jones; and executive produced by Chris Lee. Superman Returns is based on the DC Comic Book Superman.

 

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR (Digital Re- mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of December 31, 2005, there were 266 IMAX theatres operating in 38 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

IMAX Corporation's proprietary 2D to 3D technology includes technology licensed from Three-Dimensional Media Group, Ltd. and invented by David M. Geshwind.

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.

Source: IMAX Corporation

CBS and DIC Entertainment Unveil 2006/07 Children's Programming Slate

Series Included 'Madeline,' 'Sabrina: The Animated Series,' 'Littlest Pet Shop,' 'Horseland,' 'Trollz,' 'Kooky Kitchen,' 'CAKE' and 'Dance, Dance, Dance! (Working Title)'

New Schedule Set to Premiere Saturday, Sept. 16 on the CBS Television Network

Branded Block to Feature More Original Episodes, Healthy Lifestyle Interstitials and Programming Exclusive to Broadcast CBS and DIC today announced the programming slate for their new 2006/07 children's programming line-up. The announcement was made by Andy Heyward, Chairman and CEO, DIC Entertainment and Nancy Tellem, President of the CBS Paramount Network Television Entertainment Group.

CBS's "Saturday Morning Secret Slumber Party," a three-hour, E/I-compliant branded programming block exclusive to broadcast television, will premiere Saturday, Sept. 16 with six series comprised of globally recognized animated properties and two new live-action shows. From animated adventures and dance-mania to a pair of do-it-yourself innovators, the slate includes three new series: "Horseland," "Kooky Kitchen" and "Littlest Pet Shop," as well as "Sabrina: The Animated Series," "Trollz" and "Madeline." DIC is also in pre-production on two new, live-action, reality-based series, "CAKE" and "Dance, Dance, Dance!" (working title). The targeted audience for this programming block is children ages 6 through 12. A time-period schedule will be announced at a later date.

Each of the new series will broadcast 26 episodes per year, compared to the previous scheduling pattern which averaged 12 episodes per season, providing viewers with more original programming.

CBS's "Saturday Morning Secret Slumber Party" will also feature unique animated and live-action interstitials threaded throughout the morning block to promote healthy eating and balanced, active lifestyles for kids. The messages, which will promote nutritious eating habits, will be created in consultation with Baylor College of Medicine's Children's Nutrition Research Center (CNRC), an internationally renowned institute devoted to pediatric nutrition studies. CNRC is one of six federally funded human nutrition research centers in the nation and the largest conducting scientific investigations into the role of maternal, infant and child nutrition in optimal health, development and growth.

"As a children's entertainment producer for over 25 years in the industry, the launch of the CBS's 'Saturday Morning Secret Slumber Party' offers a tremendous opportunity to apply our experience in producing and distributing quality kids' series to programming a rich schedule that we believe offers an unprecedented viewing experience," stated Heyward. "We are also thrilled to be in a unique position to address the national concern for kids' health with an aggressive interstitial campaign, and we will remain committed to addressing these issues by providing a positive environment for kids to be entertained and learn."

"We look forward to bringing DIC's vast array of imaginative programming to CBS affiliates and to our Saturday morning audience," said Tellem. "This is truly a mutually beneficial partnership that will create a branded destination for entertaining and informational children's programming on Saturday morning."

"The television landscape has changed dramatically in the kids' market, and DIC takes very seriously our responsibility to viewers by creating a safe environment for children to be entertained," commented Kaaren Lee Brown, Senior Vice President, Creative Affairs, DIC. "We have created a unique viewing destination to empower our young audience, as well as address social concerns with positive messaging."

To ensure that the programming meets FCC regulations, each of the series is being created under the specific educational supervision of Donald F. Roberts, PhD., lauded Stanford Professor of Communications and children's media expert, and Gordon Berry, EdD., Professor Emeritus in the Graduate School of Education & Information Studies at UCLA and chief consultant for the CBS Television Network and its programs created for children.

DIC will seek initial guidance from children's experts from the DIC Educational Advisory Board, a group comprised of leading media experts, educators and pediatricians created to provide information, guidance, advice and general expertise to DIC in the development of multimedia programs and projects for children. They plan to involve additional experts and organizations focusing specifically on children's health.

The DIC series for the 2006-2007 season include:

CAKE, E/I, TVY 7, is a live-action show within a show about a 13-year-old girl (a la Martha Stewart) who hosts a cable access show with her two best friends. The three girls show their audience (and each other) how to take ordinary, everyday items (t-shirts, CD cases, lamp shades) and make them extraordinary with a little imagination (and a hot glue gun!). CAKE's motto: "You can't buy individuality, but you can make it!"

DANCE, DANCE, DANCE! (working title), E/I, TVY 7, is designed to teach contestants a variety of styles of dance, the cultural inspiration for the various dance styles and encourage home viewers to get up out of their seats to dance along. A pop music act will also perform a fresh new song each week.

HORSELAND, E/I, TVY 7, featuring CGI and traditional animation, is set in the greatest stable ever, where kids and their horses compete and have adventures, and the horses and other animals can talk to each other -- about the humans! Each episode features themes that deal with issues such as compassion, honesty and cooperation - both human and equine.

KOOKY KITCHEN, E/I, TVY 7, is an animated comedy action series that brings the ultimate cooking adventure for kids. From a magical secret kitchen hidden beneath a famous restaurant, a chef takes his special guests on culinary trips around the world through the Magic Recipe book to find the necessary ingredients for his masterful creations.

LITTLEST PET SHOP, E/I, TVY 7, revolves around tiny pets that help their adolescent owner explore big issues through their parallel life experiences in the fantasy world of Petopia. Jasmine Valentine is a typical 12-year-old girl dealing with the same kinds of problems that challenge adolescent girls everywhere. Jasmine does have one distinct advantage when it comes to coping with the daily dramas: her extraordinary group of feathered, furry and finned little friends that occupy her bedroom. As the pets work through their relationships and challenges in magical Petopia, Jasmine comes to understand her own situations better.

TROLLZ, E/I, TVY 7, produced in traditional animation, follows the adventures of five best friends who live by the credo B.F.F.L., Best Friends for Life. The storylines reflect the everyday life of today's young teens -- the trials and tribulations of teenage friendships, and dealing with such issues as popularity, love, loyalty, identity and integrity. While they have real teen issues, they are also interested in fashion, hair, malls, "spell phones," magic, parties and all the fun that goes with being a teen.

SABRINA: THE ANIMATED SERIES, E/I, TV Y, a companion to the ever-popular and long-running hit series "Sabrina: The Teenage Witch" (starring Melissa Joan Hart), follows Sabrina Spellman, a cute 12-year-old with a big heart and an even bigger secret: she's half mortal and half witch! While her lessons in how to be a good witch are demanding, they pale in comparison to what she must learn to be a good person and that human attributes such as loyalty, honesty, tolerance and perseverance are the true lessons to learn.

MADELINE, E/I, TVY, based on Ludwig Bemelmans' classic books, stars a clever little red-headed girl whose capricious antics have won the hearts of children, parents and educators everywhere. Narrated in rhyme by Christopher Plummer, MADELINE has been recognized as one of the highest quality animated programs produced for television. The program's many awards include a Cable ACE Award for children's series, "TV Guide's" Top Ten Children's Programs and an Emmy(R).

About DIC Entertainment:

DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of western-style animation with approximately 2,800 half-hours of renowned programming, including Ghostbusters(TM), Inspector Gadget(TM), Strawberry Shortcake(TM), Sabrina(TM), Madeline(TM), Liberty's Kids(TM), Where On Earth Is Carmen Sandiego?(TM), Sonic The Hedgehog(TM), Super Mario Bros(TM) Care Bears(TM) and Trollz(TM). In 2003, the company launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 98% of U.S. households on over 300 stations. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in Paris, London and Cologne.

About CBS:

CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms include CBS Entertainment, CBS News and CBS Sports. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.

Source: DIC Entertainment

 

Looming labor action against General Motors Corp. could disrupt ad spending

A top Wall Street analyst Thursday warned that a looming labor action against General Motors Corp. could disrupt ad spending patterns, accelerating the auto giant's shift from traditional media toward online media. Such a strike, the report said, could further destabilize an already troubled Interpublic Group, but would likely benefit digital shop Digitas. "Looking back historically, GM did cut domestic ad spending during the last strike in 1998, but spending eventually caught up," cautioned Merrill Lynch ad industry analyst Lauren Rich Fine. "Therefore, while we believe there could be risk near term should a strike occur, it would likely prove ephemeral."

Fine nonetheless said Interpublic was at risk, because it handles brand assignments for some key GM brands, and the marketer represents an estimated 8 percent of Interpublic's revenues.

The report did not address the impact on Publicis, whose GM Planworks unit handles media planning and buying for GM, but it did predict that Digitas might actually benefit from the disruption in traditional advertising plans.

"GM accounts for 22 percent of Digitas' revenues," wrote Fine, adding, "We believe the move to more cost-effective advertising essentially means that Digitas will likely benefit since online advertising is deemed a more cost-effective medium than traditional mediums such as TV and print."

As for media outlets, the report predicts a labor action would "clearly be a negative" for TV and print media, noting that GM spent about 55 percent of its budget on TV, 20 percent on newspapers and 17 percent on magazines in 2005.

GM is estimated to have spent only 4 percent of its budget in online media, though Fine termed those estimates "low" and implied online was the least vulnerable medium to strike-related cutbacks.

"Auto as a whole typically represents 25 percent of a TV station's revenues," Fine noted.

The Television Bureau of Advertising is poised to hold its annual marketing conference April 20 in New York during the middle of the New York Auto Show.

 

The Nielsen Media Research demos aren’t in line with market forces

The Nielsen Media Research demos that media buyers and marketers use to bet billions of TV dollars aren’t in line with market forces, well-known demographer Ken Dychtwald told a roomful of media buyers and marketers at midtown Manhattan’s Cipriani restaurant this morning. Instead of the in demand demo of 18- to 34-year-olds, marketers should target the 40-to-60 set.

“As an outsider, I see a situation where the boundaries and lines of demarcation don’t effectively line up with the new market opportunities and lead people to mistakenly believe it’s a snapshot of the marketplace,” he said.

Instead of buying on 18-to-49s or 25-to-54s, try looking at audiences in segments of 18-to-39, 40-to-59 and 60-plus, he suggested and “you’ll get a look at a landscape that’s breathtaking.”

Mr. Dychtwald touted the power and influence of the 40- to 60-year-old set and admonished marketers who believe boomers are too set in their ways to be influenced by brand advertising.

“Here’s the good news and bad news,” he said. “Lifelong brand loyalty is disappearing.” The presentation was sponsored by Viacom’s TV Land, which is touting its ability to reach boomers while many other cable networks -- Lifetime, TBS, TLC and A&E -- have tried or are trying to age down.

According to network executives, about 70% of its audience is within the boomer demo. “If you did an intersection of boomers, ages 40 to 60, and then 25-54, our sweet spot is the intersection of those groups,” said Karen Bressner, senior VP-ad sales for the cable network.

Mr. Dychtwald said so many media are missing the mark by cultivating an “overwhelmingly strong interest in youth.” Youth, he said, is not where marketers will find the growth, money and consumption. The 40- to 60-year-old age group comprises $2.1 trillion in spending power and they are leading spenders in categories such as movie tickets, computer hardware and software, cellphones and home electronics.


It begs the question, if the 40- to 60-year-old population is indeed so wealthy with so much buying power, why aren’t more non-news networks selling on the 25-to-54 demo and, what’s more, why are so many TV deals built upon the 18-to-49 demo?

“We’ve done focus groups with this demo who say they turn on the TV and there are 500 channels and they can’t find anything to watch,” he said. “They start to feel annoyed, like media has blatantly disregarded them.”

“So much of marketing, media and communication is built around the notion that in the youthful years we’re deciding who we are,” Mr. Dychtwald said. But he noted that boomers are a generation that has changed -- from careers to life partners. “Twenty percent of boomers have changed religions, 50% have changed spouses -- you think they’re not going to change toothpaste?”

 

Commander in Chief coming back on.

Commander in Chief,” ABC's White House drama that at one point looked like it would be the new season’s breakout hit, will return April 13 after being on hiatus since January.

But by the looks of things it will be returning to almost certain death, airing in the Thursday 10 p.m. timeslot on a night that has killed off many ABC shows over the years. The scheduling can only be read as a final vote of no-confidence from ABC.

Many had wondered if “Commander” was ever coming back after creator Rod Lurie was fired and Steven Bochco, who replaced Lurie as showrunner, was forced out last month. By placing it Thursdays at 10, where the network has struggled for years, ABC seems to be confirming the belief that it saw no way to save the show.

Airing at 10 on Thursdays, “Commander” will face off against CBS’s “Without a Trace,” which has long been on the rise, and NBC’s still-strong “ER.” It's a formidable duo.

Combined, they're averaging an 11.4 rating in adults 18-49 this season. By comparison, “Primetime,” the ABC show now has in the timeslot, has averaged a 2.5.

“Commander” was already in deep trouble when it was taken off the air Jan. 24. After averaging nearly 17 million total viewers for its second episode, the show had dipped 40 percent, to 10.5 million viewers, for that final airing. It’s averaging a 3.7 in 18-49s.

If ABC thought the show could be revived, it would have picked a less-contentious timeslot, perhaps Mondays, Wednesdays or even a special Sunday run.

Or the network could have kept “Commander” on Tuesdays at 9 p.m., where it originated and where viewers would know to look for it. Its chances may have been better on Tuesday, despite increased competition from CBS’s new hit “The Unit” and Fox’s “House,” which now has a powerful “American Idol” lead-in.

By moving the show to Thursday, ABC seems to have admitted that “Commander” is all but finished. Many media people had written the show off before the network announced its return, speculating that the show would not return at all.

“Commander's” one chance would come if it should pull even decent ratings in the new slot, indicating that old viewers had returned and that the show had found new ones even against the tough competition. ABC might then pick it up for a second season.

But that seems unlikely. The first few episodes that will air in its return were overseen by Bochco, who was widely criticized for trying to turn the show into an over-the-top action-adventure series wherein President McKenzie Allen (Geena Davis) saved the world anew each week. Lurie’s vision was much calmer, focusing on the problems faced by the first-ever woman president.

Lurie got booted in October after failing to deliver scripts on time, costing the network money on production delays. ABC brought in “NYPD Blue” creator Bochco to replace him, and Bochco axed most of the writing staff and brought in new cast members.

The new version of the show struggled almost immediately. Viewership declined into December, and ABC unwisely put the show on a long break, waiting until mid-January to debut a new episode.

Dee Johnson, who succeeded Bochco last month, was with Lurie from the beginning as a writer, and that means that the show could return to its original creative promise. Lurie and Bochco remain executive producers.

At the very least, “Commander” will have a stronger lead-in than past Thursday burnoffs. The new reality show “American Inventor,” which airs from 8 to 10 p.m., has averaged a 5.3 adults 18-49 rating, more than double ABC’s average in the timeslot last year. But that hasn't helped "Primetime" much.

“Commander” will bump “Primetime” to Fridays at 9 p.m., replacing freshman series “In Justice.” Also yesterday, ABC said that sitcom “Less Than Perfect” will return Tuesdays at 9:30 p.m. on April 18.

The wrong idea about how fast films should go from the theater to DVDs

SHARI REDSTONE THINKS HER MEDIA-MOGUL brethren have the wrong idea about how fast films should go from the theater to DVDs. While both Disney's Bob Iger and Time Warner's Richard Parsons have suggested the time gap between theatrical and DVD releases may soon collapse significantly--Iger has even touted a simultaneous release plan--Redstone argued forcibly yesterday for maintaining the current tiered structure of distribution windows.

"Shrinking the windows is bad for business," she said at a Bank of America investor conference in New York. The result, she said, would be reducing four or five revenue streams--from theater to DVD to pay-per-view to television--into one.

Redstone is president of National Amusements, which operates movie theaters and serves as the parent company for both Viacom and CBS Corp.

The case for collapsing the distribution windows has picked up steam as U.S. box-office revenues have been on the decline. Meanwhile, technology is ushering in a new era of possibilities, and consumers are clamoring for more on-demand content consumption.

Redstone's solution to the lagging box office is to reinvigorate the theater-going experience. National Amusements, for example, is trying to turn the old multiplexes into "community entertainment destinations" with vodka bars, gaming lounges, and other amenities.

"We need to protect our windows and bring back the 'wow' of going to the movies," said Redstone, whose family has been in the exhibition business since 1936.

Her argument that the traditional release schedule represents the best economic model is bolstered by a recent Bank of America report. The report suggested that the DVD market--which demonstrated slowing growth in 2005--is fueled by strong theatrical performances. Analyst Michael Savner wrote: "we believe that the declines in the domestic box office only helped to exacerbate DVD's growth slide."

Domestic box office fell 4.8 percent in 2005, while the DVD market cooled to 5 percent growth (it was 37 percent as recently as 2003), according to the report.

One of the arguments for the simultaneous release of films on multiple platforms is that studios could save marketing dollars by mounting one massive blitz upon release, rather than rolling out various campaigns as a film works through its life cycle.

While content creators are intrigued by the possibilities that exist by unleashing a film to as many people--by as many means--as possible all at once, traditional theater owners have railed against the prospect. Add Redstone to the list.

However, unlike Iger and Parsons, Redstone has dogs on both sides of the fight--she's both president of National Amusements, which has 1,500 screens around the world, and vice chairman of Viacom, which includes Paramount Pictures. (She's also vice chairman of CBS, which owns Showtime, a pay-cable network that has a place in the distribution chain.)

Iger caused a stir last summer when he suggested that Disney would pursue a simultaneous theater and DVD release plan. Several months later, Parsons joined the fray by suggesting he'd like to shorten the gap between silver screen and DVD, although he said it was important to work with theater owners in the process.

Several smaller operations (compared to Disney and Warner Bros.) have already experimented with potentially transformative release structures. IFC Entertainment several weeks ago began releasing two independent films a month simultaneously on video-on-demand and in theaters. In January, a Steven Soderbergh film--"Bubble"--debuted in theaters and on the HDNet Movies cable channel on the same night, while the DVD came out four days later.

It's unclear how much "Bubble" garnered in DVD sales or from its run on HDNet, but it didn't set the box-office ablaze. It grossed only $146,000--well below its $1.6 million production budget, according to Box Office Mojo. However, it failed to secure wide distribution, as large theater chains protested the business model it represented by declining to offer it. Five more Soderbergh films are scheduled to be distributed in a same-time-multi-platform fashion.

Tom Cruise's next mission: fending off a lawsuit.

A stuntman who suffered serious burns while working on Mission: Impossible III is suing Cruise's C/W Productions, distributor Paramount Pictures and various crew members for negligence.

In a complaint filed in Los Angeles Superior Court on Wednesday, Steven Scott Wheatley claims a pyrotechnic accident on June 6, 2005 left him with burns over 60 percent of his body. He says the stunt coordinator and second unit director breached Occupational Safety and Health Administration regulations by failing to take proper safety precautions, including providing fire protection suits and keeping extinguishers nearby.

The incident, filmed on the Agua Dulce Movie Ranch in Los Angeles, involved the controlled detonation of a Chevy Suburban. But the stunt "malfunctioned," sparking a "gasoline bomb" that engulfed Wheatley without warning in a "ball of fire." (The court documents can be found online at TMZ.com.)

Wheatley, a native of Ventura, California, was assisting with the pyrotechnics and was standing a few feet from the vehicle at the time of explosion. He ended up hospitalized with severe third-degree burns, debilitating injuries that rendered him "sick" and "disabled" and caused him "pain, suffering and anxiety" about his future. The accident, he says, also resulted in a loss of "marital relations" between him and his wife, Mary.

The suit claims that each of the defendants "knew the pyrotechnic device was defective" but went ahead with the detonation anyway.

Wheatley is seeking damages for medical expenses associated with the burns and future care, in addition to loss of earnings, pain and suffering, legal costs and other unspecified damages.

Reps for Paramount and C/W Productions declined to comment, citing the pending litigation.

The studio's most hotly anticipated summer blockbuster, Mission: Impossible III has a troubled production history. The film endured numerous delays due to the departure of directors David Fincher and Joe Carnahan, and Cruise's subsequent decision to make Steven Spielberg's remake War of the Worlds his first priority before reprising his role as Ethan Hunt.

The spy sequel finally got rolling after Cruise and producing partner Paula Wagner recruited Alias and Lost mastermind J.J. Abrams to take the helm, making his feature film debut.

Costarring Keri Russell, Ving Rhames and newly minted Oscar winner Phillip Seymour Hoffman, Mission: Impossible 3 hits theaters on May 5.

 

Comcast & NBC reach on-demand agreement


For those who enjoy Jay Leno but can’t stay up past 11 p.m., Comcast has a solution. The cable carrier said today it has teamed with NBC to offer the network’s most popular shows, including “The Tonight Show” and “Law & Order,” on its video-on-demand service. The new service will begin in May, and it follows a similar deal reached earlier this year with CBS. The deal also includes content from NBC Universal cable networks USA, Bravo and Sci-Fi. Each primetime show will cost viewers $0.99 with late-night, daytime and cable shows available for free. They will be viewable as early as midnight on the same day they aired. On-demand programming is the hot thing among networks, cable carriers and web sites these days. Comcast claims to offer upward of 7,000 on-demand programs each month, and NBC series are also available for download on iTunes.

This is a classic Cream case study of a media owner pooling its intellectual resources to address a client’s marketing problem -- rather like an agency. And, in the process, the idea employs a unique aspect of the medium itself. In this case, it is the newspaper production process -- strategically appropriated for the purposes of a relevant brand communication. The result may be an “ad on a page” but the insight and work behind it makes it one of the best examples of newspaper creativity this year.

Metro’s simple insight for Nokia was that consumers are still unaware of the practical benefits of 3G technology. The outcome of the work was Nokia ads placed in key sections of the paper. The difference was that the phones had on their screens the exact editorial copy on the live newspaper pages. Thus the ad in the news section showed the same headlines as the page it was on and likewise for the finance, entertainment and sport sections. Nokia even provided the paper’s contents page. The message acted as an elegant mirror -- the phone can be your daily paper.

But how could Nokia’s copywriters have possibly predicted the Metro editorial? Of course, the Metro International team developed the ads once the proofs had been signed-off by the editor. This involved some incredibly quick work -- as the commercial team was sandwiched between editorial concerns and inflexible print deadlines. This is all the more impressive given that Metro managed this feat across seven local issues. This has achieved impressive recall scores and is a fine example of how newspapers can provide creative and relevant brand solutions.

Chinese filmmaker held because he committed a crime

Authorities say they are holding a Chinese filmmaker because he committed a crime, but they refuse to give any details or allow visitors, his sister said Thursday.

Wu Hao, a Beijing-based documentary filmmaker, has been in police custody in the capital since Feb. 22.

His sister, Wu Na, has demanded his release and an explanation for his detention, but police have said his case is "secret."

She said she went to Beijing's Public Security Bureau on Wednesday and was told he had "committed a crime" but officers refused to say anything more.

"They told me there was no way I can see him," Wu said in a telephone interview. "I'm really shocked at this development. This is a place that's administered by law and yet they can't tell me anything."

Wu Hao lived in Boston, New York and California for 12 years before returning to China in 2004 to make documentaries. He had been working on a film about unregistered Christian churches in China before he went missing.

Several human rights groups, including media watchdogs the Committee to Protect Journalists and Reporters Without Borders, also called for Wu Hao's immediate release.

CPJ said that editing equipment and several videotapes were removed from his apartment two days after he disappeared.

Wu also met twice with outspoken Beijing lawyer Gao Zhisheng, who last month launched a symbolic, rolling hunger strike campaign to protest violence against dissidents.

Several thousand participants have fasted for 24 to 48 hours since the protest began Feb. 6 and at least 10 have been detained by police or disappeared after their involvement, Gao says.

Prominent AIDS activist Hu Jia was missing for 41 days following his one-day hunger strike but returned Tuesday, his wife said. She claimed he was in Beijing police custody the whole time. No charges were filed against Hu and police have not confirmed that they detained him.

 

SPORTS

ESPN leads Sports Emmy nominations with 42


ESPN broadcasts nothing but sports, so it seems fitting that it would lead in nominations for Sports Emmys. Yesterday the trio of ESPN, ESPN2, and ESPN Classic garnered 42 nominations for this year’s awards, to be handed out on May 1 at Frederick P. Rose Hall in New York. ESPN had the most with 26 nominations, while HBO was second with 17. Fox led all broadcast networks with 16. NBC received the fewest nods of the Big Four networks with just four. Four of the six nominees in the Outstanding Studio Show Daily were from ESPN, including “Sportscenter” and “Baseball Tonight,” with ESPN’s Harold Reynolds, Steve Young and Michael Irvin all nominated for Outstanding Sports Personality, Studio Analyst. ESPN had no nominations in the Outstanding Sports Journalism category though, as HBO’s “Real Sports” took home all three nods, including a story on greyhounds being put to death at the end of their racing careers.

Baseball launched its probe Thursday

Baseball launched its probe Thursday into steroids use by Barry Bonds and others, and right away the head of the investigation came under attack.

Commissioner Bud Selig said former Senate Majority Leader George Mitchell -- and a director of the Boston Red Sox -- will lead the inquiry. Mitchell said he will not resign his position.

The probe will be limited to events since September 2002, when the sport banned performance-enhancing drugs. No timetable for the investigation was announced.

"Nothing is more important to me than the integrity of the game of baseball," Selig said.

Mitchell also is chairman of The Walt Disney Co., the parent of ESPN, which is a national broadcast partner of baseball. ESPN is airing a weekly behind-the-scenes look at Bonds -- with the San Francisco star's cooperation -- starting next week.

John Dowd, the Washington lawyer who headed baseball's investigation of Pete Rose's gambling in 1989, did not like the choice.

"Mitchell doesn't have a great track record with me. It doesn't look like he's independent," Dowd said in a telephone interview with The Associated Press.

Mitchell said his role with the Red Sox will not create a conflict.

"If, in any way, anyone associated with the Red Sox is implicated, they will be treated just like everyone else," he said.

As he left the news conference at baseball's headquarters, Mitchell did not respond to a question about his role with Disney and the possible perception of a conflict of interest.

"While George Mitchell is certainly a man of great integrity, I believe that baseball would have been wiser to pick someone who is not as close to the game and may be able to take a more objective look into the facts," said Sen. Jim Bunning, a Kentucky Republican and baseball Hall of Famer.

Rep. Cliff Stearns, a Florida Republican, praised the probe.

"This investigation should have started years ago; I am deeply concerned with the appearance that Major League Baseball resists taking action to cleanup the sport until it is overwhelmed with demands for action," he said.

Selig's decision to launch the probe came in the wake of "Game of Shadows," a book by two San Francisco Chronicle reporters detailing alleged extensive steroid use by Bonds and other baseball stars.

"I believe the timing on this proper given the charges, given the specificity of the charges for the first time," Selig said.

No matter what the findings of an investigation, it would be difficult for baseball to penalize anyone for steroids used before Sept. 30, 2002, when a joint drug agreement between management and the players' association took effect.

Baseball began drug testing in 2003 and started testing with penalties the following year.

"Should Sen. Mitchell uncover material suggesting that the scope of the investigation needs to be broader, he has my permission to expand the investigation and to follow the evidence wherever it may lead," Selig said.

Bob DuPuy, baseball's chief operating officer, said baseball considered Mitchell's potential conflicts of interest.

"Given Sen. Mitchell's integrity, given his background, he was absolutely considered to be the perfect choice for this job," he said.

DuPuy said baseball had the power to force players to cooperate.

"We're assuming that when Sen. Mitchell asks to speak to players, the players will respond," he said.

Selig would not address possible discipline that could result from the investigation,

"When this investigation is over ... that will be the time for me to make those kind of judgments," he said.

Bonds enters the season with 708 homers, trailing only Babe Ruth (714) and Hank Aaron (755) on the career list.

"I assume physical constraints notwithstanding, Bonds will play the whole year," DuPuy said.

Earlier Thursday, Victor Conte -- founder of the Bay Area Laboratory Co-Operative -- was released from a California prison. He spent four months there after pleading guilty to orchestrating an illegal steroids distribution scheme that allegedly involved many high-profile athletes.

Asked whether he gave Bonds steroids, Conte said: "No, I did not." . "I plan to provide evidence in the near future to prove that much of what is written in the book is untrue," Conte told the AP. He declined to list specific inaccuracies or what evidence he would provide, but said, "it's about the character assassination of Barry Bonds and myself."

Gene Orza, the chief operating officer of the Major League Baseball Players Association, declined comment Wednesday.

Touchdown celebrations to change

Touchdown celebrations have gotten more and more original lately, from Chad Johnson's putting the football to Steve Smith changing a diaper to Terrell Owens using the ball as a waiter's tray. Those players will need to go back to work on new ideas within stricter parameters after NFL owners voted 29-3 Wednesday to limit such histrionics.

"I'm looking forward to seeing what Chad will come to celebrate with now," Indianapolis coach Tony Dungy said after the vote. "He's pretty original and I'm sure he'll come up with something. It's a challenge to Chad in the offseason."

The genesis of the rule change adopted as the NFL meetings wrapped up came from the players' union itself. Last month at the NFL combine, a group of players told competition committee chairmen Rich McKay, general manager of Atlanta, and Jeff Fisher, coach of the Tennessee Titans, they believed the celebrations were getting too elaborate.

#"The players wanted defined limits of celebrations," Dungy said. "They really pushed for that."

The owners obliged, with Dallas, Philadelphia and Tampa Bay voting no.

"We want to eliminate where one man celebrating becomes more than a spontaneous action," said director of officiating Mike Pereira, whose crews will hand out 15-yard unsportsmanlike conduct penalties to offenders -- although the official has to warn a player before throwing the flag.

That includes anyone going to the ground to do their thing, or group celebrations. So no sit-ups by T.O. No grabbing the pylons as if they are putters. No multiple chest bumps.

Pereira noted an increase in such shenanigans in youth and high school football who regularly emulate the pros.

The owners were busy passing other rules and adjustments:

-- Allowing down by contact calls to be reviewed by replay to determine if the ball came out before the ballcarrier was down, and who recovered it. In the past, those plays weren't reviewable when officials ruled the whistle had ended the play.

-- Prohibiting pass rushers from hitting a passer in the knee or below unless they are blocked into him. The officiating department showed replays of low hits that caused serious injuries to Cincinnati's Palmer, Pittsburgh's Big Ben and Tampa Bay's Brian Griese, although in all cases, those wouldn't draw penalties because the rushers were blocked in such a way that they couldn't avoid the hits.

Toughening the horse-collar rule enacted last season. It now bans tacklers from taking down ballcarriers from the rear by tugging inside their jerseys. Last year's rule required that the tackler's hand got inside the runner's shoulder pads. Only two horse-collars were called in 2005 and the Pereira said one was an incorrect call.

Prohibiting defensive players from lining up directly over center on field-goal and extra-point attempts to avoid injuries to long snappers.

Rejected was a proposal aimed at cutting down illegal procedure penalties by eliminating such calls on players flanked outside the line of scrimmage who flinch without the defense reacting. A flinch will remain a 5-yard penalty.

Commissioner Paul Tagliabue said he still thinks his successor will be in place by his target date of July, even though no action was taken here to begin a search. He'll appoint a committee next week of six to eight owners, and they'll hire a search firm that will interview all 32 owners on what they want in a new commissioner.

"I think it's great," New England owner Robert Kraft said of the search process this time. "How else can you have 32 people feel part of the process?"

Tagliabue said he thought a 2007 preseason game in Beijing is a strong possibility. He also added five owners -- Jerry Jones of the Cowboys, Paul Allen of the Seahawks, Pat Bowlen of the Broncos, Jeffrey Lurie of the Eagles, and Steve Tisch of the Giants -- to the six-man committee that is looking into stadium proposals for a team in Los Angeles. Those proposals, from Anaheim and the current Los Angeles Coliseum area, will be examined and discussed in the next few weeks, and Tagliabue expects it to be a main subject of the spring meetings May 22-24 in Denver.

Motor Press Guild Luncheon

At the April 4 Motor Press Guild luncheon, Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach, and Les Unger, national motorsports manager for Toyota, will discuss the past, present and future of the Toyota Grand Prix of Long Beach, now in its 32nd year.

Michaelian has been involved with the event since the very start, and he'll recount some of the financial and environmental pressures the event has had to overcome. Unger will explain how the Toyota Pro/Celebrity Race, now in its 30th year, has worked for the

Toyota brand and why the company is switching to a Scion-based racer.

For more information about MPG news, upcoming events, and directions to the Proud Bird, please visit http://www.motorpressguild.org/news.

About Motor Press Guild

The Los Angeles-based Motor Press Guild (MPG) is a non-profit professional association dedicated to promoting education and information exchange within the motoring press. MPG has more than 750 global members, including staff and freelance journalists, photographers, broadcasters, public-relations representatives from vehicle manufacturers, industry suppliers, aftermarket companies, consumer groups, governmental bodies and other motoring-related firms and organizations.

Source: Motor Press Guild

Web site: http://www.motorpressguild.org/news

 

Kraft Nabisco Championship

Michelle Wie got all the attention Thursday in the Kraft Nabisco Championship. Lorena Ochoa gladly settled for the lead and a spot in the record books.

Ochoa birdied her final hole to tie an LPGA major championship record at 10-under 62, giving her a four-shot lead over Wie among early starters in the first major of the year.

Ochoa, a 24-year-old Mexican who has struggled lately to close victories, broke the tournament record set by Mary Beth Zimmerman at Mission Hills in 1997. The 62 tied the record in a major set by Minea Blomqvist in the 2004 Women's British Open at Sunningdale.

She went about her business quietly, with most of the gallery following Wie, the 16-year-old from Hawaii who was playing on the LPGA Tour for the first time in five weeks.

It looked as though Wie didn't miss a beat.

She closed with a 66 at the Fields Open in Hawaii to miss a playoff by one shot. She matched her best score on the LPGA Tour with a bogey-free 66 in which she hit all 18 greens in regulation and twice escaped trouble from the trees with shots she pictured in her mind and pulled off to near perfection.

"I usually have trouble starting out," Wie said. "My game was solid today."

Angela Park, a 17-year-old amateur who plans to turn pro Monday, was at 68. Among early starters, the only other players to break 70 were Seon Hwa Lee and 45-year-old Juli Inkster, a Hall of Famer who won in Phoenix two weeks ago for her first victory in three years.


DOD

Two U.S. service members died in Iraq

Two U.S. service members died in Iraq today, and defense officials have identified a soldier killed earlier in the week. - A U.S. soldier died today from wounds suffered due to enemy action in Iraq's Anbar province March 28. - A U.S. airman assigned to 447th Air Expeditionary Group was killed and another was injured today by an improvised explosive device near Baghdad. The deceased servicemembers' names are being withheld pending next-of-kin notification. The Defense Department has announced that Army Sgt. Michael D. Rowe, 23, New Port Richey, Fla., died in Rutbah, Iraq, March 28, when a roadside bomb detonated near his Humvee. Rowe was assigned to the 46th Engineer Battalion, Warrior Brigade, Fort Polk, La.

Circus to support the Troops

Corporate support for the nation's troops means a lot, especially to their families, a former chairman of the Joint Chiefs of Staff said here last night as Ringling Bros. and Barnum & Bailey Circus began its annual series of performances in the nation's capital. Retired Air Force Gen. Richard B. Myers was guest of honor at the circus, along with 15 children of troops deployed overseas and six wounded veterans from the National Naval Medical Center in nearby Bethesda, Md. Myers spoke during the kickoff ceremony announcing Ringling Bros.' membership in "America Supports You," a Defense Department program highlighting grassroots and corporate support for the nation's troops and their families. "We know this is a big commitment, and it can't come at a better time, when we have so many folks deployed around the world, trying to keep us free and safe and secure," he said, before motioning toward the children standing around him. "The families of our military members also serve, and these folks represent those who are serving." Myers invited the crowd of thousands attending the circus at Verizon Center to visit www.AmericaSupportsYou.mil and find out more about how they could help support America's troops.

Nicole Feld, the show's co-producer, welcomed Myers and other distinguished guests. She said the circus is proud to join many volunteer groups, charitable organizations, local governments, and other corporations in communicating their support for the nation's men and women in uniform. Feld gave Myers a scroll and specially designed ringmaster top hat and turned the crowd's attention to an elephant wearing a specially designed extra-large dog tag, which she said symbolized the circus' corporate commitment to the ASY program. "Please accept these items on behalf of the men and women in service and know that all of you are always welcome at Ringling Bros. and Barnum & Bailey," Feld said. Cpl. Estevan Diaz, a wounded Marine waiting for surgery at Bethesda, said he was proud to come and be part of the event.

"It means a lot to us," he said. "It's just the act of them helping us out like that. It shows a lot of support." The first act of the show included elephants, horses, zebras, acrobats and clowns, as well as Brian and Tina Miser, a married couple of human cannonballs who blasted out of a specially designed cannon simultaneously.

Both have been shot more than 5,000 times. Brian said the couple's fathers retired after long Air Force careers -- Brian's father as a crew chief, and Tina's as a colonel. Tina was an Air Force reservist, keeping flight records for pilots, before resigning to travel professionally with Ringling Bros. Luke Brechtelsbauer, now in his second season traveling with the group, plays a Scottish clown. He said he was happy the circus has decided to support the troops, and he personally is prepared to do more. "If you want me to support the troops, send me over to Iraq to put on a show," he said. "Now that would be support for the troops, there."

Pay increase coming for DOD employees

Most of the first 11,000 Defense Department civilian employees to convert to the new civilian personnel system in April will receive a pay increase, an official said today. About 85 percent of people will see an initial bump in pay when they are enrolled in the new National Security Personnel System, Joyce Frank, spokeswoman for the system, told American Forces Press Service.

The first employees to make the switch in "Spiral 1.1" of the phase-in process will automatically convert to the new system April 30, she said. "No one loses pay" as they convert from the old Civil Service System to the new pay-for-performance NSPS, Frank said. Most, in fact, will qualify for a one-time, prorated within-grade increase buy-in. Employees in Step 9 or lower of their current GS grade and with acceptable performance will receive credit toward their next scheduled within-grade step increase, Frank explained.

The so-called WGI buy-in will be based on the number of days accumulated toward the increase and will be factored in for eligible employees before their positions are converted to pay bands. The NSPS Web site will offer a conversion tool within the next few days so employees can determine where they will fall in the pay band system when their positions convert to NSPS, Frank said. Another new feature on the Web site will be a Web-based training program for employees to learn about NSPS, she said. A new publication on the Web site, to be issued in hard copy to Spiral 1.1 employees, explains details of the new system, which ultimately will affect more than 650,000 DoD civilian employees. "HR Elements for Managers, Supervisors and Employees: A Guide to NSPS," gives employees an overview of the critical elements they need to understand as they convert to NSPS, Frank said.

It covers pay increases and bonuses, pay bands and job objectives, among other topics. On the guide's opening page, Mary E. Lacey, program executive officer for the NSPS, encourages employees to work with their supervisors to establish job objectives and discuss evaluation criteria and how to improve their on-the-job performance. "NSPS is a system that is good for the department and it is good for you," Lacey wrote. "It will strengthen our ability to accomplish our national security mission and provide opportunities to enhance your personal growth and development." Implementation of the new system represents "the beginning of a long journey for all of us, and we will learn from one another," she wrote

Afghan and coalition troops provided medical

Afghan and coalition troops provided medical care to 1,500 people in Laghman and Nuristan provinces in recent operations. At seven remote villages, men, women and children received treatment for ailments ranging from headaches to heartburn March 19-24. Children were dewormed; villagers also received vitamins and instruction in sanitation. Marines assigned to the Mehtar Lam Provincial Reconstruction Team escorted 18 medical professionals, including Afghan and coalition doctors, to the villages. The medical professionals set up in clinics, schools and fields -- whatever sites were available in each village.

Men, women and children were separated and evaluated by a triage team of Army and Air Force medical technicians. Appropriate medications were distributed. If further evaluation was needed, patients were sent to the team's physicians. "In most cases, the Afghan physician observed the patient and then discussed treatment and medication with the American doctors," said Army Lt. Col. (Dr.) Drew J. Kosmowski, the surgeon for the coalition's Combined Joint Task Force 76. "Sometimes we had to prescribe different medications based on what we brought with us."

The Afghan physicians gave villagers the medications. "We want the villagers to have faith in their own doctors," said Army Staff Sgt. Brian L. Holly, noncommissioned officer in charge of the mission.

The physicians did what they could for more serious ailments, referring some patients to medical facilities as required. All children, 6 months to 12 years, were dewormed and given vitamins. "Deworming is very important, because worms are common among children here," said Navy Lt. Cmdr. Kimberly M. Kauffman, another member of the medical civic assistance program team. "If worms get into their (gastrointestinal) tract, they will take nutrients from the children, which can cause malnourishment." After treatment, the patients attended sanitation class. Led by local teachers, health professionals or interpreters, the class included information on diarrhea, malaria and personal hygiene.

As a result, even patients with no medical problems gained something from the medical assistance program, Kosmowski said. Coalition forces had not organized medical assistance visits to these seven villages before. More visits are planned in other villages, including continued participation by Afghan doctors. "We're trying to give people faith and confidence in their national and local governments," Kosmowski said. "We want the Afghan people to know that their government is going to take care of their health."

NEWS

World Pizza Championship

Salsomaggiore, Italy April 3-6, 2006 Fourteen World & National Pizza Champions, known as the World Pizza Champions, will be competing at the World Pizza Championship in Salsomaggiore, Italy on April 3- 5, 2006.

Last year the team brought home two Silver medals and one Bronze medal. The Team won Silver for Squadra Acrobatic (featuring the Matrix Routine), Michael Shepherd took the Silver for Fastest, and Tony Gemignani brought back the Bronze for Individual Acrobatic

 

Core Members
The founding and managing members of the team. These Seasoned Veterans are going back to Italy once again to show the USA is a force to be reckoned with.

The founding and managing members of the team. These Seasoned Veterans are going back to Italy once again to show the USA is a force to be reckoned with.

Tony Gemignani

Michael Shepherd

Joe Carlucci

Siler Chapman

Sean Brauser

Ken Bryant

Honorary Members, Selected Members and Special Forces
A hand-picked group of the best of the best. These guys have proven that they have the desire and ability to represent the United States of America at the World Pizza Championship in Italy.

A hand-picked group of the . These guys have proven that they have the desire and ability to represent the United States of America at the World Pizza Championship in Italy.

Kevin Osborn

Giorgio Giove

Justin Wadstein

LeeAnna Shepherd

Bruno DiFabio

John Gristina

Paul Cataldo

John D'Ambrosio

Anthony Cuccinella

International Liaisons
A special thanks to our friends Andy and Nick who help make each trip successful.

A special thanks to our friends Andy and Nick who help make each trip successful.

Andy Costa

Nick Angileri

About the World Pizza Champions

Professionals of the Pizza Industry

The World Pizza Champions are made up of members Michael Shepherd of Michael Angelo's Pizza in Kenton & Rushsylvania, Ohio; Tony Gemignani & Ken Bryant of Pyzano’s Pizzeria in Castro Valley, CA; Joe Carlucci of Famous Joe's in Danbury,CT; Siler Chapman of Pizza Works in Fort Mills, SC and Sean Brauser of Romeo's Pizza in Medina, OH.

Each member has earned the highest awards in several different categories in the pizza industry. They are considered by many pizza operators worldwide as professionals and pioneers.

Team members have appeared on the Today Show, Tony Danza Show, The Tonight Show, The Ellen Show, ESPN, the Food Network, Good Morning America, BBC Radio, and numerous industry magazine covers.

They have come together to form an affiliation to promote their restaurants and their skills. Individually each of them have performed on shows across the nation, but now they plan to tour the world as a team. The World Pizza Champions perform and/or compete at numerous festivals, fairs, sporting events, and food shows all year long.

America's #1 Pizza Team, The World Pizza Champions, will be in a town or on a TV near you.

The World Pizza Champions are made up of members of in Kenton & Rushsylvania, Ohio; & of Pyzano’s Pizzeria in Castro Valley, CA; of Famous Joe's in Danbury,CT; of in Fort Mills, SC and of in Medina, OH. Each member has earned the highest awards in several different categories in the pizza industry. They are considered by many pizza operators worldwide as professionals and pioneers. Team members have appeared on the Today Show, Tony Danza Show, The Tonight Show, The Ellen Show, ESPN, the Food Network, Good Morning America, BBC Radio, and numerous industry magazine covers. They have come together to form an affiliation to promote their restaurants and their skills. Individually each of them have performed on shows across the nation, but now they plan to tour the world as a team. The World Pizza Champions perform and/or compete at numerous festivals, fairs, sporting events, and food shows all year long. , The World Pizza Champions, will be in a town or on a TV near you.

Website: http://www.worldpizzachampions.com

Apple to be a mobile virtual network operator with the iPod

By William Hoehne

The iPod and computer maker is in talks to buy excess network capacity from one of the big wireless phone service providers, says one person familiar with the talks.

Apple would resell minutes to its customers. That would make Apple a mobile virtual network operator. MVNOs don't own cellular networks, but buy capacity and resell service. MVNOs include Walt Disney's (NYSE:DIS - News) ESPN and Virgin Mobile.

Apple does not plan to make to make money on the cellular service. It plans to profit on iPhones, much like it makes money on the iPod but more or less breaks even on its iTune service. (Newstip Virgin which also had big plans is being sold.)

The iPhones would include the music-storing abilities of the popular iPod and sell for a several hundred dollars, Wall Street analysts say. Throw in a built-in camera and other features, and the iPhone could fit into Apple's iLife digital lifestyle strategy, the thinking goes. Much like the aplle computer which could do it all but soon lost out to PC'S.

"An iPhone would be huge for the company," said Gene Munster, a Piper Jaffray analyst. "There's a market for high-end phones. People like iPods as iPods. But there's also a group who would like an iPod married to a cell phone." The problem with this is just how big a market. After attending CES conferences the market will be there but when and how big will it be.

The iPod's success has given Apple a brand it could use to launch an iPhone and service, analysts say.

Munster says an iPhone might sell for $300 to $400, much like high-end cell phones and smart phones.

A 75% Chance Of this Happening.

Munster says there's a 75% chance that Apple will roll out a wireless service by year's end.

He's not alone. UBS and Morgan Stanley recently issued research notes speculating Apple would move soon on iPhone.

The technical challenge is to make the phone easy to use with Apple's iTunes music service.

In September, Motorola (NYSE:MOT - News) unveiled the first phone designed to work with iTunes. But that phone, the Rokr, has been called clunky. And it was sold by mobile carrier Cingular. It hasn't been a big hit.

"Building on success with iTunes, Apple can create a phone that allows for the easy loading of content -- music, video, photos and more -- by docking to a PC or Mac," said UBS analyst Benjamin Reitzes in a note to clients. "Consumers clearly want content, but lack true 'plug and play' phones."

Cupertino, Calif.-based Apple already has a busy year ahead. Its upcoming new products are expected to include video iPods and iBook laptops. On Wednesday, it released free software that can be used to set volume limits on the iPod. Some users and their parents fear that excessive iPod volumes could harm hearing.

At JPMorgan Chase, Hong Kong-based analyst Johnny Chan says Apple has already picked a Taiwanese company that will make the iPhone -- Hon Hai Precision. It already makes some Apple products.

But leasing capacity from a U.S. wireless carrier could be a problem for Apple, some observers say. The three biggest carriers already lease capacity to other third-party operators. No other operator has the nationwide reach Apple will require.

'Should Happen This Year'

Sprint Nextel (NYSE:S - News) has been the most willing of the big wireless firms to sell excess network capacity. But it already sells wholesale capacity to Disney, Virgin Mobile and others.

Cingular sells airtime to America Movil's (NYSE:AMX - News) TracFone, a prepaid service. AT&T (NYSE:T - News) and BellSouth (NYSE:BLS - News) own Cingular.

Verizon Wireless (NYSE:VZ - News) sells airtime to Amp'd Mobile, a new startup.

T-Mobile USA, owned by Deutsche Telekom (NYSE:DT - News), also is interested in selling extra capacity and as been mentioned here in a earlier story the entire company if the price is right.. But it doesn't have the network reach of Cingular, Verizon or Sprint.

Some observers, though, see few roadblocks which in my opinion is a major mistake. They felt the same way about the apple computer and we know the market for it today.

"All carriers have been interested in a deal with Apple," said one person close to the talks. "Something should happen this year."

Apple, as per its custom, won't talk about any unreleased products.

At one point, Apple worked with Nokia (NYSE:NOK - News) to develop a traditional cell phone, analysts say. These analysts say Apple's best strategy now would be to piggyback on the success of the iPod.

Best Buy a changing

The $30-billion-a-year company has ruled consumer electronics retailing for ten years by popularizing the superstore. Today its yellow-tag logo adorns more than 930 spacious, shrewdly located stores amply stocked with the latest flat-panel TVs, game consoles and discs, home-computing gear, and appliances.

Best Buy accounted for fully 17 percent of the consumer electronics market in the U.S. and Canada last year. For investors the payoff has been big: Throughout the 1990s Best Buy's earnings per share grew faster than Microsoft's, and its shareholder returns bested Intel's.

But the mock hospital is a reminder that in the volatile, low-margin retailing realm, complacency brings doom. Because of that awareness, Anderson has been willing to roll the dice again and again throughout a legendary retailing career, junking perfectly good business models in favor of high-risk innovations.

"When most of us say, 'Well, I'm more comfortable where I'm at,' " says CFO Darren Jackson, "Brad pushes us around the next corner."

Changing the business formula -- again

Anderson now is out to blow up Best Buy's entire success formula -- by shifting the company's focus from pushing gadgets to catering to customers. Known internally as customer-centricity, the plan is so far-reaching and risky that last year, when Best Buy announced that clumsy execution had hurt third-quarter results and that same-store sales growth had been sluggish, its stock price plunged 12 percent, to $44, in a single day.

Analysts also fretted that the company might be juggling too much -- Best Buy is preparing to open its first stores in China, seeding U.S. cities with technology boutiques, and recruiting techies by the thousands to expand its Geek Squad service business.

Though a post-holiday surge has brought the share price above $57 -- most analysts now recommend the stock -- Anderson's great transformation has only begun.

"Whether we're doing it in the right way is a highly challengeable premise," he says. And he knows the risks: If the strategy fails, Best Buy could end up a consumer electronics also-ran, like those retailers in the mock hospital.

Google continues its lead in the search share competition

Nielsen//NetRatings, a global leader in Internet media and market research, today reported that Google continues its lead in the search share competition, garnering 48.5 percent of all searches conducted in February 2006 (see Table 1). Yahoo! drew 22.5 percent of online searches, while MSN accounted for 10.7 percent of the search market. AOL and My Way Search rounded out the top five search providers with 6.6 and 2.7 percent of searches, respectively.

Search share among these five providers has remained relatively flat since January of this year, with all providers gaining or losing less than one percentage point.

Overall the total number of searches increased 38 percent, from 3.8 billion in February 2005 to 5.3 billion in February 2006. This growth in the total number of searches is due in large part to an increased number of searches per person, particularly in the image search and shopping search categories. In February 2005, the average Web user conducted 33.2 searches; by this February, that number had climbed to 43.1 searches, increasing 30 percent year over year (see Table 2). In contrast, the number of unique searchers increased year over year by a modest six percent.

"While the number of unique searchers in the U.S. over the past year has remained relatively stable, we see search usage intensity increasing, not only in the number of searches done per person for general Web content, but also for searches initiated specifically for photos and graphics, as well as for comparison shopping information," said Michael Lanz, vice president, search industry solutions, Nielsen//NetRatings.

"Hoping to get more relevant results, many consumers are going to search engines and clicking on the specific category of search they are interested in, such as 'image' or 'shopping,' instead of just making a search immediately in the default 'Web' search bar," he continued.

Among search verticals, image search enjoyed the strongest year over year growth in February, increasing 91 percent. Google enjoyed the lion's share of image search, with 71.9 percent, followed by Yahoo! with 19.1 percent and Ask.com with 3.5 percent (see Table 3). MSN and AOL rounded out the top five image search providers.

"Increasing broadband penetration, which allows users to download large image files easily and efficiently, and the rising popularity of social networking sites have contributed to the increase in image searches. In the upcoming year, we can expect to see an increase in video searches as video clips become as commonplace on the Internet as still images," said Lanz.

American Red Cross investigation into food distribution

The FBI in New Orleans has just agreed to take the referral of allegations of fraud and other wrongdoing in connection with an American Red Cross investigation into food distribution and warehousing activities in the New Orleans area. This is an ongoing investigation and the American Red Cross and the FBI will not be able to comment further on the matters of this case. The Red Cross Office of General Counsel and Office of Investigation Compliance and Ethics will continue to work closely with the FBI on this matter.

"The Red Cross takes these allegations very seriously and is committed to being the best stewards of the donated dollar," said interim Red Cross President and CEO, Jack McGuire. "We actively seek out and prosecute wrongdoing to the fullest extent of the law. We are grateful to the volunteers who have brought these matters to our attention and encourage others who may have information to let us know."

The American Red Cross has been part of the Department of Justice Hurricane Katrina Fraud Task Force since hurricane Katrina first made landfall. As part of the taskforce, the American Red Cross works closely with the Secret Service, the FBI, the U.S. Postal Service, the Secret Service and other law enforcement groups to seek out and prosecute fraud, waste and abuse to the fullest extend law -- and seeks court ordered restitution for repayment of fraudulently obtained money.

Through the Investigations, Compliance and Ethics Office, the Red Cross has the systems and processes in place to aggressively investigate every allegation of fraud, waste, abuse and other wrongdoing. If criminal misconduct is suspected, the matter is turned over to law enforcement authorities. To date about $2 million dollars of Hurricane Katrina emergency financial assistance obtained fraudulently or mistakenly has been returned to the American Red Cross.

For more than three years the Red Cross has maintained a toll-free, confidential and anonymous, whistleblower hotline called the Concern Connection Line (888-309-9679) to collect allegations of fraud, waste, abuse, and other wrongdoing.

Source: American Red Cross

Web site: http://www.redcross.org/

Hearst-Argyle Television, Inc declares dividend

Hearst-Argyle Television, Inc. announced today that its Board of Directors has declared a quarterly cash dividend of $0.07 per share on its Series A and Series B Common Stock. The dividend is payable on April 15, 2006 to shareholders of record at the close of business on April 5, 2006.

Hearst-Argyle Television, Inc. owns 25 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 10 NBC affiliates, and is the second-largest NBC affiliate owner. Hearst-Argyle also owns 12 ABC affiliated stations, and manages an additional ABC station owned by the Hearst Corporation, and is the largest ABC affiliate group. The Company also owns two CBS affiliates. Hearst- Argyle also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting. Hearst-Argyle is majority owned by the Hearst Corporation. Hearst-Argyle Series A Common Stock trades on the New York Stock Exchange under the symbol "HTV." HTV debt is rated investment grade by Moody's (Baa3), Standard & Poor's (BBB-) and Fitch (BBB-), each with a stable outlook.

Source: Hearst-Argyle Television, Inc.

Web site: http://www.hearstargyle.com/

 

Is LA’s Design Week a microcosm of the economy?

Los Angeles may have been a step child to New York in fashion and to Chicago in contract furniture, but was this week’s Design Week more an indicator of what’s happening in the general economy?

Admittedly, I wasn’t expecting much with the showrooms being spread out geographically through Los Angeles and the lack of enthusiasm when speaking with friends in the industry. Wizardworld itself, while in the collectibles arena, showed the decline in disposable income, and thus the economy. Missing most of all from all of the showrooms were people – designers, architects, clients, and personnel. The most lively of all were the residential showrooms, but even those, were a mere shadow of activity of what they should be.

Design Week was divided into comprised of two different trade shows, NeoCon West and West Week. NeoCon West began as the west coast version of NeoCon when West Week began declining. NeoCon World’s Trade Fair, celebrating its 38th year, has become the most important industry event for commercial interiors where manufacturers introduce new products and the latest knowledge and trends are shared. NeoCon will be occurring in Chicago June 12-14, 2006. West Week was the west coast version and introductions had started in Los Angeles in addition to Chicago, when the major contract manufacturers were all located at the Pacific Design Center. NeoCon West, occurred Monday and Tuesday at the LA Mart and downtown Los Angeles. West Week was at the PDC in West Hollywood and the Santa Monica Design District on Wednesday and Thursday.

Kimball’s presence at the Biltmore’s penthouse floor, gave a bird’s eye view of the world while exploring their well earned reputation of fine wood casegoods, systems furniture and health care. Kimball’s President series is a U.S. military standard while they are the only manufacturer with an OSHPD, Office of Statewide Health Planning and Development, rating for horizontal railing, with Traxx.

Allsteel’s presence in the Citicorp building, was retro, but other than having people for their promoted event, had no one available in their showroom at 11 am to discuss product at a two day trade show. Allsteel may have captured 2 Best of Neocon awards in 2005 and be featured on Extreme Makeover: Home Edition, but what are they doing in the LA market?

Herman Miller, was now, noticeably absent from the downtown jaunt of showrooms. While they were not intentionally left out, they were not included in the L.A. Designweek materials, and thus overlooked. Herman Miller, favored by the design community with Knoll, was recently rated by Fortune magazine in their annual survey, published earlier this month as the “Most Admired” firm in the furniture industry for the 18th time in the last 20 years.

Haworth’s vision to lead the world in creating beautiful, effective and adaptable workplaces was evident in their Santa Monica showroom. Haworth’s Los Angeles showroom features underfloor air, moveable walls and natural daylighting while being LEED-CI certified LEED, Leadership in Energy and Environmental Design, is administered by the U.S. Green Building Council to recognize leadership in environmental design. Their award winning Zody chair, where form follows science, is 98% recyclable. The Zody’s patent pending asymmetrical lumbar adjustment allows users to modify support on either side of their back and may have been key to their endorsement by the American Physical Therapy Association. Haworth’s Chicago showroom was chosen as "Project of the Year" for the International Interior Design Association (IIDA) 32nd Annual Interior Design Competition.

Knoll’s showroom beautifully displayed their products, allowing one to interact with their furniture and textiles. Knoll is known for its alliance with students in exhibitions is also favored by the design community. Knoll was awarded their third consecutive year with the Dealers’ Choice Circle of Excellence award in the category of Product Lines, presented by the Office Furniture Dealers' Alliance (OFDA).

Steelcase’s relatively new Santa Monica showroom, resembling a retro lounge area, makes one ask, where is all the commercial furniture? Yes, they’re located in Santa Monica’s Design District, being one of 13 design stores for both commercial and residential applications, and some of the furniture displayed crosses both applications, but why would I need to travel to the third floor to see who they are. Perhaps they don’t feel the need to show. After all, they were ranked 1st in 7 different categories in 2006 Contract Magazine’s reader survey of 904 randomly sampled design industry respondents when asked what companies they preferred when purchasing or recommended products.

Teknion, the upstart of the major contract furniture companies, was happy and ready to assist. Of all the major manufacturers, their faces told their story… a 32% gain in the U.S. market as compared to 12.4% in industry shipments for the industry according to BIFMA, The Business and Institutional Manufacturers Association. Recovering from the dot com crash, they’ve recovered with the government, health and education sectors. Teknion strives to be the single source with their product line. Their Trojan horse lines, the Modular Cabinets and Altos architectural walls, allow them early entrance in the project cycle.

Is the lack of interest this year due mainly to a geographical fragmentation? Will the manufacturers learn their lessons and create a unified event for next year that their industry will want to attend?

[ Yahoo! ] options

March 30, 2006

2006 CTM Music Award Nominees

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Written by Joyce L Chow & William Hoehne March 30 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: a leader is supposed to lead by example and when a leader supports the breaking of laws no matter how well intended you are setting a bad example.

 

A once-unidentified sailor killed in the Pearl Harbor was laid to rest today

Final Nominees Announced for '2006 CMT Music Awards' With More Than 1.2 Million Votes Cast by Fans at CMT.com

Federal Election Commission gave political blogging more freedom while tightening controls for paid advertising.

Cadbury Schweppes spent $5 million producing a Dr Pepper TV campaign that now won’t see the light of day.

AL GORE'S CURRENT TV

DoD Identifies Army Casualty

Upper Deck Reconnects With Youngsters by Creating Industry's First Kids Rewards Program; MLB Campaign Begins April 1, Emphasizes 'Every Card is of Value'

Consumers spend about 18 percent of their time on the Web

Trophy Entertainment Announces Ms. Trophy USA Bikini Pageant

CONTENT PROVIDERS AND ADVERTISERS need to make "radical changes

Nickelodeon's TurboNick on Nick.com to Simulcast April 1st Nickelodeon's 19th Annual Kids' Choice Awards

Syndication

Auction Of Academy Awards(R) Gift Bag Donated By George Clooney Generates Winning Bid Of $45,100 To Benefit United Way's Hurricane Response and Recovery Fund

40 Million Surfers Are Online Daily Just For Fun

Easy for consumers to skip ads these days

Brad Faxon to Help Launch the Driving 4 Life 'Quest for a Cure Open' at TPC of Boston this Spring.

Spanish-language broadcasters

Dale Jarrett Racing Adventure Goes Online with New Site -

Blogs and newspapers have been getting cozy of late.

AMERICA ONLINE TODAY WILL MAKE 30 Warner Bros. TV shows available

Global war against terrorism is as much a struggle of ideas

Suzuki Expands Product Line With New Introductions at 2006 New York International Auto Show

Military _CONTRACTS

 

A once-unidentified sailor killed in the Pearl Harbor was laid to rest today

A once-unidentified sailor killed in the Pearl Harbor attack almost 65 years ago was laid to rest today with full honors and a grave marker bearing his name, thanks to sleuth work by a Pearl Harbor survivor and U.S. Joint POW/MIA Accounting Command's expertise.

Seaman 2nd Class Warren Paul Hickok was reinterred this morning at the National Memorial Cemetery of the Pacific in Honolulu, more commonly called the Punchbowl. The 18-year-old Kalamazoo, Mich., native had been among more than 1,500 sailors, soldiers, Marines and civilians killed during the Dec. 7, 1941, attack but never identified. Hickok was assigned to the light mine layer USS Sicard when the Japanese attacked Pearl Harbor. According to defense officials, many Sicard crewmembers had been dispatched at the time to help the crew of USS Cummings, a destroyer docked nearby. The Cummings got under way and cleared Pearl Harbor after the attack and reported no injuries. An investigation into those still unaccounted-for determined that Hickok may have been among the Sicard crewmen aboard USS Pennsylvania during the attack.

However, he was not among those reported lost, officials said. In the days following the attack, the unidentified dead, including a sailor identified only as "X-2," were buried in Nuuanu Cemetery in Oahu, Hawaii. Years later, after World War II ended, the Army Graves Registration Service disinterred the remains and attempted to identify them. Those that couldn't be identified, including "X-2's," were reburied at the Punchbowl on June 9, 1949, defense officials said. About 1,000 others are interred aboard USS Arizona in Pearl Harbor.

This might have been the end of the story, except for the detective work of Ray Emory, a Pearl Harbor survivor and researcher who has spent the past 12 years trying to help match names to unknowns. Emory, a sailor assigned to USS Honolulu during the attack, calls his effort a labor of love to help honor the memories of those who died and to bring closure to their families. "I'll be doing this to my dying day," said the 84-year-old Hawaii resident. He scrubs deceased servicemembers' military records, most obtained through the Freedom of Information Act, looking for details that link them to those unidentified from the Pearl Harbor attack. "You usually need five or six documents to put the puzzle together,' he said, calling the effort "a lot like chess." As in many of the other cases he investigates, dental and medical records offered the critical clues in linking the unknown sailor designated as "X-2" to Hickok, he said.

When he thought he was on to something, Emory said, he contacted JPAC, which found his evidence convincing enough to exhume the grave last June. Forensic anthropologists from the command used historical reports, dental and anthropological analysis and mitochondrial DNA to successfully match the remains with information in Hickok's military records, defense officials said. Heather Harris, the JPAC historian who wrote the historical report for Hickok's case, verified the new information, which led to a second examination of the remains and his ultimate identification. "We got lucky in our reexamination of the case," said Harris. "During the original processing of X-2 Nuuanu, they noted in their paperwork that he had a healed right femur. Hickok's medical records had no indication of this injury, but when I looked at his paperwork from his enlistment to the service (paperwork that wouldn't have been previously available), I noticed that he had written that he'd broken his right leg as a boy."

The Defense Department announced the successful identification Dec. 16, 2005. Harris said information from third parties often proves valuable in bringing a case to JPAC's attention. "Mr. Emory has been collecting and analyzing information about World War II unknowns and the unknowns associated with the attack on Pearl Harbor for longer than I have been alive," Harris said. "He amassed a prodigious amount of information and developed a keen understanding of how the information he obtained fit together. "That said, JPAC historians and analysts often have easier access to much of this information and can obtain information that Mr. Emory may have a difficult time obtaining," she said. "In this instance, we were able to use the information Mr. Emory provided as a starting point for researching the case." Emory said he gets a huge lift by helping to piece together an unsolved case.

"You don't know how good it feels to get a call from JPAC saying, 'You've done it again," he said. But the biggest reward, he said, is being able to call family members and tell them that their loved one has been identified. In the Hickok case, tracking down his only living survivor took a bit of detective work, too, Emory said. Failing to locate them through a records search, he contacted the Kalamazoo newspaper, which ran an article about the successful identification and the attempt to locate Hickok's sister.

The article made its way to the Internet, and eventually Hickok was able to make contact with Marilyn "Kay" Woodring, now living in Florida. "She was astounded," Woodring said. He was looking forward to meeting her for the first time today, at Hickok's funeral. Harris said it's important to identify all unknowns from past conflicts to acknowledge and honor each individual's sacrifice. Of the 88,000 unaccounted-for Americans from all conflicts, 78,000 are from World War II. "To acknowledge the commitments of the dead, we also recognize the loss incurred by their family and friends and, while we can never return their loved one, we can offer them the solace that comes with knowing what happened and being able to bury them," she said. "We recommit ourselves to a national sentiment that we will not leave our soldiers, sailors, airmen, and Marines behind and we won't forget their sacrifice."

Final Nominees Announced for '2006 CMT Music Awards' With More Than 1.2 Million Votes Cast by Fans at CMT.com

Faith Hill Leads With Most Nominations, But Still A Close Race As Votes Are Spread Evenly Among Country's Top Stars The Fifth Annual CMT MUSIC AWARDS Premiere Live on Monday, April 10 Country superstars and fiery newcomers make strong contenders in the race for top honors at the 2006 CMT MUSIC AWARDS, it was announced today at a press conference hosted by multi- platinum artist Trace Adkins and singer/songwriter Miranda Lambert. More than 1.2 million votes were cast at CMT.com to determine the finalists for the genre's only fan-voted awards show. The 2006 CMT MUSIC AWARDS premiere live from The Curb Event Center at Belmont University in Nashville on Monday, April 10 at 8 p.m., ET.

Faith Hill leads with four nominations, three of which also include husband Tim McGraw for their video "Like We Never Loved At All," which is up for Video, Collaborative and Video Director of the Year. Hill's "Mississippi Girl" rounds out her total nominations for Female Video of the Year.

Also on top with three nominations each are McGraw, Trace Adkins, Miranda Lambert, Carrie Underwood, Keith Urban, Brooks & Dunn, Toby Keith and Kenny Chesney. Country newcomers make a strong debut in the 2006 nominations lineup as well, with first time nods for Carrie Underwood, Jason Aldean, Miranda Lambert, Sugarland and Little Big Town.

No CMT Awards show would be complete without a few surprises, and this year is no exception as Hollywood stars make the list for Joaquin Phoenix and Reese Witherspoon's rendition of the Johnny Cash and June Carter duet "Jackson." In addition, Bon Jovi brings a little rock flair to the list for his duet "Who Says You Can't Go Home," which features Sugarland's Jennifer Nettles.

Fans can vote online at CMT.com through April 7 to determine the winners in each category. The final nominees for Video of the Year will be announced during the live awards telecast, and voting held online at CMT.com throughout the show to determine the night's big winner.

Below is a complete list of final nominees for the 2006 CMT MUSIC AWARDS:

CMT MUSIC AWARDS BREAKTHROUGH VIDEO OF THE YEAR

Best video from an artist's major debut album; awarded to the artist (male, female, or group/duo).

- Carrie Underwood - "Jesus, Take The Wheel"

- Jason Aldean - "Hicktown"

- Miranda Lambert - "Kerosene"

- Sugarland - "Something More"

CMT MUSIC AWARDS HOTTEST VIDEO OF THE YEAR

Sexiest video, awarded to the artist (male, female, group/duo or collaboration).

- Billy Currington - "Must Be Doin' Somethin' Right"

- Dierks Bentley - "Come A Little Closer"

- Keith Urban - "Making Memories Of Us"

- Trace Adkins - "Honky Tonk Badonkadonk"

CMT MUSIC AWARDS MOST INSPIRING VIDEO OF THE YEAR

Video that celebrates the human condition in a positive and optimistic way; awarded to the artist (male, female, group/duo or collaboration).

- Brad Paisley feat. Dolly Parton - "When I Get Where I'm Going"

- Brooks & Dunn - "Believe"

- Carrie Underwood - "Jesus, Take The Wheel"

- Reba McEntire - "You're Gonna Be"

CMT MUSIC AWARDS VIDEO DIRECTOR OF THE YEAR

Video with the best direction (video that best captures the mood, tempo, and intensity of the song); awarded to the video director for work on a specific video and accepted by the director and the artist.

- Michael Salomon / Toby Keith - "As Good As I Once Was"

- Shaun Silva / Kenny Chesney - "Who You'd Be Today"

- Sophie Muller / Faith Hill with Tim McGraw - "Like We Never Loved At

All"

- Trey Fanjoy / Miranda Lambert - "Kerosene"

CMT MUSIC AWARDS COLLABORATIVE VIDEO OF THE YEAR

The best video that featured a special collaborative appearance by artists; awarded to the artists (male, female or group/duo).

- Bon Jovi feat. Jennifer Nettles -"Who Says You Can't Go Home"

- Brad Paisley feat. Dolly Parton - "When I Get Where I'm Going"

- Faith Hill with Tim McGraw - "Like We Never Loved At All"

- Joaquin Phoenix and Reese Witherspoon -"Jackson"

CMT MUSIC AWARDS GROUP / DUO VIDEO OF THE YEAR

Best video by a group or duo; awarded to the artists.

- Brooks & Dunn - "Believe"

- Little Big Town - "Boondocks"

- Rascal Flatts - "Skin (Sarabeth)"

- Sugarland - "Just Might (Make Me Believe)"

CMT MUSIC AWARDS FEMALE VIDEO OF THE YEAR

Best video by a female artist; awarded to the artist.

- Carrie Underwood - "Jesus, Take The Wheel"

- Faith Hill - "Mississippi Girl"

- Miranda Lambert - "Kerosene"

- Sara Evans - "A Real Fine Place To Start"

CMT MUSIC AWARDS MALE VIDEO OF THE YEAR

Best video by a male artist; awarded to the artist.

- Keith Urban - "Better Life"

- Kenny Chesney - "Who You'd Be Today"

- Toby Keith - "As Good As I Once Was"

- Trace Adkins - "Honky Tonk Badonkadonk"

CMT MUSIC AWARDS VIDEO OF THE YEAR

Best video of the year; awarded to the artist (male, female, group/duo or collaboration). Final four nominees announced during live telecast, with final voting held online at CMT.com during the show.

- Brad Paisley - "Alcohol"

- Brooks & Dunn - "Believe"

- Faith Hill with Tim McGraw - "Like We Never Loved At All"

- Gretchen Wilson - "All Jacked Up"

- Keith Urban - "Better Life"

- Kenny Chesney - "Who You'd Be Today"

- Toby Keith - "As Good As I Once Was"

- Trace Adkins - "Honky Tonk Badonkadonk"

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 80.9 million households in the United States. Go to country music's biggest web site at http://www.cmt.com/.

Federal Election Commission gave political blogging more freedom while tightening controls for paid advertising.

In a move that will almost certainly boost political ad spending on the Internet, the Federal Election Commission gave political blogging more freedom while tightening controls for paid advertising.

In a unanimous decision, the six-member FEC said paid political ads have to be disclosed -- but not much else -- on the Internet, unless the activity is specifically done by a campaign or a political committee. Under the new rule, e-mails, blogs, newsletters and Web sites that are not created by political committees would be exempt from most FEC regulation, a prospect that could increase their use.

The FEC has given considerable carte blanche to Web sites not run by political parties or candidates, not only maintaining a hands-off approach but specifically expanding exclusion for blogging. Under the new rules, bloggers that receive pay from campaigns don’t have to disclose the payments, though political committees that give bloggers the money have to disclose the payments.

The fear had been that new rules on Internet political activity, which until now had been largely unrestricted, would significantly rein in political activities on the Net.

In a joint statement, public interest groups including Common Cause, the League of Women Voters and Public Citizen praised the new rules. “The regulation adopted by the FEC today strikes the right balance. [It] makes clear that bloggers and other individuals communicating on their own Web sites are not covered by the campaign finance laws,” the statement said. “The regulation also makes clear that federal candidates and political parties buying campaign ads on the Internet to influence federal elections must comply with federal campaign finance laws and cannot use soft money to fund such ads.”

Congressman Marty Meehan (D-Mass.), one of two congressmen who sued the FEC for the rule change, said, “The landmark 2002 campaign finance reform law was protected today by the FEC’s decision, in response to a court order, to make clear that paid political advertising on the Internet is subject to federal campaign finance laws. The FEC’s regulation rightfully protects bloggers and other individuals who communicate on the Internet, while at the same time does not open up new loopholes in the existing campaign finance law.”

 

 

Cadbury Schweppes spent $5 million producing a Dr Pepper TV campaign that now won’t see the light of day.

The marketer has quietly canned an elaborate “mash-up” campaign from famed director Kinka Usher that mixes music from Kiss, Will Smith, EMP and Cyndi Lauper, and ordered up new creative to be produced before the crucial Memorial Day kickoff to soft-drink season. The company attributed the switch to a new strategy.


“From last year into this year we had some different strategies that changed,” a spokesman said.

Now, Y&R, San Francisco, is moving forward on a new campaign concept.

The shelved spots were from the WPP Group agency’s New York office, which hired music licensing firm Thwak, New York, to mix tunes together to accompany morphing visuals. The effort’s aim was to play up the notion that Dr Pepper has 23 flavors that make up its unique taste and used the tagline “There’s more to it.” One executive close to the marketer said Cadbury had spent up to $5 million in production costs for the effort, much of it in securing rights for the music. Thwak, Usher Films and Y&R all referred calls to Cadbury.


This isn’t the first concept for the brand that’s been nixed. Originally, the company planned to present bottlers with an ad showing a tumbling Rubik’s Cube. That idea was pulled ahead of the meeting, and for the first time, Dr Pepper creative wasn’t shown to bottlers at the annual confab. Instead, Cadbury managers described the mash-up concept to delegates.

“The bottler meeting was six months ago,” said a spokesman. “We’ve continued to refine our strategy and the new DP ads, which begin running in May, reflect compelling consumer insights." He would not discuss production costs.

He added, “We’re pleased with the creative that’s going on from Y&R and we’re pleased with the relationship.”

Cadbury’s decision comes at a critical time for the brand, which was one of few major carbonated soft-drinks to grow in 2005, but has started to lose volume this year. Dr Pepper is Cadbury’s largest soft-drink brand and accounts for 23% of its total beverage sales and more than half of its carbonated-soft-drink sales. Cadbury Schweppes spent $54 million in 2005 on Dr Pepper.

AL GORE'S CURRENT TV

AL GORE'S CURRENT TV IS gaining some popular support, or at least appearing on more ballots. The network, which launched last August, will become available in 7.5 million additional homes as part of a new deal with Comcast.

The deal will boost Current's distribution to 28 million homes as of June 1 (that's more than halfway toward the 51 million votes Gore received in his 2000 run for the White House). Current, which is carried on the digital tier, had been in only 500,000 Comcast homes; it also is carried by satellite operator DirecTV and Time Warner Cable.

"With the additional distribution of Current on Comcast's digital cable lineup, we look forward to continuing to empower young adults to share the stories they are passionate about, but now to a much larger audience," said Gore, Current's chairman, in a statement.

Current targets adults 18 to 34, and seeks to involve them in creating both content and, now, advertising. The network labels its viewer-created content "VC2," which makes up about a third of its programming. Now, the network has launched "V-CAM," or viewer-created ad messages, where amateur filmmakers have the chance to create an ad for Sony

(Current is hoping to add other advertisers to the program).

Current is not yet rated by Nielsen, although it has signed advertisers Sony, L'Oreal, and Toyota.

Meanwhile, as Gore guides Current, he is also working on one of his favorite issues: global warming. The former vice president plans a major ad campaign to launch next month aimed at combating the problem--an effort funded by environmental and faith-based organizations. At the recent American Association of Advertising Agencies Media Conference and Trade Show, Gore implored agency executives to match the money raised for the cause "dollar for dollar" via pro bono contributions.

"It is the most serious challenge that our civilization will experience," Gore said at the event.

 

DoD Identifies Army Casualty

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Sgt. Michael D. Rowe, 23, New Port Richey, Fla., died in Rutbah, Iraq on March 28, when an improvised explosive device detonated near his HMMWV during combat operations. Rowe was assigned to the 46th Engineer Battalion, Warrior Brigade, Fort Polk, La.

Upper Deck Reconnects With Youngsters by Creating Industry's First Kids Rewards Program; MLB Campaign Begins April 1, Emphasizes 'Every Card is of Value'

Among Prizes for Registering Cards, Redeeming Them for Points: a Private Clinic With Derek Jeter Baseball hall-of-famer and Cleveland Indians great Bob Lemon once said: "Baseball was made for kids, and grown-ups only screw it up."

However, in the world of baseball cards, it's the adult collector base that has helped support the category for years.

Looking to grow a new generation of enthusiasts, Upper Deck is launching the trading card industry's first-ever Kids Reward program. The program is simple: kids buy packs of any 2006 Upper Deck Baseball product, register the four-digit alpha-numeric code found on the back of their cards -- and get a point award for each unique card. Kids can then redeem their points for prizes.

Along with video games, iTunes songs, movie passes and autographed memorabilia, every card entered is an entry into a sweepstakes to win the reward program's grand prize: a private clinic with all-star shortstop Derek Jeter.

The program starts April 1 and will be hosted at Upper Deck's kids-specific Web site, www.upperdeckkids.com.

"Through extensive research, we've learned that most trading card collectors are over 35," said Upper Deck senior marketing manager Kerri Stockholm. "Because of that, the industry has become less kid-friendly, with more of a focus toward older customers that buy cards on speculation."

"While not wanting to alienate our solid core of older collectors, we realized the need to build for the next 10, 20 years -- not just for tomorrow," continued Stockholm. "We had to reconnect with and create interest among kids, making cards relevant to them again."

To do that, Stockholm mentioned their efforts must do two things: add an element of interactivity while also giving each card -- non-dependent of what player is featured -- a significant and relatable value.

"Our reward program is unique in that Upper Deck cards will have varying point values. Kids are encouraged to registers all of their cards to find out how many points they're worth," said Stockholm.

"And, points are random: an A-Rod or a top rookie isn't necessarily worth more points than a so-called common card. No longer will cards be discarded, put away to collect dust in a shoebox. Every card is now worth something to someone, whether they're building a set of their favorite team, a collection of their favorite players -- or trying to increase their rewards point total."

Rewards Program for All MLB Sets, Not Just Higher-Priced Cards

Another element to attract kids is keeping the cost of cards low.

"For many young collectors, price point is a major factor," said Stockholm. "It's also something that parents -- who help drive buying decisions -- take into account when steering their children toward certain sets or packs."

According to Upper Deck, every card in every baseball set -- from its $2.99-a-pack UD Series 1 to the 99-cent First Pitch -- will be a part of the rewards program. And, points-per-card won't be based on the cost of the set.

Said Stockholm: "In fact, First Pitch is the first product to include codes for the Kids Rewards program."

"Even though it only hit retail last month, we've already seen a tremendous response, with kids anxious to go online when the program goes live next week to see the value of their cards, be that much closer to winning prizes."

Upper Deck will have 20 MLB sets in the Kids Reward program mix.

Not Just MLB; Kids Campaign to Carry Over to Other Sports This Fall

In a ESPN Sports Poll unveiled last week, more than half of kids aged seven to 11 (54.4 percent) chose Major League Baseball as its sports league of chose when it came to collecting cards.

Following MLB: the NFL (39.6 percent), the NBA (25.7) and the NHL (7).

"We know that baseball is still the most popular sports card category among kids," said Stockholm. "Because of that, we wanted to use baseball to launch the Kids Rewards program. But, the program will be extended to our NFL, NBA and NHL product lines throughout the year."

"The momentum we gain will carry over," she continued. "After participating for months, kids will not only begin to tell their friends -- creating a word-of-mouth buzz -- but then incorporate the rewards program into their daily hobby routine, returning to the Web site on a regular basis, inspiring future purchase and program participation."

Timing for non-MLB product launch, reward program integration: NFL (August), NBA (September), NHL (October).

Reward Program Trend: Airlines and Credit Cards

"Reward programs aren't new. Airlines and credit card companies have had them for years," said Stockholm.

Stockholm continued: "But they're geared toward adults, and they don't inspire social interaction among them to gain points. Their loyalty to a brand goes only so far as the miles gained or gasoline dollars earned, not by a passion to be a part of a community."

"Also: oftentimes that prize is years in the making," she said. "With Upper Deck's kids reward program, the gratification is nearly immediate."

Reward points per card vary, starting at 50 and going as high as 250, with an average of 100 points per card. The starting prize redemption for Upper Deck's kids reward program will be 1000.

"We too hope to lead the trend in our industry, building a program that will grow Upper Deck's business in the decades to come."

About the Upper Deck Company

Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.

Consumers spend about 18 percent of their time on the Web

GIVEN THE OFT-REPEATED STATISTIC that consumers spend about 18 percent of their time on the Web, why do marketers spend just 4 percent of their media budget online?

Marketing and media executives at the OMMA Hollywood Conference & Expo Monday proposed different theories, ranging from the belief that television is the safer choice, to difficulties with measurement, to simple reluctance to embrace change.

Tom Bedecarre, CEO of interactive shop AKQA, asserted that disproportionate spending on TV ads stemmed from denial about television's waning influence, as well as a strong desire to preserve the status quo. The spending decisions, he said, are made by "people who have their head in the sand, and like to go to sandy beaches to shoot TV commercials."

Other panelists to weigh in included David Cohen, executive vice president, U.S. Director of Digital Communications at Universal McCann; Nick Pahade, president of Denuo, a unit of Publicis Groupe; Scot McLernon, senior vice president of advertising, CBS Digital Media; and Clark Kokich, worldwide president, Avenue A/Razorfish.

Kokich proposed that ad executives are fundamentally "risk-averse" and, at least until now, have perceived TV as the safer, tried-and-true ad medium. Executives believed they wouldn't "get in trouble by recommending a television campaign," even if it didn't work, but greenlighting a Web campaign that bombed was perceived as a black mark.

But, he added, those perceptions are quickly changing. The "herd mentality" of ad executives "has shifted to the benefit of the industry," he said.

Universal McCann's Cohen said that marketers don't take a one-size-fits-all approach to Web spending. "It's about an overall plan that gets you results," he said. Currently, Cohen added, clients in some categories, like travel, spend 20 to 30 percent of their budgets online; others, especially consumer packaged goods marketers, spend closer to 3 to 5 percent on the Web.

Cohen also stated that problems with measurement, including diverging statistics about site visits, contribute to marketers' hesitation to shift budgets online.

Trophy Entertainment Announces Ms. Trophy USA Bikini Pageant

Trophy Entertainment, Inc. and Trophy Pageants announced the launch of the first annual Ms. Trophy USA bikini competition today. Trophy Pageants recruiters have set out on a world wide tour to locate trophylicious talent worthy of wearing the tiara and taking the throne of Ms. Trophy USA.

Contestants will compete and share in a trophy treasure chest valued at over 250k of cash, prizes and exclusive modeling opportunities with Trophy Models and the esteemed sponsors of the Ms. Trophy USA competition. Finalists and the winner of the competition will also set off on a world wide publicity tour including television and radio talk shows, magazine layouts, and act as the cover models for Trophy Calendars, Trophylicious Magazine, Trophy Cosmetics, Trophy Swimwear and Trophy Couture. Talk about launching your career... The Ms. Trophy USA contestants and finalists will even hit the silver screen in Trophy Films. Always a thrill, finalist and winners of the Ms. Trophy USA competition can expect to also walk their Jimmy Choos and Manolos over the red carpet as Trophy Red Correspondents to interview celebs and other entertainment industry folks.

Details of the star studded celebrity judging panel and event are still in development. The atmosphere is abuzz with anticipation. But the entire Trophy Entertainment staff appears to be under the husha husha. "Trophy Entertainment, Inc. definitely believes in pampering our judges and sponsors! Selecting the winners is a tough job! Our judges will be on trophy chill in chaise lounges while being attended to and fanned by Trophy beauties from around the globe and fed the finest delicacies and fruits! So we've got to take care of our people. It's absolutely the Trophy way..." said founder, Rhonda Coleman.

"Network and cable syndication deals are in development to take the event into households worldwide. Those details are better left to Trophy Law, our legal team. I'm simply here for the show!" said Trophy Entertainment PR staff member, Ridgely Rosenberg.

Interested candidates can apply and upload their photos at www.trophymodels.com .

Source: Trophy Entertainment, Inc.

CONTENT PROVIDERS AND ADVERTISERS need to make "radical changes

CONTENT PROVIDERS AND ADVERTISERS need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to entertainment on-demand and on any device, said Albert Cheng, executive vice president digital media, ABC Television Group, on Monday during the opening keynote of the OMMA Hollywood Conference & Expo.

Cheng told attendees that Disney is embracing the challenge of navigating a media and entertainment space that is changing almost daily, and where the consumer is in control and providing feedback that is both instantaneous and direct. "Distributors [of content] are still somewhat important, but their leverage is challenged by the Internet, consumer electronics, broadband, and technology."

ABC Television, according to Cheng, is focused on investing in superior content--something that its telecom, cable, and even Web portal rivals and some-time partners like Yahoo, are hungry for--and beyond that, in new types of content that will offer deep interactive experiences. He cited Disney's partnership with Apple's iTunes for downloads of popular ABC shows like "Desperate Housewives" and "Lost" as examples of new kinds of content, in addition to content packages made specifically for mobile environments, and broadband shows.

In a time of volatile change, Cheng said ABC needs to redefine what it means to be a broadcast network, and its cable properties like the Disney Channel, need to redefine what it means to be a cable network. "We must build assets and a marketing platform to reach audiences wherever they are. We have to build franchises--we can't limit ourselves as broadcast or cable. We have to define ourselves as an entertainment network regardless of technology, and based on individual consumer preferences."

Cheng told attendees that ABC needs to have a branded programming presence everywhere--online, on cable, on cell phones, on TV, on a Nintendo GameBoy Advanced. "We plan to be everywhere our consumers are. But we must understand that the Internet gives us a direct two-way connection to consumers to deliver a personal, customized experience," he said, continuing: "We should be asking, 'How should we look at broadband as a VOD [video-on-demand] service? Are there community aspects around someone's favorite program? Will streaming [video] or IM [instant messaging] change the experience, or games with video clips? How do you create a more engaging experience and not a distraction?'"

Cheng argued that ABC wants to cultivate direct relationships between its brands and consumers. "People use brands to navigate their options; we must sharpen our brands." He said that partnerships with Web content aggregators and syndicators like Yahoo and Google don't always work to the best advantage for ABC because they don't highlight its content brands powerfully enough. In addition, ABC seeks partners that will bring their considerable marketing and promotional heft to the table, and not leave marketing to ABC alone.

Later, in a panel discussion with executives from America Online, FoxSports.com, Yahoo, and MSNBC.com, Scott Moore, Yahoo's vice president of content operations, noted ABC News' content partnership with Yahoo--a relationship the portal pays good money for. "We have a great relationship with Yahoo at this point," Cheng responded. "They're a great way to customize and aggregate information, but when it comes to reaching people at an emotional level, video is the best way to do that. How we distribute that video is debatable...do we do a deal with Yahoo? What does that mean for our brand?" Cheng underscored that it might be easier for consumers to find ABC content via its own branded platforms than on a portal.

"From Yahoo's perspective, we're totally focused on relationships," Moore said, citing the company's recent deal with CBS' "60 Minutes" which saw traffic jump some 17 percent after an exclusive video interview with Tiger Woods and other content went live on Sunday. "It's good for CBS because the '60 Minutes' demo is older, and it's good for us."

Charlie Tillinghast, president and publisher of MSNBC.com, said: "I agree with Albert...you want to build a brand experience and have a deep rich connection. But you can put out pieces of content to introduce people to your brand. You really need both [portal/syndication deals and self-branded content]. It's difficult to have people come [directly] to your experience all the time."

Cheng said online video that offers meaningful and relevant interactivity for consumers is key for ABC. "There's nothing better than video--it strikes an emotional chord, and has a halo effect." He noted that ABC is trying to introduce interactivity into advertising to make it more valuable, and targeting advertising and sponsorships such as those offered by "Extreme Makeover: Home Edition," which features an interactive application for Sears' products.

In addition, Cheng argued for flexible business models--downloads for 99 cents apiece, $1.99, and free ad-supported content. Also, agencies and advertisers "need to think through the rights they are acquiring. The majority of [TV] ads can't be played online. We can't take a 'Lost' spot and play it on the 'Lost' Web site," he said. "Advertisers need to be more creative to meet these challenges. Standard rights agreements aren't sufficient."

 

Nickelodeon's TurboNick on Nick.com to Simulcast April 1st Nickelodeon's 19th Annual Kids' Choice Awards

Live Simulcast on Broadband Video Service will Offer Kids a Personalized Kids' Choice Awards Experience along with Behind-the-Scenes Footage and More! Marking a first in TV awards show and kids' broadband history, Nickelodeon's TurboNick, the network's broadband video service available on Nick.com, will simulcast live Nickelodeon's 19th Annual Kids' Choice Awards, which airs on Nickelodeon television Saturday, April 1 (8-9:30 p.m. ET/PT). TurboNick will stream Nickelodeon's 19th Annual Kids' Choice Awards' pre-show (7-8 p.m. ET/PT) as well as the entire 90-minute awards show itself, and offer live streams with TurboNick host Lil' JJ from the Orange Carpet along with exclusive backstage and on-stage views that kids will not be able to view anywhere else. In addition, a Nick.com reporter will be on-site to keep kids on top of all the action with blogs and photos directly from the Orange Carpet and backstage

Kids will be able to have a personalized awards experience as well. Nick.com will use several webcams to capture the awards show, offering kids the opportunity to choose various camera angles such as behind-the-scenes, audience cam, and more, while they watch on TurboNick. TurboNick will also feature three Kids' Choice Awards themed skins that kids can choose for their broadband video player on their computers while watching the event. Multiple themed playlists, exclusive clips, mini-games and links to the official Kids' Choice Awards website will also be available.

"On April 1, TurboNick will serve as the interactive broadband home base for all things Nickelodeon's Kids' Choice Awards," commented Mike Skagerlind, Senior Vice President and General Manager, Nickelodeon Online. "In this multiplatform era, we want to super-serve our audience wherever they may be. Nick.com will offer kids the opportunity to personalize their Kids' Choice Awards experience, and provides another screen for kids to watch the star-studded event with a twist of exclusive content, and a view of what's happening behind-the-scenes, which they would not find otherwise."

Leading up to the show, kids can begin voting on Nick.com and special new voting categories will be featured on-air each week. Kids will also have the opportunity to vote

in real time on Nick.com on April 1 for a special category, which will be incorporated into the awards show.

TurboNick also features a Nickelodeon's Kids' Choice Awards playlist, along with various highlights from past awards shows like the Best Burp Awards and celebrity slimings, and current promotions running on-air for the 19th Annual Nickelodeon's Kids' Choice Awards. Winners' pictures will also be posted on Nick.com as soon as they are announced during the show, making sure users have the most up-to-date information available.

Free promotional Podcasts will be available on Nick.com for various media players, including Jack Black video content and more. These Podcasts will be available on the iTunes Music Store (http://www.itunes.com/) for download to iPods. Nickelodeon also will join forces with Comcast's broadband platform Comcast.net to feature a half-hour Nickelodeon's Kids' Choice Awards nominee special running on the Fan (TM) (Comcast's multimedia broadband player on its consumer portal, Comcast.net). The special also will be featured at Comcast's 26 kiosk mall locations across the country.

Following the April 1st Nickelodeon's 19th Annual Kids' Choice Awards, Nick.com will make a list of this year's winners available, along with a half-hour version of the awards show which will be featured on TurboNick.

Nickelodeon's 19th Annual Kids' Choice Awards gives kids the opportunity to honor their favorites from the worlds of film, music, sports and television in a star-studded live telecast (tape delayed on-air for West Coast) from UCLA's Pauley Pavilion. Held fittingly on April Fools' Day this year, the no- holds-barred event will feature pranks aplenty along with messy, noisy, slime- filled fun. Kids will rule and stars will revel with them at the oft-dubbed "mini-Oscars."

Nickelodeon's Kids' Choice Awards will be seen in more than 200 million households on Nickelodeon's international channels across the UK, Europe, Russia, Israel, Asia, Australia, Latin America and Brazil, as well as the US. There are seven fully localized versions of Nickelodeon's Kids' Choice Awards around the world. The most recent to launch, Nickelodeon's Kids' Choice Honours on CCTV in China, reached more than 300 million households across the country.

Nickelodeon's 19th Annual Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Mike Burg and Marjorie Cohn are Executive Producers. Kia, Hasbro, General Mills and Burger King are the presenting sponsors of Nickelodeon's 19th Annual Kids' Choice Awards, with Firefly Mobile and Pepperidge Farm serving as associate sponsors. Media outlets can reference the most up-to-date information on Nickelodeon's 19th Annual Kids' Choice Awards by logging onto http://www.nickkcapress.com/.

Nickelodeon, in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Syndication

 

 

“Syndication,” as far as the big TV networks are concerned, has traditionally meant distributing reruns of successful shows, four or five years down the road, to local stations. But the TV business is nontraditional now, and the very meaning of syndication is changing.

The syndication concept is spilling into such new-media platforms as broadband, video-on-demand, iTunes and mobile video. No longer does a show have to rack up 100 episodes before plans are made to take it off-network. There’s still a time delay in the new syndication, but it can be hours instead of years, as when an episode runs on the network and is available later that same day for download on an iPod.

Advertisers and local TV stations may fret that this new form of syndication could diminish the allure of programs when they eventually take the conventional path off-network. But advocates of moving content quickly to new platforms point out that such tactics can expand the fan base and keep viewers interested in a show, making the program more appealing when it moves to local stations years later.

Distribution via new-media platforms can co-exist with traditional syndication by driving popularity for the shows, affirms Barry Wallach, president of NBC Universal Domestic Television Distribution, the syndication arm of NBC Universal.

The new syndication at this early stage is more about building an audience than drawing advertisers since few of the new platforms accept much advertising.


NBC’s “The Office” is benefiting from the new syndication; episodes are available the next day on iTunes. CBS’ “Survivor” and “CSI: Crime Scene Investigation” can be seen on Google Video and Comcast Corp.’s VOD service immediately after broadcasting ends on the West Coast.

While these early new-media forays have yet to have a tangible effect on traditional syndication, early evidence indicates the rebroadcasts grow rather than splinter audiences. Take the case of “The Office” on iPod.

Since shifting to Thursday nights on Jan. 5, the show has averaged a 4.7 rating/11 share in adults 18-49, up 27% over earlier this season and an 88% rise over last season, according to Nielsen Media Research.

The new time slot has played a role in the ratings burst, but “The Office” has been rising on iTunes, too. It’s been among the top 10 most-downloaded videos since it went live in December, according to NBC Universal. Frederick Huntsberry, president of NBC Universal Television Distribution, posits that iTunes is bringing new viewers.


By boosting the show’s audience and ratings, the new platform could even help “The Office” survive long enough to reach traditional syndication, Mr. Huntsberry says. “The Office,” critically acclaimed but initially ratings-challenged, could use the increased interest via iTunes to help reach the 100-episode threshold for living on in syndication.

ABC has also seen ratings increases for “Lost” and “Desperate Housewives” since their iTunes debut last October. But serialized shows often struggle in traditional syndication. They should look for opportunities to be syndicated now in these new media, says Scott Haugenes, senior VP-group director for national broadcast at Initiative, New York.

A crucial question remains about at what point audience-building rebroadcast can become damaging overexposure. The goal is to strike a proper balance between maximizing profit now and maintaining interest in a show down the road -- the new syndication benefiting the old syndication.


“What we have done now to reduce the risk is be very careful about who our partners are [for new platforms],” says Albert Cheng, exec VP-digital media for the Disney ABC Television Group. “We don’t want to make our content too ubiquitous.”

There’s evidence that additional exposure can help drive a show that’s already in traditional syndication. The immense popularity of shows like “Seinfeld” and “CSI” on DVD apparently hasn’t hindered their syndication runs. The new syndication affects marketers on at least two fronts. Advertisers need to be convinced that programs will still be worth backing when they hit traditional syndication. But there’s also the challenge of how to involve marketers in the new syndication.

“We want to be in business with those guys who are looking to find different ways to do business,” says Initiative’s Mr. Haugenes. “If you have more content out there, that should help marketers. If it’s the right show, absolutely you want to be associated with it in all formats.”

Not all new ventures have room for ads, though. For instance, iTunes doesn’t offer network shows with ads. However, experts predict that will change. A study released earlier this month from eMarketer found the audience for podcasts will reach 25 million in 2008 and 50 million by 2010. With that growth will come ad dollars -- $300 million by 2010, says Mike Chapman, editorial director at eMarketer. He believes most of that money will flow into network content.

But with the seemingly never-ending new venues for reruns, it may be hard to convince advertisers there’s still a role for traditional syndication.

Joel Berman, president of CBS Paramount Worldwide Television Distribution, puts his faith in the content: “Good content, if offered in a variety of ways, will find its audience. ... It is the network or broadcasters or syndication network that creates the initial platform to expose people to it.”

Auction Of Academy Awards(R) Gift Bag Donated By George Clooney Generates Winning Bid Of $45,100 To Benefit United Way's Hurricane Response and Recovery Fund

The following is being issued by United Way of America:

WHAT: The online auction of the Academy Awards(R) Gift Bag received by George Clooney at this year's Oscar Awards ceremony, which the Oscar-winning actor/producer/director and member of United Way of America's Board of Trustees generously donated to United Way to support hurricane response and recovery efforts, has closed.

WHEN: The online auction of the transferable contents of Mr. Clooney's gift bag was scheduled to close Tuesday, March 28, 2006 at 11:59 pm ET. The high volume of bids in the closing minutes triggered a special feature called "bid extension" that allowed bidding to continue in five minute increments until no more bids were received, resulting in the $45,100 winning amount.

WHERE: The auction took place at www.unitedway.org and was powered by cMarket.com.

WHY: As a member of the Board of Trustees of United Way of America, Mr. Clooney has been a generous supporter of United Way's efforts to rebuild lives and communities devastated by the 2005 hurricanes. By auctioning the gift bag, United Way and Mr. Clooney hope to continue to focus attention on the long- term needs of the Gulf Coast areas devastated by the 2005 hurricane season as well as raise funds for ongoing rebuilding and recovery efforts.

About United Way of America

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community across America by focusing on the root causes of the most serious problems. The United Way movement includes over 1,300 community-based United Way organizations. Each is independent, separately incorporated, and governed by local volunteers. For more information about United Way of America, please visit: www.unitedway.org.

Source: United Way of America

 

 

40 Million Surfers Are Online Daily Just For Fun

According to the Pew Internet & American Life Project as summarized by Senior Research Fellow Deborah Fallows, the internet is increasingly a place where Americans just hang out. Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.

Compared to other online pursuits, the act of surfing for fun now stands only behind 52% of internet users sending or receiving email on a typical day, 38% using a search engine, and is in a virtual tie for third with 31% getting news online. About 25 million people went online in 2004 on any given day just to browse for fun. In the Pew Internet Project survey in December, 2005, that number had risen to about 40 million people.

In the earliest days of the Web, young, white men were the most likely people to go online just to surf around with no particular purpose or destination in mind. But this kind of idle browsing has a broader appeal now, cutting through all races, income groups, levels of educational accomplishment.

While percentages of both men and women increased to record highs in December 2005, the increase from a year before was ever higher for men, from 24% to 34%, than for women, from 19% to 26%. The younger the user, the more likely he or she is to surf for fun, either at all or on a typical day.

Some 36% of internet users with six or more years of experience will surf for no particular reason on an average day, compared to fewer than quarter of those with less experience online.

Some 72% of those with home broadband have surfed the Web for fun compared with 63% of those with dial-up. Almost twice the number, 39%, do so on a typical day, compared with 23% of dial-up

Easy for consumers to skip ads these days

 

TECHNOLOGICAL ADVANCES MIGHT HAVE made it easy for consumers to skip ads these days, but that doesn't mean that they will. That's according to Eric Hirshberg, president and chief creative officer at Deutsch LA, who spoke about online advertising Tuesday at the OMMA Hollywood Conference & Expo.

"Ironically, just as technology has given people the power to avoid advertising," Hirshberg said, "those same people are engaging with marketing and brands and advertising in a more emotional and collective way than ever before."

"Brands are becoming a powerful part of our popular culture and a powerful part of our cultural expression," he said. Brands, he added, confer "this incredibly powerful shorthand--like religion has, about expressing who we are to the world."

For those reasons, he said, people don't object to advertising--provided that it's not done in a way perceived as condescending. "These consumers are ... sophisticated in terms of their relationship to marketing," he said. "They know the tricks. They don't mind being marketed to--as long as they're marketed to well."

Hirshberg also disputed the notion that click-through and conversion rates accurately reflect the success of a Web campaign. "The key to effective measurement is agreeing what a win looks like with a client at the beginning," he said. For instance, rather than click-through rates, examining factors such as how long people interacted with an ad might prove more useful, Hirshberg said.

In fact, Hirshberg added, focusing on metrics like user engagement--as opposed to click-through rates or conversions--also can help agencies convince marketers that the Web works for branding, as opposed to solely direct response.

Brad Faxon to Help Launch the Driving 4 Life 'Quest for a Cure Open' at TPC of Boston this Spring.

Charity golf tournament to benefit local research center seeking treatments for ALS

Driving 4 Life is pleased to announce that PGA TOUR professional and local celebrity Brad Faxon will join a star studded line up of talent to kick off the Driving 4 Life Quest for a Cure Open at the Tournament Players Club of Boston in Norton, Massachusetts this May 8th. All Driving 4 Life charity golf tournaments benefit ALS TDF, a local nonprofit research center seeking a treatment and cure for ALS.

Commonly called Lou Gehrig's disease, ALS is an incurable disease affecting about 600 Massachusetts residents (30,000 in the US and 350,000 worldwide). While more is known today about ALS than during Gehrig's battle, the cause of ALS largely remains a mystery.

"We're thrilled to be holding this event in Boston. The Quest for a Cure Open will honor all ALS patients throughout New England, past and present, and provide our local community a chance to play on one of the best courses in the world, for a very worthy cause," remarks Driving 4 Life founder Kim Julian, widow of PGA TOUR professional and New England native Jeff Julian who succumbed to the disease in 2004, "when you combine the game of golf with a challenge such as ALS, you end up with a group of extraordinarily generous people, and an infinite amount of hope."

ESPN analyst John Buccigross will join Brad on the golf course, and NESN sportscaster Bob Neumeier will emcee the evening portion of the event. Sponsors are still needed for the event. For more information or to make a donation to Driving 4 Life, visit http://www.driving4life.org/questforacureopen.

"We will break ALS down gene by gene, protein by protein and begin the tedious task of tracking how it develops in, and changes the body. We will stop this disease one protein at a time if we have to." says James Heywood, ALS TDF Founder and CEO.

About the Event: The Quest for a Cure Open is a charity golf event to benefit the ALS Therapy Development Foundation (ALS TDF). Part of the Driving 4 Life Signature Series, this event will play a major role in raising the $500,000 needed to fund a new microscopy core at ALS TDF. Driving 4 Life is a fundraising campaign founded by PGA TOUR member Jeff Julian, World Golf Hall of Fame golfer Tom Watson, his long-time caddy Bruce Edwards and their wives, in 2003. Driving 4 Life has provided more than $3 million raised through nearly 100 golf fundraisers for ALS research.

http://www.driving4life.org/

Source: ALS Therapy Development Foundation

Spanish-language broadcasters

Univision is the leading Spanish-language broadcaster by far, generating $1.5 billion in ad revenue last year--more than double Telemundo's $746 million, according to Nielsen Monitor-Plus.

Univision has been aggressive in trying to establish itself as a peer to the six broadcast networks in order to extend its viability as a place to spend more dollars--and tap into budgets other than ones earmarked solely for Spanish-language media. "We're confident that this move will validate Univision's ability to successfully compete against any network in the country, and provide us with a powerful tool to attract marketers that had previously been reluctant to advertise in Spanish," said President-COO Ray Rodriguez in a statement when the network announced in December that it would join NTI.

Ratings give Univision some ammunition, at least compared to The WB and UPN. NTI prime-time ratings this season show that Univision outdraws both networks in both the adult 18-to-49 and adult 18-to-34 demos. Of course, the two struggling networks will combine to form the new CW network next fall, which could capture Univision's fifth-place status in the network rankings.

In the adult 18-to-49 rankings, Univision trails the Big Four by considerable margins. But in the adult 18-to-34 battle, the Hispanic network is within a rating point of both CBS and NBC.

On one level, Univision's bid for a greater share of the general ad market is vindicated by a disproportionately low amount spent in Spanish-language media. Hispanics make up 14 percent of the U.S. population, according to the U.S. government--but Spanish-language media accounted for only 2.9 percent of the $143 billion U.S. ad market in 2005, according to TNS Media Intelligence.

"The argument is for the 150 of the top-300 advertisers who aren't buying Hispanic television, or those who aren't spending as much as they should," said Clabiorne.

However, the market for Univision and its competitors is growing. TNS predicts that spending on Hispanic network television will grow by 10.4 percent in 2006, more than any other sector of the ad market.

The growth reflects the boom in Hispanic buying power and marketers' desire to tap into it. Hispanic buying power is set to grow to more than $1 trillion in 2010--up 48 percent from last year, according to the Selig Center for Economic Growth at the University of Georgia.

"The growth in terms of advertising has not mirrored the growth of the market," said Clabiorne, who believes moving to NTI will drive more revenue for both Univision and Telemundo.

Still, Univision's bid to capture more dollars may be slowed by its limited appeal. "Traditionally, they've been a niche," said Lisa Quan, vice president and manager of broadcast research at Magna Global. "(Buyers) are not going to think if you go to Univision you're going to get the same broad audience as an ABC."

The inevitable shift to NTI has sparked some debate within the Hispanic ad community, since it may prompt more general-market media buying shops to try and capture some of their business.

Hispanic media executives acknowledged that the change may make it easier for large-scale general shops to buy Hispanic television, but said that Hispanic agencies will maintain a leg up in planning and strategy--which are increasingly receiving attention in the media arena.

"You may have an agency that can get you a 'cheaper buy,' but that doesn't necessarily mean it's the best buy," said Lucia Fernandez-Palacio, West Coast media director for Dieste Harmel & Partners.

"Insight is not a commodity," said Clabiorne. "Whereas the buying function can be reduced to a commodity, the nuances of the Hispanic market, the expertise of Hispanic planning, will always be at Hispanic advertising agencies."

Dale Jarrett Racing Adventure Goes Online with New Site - www.racingadventure.com

Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) announced today that they have completed the redesign of their online presence with their new website at www.racingadventure.com. In addition to a more appealing graphic design, the new website is also easier to navigate, more intuitive with enhanced interactivity.

"It is a great pleasure to announce the completion of this major project to improve our online presence and revenue. The company's website was already generating well over a half million dollars a year in online sales, and we are expecting the new site, coupled with the national marketing campaign we are launching to at least double these gross revenues in the short term," said Ronda Robertson, marketing director. "Our research suggests that improving the functionality of our site while making it more appealing will increase our return on traffic brought to the site through effective promotions. Even an increase in our capture rate of a couple of percentage points can significantly increase our total sales without greatly increasing our cost of those sales."

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway can deliver. The company books various dates during the year at NASCAR tracks near you and customers can purchase packages ranging from a 3-lap ride to a 100-lap super drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and is backed by NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting www.racingadventure.com.

 

Blogs and newspapers have been getting cozy of late.

 

Blogs and newspapers have been getting cozy of late. The successful journaling experiments at dailies like the Greensboro News & Record and the Houston Chronicle, along with the launch of the Guardian's Comment is Free site, are just a few examples that speak to the increasingly important role blogs play in newspapers' coverage. Even the staid New York Times launched several blogs last year.

But perhaps the biggest sign that the turf battle between bloggers and journalists may be drawing to a close is the upcoming launch of a blog syndication network that will help newspapers republish existing blog content on their websites.

"I like to call it the AP newswire for blogs," said Dave Panos, the CEO of Pluck, who quietly debuted the network, called BlogBurst, at a party in Silicon Valley last month.

Several large newspapers, including The Washington Post, the San Francisco Chronicle, the Houston Chronicle and the San Antonio Express-News, have signed up as "lighthouse partners" in the network. Syndicated blogs will begin appearing on those papers' sites in the next few weeks.

While blogs have previously networked together to achieve greater exposure -- Pajamas Media being one obvious example -- BlogBurst is apparently the first network that was created specifically to syndicate blogs directly to newspapers.

"You have a lot of great bloggers out there, and a lot of time they blog about a subject you may not be as strong on on your own site," said Jim Brady, executive editor of washingtonpost.com, adding that the paper was interested in supplementing sections like food and travel. "We just thought we'd get on the front lines and see if it's something that would work long term for us."

Newspapers are only testing BlogBurst right now. But in theory, the service will work like this: Pluck signs bloggers to BlogBurst and examines each blog to see if the blog's content and quality are appropriate for syndication. A list of approved bloggers is then made available to newspapers through an online interface, and editors can pick and choose which blogs they want to syndicate, and for how long.

The blog content will appear on the paper's site, but will be embedded with the site's look and feel. Ostensibly, newspapers will benefit by supplementing their coverage, and bloggers will profit from increased exposure. Pluck plans to eventually share a percentage of ad revenue with the bloggers.

"Historically, blogs have been very tech and very political," said Panos, "But mainstream media's interest is much broader -- food, wine, travel, for example. BlogBurst will help them tap into that feature level content around the Web."

 

Newspapers are also attracted to BlogBurst for the advertising revenue the blogs could generate.

"If we're selling plenty of travel advertising but don't have the page views to actually serve it all, then it might be a good idea to syndicate a really good set of travel blogs," said The Washington Post's Brady, by way of example.

Brady may be understating the situation. By most accounts, companies are lined up to advertise online like planes waiting to land at O'Hare.

Revenue for the online ad business was only about $12.5 billion in 2005, or around 15 percent of what was spent on print, but it's expected to grow by about 30 percent in 2006 and reach $55 billion by 2010, according to analyst firm Piper Jaffray.

But directly increasing ad inventory by publishing more pages isn't the papers' only goal. If a newspaper can spark a conversation on its site by using syndicated blogs, it may be able to increase its traffic, and thus its ad impressions.

"Blog content is significantly better than message board content," said Jim Debth, general manager of statesman.com. "Just the level of discourse is so much better. We expect the blogs [we syndicate with BlogBurst] to be very engaging. We hope readers will come back again and again."

Newspapers have been striving to engage their audience online for several years now. In syndicating blogs, newspapers are borrowing a page from the blogosphere's playbook: Start conversations and build communities.

That goal was most recently iterated by Reuter's CEO Tom Glocer in a speech to the Online Publisher's Association last month. Glocer said media companies must be "seeders of clouds" by starting conversations and embracing responses by both traditional journalists and bloggers.

By inviting that community inside the tent of its brand, a newspaper could tap audiences and voices beyond its general readership, increasing its visibility and relevance to the blogosphere.

"If the [newspapers are] managing a bunch of syndicated blogs then there's ultimately going to be a relationship between the papers and those bloggers," said Jim Kennedy, director of strategic planning for the Associated Press. "That's a good thing."

But do newspapers need to rely on a vendor to help them build relationships with bloggers? Why can't publishers hire an editor to pull in the best and most relevant content from the blogosphere, which is already easily and freely available through RSS feeds?

The answer is less one of ability than editorial control. Newspapers need to pre-approve content for fear of diluting their brand. BlogBurst provides the first filter in that approval process.

"It's a newspaper's job to add editorial value," said Barry Parr, a media analyst with JupiterResearch. "It looks like BlogBurst will give them a level of control they didn't have before."

Can a stodgy old newspaper reciprocate, adding value to the blogosphere? Well, if numbers from a recent Gallup poll are any indication, the answer is yes.

According to Gallup, only one in five Americans, or about 40 million of us, read blogs. By comparison, more than 55 million people visited newspaper websites in November of 2005 alone, according to a Nielsen//NetRatings analysis conducted for the Newspaper Association of America.

BlogBurst won't reach nearly that many people, at least not at first. But NYU journalism professor and blogger Jay Rosen says that the syndication network is a first step in helping mainstream media readers understand and navigate the immense variety of blogs.

"It's part of a bigger thing which is the rationalizing of the blogging system, which started out as no system at all," he said.

As bloggers become more acquainted with syndication, it should be interesting to see whether and how blogging habits change to accommodate newspapers' publishing schedules and content interests.

There is a danger that syndication could change content expectations on both sides of the newspaper/blogger divide.

Clive Thompson noted in a recent New York Magazine article, "Blogs to Riches," blogs are already becoming increasingly similar to traditional publications.

As for newspapers' role in the relationship, said Rosen, "If it starts to become 'blog this way because this is what we need from you,' then I think it won't be effective."

Newspapers, meanwhile, will doubtless be wary of diluting their own voices by becoming effectively just another news aggregator in a media landscape populated by the same. Sites such as topix.net, Digg.com and Tinfinger already have a head start, drawing over $45 million in funding in the last two years, according to VentureOne.

Regardless, experimenting with blog syndication is a good way for newspapers to learn more about the vicissitudes of the blogosphere. At the very least, they'll be broadening the dialogue with bloggers everywhere.

"We've been talking to publishers for the last 15 months, and there's been a relative sea change in how pervasive the mainstream media interest in blogging is," said Pluck's Panos. "They're all going to adopt the format, the only question is when and how."

AMERICA ONLINE TODAY WILL MAKE 30 Warner Bros. TV shows available

AMERICA ONLINE TODAY WILL MAKE 30 Warner Bros. TV shows--ranging from classics like "F-Troop" to contemporary shows like "Lois & Clark" and cartoons such as "Beetlejuice"--available for free.

The initiative, "in2TV," will be available to all Web users, and will be entirely ad-supported. At launch, marketers include car company Kia, consumer packaged goods brands Kraft and Hershey, and Intel, which will promote Viiv. Earlier this year, AOL and Intel launched a partnership to market Viiv, which enables the transfer of digital entertainment from computer screens to TVs or other screens.

Intel will be the presenting sponsor for comedies like "Welcome Back Kotter," "Alice," and "Hangin' with Mr. Cooper," and dramas like "Sisters," "Falcon Crest," and "Scarecrow and Mrs. King," while Kia will be presenting sponsor for action-adventure shows like "La Femme Nikita" and "Kung Fu."

AOL intends to stream video ads before the show starts and where the original commercial breaks appeared. There will be no more than one to two minutes of ads per half-hour. In addition to run-of-site video ads, sponsorships will include synchronized ad curtains.

Ten episodes of each of 30 programs will be available as of today, with more shows online later this year. AOL intends to roll out 14,000 episodes of 300 shows throughout the year.

 

The global war against terrorism is as much a struggle of ideas as it is a military conflict, the Pentagon's No. 2 military officer said here today. The anti-terror war is actually a battle between Islamic moderates and extremists, and not a face-off between Western and Middle Eastern thought, Adm. Edmund P. Giambastiani, vice chairman of the Joint Chiefs of Staff, said during remarks at a luncheon at Syracuse University. "This is not a clash between civilizations, but within one civilization - the Muslim world," Giambastiani said. "This, in many senses, is an ideological civil war between one hard-line view of what Islam means and what such a meaning demands." Radical Islam adherents like Osama bin Laden preach a violent, exclusionary world view that preys on the impoverished, young and uninformed among Islam's 1 billion-plus followers, Giambastiani said. However, Muslim expressions of faith are largely peaceful and have comfortably coexisted in the modern world, Giambastiani said. Mainstream Islamic thought also abhors and rejects the violence committed by bin Laden and his followers, the admiral said. "In my view, this war of ideas targets the real center of gravity for what we call the 'Long War,'" Giambastiani said. The struggle between moderate and radical Muslims puts the interpretation of the religion at stake, he said. "And that acceptance or rejection is at the heart of this war of ideas that we are in fact engaged in today,"

Giambastiani said. Proponents of radical Islam want to chase the United States from the Middle East, Giambastiani said, and then overthrow the current governments, replacing them with functionaries that mirror radical ideology. The radicals also want to create safe havens across the world, he said, to be used to conduct ideological and terrorism training of new members. The Islamic extremists don't fly a national flag, nor do they field conventional armies, navies, or air forces, Giambastiani said. The radicals' chief weapon is terrorizing innocent people, and they do so through the use of improvised explosive devices to gather headlines and spread fear. "They use these IEDs to kill innocent civilians; victims with no tactical military value, but immense strategic import," Giambastiani said. The terrorists employ fake companies to raise funds, bribe politicians and financiers and enlist sympathetic charitable and civic organizations to parrot their ideas, Giambastiani said.

They employ the Internet for planning, recruiting, financing, propaganda and training, he added. The radicals are plotting to obtain weapons of mass destruction, Giambastiani said, and their plans also include seizing control of the world's oil resources. The ultimate goal of al Qaeda and other radical Islamic organizations is to "bankrupt and exhaust" the United States and other enemies and achieve world domination, the admiral said. "These enemies in this global war on terrorism seek to abolish our - your -- way of life," Giambastiani pointed out.

Governments that don't reflect the radicals' world view will be replaced "with the rules of an extremist, Islamic, empire," he said. The Islamic radicals are unified by their extremist ideology, and their loosely knit terror networks make it difficult to catch and defeat them on a conventional battlefield, Giambastiani said. "Ideas can't be eliminated by simply using guns," Giambastiani pointed out. And today, there's intense debate within the U.S. government and military about how to employ strategic communications to counteract the propaganda propagated by the terrorists, the admiral said. "But, to my mind, we still haven't come up with a good enough strategy or even enough good ideas for competing in the war of ideas in this Islamic civil war in a way which strengthens the hand of the Islamic moderates against their hard-line, extremist co-believers," Giambastiani said. In this struggle for the hearts and minds of the Islamic and Middle Eastern people, there's no doubt the United States' military "has great capability in our special forces to deal with other cultures," Giambastiani said to reporters during an after-luncheon news conference. And today, the "vast bulk" of the training of Afghan and Iraqi security forces is being performed by conventional U.S. military members embedded in training units, the admiral said.

Those U.S. trainers obviously have cultural and linguistic awareness as they work with and teach Afghans and Iraqis, Giambastiani said. "And we are extending this (concept) across-the-board" to more American soldiers and Marines, the admiral said.

 

The results of a nationwide poll in January, by Harris Interactive, show that seven in 10 u.s. adults watch broadcast news at least several times a week and two in five adults say they listen to satellite radio programming or read a national newspaper as often.

While broadcast television news appears to be the most popular medium sought, continues the report, 64% of adults also get their news several times a week or daily by going online to get news, 63% reading a local daily newspaper, 54% listening to radio news broadcasts, 37% listening to talk radio stations, 19% listening to satellite news programming, and 18% reading a national newspaper.

Those 59 years of age and older are most likely to rely on more traditional media outlets for information, with at least eight in 10 saying they watch local broadcast news (88%), watch network broadcast or cable news (88%), or read a local daily newspaper (80%) several times a week or daily.

Those 40 to 58 years of age use the most varied types of media, with at least one in five using each medium examined several times a week or daily. 68% of those 40 to 58 years of age and 70% 28 to 39 are most likely to go online for news.

Echo boomers (those 18 to 27 years of age) are the least frequent users of media, with only about half or less getting information several times a week or daily from each of the media types measured

 

Suzuki Expands Product Line With New Introductions at 2006 New York International Auto Show

World Premiere of All-New Suzuki XL7 and North American Debut of Suzuki SX4 Slated for April 13, at 12:05 p.m. American Suzuki Motor Corporation (ASMC) has been revving its engines at record pace, and U.S. sales have never been stronger. Thanks to an inspired product lineup that includes the media-acclaimed 2006 Grand Vitara, ASMC sold more vehicles in 2005 than any other year in its history. Now the company sets its sights on the 2006 New York International Auto Show (NYIAS) and the global debut of its next head-turning vehicle, the all-new 2007 Suzuki XL7 crossover SUV, which delivers expressive adaptability and redefines the midsize SUV. In addition to unveiling the XL7, Suzuki also will introduce to the North American market the all-new 2007 SX4, which delivers bold attitude and performance in a compact sport X-over with all-wheel drive (AWD). Both vehicles will be featured during Suzuki's 2006 NYIAS press conference on April 13, at 12:05 p.m., at the Suzuki display (#1215, Level 1) in the Jacob Javits Convention Center. With two new vehicle introductions scheduled for New York, rising sales and increases in its market share, ASMC is capturing consumers' attention.

"New York City is one of the most active cities in the world, and it serves as an appropriate venue to unveil two stylish and sporty vehicles to meet the needs of consumers with active lifestyles," said Koichi Suzuki, president of ASMC Automotive Operations. "American Suzuki is excited about the impact these vehicles will have on the company's success and the impression they will make across the automotive industry."

Suzuki XL7

In the creation of the XL7, Suzuki leveraged its SUV heritage and expertise to design an all-new vehicle for the midsize SUV crossover segment, providing style, room and adaptability for mobile lifestyles. The 2007 Suzuki XL7, equipped with a 3.6-liter, V6 DOHC engine, defines the new direction of the midsize SUV crossover market and is one of the first entries to combine room for family and cargo with performance, style and comfort not previously associated with midsize SUVs.

The all-new XL7 has cargo and seating flexibility for all aspects of active lifestyles, on-road performance capabilities, sleek and distinctive style and advanced safety features that provide a confident feeling of being in control in any condition. Suzuki's new generation midsize SUV crossover is slated to go on sale in the United States in the fourth quarter of 2006.

2007 Suzuki XL7 Specifications

Wheelbase: 112.4-in./2,857mm Overall width: 72.2-in./1,835mm

Overall length: 196.6-in./4,995mm Overall height: 68.9-in./1,750mm

Suzuki SX4

Globally introduced at the Geneva Motor Show in March 2006, the Suzuki SX4 compact sport X-over with AWD will make its North American debut at the

NYIAS. The all-new SX4 features a versatile, rigid five-door design, a standard all-wheel-drive system and for the U.S. market, a sophisticated fuel-sipping 2.0-liter DOHC engine.

The Suzuki SX4's advanced intelligent all-wheel-drive system (i-AWD) sends power to the rear wheels as needed with no additional input necessary from the driver. Called the Three-Mode Switchable AWD system, it features a selector switch on the center console that allows the driver to select from three modes: 2WD, AUTO (AWD High) and LOCK (AWD Lock). Customers in the United States will have a choice of a five-speed manual transmission or an available four-speed automatic transmission.

With its contemporary styling, high-output engine, the security of AWD and ABS and five-door versatility, the all-new Suzuki SX4 delivers the bold attitude and performance designed for those who live an adventurous life. The SX4 is slated to go on sale in the United States in the third quarter of 2006.

2007 Suzuki SX4 Specifications

Wheelbase: 98.4-in./2,500mm Overall width: 69.1-in./1,755mm

Overall length: 162.8-in./4,135mm Overall height: 63.2-in./1,605mm

In February, Suzuki posted a sales increase of 39 percent, the best February and second-best sales month in company history. The new monthly sales record continues Suzuki's recent sales momentum, which included record sales in January and sales of 82,101 in 2005 -- the best sales year in American Suzuki's 21-year history.

Expanded Product Line

The Suzuki XL7 and SX4 join an impressive and versatile product line, with the media-acclaimed Grand Vitara, the popular Forenza sedan and Forenza Wagon, the five-door Reno, the Aerio sedan and Aerio SX and the Verona.

About American Suzuki

The Automotive Operations of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets its vehicles in the United States through a network of more than 540 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile, motorcycle and outboard motors manufacturer with sales of more than 2 million new vehicles annually. Founded in 1909 and incorporated in 1920, it has operations in 125 countries. For more information, go to www.suzukiauto.com or www.media.suzuki.com.

Military CONTRACTS

_DEFENSE INFORMATION SYSTEMS AGENCY Pearson KEI Inc., was awarded on March 24, 2006 a firm-fixed-price contract with an estimated life-cycle value of $32,235,209. The award is made on the behalf of Defense Information System Agency/Procurement and Logistics Directorate/Defense Information Technology Contracting Organization (DISA/PL/DITCO). The contract has a two-year base + 5 one-year option cycle. The total award amount of $22,841,228.41 for the two-year base period will be funded using Defense Working Capital Funds. The goal of the Enterprise Business Modernization project is to create a single integrated procurement system that is accessible worldwide, shares consistent data and processes and provides accurate and easily retrievable information for PL/DITCO contracting functions. The requirement was solicited on a best-value-evaluation criterion. Five proposals were received. The Defense Information Technology Contracting Organization - Scott Air Force Base, Ill. is the contracting activity.

_ARMY W.G. Yates and Sons Construction Co., Oxford, Miss., was awarded on March 24, 2006, a delivery order amount of $27,687,000 as part of a $300,000,000 firm-fixed-price contract for Design and Construction of a Student Pipeline Dormitory. Work will be performed at Sheppard Air Force Base, Texas, and is expected to be completed by Nov. 12, 2007. Contract funds will not expire at the end of the current fiscal year. There were 167 bids solicited on Nov. 10, 2005, and four bids were received. The Army Engineer District, Tulsa, Okla., is the contracting activity (W912BV-06-D-2002).

McMaster Construction Inc.*, Oklahoma City, Okla., was awarded on March 24, 2006, a $17,319,070 firm-fixed-price contract for Design, Construction and Upgrade of Building 3001 Infrastructure. Work will be performed at Tinker Air Force Base, Okla., and is expected to be completed by Sept. 29, 2007. Contract funds will not expire at the end of the current fiscal year. There were 91 bids solicited on May 12, 2005, and four bids were received. The Army Engineer District, Tulsa, Okla., is the contracting activity (W912BV-06-C-2006

Caterpillar Inc., Peoria, Ill., was awarded on March 24, 2006, a delivery order amount of $10,758,997 as part of a $49,080,350 firm-fixed-price contract for Airborne Water Distributors. Work will be performed at Fort Scott, Kan., and is expected to be completed by May 31, 2007. Contract funds will not expire at the end of the current fiscal year. This was a sole-source contract initiated on Dec. 21, 2001. The Army Tank-Automotive and Armaments Command, Warren, Mich., is the contracting activity (DAAE07-02-D-T012).

DEFENSE LOGISTICS AGENCY Force 3 Inc., Crofton, Md.,* is being awarded a maximum $25,000,000 fixed-price-with economic-price-adjustment contract for Picture Archiving and Communication Equipment for Army, Navy, Air Force, Marine Corps and other Federal Civilian Agencies. There were 455 proposals solicited, and 44 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is March 28, 2011. The contracting activity is the Defense Supply Center Philadelphia, Philadelphia, Pa. (SP0200-06-D-8302).

_AIR FORCE McDonnell Douglas Corp., Long Beach, Calif., is being awarded a $9,418,585 cost-plus, fixed-fee, firm-fixed-price contract modification to provide for C-17 Interim Contractor Support for activating Main Operating Base Peculiar Support Equipment. At this time, total funds have been obligated. Headquarters Aeronautical Systems Center, Wright-Patterson Air Force Base, Ohio, is the contracting activity (FA8614-04-C-2004/P00092).

Raytheon Co., Imagery and Geospatial Systems, Bellevue, Neb., is being awarded a $9,393,923 cost-plus award fee-contract modification. The Joint Environmental Toolkit Program (JET) represents the next generation of existing weather systems, focusing on the incremental integration, consolidation and potential replacement of existing and evolving Meteorological Operational Capability component system capabilities. The program will integrate, consolidate, extend, and possibly replace existing Air Force Weather Weapon System (AFWWS) systems and evolve JET component system capabilities to ultimately achieve the required architecture through incremental deliveries of enhanced capability. The JET program will realize the reengineered Air Force Weather concept by providing a next generation system that replaces disparate legacy weather systems with a single, integrated capability that provides tailorable weather products to the user with interfaces to applicable Command and Control systems. The JET Program implements the AFWWS architecture through the incremental fielding of system capabilities, which will eliminate redundancies and inefficiencies and ultimately extend, consolidate and/or replace the systems mentioned above. Additionally, the JET Program will also serve to consolidate the multiple contract vehicles for these systems, once there current periods of performance end. At this time, $8,748,972 has been obligated. Solicitations began October 2005, and negotiations were completed March 2006. The scheduled completion date is February 2015. Headquarters Battle Management Systems Wing, Hanscom Air Force Base, Mass., is the contracting activity (FA8720-04-C-0015/P00004).

Flight Safety Services Corp., Centennial, Colo., is being awarded a $6,956,952 firm-fixed-price contract modification. This action provides for C-5 Aircrew Training Systems Contract-Fund Option, CLIN installation, integration and testing of the AMP Production Kits. At this time, total funds have been obligated. The scheduled completion date is March 2008. Headquarters Ogden Air Logistics Center, Hill Air Force Base, Utah, is the contracting activity (F42630-99-C-0170/P00144).

Calculex Inc., Las Cruces, N.M., Heim Data Systems Inc., Belmar, N.J., and Enertec America Inc., Alpharetta, Ga., is being awarded a $5,000,000 (each) indefinite-delivery/indefinite-quantity, firm-fixed-price, Time and Materials contract. This action provides solid state flight recorders; a quantity of two each, per contract. The scheduled completion date is July 2007. Headquarters 96th Air Base Wing, Eglin Air Force Base, Fla., is the contracting activity (FA2823-06-D-0003, FA2823-06-D-0004, and FA2823-06-D-0005).

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March 29, 2006

Marvel Super Super Heros

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Written by Joyce L Chow & William Hoehne March 29 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: I am not a Stepford Wheaten, I am a bitch that likes to have fun.

 

Marvel Super Heroes Science Exhibition

The World Pizza Champions Announced:

DoD Identifies Army Casualty

SPEEDO® SIGNS AVP BEACH VOLLEYBALL RISING STAR RACHEL WACHOLDER


Stephen Ames Victory at THE PLAYERS Championship

Disney Mobile

Online Music, Music, Music Social Networking on the net

Gordon Fined $10,000

The Brothers Quay to Animate Filmmaking at Academy Event

Impressed with NBC's early strategy Military Contracts

NBC Universal Television Stations group developing a daytime talk Auto Advertising down

NEW CEA RESEARCH FINDS MULTI-ROOM AUDIO SYSTEMS RECEIVE HIGH RECOMMENDATIONS FROM OWNERS THE CW ANNOUNCES 30 NEW LONG-TERM AFFILIATION AGREEMENTS

Brian Bedol will serve as the keynote speaker on the opening day of C4-Sports

Hollywood's El Capitan Theatre Goes Wild for 'Spring Break' Engagement of Disney's New Computer-Animated Comedy, 'The Wild' From April 14 - May 11; L.A. Zoo Will Present Exotic Birds Live on Stage Before Each Show

Tvidia Corp Releases Internet Content Rating Product for Mobile Phones

 

Marvel Super Heroes Science Exhibition

Spider-Man?  The Incredible Hulk?  The world premier of Marvel Super Heroes Science Exhibition runs through September 4, 2006 at the California Science Center in Los Angeles. 

 

Enter the Super Hero laboratory.  See if you’re a mutant at the Xavier Institute for Higher Learning.  Chill out touching the Ice-Man.  See how the Daredevil utilizes his senses for Echolocation.  Scream like the Banshee and see what shatters.  Suspend yourself mid-air to experience Spider-Man.  Lift a Scion xB like the Iron Man (reminiscent of the Six Million Dollar Man at Universal Studios).   

 

Busloads of children filled the California Science Center with McDonald’s appetites, and the fascination of bright eyed wonder.  Not that you would need to entice them to take a day off from school for a field trip.  It is a dream day for any child.  Fun, fun, fun.

 

For those of you that are parents considering taking your child there, add to the fun by dressing them up as Spider-Man or their other favorite Marvel comic super Hero.  They’ll be able to climb like Spider-Man.

 

While you’re there, take advantage of being at the California Science Center in this science playland with their hands-on exhibits of the Creative World of human innovation, World of Life and Sketch Foundation’s Gallery of air and space craft.  Suspend yourself in a high wire bicycle.

 

Marvel’s Super Hero exhibition is just a couple months prior to the release of X3, formally X-men:  The Last Stand, with the release date of May 26, 2006.  Spider-Man 3’s movie release date is May 4, 2007. 

 

Following is the press release from the California Science Center... 

The California Science Center will host the world premiere of Marvel Super Heroes Science Exhibition on March 26, 2006. Marvel Super Heroes, which runs through September 4, 2006, will immerse visitors in the electrifying sights, sounds and sensations of the Marvel Universe while they explore how some of the most loved comic book heroes and villains bring science into their world.

Engaging and interactive experiences will encourage visitors to learn about real life science and technology through the mythic powers of Super Heroes. Is there a biological basis to Hulk's transformation? How can knowledge of simple mechanics help us command the strength of Iron Man? Visitors of all ages will enjoy finding the answers to these questions and more as they learn about science and technology while living the fantasy of their favorite Marvel Super Hero.

“Marvel Super Heroes is a wonderful avenue to introduce visitors to the remarkable achievements of current science and technology—achievements that in many ways give us special powers we dream of through the comics, such as Doc Ock's dexterity with prosthetics, Iron Man's physical strength, and Daredevil's sight in the face of blindness,” said Jeffrey N. Rudolph, President of the California Science Center.

In this exhibition, visitors can explore the science and power within Marvel's Super Heroes. Visitors can:

  • See if their senses are as sharp as Daredevil’s when they navigate through an alleyway using their sense of touch and hearing clues (“psst over here”)
  • Investigate the Incredible Hulk’s brain and learn which areas are responsible for generating human emotions such as rage—the key to Hulk’s super abilities
  • Discover what it’s like to have a helping hand or three with Doctor Octopus through the engineering technology of prosthetic limbs
  • Examine how lightning is created and calculate the distance of a thunderstorm in the Storm exhibit.
  • See how an optical illusion known as motion-induced blindness can make the Invisible Woman disappear.

In one of the highlights of the exhibit, visitors can become a real life Iron Man by stepping onto an exo-skeleton machine to lift a Scion xB, a vehicle weighing nearly 2500 lbs. By experimenting with simple levers and pulleys to lift weights, they will learn what the future holds for increasing human strength.

In another area, visitors will explore the wonders of Spider-Man when they learn about the elasticity and strength of spider webs. Here they will be able to experience the strength of Technora™, a synthetic fiber that mimics the strength of spider webs. It’s one of the strongest materials ever created.

Visitors entering the Xavier Institute for Higher Learning will interact with the X-Men and discover how genetic mutation can evolve. They can learn how matter changes from one state to another and feel the chill of Iceman or explore the magnetic fields that protect Magneto. In Wolverine’s den, guests can learn about artificial parts developed by biomedical engineers to enhance patients’ lives. In the Danger Room, which focuses on Banshee’s sonic superpowers, visitors can discover the physical nature of sound waves and learn about their unique properties.

Other experiences in the exhibition:

  • Follow a timeline that covers the history of Marvel comics from the Golden Ages, to Comics in Crisis, to Reinvention. Learn how the story lines of Marvel comics are connected to historical social, political and cultural events, as well as society’s hopes and fears about the future of science.
  • Visit the Stan Lee Theater and watch an exclusive interview with the creative mastermind behind some of Marvels most popular characters.
  • Become a Super Hero and appear on the cover of a Marvel comic. Have your picture taken and then watch as it is superimposed onto the face of a character from a selection of covers.

The Marvel Super Heroes Science Exhibition features over 9,000 sq. ft. of interactive experiences developed, designed and fabricated by Yellowbrick?Holman Exhibition Inc. in partnership with the Ontario Science Centre. After its debut in Los Angeles, the Ontario Science Centre will tour Marvel Super Heroes to other science centers and museums in North America.

The Marvel Super Heroes Science Exhibition is open 7 days a week from 10 am to 5 pm, with last admission at 4 pm. Admission to Marvel Super Heroes is $9.75 (Adults), $8.75 (Seniors 60+ & Students 13+ with valid student I.D.) and $7.75 (Children 4-12). Member rates are $7.75 (Adults) and $6.75 (Children). Combination ticket prices for the exhibit and any IMAX film are $16.25 (Adults), $13.00 (Seniors/Students) and $11.00 (Children). Tickets are available online at www.californiasciencecenter.org and advanced ticket purchase is encouraged. Due to the possibility of lines, please arrive early. General admission to all other Science Center exhibits is free.

The California Science Center is located in historic Exposition Park at 700 State Drive, Los Angeles. Enter visitor parking at 39th & Figueroa Street. Parking is $6 per car. For general information, call 323.SCIENCE (323.724-3623) or visit our website at www.californiasciencecenter.org. Both the Science Center and IMAX Theater are wheelchair accessible.

The World Pizza Champions Announced:

Tony Gemignani Gets Certified at Scuola Italaina Pizzaioli

Caorle, Italy March 23, 2006 Tony Gemignani 6 Time World Champion and President of the World Pizza Champions traveled to Caorle, Italy to the Scuola Italaina Pizzaioli for a 2 week course.

Tony is Certified in:

Classic Italian Pizza

Master di Specializzazione: Pizza In Pala (Pizza by the Meter)

This prestigious school is owned and operated by Enrico Fama of This prestigious school is owned and operated by Enrico Fama of Pizza & Pasta Magazine & Pizza New.

The school of Pizza in Caorle was started by Enrico over fifteen years ago and has several prestigious schools throughout Italy

Tony's instructor, Italy's very own Instructor Grazziano Bertuzzo, lead the class that had representatives form France, Germany, Italy, Austria, and the US.

Students learned the fundamentals of classic Italian Pizza, Dough Formulas, Indirect Dough Methods, Wood Fired, Electric Deck, and Conveyor Oven Operations, Sauce Techniques, Peel Applications, Properties of Yeast, Flour Type 0 & 00, Proteins, Soya, Water, PH, with Written Exams with discussion groups every day

Click Here For Photos...

Tony represents an ever long quest to learn everything there is to know about pizza. His remarks about the school:

" It was great to see so many people from so many different countries wanting to learn about pizza. In class I met a guy who lived in Italy and owned a pizzeria for over 20 years. He and I were very much alike as we never want to stop learning about something we love - PIZZA. I recommend this school to anyone who wants to know the true way of Classic Italian Pizza whether you own a pizzeria or want to implement pizza into your restaurant or work place. The instructors made it easy. It was truly a memorable experience"

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PIZZA the book by Tony Gemignani

Tony's is co author of his new cookbook PIZZA which was showcased on Emeril Live earlier this year. Get your copy today!

Click Here to Order PIZZA the book...About the World Pizza Champions

Professionals of the Pizza Industry

The World Pizza Champions are made up of members Michael Shepherd of Michael Angelo's Pizza in Kenton & Rushsylvania, Ohio; Tony Gemignani & Ken Bryant of Pyzano’s Pizzeria in Castro Valley, CA; Joe Carlucci of Famous Joe's in Danbury,CT; Siler Chapman of Pizza Works in Fort Mills, SC and Sean Brauser of Romeo's Pizza in Medina, OH.

Each member has earned the highest awards in several different categories in the pizza industry. They are considered by many pizza operators worldwide as professionals and pioneers.

Team members have appeared on the Today Show, Tony Danza Show, The Tonight Show, The Ellen Show, ESPN, the Food Network, Good Morning America, BBC Radio, and numerous industry magazine covers.

They have come together to form an affiliation to promote their restaurants and their skills. Individually each of them have performed on shows across the nation, but now they plan to tour the world as a team. The World Pizza Champions perform and/or compete at numerous festivals, fairs, sporting events, and food shows all year long.

America's #1 Pizza Team, The World Pizza Champions, will be in a town or on a TV near you.

Website: http://www.worldpizzachampions.com

 

The World Pizza Champions are made up of members of

DoD Identifies Army Casualty

The Department of Defense announced today the death of a soldier who was supporting Operation Enduring Freedom. Staff Sgt. Christopher L. Robinson, 36, Brandon, Miss., died in Sangain District, Afghanistan on March 25, when his HMMWV came under enemy small arms fire during combat operations. Robinson was assigned to the Army National Guard's 2nd Battalion, 20th Special Forces Group, Jackson, Miss.

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Spc. Frederick A. Carlson, 25, Bethlehem, Pa., died in Taqqadum, Iraq on March 25, from a non-combat related cause. Carlson was assigned to the Army National Guard's 228th Forward Support Battalion, 2nd Battalion, 28th Infantry Division, Bethlehem, Pa. The incident is under investigation

 

SPEEDO® SIGNS AVP BEACH VOLLEYBALL RISING STAR RACHEL WACHOLDER

Top-selling swimwear brand continues to build beach volleyball stable ahead of Beijing

She joins fellow AVP stars Kerri Walsh, Karch Kiraly, Holly McPeak, Jake Gibb and Stein Metzger on Team Speedo.

LOS ANGELES (March 28, 2006) – SPEEDO®, the top-selling swimwear brand in the world, today announced the signing of beach volleyball rising star Rachel Wacholder to a contract through 2008. Following a breakout 2005 season, Wacholder has established herself as a dominant force in the sport, finishing last season No. 2 overall on the AVP Tour with partner and Olympic bronze medalist Elaine Youngs. The new, 16-stop season begins in Ft. Lauderdale on March 31st.

– , the top-selling swimwear brand in the world, today announced the signing of beach volleyball rising star Rachel Wacholder to a contract through 2008. Following a breakout 2005 season, Wacholder has established herself as a dominant force in the sport, finishing last season No. 2 overall on the AVP Tour with partner and Olympic bronze medalist Elaine Youngs. The new, 16-stop season begins in Ft. Lauderdale on March 31.

Wacholder is represented by Carmen Wallace of Athletes First.

“When you strive to be the best, you want to surround yourself with the best,” said Wacholder. “Speedo is not only the world’s top swimwear brand, but it also has long relationships with the world’s best beach volleyball players such as Karch Kiraly, Kerri Walsh, and Holly McPeak.”

“As we continue to build toward Beijing, Rachel is a great addition to Team Speedo,” said Sheree Waterson, president of Speedo North America. “She is the definition of a strong, sexy female athlete.”

Wacholder and Youngs combined to win titles in Cincinnati, Huntington Beach and Boulder last season and continue to be the only team on Tour to challenge and defeat the 2004 Olympic Gold Medalists Kerri Walsh and Misty May-Treanor. Wacholder teamed with Walsh in 2004 to win two FIVB Grand Slam international tournaments. She was voted the 2005 AVP Tour Defensive Player of the Year by her peers.

Team Speedo beach volleyball players include AVP Tour 2005 MVP Jake Gibb and 2005 AVP top-ranked player Stein Metzger.

SPEEDO® and the Boomerang Device are registered trademarks of and used under license from SPEEDO International Ltd.

Warnaco Swimwear Inc., a division of The Warnaco Group Inc. (NASDAQ: WRNC), is the authorized licensee of the Speedo trademark in North America and the Caribbean.

 

About Speedo®

Born on Bondi Beach near Sydney, Australia in 1928, SPEEDO® is the world's top-selling swimwear brand. The brand's heritage derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Eight-time Olympic Medalist Michael Phelps is among the elite swimmers who wear SPEEDO® Fastskinä technology. Building on its authentic base, the SPEEDO® product line has dramatically expanded over the years. It now includes women's fashion and fitness swimwear, men's water shorts, kid's swimwear, active wear, footwear, and a comprehensive collection of aquatic and fitness equipment. For more information visit, www.SpeedoUSA.com.

About The Warnaco Group, Inc.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's®, Olga®, Lejaby®, Body Nancy Ganz(tm), Speedo®, Anne Cole Collection®, Ocean Pacific®, Cole of California® and Catalina® as well as Chaps® sportswear and denim, JLO by Jennifer Lopez® lingerie, Nautica® swimwear, Michael Kors® swimwear and Calvin Klein® men's and women's underwear, men's accessories, men's, women's, junior women's and children's jeans and women's and juniors swimwear.


Stephen Ames Victory at THE PLAYERS Championship

 

Earns five-year exemption on the PGA TOUR that will take him through the 2011 season. Among others, earns three-year exemption into the Masters Tournament (2006-08) and the British Open (2006-08) and one year each into the U.S. Open (2006) and PGA Championship (2006). Becomes the fifth player over the age of 40 to win THE PLAYERS Championship, joining Fred Funk (2005), Hal Sutton (2000), Calvin Peete (1985) and Lee Trevino (1980). Seventh international winner of THE PLAYERS Championship, and the third in the last five years. First third-round leader since Steve Elkington (69/1997) to post a final round in the 60s and win. Largest margin of victory since Davis Love III won by six in 2003. All-time tournament record is seven strokes by Steve Elkington in 1997. Posted two of the four low rounds on the week (second round - 66, fourth round - 67).

Disney Mobile

Disney Mobile’s primary strategy is to target moms wanting to control cellphone use and access, executives familiar with the situation said. To reach moms, the phones offered by Disney Mobile will include a number of exclusive control features planned for announcement in early April. Those features, one executive said, are designed to “make sure the children use phones responsibly,” possibly including features such as control over the number of minutes used and when they are used. “It will be a better way of connecting people and families,” the executive said.

Disney Mobile’s Web site bills it as “a phone that gives moms what they need and kids what they want.” Other selling points listed on the site include “simple, straightforward controls for ease of use; countless customization options for personalization; usage controls that let you tailor your phones to your family’s needs.”


Disney Mobile phones, from a number of handset providers, will not “have Mickey Mouse ears stuck on it,” said the executive, but will look like an ordinary cellphone with a discreet Disney Mobile logo on it. Collectors’ editions may be available from time to time. Content from the entire Disney content collection will be available on the phone, from princesses to pirates.

The phone will target moms with kids from 8 or 9 on the younger end to about 14, perhaps a little older for girls. According to a July 2005 Harris Interactive study, 12% of 8- to 12-year-olds have cellphones, while 49% of teens age 13 to 15 have cellphones. Of children 13 to 17, 62% are on family plans, while 15% are on prepaid plans and 23% are on standalone monthly plans, according to NPD Group's Mobile Consumer Track.

Already, there are a number of kiddie phones in the marketplace, ranging from those with limited access such as Firefly Mobile and LG’s Migo to Mattel’s MyScene phone, which allows parents to reward children for doing things like chores with extra talk time.

Nevertheless, “by the time kids are 10, they want the phone their parents have,” said Julie Ask, senior analyst, Jupiter Research. Yet, “There are horror stories of parents with huge cellphone bills,” she said.

Disney Mobile is the second virtual phone service from the Walt Disney Co. Late last year, through its ESPN media network, it launched ESPN Mobile, which features sports content. While some of ESPN's service offerings are on the high end with some volume-use plans costing over $200 a month, the Disney Mobile phone is expected to be priced competitively with family offerings. The phones will be sold online and through retailers and Disney.

Online Music, Music, Music

Stephanie Guza, Industry Analyst, summarizing In-Stat's most recent online music report, says that the Internet is now a key distribution channel for legitimate digital music sales, and the mobile phone is also evolving into an important channel for digital music.

Other conclusions, excerpted from her report, include such things as:

Online sales of digital music represented almost 6% of the total worldwide music market in 2005. This figure is up from virtually zero in 2003.

According to the International Federation of the Phonographic Industry (IFPI), paid-for digital single downloads reached 420 million in 2005, which is more than double the number of digital singles downloaded in 2004.

Another method is subscription-based services, with the overall subscriber base reaching 2.8 million, up from 1.5 million in 2004.

Online song catalogues doubled to nearly 2 million songs on all major online music services. In addition, the number of legitimate music sites reached 335 worldwide, up from 50 in 2003.

Mobile phones have evolved from basic voice-based handsets to multimedia handsets used for different functions such as voice, data, music, music distribution and video.

Guza says that "...Consumers are clearly opting for legal ways to purchase music, more legitimate music sites are available, and increasing broadband access is enabling online music distribution like never before. Despite this progress, vendors in the market still face significant obstacles. Internet piracy, interoperability concerns, and the unlicensed use of digital streams represent real challenges to the growth of this market."

Social Networking

When Rupert Murdoch swooped in last year to buy MySpace, paying $580 million, Wall Street suddenly perked up to the idea of social networking. It was a bit late, as is so common with things related to the internet.

MySpace may be the largest social networking site, the one getting the headlines, but it's just one in what has become an increasingly fast-growing sector. New players are entering the market, it seems by the day, and a number of sites are experiencing rapid growth. Networking sites are like virtual bars, where users post their profiles and interact with others sharing similar interests.

Just two years old, Facebook.com, a site for high school and college students, is now on the block, and BusinessWeek Online reports that its owners have just nixed a $750 million offer. They're holding out for as much as $2 billion.

If this seems like 1999 all over again, with wild offers flying about, it is not in one key regard. This time they are for ventures that have already proven their worth.

Still, social networking is a pretty recent thing, really only exploding as the internet has matured. That's because the activity pretty much requires a powerful internet connection. To grow, the sites needed people to migrate from dial-up to broadband.

Which explains their huge growth just in the last year. Facebook had 10.5 million unique visitors in the U.S. in February, up from 2.8 million in February 2005, an increase of 271 percent, according to comScore Media Metrix.

MySpace has grown even faster in the U.S., clocking 37.3 million unique visitors in February from just under 9 million in February 2005, a growth of 318 percent, according to comScore Media Metrix.

“That’s a boatload,” says Bob Ivins, managing director at comScore Europe. “It is great to see a site like this just take off because it talks to me about the huge opportunity that still exists on the web.”

Yet not all networking sites are prospering, and that makes it a tricky proposition for investors. What site's in, and which are not, can change in a heartbeat, or better, with the fluidity of the social whims and fashions of teenagers.

One early site, Friendster, has been more or less flat over the past year, with about a million unique visitors in the U.S., while Bebo.com has seen the number of unique visitors in the U.S. fall to 1.2 million in February from 6.1 million the year before, according to comScore.

What drives the growth of successful sites, and the rapid downfall of those on the decline, is what Ivins calls the network effect. People join because their friends join, so the more people who join one site the more reason for others to follow. And vice versa.

“If your friends aren’t on it, there is no value,” says Ivins. “The ones that aren’t growing will probably be left behind, unless they are for a very specific community of people.”

Says Ivins: “I think these types of communities will be around forever.” But whether the current biggies maintain their position is another question

 

Gordon Fined $10,000

following the race at Bristol Motorspeedway, an action that drew a $10,000 fine from NASCAR on Tuesday. It's the first time in Gordon's 14-year career that he's been penalized for his conduct.

Gordon is ready to shed his image as he attempts to return to championship form. He failed to make the Chase for the Nextel Cup championship last season and wound up 11th in the points -- his lowest finish since his rookie season.

``I think that I kind of heard a lot last year that maybe I wasn't being aggressive enough on the race track and different things,'' he said. ``My team has done an awful lot this year to make our race cars better, to put me in better positions ... and I'm giving them everything I possibly can out there on the race track because they deserve it.

``If that means I've got to be more aggressive, then I'm going to be more aggressive. When you're more aggressive, sometimes it carries over off the race track, as well.''

There are some who argue that Gordon has never lacked on-track aggression, particularly Jeff Burton, who was angry about getting caught up in an incident Sunday between Gordon and Martin Truex Jr.

``We have drivers who think it's OK for them to do something, but it's not OK for somebody to do it to them,'' Burton said Monday at Bristol. ``Jeff Gordon's a perfect example.''

But Gordon said he didn't intentionally wreck Truex.

``Martin completely checked up in front of me,'' he said. ``The problem is I was an inch off his rear bumper when it happened. He did not have any time for error. Jeff Burton is mad because he got caught up in the wreck.''

Gordon now heads to Martinsville Speedway, where he swept both races last year. It's a short track like Bristol and tempers have been known to erupt. Don't be surprised if Gordon is one of them now that he isn't shying away from controversy.

``Now that I've established myself, I'm older and I understand life a little more, really the way to enjoy life and enjoy racing more is to be me,'' he said. ``I guess that's maybe the Jeff Gordon that has evolved over the years. In the past I've reserved a lot of my emotions. I'm not afraid to show them these days. I'm just being me.''

The Brothers Quay to Animate Filmmaking at Academy Event

Beverly Hills, CA — In celebration of the 10th Marc Davis Lecture on Animation, the Academy of Motion Picture Arts and Sciences will present the Brothers Quay in their first speaking engagement in the United States on Friday, April 21, at 7:30 p.m. at the Samuel Goldwyn Theater in Beverly Hills.

The evening will feature a discussion with Stephen and Timothy Quay accompanied by screenings of several of their animated short films, including the “Street of Crocodiles” (1986) and “The Comb” (1990).

The stop-motion and puppetry animation created by the Brothers Quay combines the magic of a child’s optical toy, the expressionist sets of German silent films, the nightmarish fantasy of a Victorian attic with possessed broken dolls and a surrealistic approach to the camera as a third character.

Identical twins born near Philadelphia, the Quays were heavily influenced by the Eastern European immigrant culture of the area and eventually moved to London, where they produce their films.

Over the past two decades the brothers have produced numerous animated and live-action short films, television commercials and music videos. In 1995, they released their only feature-length film to date, “Institute Benjamenta.”

Tickets to the event named in honor of legendary Disney animator Marc Davis are $5 for the general public and $3 for Academy members and students with a valid I.D. Doors open at 6:30 p.m. The Samuel Goldwyn Theater is located at 8949 Wilshire Boulevard in Beverly Hills. Free parking is provided in the garages located at 8920 and 9025 Wilshire Boulevard. For more information, call 310-247-3000 ext 111.

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©A.M.P.A.S.®

Impressed with NBC's early strategy

Prominent media buyers say they are impressed with NBC's early strategy for the fall TV season, following a lavish development presentation the network staged last week on the set of its hit drama "Las Vegas." Particularly noteworthy, media buyers say, are NBC's plans to give new shows a presence on new-media venues of increasing interest to advertisers: the Web, cellphones and other digital devices.

Madison Avenue deemed promising several NBC dramas planned for the fall, including "The Black Donnellys," about four brothers involved in organized crime. The series was created by Paul Haggis, the writer of Oscar winners "Million Dollar Baby" and "Crash." Highlighting NBC's digital focus, the new drama will have mini episodes available exclusively online and on cellphones, and the show's writers will have a blog.

"NBC restored our confidence," says Shari Anne Brill, director of programming at Aegis Group's Carat USA.

The development presentation, part of a blitz of similar meetings at rival networks, was designed to pique the interest of media buyers as they begin a three-month process of placing $9 billion of ads for the 2006-07 television season. The process, known as the "upfront," culminates in intense negotiations in May.

Presentations concluded yesterday with CBS. In contrast with the positive reaction accorded NBC, media buyers gave ABC, CBS, Fox and the newly formed CW network mixed reviews.

NBC needed to do something dramatic. Last year after it dropped to fourth from first in the important viewer demographic of adults ages 18 to 49, the network's "upfront" ad revenue fell $800 million to $2.1 billion. This year bombs such as "Inconceivable" and "E-Ring" have worsened NBC's ratings position.

It is too early to say whether NBC's full-court press will translate into more ad dollars. But media buyers say the network, which is owned by General Electric, is positioning itself well. "We're not going to go crazy and reinvest, but we're definitely not going to cut spending back any more either," says Jason Kanefsky, an account manager at ad-buying firm MPG.

In hopes of bouncing back, NBC boosted spending on new shows by 20% and started filming pilot episodes much earlier than normal. As a result, the network had more to show media buyers at its development meeting than rival networks.

ABC, for example, didn't offer media buyers much guidance about its fall plans. Network executives said they didn't want to hype shows that haven't even started filming pilots.

CBS is in the best shape going into fall because a large number of its new shows have worked this season and older series continue to perform. Media buyers say strong fall entries include "Smith," a new crime drama starring Ray Liotta; and "The Class," a comedy from the co-creator of "Friends" about a group of twentysomethings who were in the same third-grade class.

At Fox, an important strategy is to develop shows that will attract a male audience to mesh with the network's airing of Major League Baseball playoff games, says Laura Caraccioli-Davis, a senior vice president at ad buyer Starcom Entertainment

 

 

Military Contracts

NAVY

Northrop Grumman Systems Corp., Bethpage, N.Y., is being awarded a $73,250,000 firm-fixed-price indefinite-delivery, indefinite-quantity contract for the fiscal year 2006 full rate production (LOT II) of four complete AN/ALQ-218 Tactical Jamming System Receivers (TJSRs), a component of the EA-6B aircraft. In addition, this contract provides for the procurement of one partial AN/ALQ-218 system and spares. Work will be performed in Baltimore, Md. (57 percent), and Bethpage, N.Y. (30 percent); Nashua, N.H. (8 percent), and San Diego, Calif. (5 percent), and is expected to be completed in September 2009. Contract funds in the amount of $2,916,001 will expire at the end of the current fiscal year. This contract was not competitively procured. The Naval Air Systems Command, Patuxent River, Md. is the contracting activity (N00019-06-D-0014).

 

Lockheed Martin Systems, Owego, N.Y., is being awarded a not to exceed $41,018,276 for delivery order (5045) under previously awarded basic ordering agreement (N00383-01-G-004N) to purchase spares for the multi-mode radar system for the H-60R helicopter. Work will be performed in Owego, N.Y. (20 percent), and Farmington, N.Y. (80 percent), and work is expected to be completed by December 2007. Contract funds will not expire at the end of the current fiscal year. This contract was not awarded competitively. The Naval Inventory Control Point is the contracting activity.

 

Dick Pacific Construction Co. Ltd., Barrigada, Guam, is being awarded $37,572,452 for modification P00001 under a previously awarded firm-fixed price contract (N62742-05-C-1308) for construction of the new Cdr. William C. McCool Elementary/Middle School at Naval Forces Marianas Support Activity, Guam. Work will be performed in Guam and is expected to be complete by May 2008. Contract funds will not expire at the end of the current fiscal year. This contract was competitively procured with 22 proposals solicited and three offers received. The Naval Facilities Engineering Command Pacific, Pearl Harbor, Hawaii, is the contracting activity

 

Healy Tibbitts Builders, Inc., Aiea, Hawaii, was awarded on March 24, 2006, $10,977,450 for firm-fixed price Task Order 0011 under an indefinite-delivery/indefinite-quantity multiple award construction contract for the repair of Supply Wharf K3 and Supply Wharf K5, FISC, Pearl Harbor, Hawaii. Work will be performed in Pearl Harbor, Hawaii, and is expected to be completed October 2007. Contract funds will not expire at the end of the current fiscal year. The basic contract was competitively procured with 11 proposass solicited, seven offers received and award made on June 10, 2004._ The total contract amount for each contractor is not to exceed $250,000,000 (base period and four option years) bringing the cumulative total for all three contracts to $750,000,000. The multiple contractors (three in number) may compete for task orders under the terms and conditions of the existing contract. Three proposals were received for this task order. The Naval Facilities Engineering Command, Hawaii, Resident Officer in Charge of Construction IPT Blue, is the contracting activity (N62742-04-D-1300).

BAE Systems Applied Technologies, Inc., Rockville, Md., is being awarded a $9,268,863 modification to a previously awarded cost-plus-fixed-fee term contract (N00421-01-C-0169) to exercise an option for engineering and technical services for life cycle support of communication-electronic equipment/systems and subsystems supporting the Special Communications Requirements Division at the Naval Air Systems Command, Naval Air Warfare Center Aircraft Division, St. Inigoes, Md. The estimated level of effort for this option is 143,442 man-hours. Work will be performed in California, Md. (62 percent); Fayetteville, N.C. (12 percent); Chesapeake, Va. (8 percent); San Diego, Calif. (7 percent); Ft. Bliss, Texas (4 percent); Ft. Walton Beach, Fla. (2 percent); Homestead, Fla. (2 percent); Panzer Kaserne, Germany (2 percent); and Tampa, Fla. (1 percent), and is expected to be completed in September 2006. Contract funds will not expire at the end of the current fiscal year. The Naval Air Warfare Center, Aircraft Division, St. Inigoes, Md., is the contracting activity.

Raytheon Co., Tucson, Ariz., is being awarded a $9,010,738 modification to previously awarded contract (N00024-04-C-5344) to exercise an option for engineering and technical services to support the STANDARD missile-6 (SM-6) program. Engineering & technical services include initial performance studies, conceptual design studies, functional design, preliminary design, detailed design and development and round integration studies for potential future improvements. The Contractor shall also provide design assessments as necessary for current improvements. Work will be performed in Tucson, Ariz. (80 percent); Camden, Ark. (15 percent); and Andover, Mass. (5 percent), and is expected to be completed by December 2011. Contract funds will not expire at the end of the current fiscal year. The Naval Sea Systems Command is the contracting activity

Alliant Integrated Defense Co., LLC, Clearwater, Fla., is being awarded an $8,740,457 modification to a previously awarded firm-fixed-priced contract (N00019-98-C-0006) to incorporate into the existing production line the AAR-47A(V)2 dynamic blanking sensor engineering change proposal and to retrofit existing sensors for the Navy and Air Force. Modification provides for sensor production cut-in of 751 Navy sensor units; sensor retrofit of 1,173 Navy sensor units; sensor production cut-in of 328 Air Force sensor units; and sensor retrofit of 275 Air Force sensor units. Work will be performed in Clearwater, Fla., and is expected to be completed in October 2008. Contract funds in the amount of $467,291 will expire at the end of the current fiscal year. The Naval Air Systems Command, Patuxent River, Md., is the contracting activity.

Sikorsky Aircraft Corp., Stratford, Conn., is being awarded an $8,150,000 cost-plus-incentive-fee order against a previously awarded basic ordering agreement (N00019-03-G-0003) for the development effort to complete the installation of pre-planned product improvement upgrades into the MH-60R and MH-60S helicopters in support of Class I engineering change proposals. Work will be performed in Stratford, Conn., and is expected to be completed in March 2008. Contract funds will not expire at the end of the current fiscal year. The Naval Air Systems Command, Patuxent River, Md. is the contracting activity.

Surface Technologies Corp., Neptune Beach, Fla., is being awarded an estimated $6,842,800 firm-fixed-price, indefinite-delivery/indefinite-quantity for the removal, repair, and installation of interior decks onboard Navy vessels at Naval Station Mayport, Fla. Work will be performed in Mayport, Fla., and is expected to be completed March 2010. Contract funds will not expire at the end of the current fiscal year. The contract was competitively procured via Federal Business Opportunities with three offers received. The Southeast Regional Maintenance Center, Mayport Naval Station, Jacksonville, Fla., is the contracting activity (N40027-06-D-0002).

AIR FORCE Lockheed Martin Missiles and Fire Control, Orlando, Fla., is being awarded a $65,000,000 cost plus fixed fee, fixed price contract modification to provide for Joint Air-to-Surface Standoff Missile (AGM-158) weapons data link development. No funds have been obligated at this time. The scheduled completion date is September 2009. Headquarters Air Armament Center, Eglin Air Force Base, Fla., is the contracting activity (FA8682-04-D-0306-P00006).

Integral Systems, Inc., Lanham, Md., is being awarded a $21,458,122 cost plus award fee, firm fixed price contract modification to modify the Command and Control System-Consolidated effort to support the Advanced Extremely High Frequency program. This action will consolidate all CCS-C effort for AEHF Satellite Vehicles 1, and 2, and 3 as a cost saving measure. The CCS-C program provides an upgraded capability to command and control the Air Force's communication satellites, including the Defense Satellite Communication System, Milstar, Advanced Extremely High Frequency, and Wideband Gapfiller Satellites. At this time, $3,885,702 has been obligated. The scheduled completion date is June 2010. Headquarters Space and Missile Systems Center, Los Angeles Air Force Base, Calif., is the contracting activity (F04701-01-C-0012-P00088).

Aerojet-General Corp., Sacramento, Calif., is being awarded a $11,400,037 cost plus fixed fee contract modification to exercise option 1, Phase II baseline program, research and development to evaluate, develop, and demonstrate innovative post boost propulsion concepts and component technologies to support the Minuteman weapon system. At this time, $3,497,423 has been obligated. The scheduled completion date is June 2008. Headquarters 526th ICBM Systems Wing, Hill Air Force Base, Utah, is the contracting activity (FA8402-05-C-0036-P00002).

 

_ARMY Hi-Way Paving Inc.*, Hilliard, Ohio, was awarded on March 21, 2006, a $15,480,015 firm-fixed-price contract for full depth concrete repair and reconstruction. Work will be performed at Langley Air Force Base, Va., and is expected to be completed by Nov. 20, 2006. Contract funds will not expire at the end of the current fiscal year. There were 16 bids solicited on Jan. 9, 2006, and two bids were received. The Army Corps of Engineers, Norfolk, Va., is the contracting activity (W91236-06-C-0039).

Luhr Brothers Inc., Columbia, Ill., was awarded on March 17, 2006, a delivery order amount of $9,730,000 as part of a $9,730,000 firm-fixed-price contract for stone berm construction at Algiers Point. Work will be performed in New Orleans, La., and is expected to be completed by Nov. 12, 2006. Contract funds will not expire at the end of the current fiscal year. There were five bids solicited on Feb. 10, 2006, and two bids were received. The Army Corps of Engineers, New Orleans, La., is the contracting activity (W912P8-06-D-0009).

 

Alliant Lake City Small Caliber Ammunition Co. L.L.C., Independence, Mo., was awarded on March 23, 2006, a delivery order amount of $9,217,029 as part of a $313,009,463 firm-fixed-price contract for 5.56mm small caliber ammunition items. Work will be performed in Independence, Mo., and is expected to be completed by Sept. 30, 2007. Contract funds will not expire at the end of the current fiscal year. This was a sole source contract initiated on Oct. 5, 2005. The Army Field Support Command, Rock Island, Ill., is the contracting activity (DAAA09-99-D-0016).

International Military and Government L.L.C., Warrenville, Ill., was awarded on March 23, 2006, a delivery order amount of $7,781,043 as part of a $9,304,937 firm-fixed-price contract for wreckers for the Iraqi Supplemental Acquisition Military Program. Work will be performed in Ooltewah, Tenn., and is expected to be completed by Sept. 30, 2009. Contract funds will not expire at the end of the current fiscal year. There were six bids solicited on Feb. 6, 2006, and five bids were received. The Army Tank-Automotive and Armaments Command, Warren, Mich., is the contracting activity (W56HZV-06-D-D051).

Pine Bluff Sand and Gravel Co., Pine Bluff, Ark., was awarded on March 17, 2006, a delivery order amount of $7,692,500 as part of a $7,692,500 firm-fixed-price contract for Burrwood Bayou closure repairs. Work will be performed in New Orleans, La., and is expected to be completed by Dec. 12, 2006. Contract funds will not expire at the end of the current fiscal year. There were five bids solicited on Feb. 9, 2006, and two bids were received. The Army Corps of Engineers, New Orleans, La., is the contracting activity (W912P8-06-D-0011).

NBC Universal Television Stations group developing a daytime talk

The NBC Universal Television Stations group is developing a daytime talk show for its stations that could be a candidate to follow the third hour of Today.

A group spokesperson confirms that the show is in development, saying, "It is a project we are excited about" but declining to discuss details.

Though in the early stages of development, the show is designed to take place live in front of a studio audience. No decisions have been made on talent, but a pilot shot last year at Universal Studios Theme Park in Orlando, Fla., was hosted by Access Hollywood weekend co-anchor Tony Potts.

A source with knowledge of the project says the show may have a two-host format and could be ready around the end of this year or early next. It is expected to have a local component as well; the station group is said to have been considering taking one of its local programming formats national.

The group's strongest models are WCAU Philadelphia's 10! and WTVJ Miami-Ft. Lauderdale's South Florida Today, weekday talk shows with topics including recipes, fashion and homemaking tips.

The new show would also have an interactive component.

The 10 a.m. time slot could be a good target for the show. KNBC Los Angeles has Recipe TV and a second run of Access Hollywood, WCAU and WTVJ have local talk/entertainment shows, and several other major-market stations, including KNTV San Francisco and WRC Washington, air 10 a.m. newscasts. Current 10 a.m. obstacles include The Ellen DeGeneres Show on WNBC New York and Martha on WMAQ Chicago.

Localizing the show would seem to mirror the opinion outlined by the group's President Jay Ireland last week at a Kagan Research conference. Stations, he said, need to play up their localism and rely less on syndicators. "We need to focus on local-content creation," he said. "Stations have at least 50% of their broadcast time where they schedule their own programming. We need to create, not buy, programming."

Ireland said local programming is crucial to differentiate a station. "When you air a locally oriented program, you compete only with TV stations in your market. If you use syndicated programming which isn't local, you are no longer differentiated, and you are suddenly competing with the 100-plus channels your viewers receive through cable or satellite."

Auto Advertising down

Auto advertising in magazines suffered a meltdown in 2005, with publishers losing almost $100 million in revenue. Worse news for publishers: The new year in print ads for cars has dawned a lot like last year ended -- dead.

That the automakers’ pain and the Internet’s gain would punish magazines has been clear for some time, and publishers are hoping for a 2006 revival -- hopes based on a long list of second-half launches and increasing array of their own online offerings -- but for now, at least, times in Detroit are as tough as mag reps remember.

“This year has been soft,” said MaryAnn Bekkedahl, Rodale’s exec VP-group publisher. “How’s that for the understatement of the year?”


Publishers are reacting by cutting employees and battening down the hatches. Meredith Corp. and Newsweek trimmed Motor City ad-sales staff in the past few weeks. Time Inc. -- which has historically snagged almost a third of domestic auto spending in magazines but saw that revenue shrink 14% last year -- made even sharper cuts back in October.

Even companies adding sales reps in Detroit, as Ms. Bekkedahl’s Rodale did in December, are struggling. The publisher, which actually increased auto ad pages 6% in 2005 despite flat activity from the Big Three carmakers, saw category ad pages sink 7.5% in January and February compared with those months a year earlier. And that includes imports; for January and February, Detroit chopped its Rodale page buys by 33%.

Poor comparisons to 2005 are a serious indicator of the extent of publishers’ pain, given the scope of last year’s disaster. TNS Media Intelligence blames the automotive meltdown for $98 million in lost revenue to magazines; the Publishers Information Bureau puts the damage at $80.2 million.


Although carmakers increased spending in four of the first six months of 2005, the back half of the year was a nightmare, with a consecutive string of six down months. That concluded in January this year, when spending fell a whopping 22.7%.

In February there were signs of life again and magazines collected 4.1% more car-ad revenue than in February ’05. But there is no return to the days of old, with legions of media-agency executives meeting with legions of ad reps to argue pricing over pages.

“In the last nine to 12 months we’ve seen a real openness, receptivity and almost an aggressive shift toward new and next, in terms of both advanced media opportunities and larger, more integrated program ideas,” said one publishing executive. “There’s still a fair amount of effort on decentralized selling -- car plate by car plate, sales rep by sales rep -- but there’s a growing appetite for broader, more strategic programs that cut across media companies’ assets to both help these automakers save time and punch through in bigger ways.”


While the TNS data suggest print still gets a lot more automotive money than the Internet, there is no doubt the money is flowing from print and into the Web. Ford Motor Co.’s allotment to magazines fell to 21% last year from 23.5%; DaimlerChrysler’s fell to 18.6% last year from 19.1%; and General Motors Corp.’s fell to 15.8% from 17.1%. Ford’s Web allocation, on the other hand, grew to 3.5% from 3% and GM’s rose to 3.5% from 2.4%. DaimlerChrysler bucked the group, cutting its Web budget share to 2% from 2.2%. (TV is not immune, by the way. DaimlerChrysler and GM lowered their allotments to TV, though Ford’s TV allocation edged up slightly.)

The Detroit carmakers’ total ad budgets are flat at best and generally moving to narrower “affinity” titles, according to four area magazine reps. GM and Ford are struggling to return to profitability in North America and Chrysler Group is readying cost-cutting actions dictated from Germany.


Cost-conscious car companies are also enamored of precision marketing. “As we’ve been working to increase the differentiation of our brands, we’ve been reducing the overlap of how they reach out to the consumer,” a GM spokeswoman said. “We believe in the power of magazines, and are being smarter about how we use them.” Accordingly, mass-reach titles are “sucking wind,” but some smaller titles are doing better, one Detroit magazine rep said.

And then there is the new-media landscape. “Like all companies, automotive is evaluating the allocation of dollars and what media they go to,” said Nick Matarazzo, exec VP-group publishing director, Hachette Filipacchi Media U.S. “The print guys, the ones who are going to leverage their brands across platforms, those sales people are going to have to be able to talk the talk. The ones who can’t are the one who’ll be changed. You won’t see a drop in headcount; you’ll have to reallocate assets.”

The Net just isn't going to fit into one of those neat little silos marketing is so fond of. To quote Kokich: "The Internet is not just an advertising medium. It's a sales channel and CRM tool. The best online marketers have learned to optimize everything from the first impression via a third-party publisher, through the Web site experience and on to online customer care and retention email."

Search and display must integrate: You've seen the Pontiac ads that end with the Google screen, right? You've heard -- ad infinitum if you've been reading these pages -- about Google's offline ad brokering. So you know what I'm talking about. If you don't, Yahoo has a forest of studies you ought to read. Your display advertising -- online and offline -- has to take into account and drive your search marketing. As Coleman said, "Search and display will be measured holistically and this will require the media world, agencies and client to think through organizational issues and measurement." Aka: If search reports in to a different person to display, it's time to change that.

Convergence demands new creative: How many millions of people have to watch the NCAA or Winter Olympics on their computers before we know the false dawns are over and convergence is upon us? If you want further evidence, look at the increasing array of TV programming spawned by the Web -- Cartoon Network is just about to pick up AOL Red's Princess Natasha, for example. As Barrett said: "You're not just thinking 2-feet away on a 17-inch screen, but also about 15-feet view on a 60-inch screen." What does great Internet video creative look like? Kokich: "Thirty-second commercials aren't enough in a world of consumer control. We've been given a new canvas, we all need to start over to learn how to paint."

Google is a fund manager: The search giant is already working with 88 of the marketers in the Ad Age 100. And, interestingly, Armstrong talks about them as investors, not advertisers, people whose brand and product "assets" need to be taken into the digital realm and managed and optimized for ROI.

All they need is scale, inventory and talent: The TV giants are trying to grab digital dollars to keep growing their market. But that doesn't phase the likes of Yahoo and MSN. They know the world is moving their way and that their share of dollars will eventually match their share of consumer's media usage. But, as Bradford outlined, players like MSN are still turning away hundreds of millions of dollars because they don't have the operational scale to take advertiser's money. Yahoo, MSN and AOL still need more pages, more people and an IAB that can create some effective ad standards.

 

NEW CEA RESEARCH FINDS MULTI-ROOM AUDIO SYSTEMS RECEIVE HIGH RECOMMENDATIONS FROM OWNERS


Non-Owners Have High Interest in Multi-Room Audio Systems


Owners with state-of-the-art multi-room audio systems are more satisfied and likely to recommend the systems to others than those with less superior systems, according to a study recently released by the Consumer Electronics Association (CEA®). The new "Multi-Room Audio Systems: A Detailed Look at Owners and Prospects" study also found that 72 percent of multi-room audio system owners would recommend them to their family and friends and that 81 percent of owners would re-purchase them if they moved.

The study was conducted among 480 owners of multi-room audio systems and 530 non-owners who are likely to purchase a multi-room audio system in the next 12 months. For this study, a multi-room audio system was defined as a system that allows home occupants to play and control audio from a central source with output in at least three rooms in the home.

The study found that the vast majority of owners use CDs and broadcast radio with their audio systems and more than half will transmit their television and DVD sound through their audio systems. Most users' systems reside in family rooms, master bedrooms or kitchens. The study showed that almost half the owners use their systems daily, but many do not utilize the full functionality of the multi-room audio system.

"The functionality of multi-room audio systems is very expansive - you can access them remotely, play different content in different rooms, play different content from multiple sources or simply download new content from the Internet," said Joe Bates, director of CEA Research. "But we discovered during this study that while satisfaction is very high, few people are taking advantage of all the exciting options available with these systems because they aren't able to attach as many devices as they would like to their system. This highlights the need for more versatile systems, and an opportunity for upgrades among current owners."

Of the 530 non-owners surveyed, a strong majority had heard of multi-room audio systems, while a third was familiar with them. The prospects, as well as current owners, stated that family members, friends, the Internet and electronics retailers were among the most influential sources of information. Just under half of the prospects surveyed said they would purchase a multi-room audio system for their current home if it is reasonably priced and around 60 percent would purchase a system for a new home.

" Multi-Room Audio Systems: A Detailed Look at Owners and Prospects " was conducted in mid-October 2005. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. The complete study is available free to CEA member companies. Non-members may purchase the study for $499 at www.ce.org/CEAStore.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Related attachments:
NEW CEA RESEARCH FINDS MULTI-ROOM AUDIO SYSTEMS

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.Related attachments:

 

 

THE CW ANNOUNCES 30 NEW LONG-TERM AFFILIATION AGREEMENTS

America's Fifth Broadcast Network Increases National Coverage

To More Than 74% Of The Country

Greenville-Spartanburg, San Antonio, Jacksonville, Roanoke, Syracuse,

Colorado Springs, Davenport, Charleston (SC), Greenville (NC), Peoria, Boise,

La Crosse, Chico, Amarillo, Rockford, Wausau, Columbia-Jefferson City, Sioux City, Salisbury, Bluefield-Beckley, Rochester-Mason City, Panama City, Odessa,

Idaho Falls, Quincy, Bowling Green, Meridian, Lima, Grand Junction and Helena

Are the Latest Markets To Be Served By The CW
                

The CW announced today that it has signed exclusive, long-term affiliation agreements with stations in Greenville-Spartanburg-Asheville-Anderson, San Antonio, Jacksonville, Roanoke-Lynchburg, Syracuse, Colorado Springs-Pueblo, Davenport-Rock Island-Moline, Charleston (SC), Greenville-New Bern-Washington (NC), Peoria-Bloomington, Boise, La Crosse-Eau Claire, Chico-Redding, Amarillo, Rockford, Wausau-Rhinelander, Columbia-Jefferson City, Sioux City, Salisbury, Bluefield-Beckley-Oak Hill (WV), Rochester-Mason City-Austin, Panama City, Odessa-Midland, Idaho Falls-Pocatello, Quincy-Hannibal-Keokuk, Bowling Green, Meridian, Lima, Grand Junction-Montrose and Helena.

 

The addition of the stations in these 30 markets -- which represent 6.55% of total U.S. TV households -- increases The CW's national coverage to more than 74% of the country, including 19 of the Top 20 markets and 26 of the Top 30.

               
The newly signed affiliates are:

         
* WASV Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC, owned by Media

General, Inc. (DMA rank #35)

 

* KBEJ San Antonio, TX, owned by Corridor Television, LLP and operated by Belo Corp.

under a Local Marketing Agreement. (DMA rank #37)

 

* WJWB Jacksonville, FL, owned by Media General, Inc. (DMA rank #52)

 

* WBVA Roanoke-Lynchburg, VA, owned by Grant Communications, Inc. (DMA rank #68)

 

* WSTQ Syracuse, NY, owned by Raycom Media, Inc. (DMA rank #76)

 

* KXTU, Colorado Springs-Pueblo, CO, owned by Raycom Media, Inc. (DMA rank #93)

 

* KGWB Davenport-Rock Island-Moline, IL, owned by Grant Communications, Inc. (DMA

rank #95)

 

* WCBD Charleston, SC, the digital station of the NBC affiliate owned by Media General.

(DMA rank #101)

 

* WNCT Greenville-New Bern-Washington, NC, the digital station of the CBS affiliate owned by

Media General. (DMA rank #105)

 

* WHOI, Peoria-Bloomington, IL, the digital station of the ABC affiliate owned by Barrington

Broadcasting. (DMA rank #117)

 

* KNIN Boise, ID, owned by Banks Broadcasting, Inc. (DMA rank #119)

 

* WXOW & WQOW La Crosse, WI, the digital stations of the ABC affiliate owned by Quincy

Newspapers, Inc. (DMA rank #123)

 

* KHSL Chico-Redding, CA, the digital station of the CBS affiliate owned by Catamount

Holdings, LLC. (DMA rank #130)

 

* KVII Amarillo, TX, the digital station of the ABC affiliate owned by Barrington Broadcasting. (DMA rank #131)

 

* WREX Rockford, IL, the digital station of the NBC affiliate owned by Quincy Newspapers,

Inc. (DMA rank #133)

 

* WAOW & WYOW Wausau-Rhinelander, WI, the digital stations of the ABC affiliate owned

by Quincy Newspapers, Inc. (DMA rank 134)

 

* KOMU Columbia-Jefferson City, MO, the digital station of the NBC affiliate owned by the

University of Missouri. (DMA rank #138)

 

* KTIV Sioux City, IA, the digital station of the NBC affiliate owned by Quincy Newspapers, Inc.

(DMA rank #143)

 

* WMDT Salisbury, MD, the digital station of the ABC affiliate owned by Delmarva Broadcast

Service General Partnership. (DMA rank #148)

 

* WVVA Bluefield-Beckley-Oak Hill, WV, the digital station of the NBC affiliate owned by

Quincy Newspapers, Inc. (DMA rank #149)

 

* KTTC Rochester, MN-Mason City, IA-Austin, MN, the digital station of the NBC affiliate owned

by Quincy Newspapers, Inc. (DMA rank #152)

 

* WJHG Panama City, the digital station of the NBC affiliate owned by Gray Television, Inc.

(DMA rank #157)

 

* KWWT Odessa-Midland, TX, owned by Camino Real Communications, LLC. (DMA rank #159)

 

* KPIF Idaho Falls-Pocatello, ID, owned by KM Communications, Inc. (DMA rank #163)

 

* WGEM Quincy, IL-Hannibal, MO-Keokuk, IA, the digital station of the NBC affiliate owned by

Quincy Newspapers, Inc. (DMA rank #169)

 

* WBKO Bowling Green, OH, the digital station of the ABC affiliate owned by Gray Television, Inc.

(DMA rank #183)

 

* WTOK Meridian, MS, the digital station of the ABC affiliate owned by Gray Television, Inc.

(DMA rank #184)

 

* WLIO Lima, OH, the digital station of the NBC affiliate owned by Block Communications, Inc.

(DMA rank # 185)

 

* KKCO Grand Junction-Montrose, CO, the digital station of the NBC affiliate owned by Gray

Television, Inc. (DMA rank #187)

 

* KMTF Helena, MT, owned by Rocky Mountain Broadcasting Company. (DMA rank #206)

       

WASV, KBEJ, WSTQ, KXTU and KNIN are currently affiliates of UPN. WJWB, WBVA, KGWB, WMDT-DT, KWWT, KPIF, WBKO-DT, WLIO-DT and KMTF are currently affiliates of The WB.

 

"We're very pleased to sign our first long-term multi-station affiliation agreements with Media General and Raycom Media, two of broadcasting's largest station owners, as well as with Grant Communications and Quincy Newspapers, companies whose strong entrepreneurial spirit is grounded in local station ownership," said John Maatta, Chief Operating Officer, The CW. "We're also adding to the number of Banks, Barrington, Belo, Block Communications and Gray stations in The CW fold, as well as sealing new deals with a number of other companies with whom we've previously partnered for The WB. All of these companies share our excitement and enthusiasm for the unique and exceptional programming and promotion opportunities that The CW creates for them."

 

Jim Zimmerman, President of the Broadcast Division, Media General, commented: "The success of any network is rooted in its programming and that's where The CW has a huge advantage. Its top management -- Leslie Moonves, Barry Meyer, Bruce Rosenblum, Nancy Tellem, Dawn Ostroff and John Maatta -- have all excelled at developing hit shows, nurturing them and giving them the support they need to grow. Knowing that their combined talents -- and those of their colleagues -- are working for our CW stations in Greenville-Spartanburg, Jacksonville, Charleston and Greenville gives added impetus and value to our multi-year affiliation agreements."

 

Milt Grant, President, Grant Communications, said: "What makes The CW such an attractive proposition for our company is that it's a classic win-win-win situation. We partner with a full-service network whose owners have an innate knowledge of all aspects of national and local broadcasting, our viewers will have just one destination point to find their favorite returning WB and UPN shows, and that program familiarity and one-stop shopping advantage is also going to play very well with our advertisers."

 

Thomas Oakley, President and Chief Executive Officer, Quincy Newspapers, Inc., noted: "The CW's programming, with its inherent appeal to young adult viewers, will lend itself well to our ongoing efforts to create convergence across our media properties in television, radio, newspapers and over the Internet. We appreciate this rare opportunity to affiliate with America's fifth broadcast network and to enhance the service we provide our viewers and our clients."

              

On January 24, CBS Corporation and Warner Bros. Entertainment announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%.

               

In an important strategic move that secures major market distribution for The CW, it was also announced on January 24th that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network.  The combination of Tribune's 16 major market stations (New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany) and the 11 CBS-owned UPN major market affiliates (Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk and Providence) cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 47% of the country.

               

The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block.  Together, the network will program 30 hours a week over seven days for its affiliated stations.

               

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between Warner Bros. Entertainment and CBS Corporation. For more information, log on to www.cbscorporation.com.

           

Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.
             

Brian Bedol will serve as the keynote speaker on the opening day of C4-Sports

 

Brian Bedol, president and CEO of CBS Corporation's College Sports Television (CSTV), the nation's leading digital sports media company, will serve as the keynote speaker on the opening day of C4-Sports, the first electronic media trade show dedicated wholly to sports technology and scheduled for July 17-19 at the Las Vegas Convention Center.

"We are at the cusp of advancements in technology that will allow viewers, fans, and alumni to be closer than ever to sports," Bedol said. "Looking into the future, it is how organizations leverage this technology that will dictate their ability to increase fan participation, which will transcend into a more appealing product for advertisers, subscribers, and other investors in sports. C4-Sports will provide me with an opportunity to address these converging technologies and their impact on sports."

"C4-Sports is very excited that Mr. Bedol will be participating in our first electronic media show, and we know that his extensive industry experience will prove beneficial to everyone," said Gene Sanders, general manager of C4-Events, host of C4-Sports. "With the lineup of speakers and the variety of media technology tools to be featured at our show, we are confident that attendees are going to be introduced to innovative solutions that will help them reach their sports-related electronic media goals."

Prior to co-founding CSTV, now part of the CBS Corporation, Bedol was the creator, co-founder, and chief executive officer of Classic Sports Network, known today as ESPN Classic and considered one of the cable industry's greatest against-the-odds success stories. Before creating Classic Sports Network, Bedol served as senior vice president of Time Warner Enterprises and was involved in the launch and supervision of several of Time Warner's entrepreneurial business units, including Quincy Jones Entertainment, Court TV, and Six Flags Theme Parks. During his tenure there, Six Flags set all-time attendance, revenue, and profit records.

For more information about the first C4-Sports Electronic Media and Technology show or to register online, please visit http://www.c4-sports.com/.

About C4-Sports

The opportunity to distribute and receive content has never been greater, and C4-Sports will display the most valuable technology tools for every athletic and multimedia budget. Whether on a field, court, mountain, or under water, technology is used to analyze performances in real-time, after the contest, and in preparation for future events. C4-Sports will serve as a dynamic showcase for how electronic media technology can improve the presentation of sports content for all audiences . whether they are watching in the stands, at the computer, in front of the TV, or on mobile devices. It will also serve to demonstrate the ways athletes, teams, and organizations can make better use of media technology in training and in competition. More information about C4-Sports is available online at http://www.c4-sports.com/.

About CSTV Networks

CSTV Networks, Inc., now part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at http://www.cstv.com/.

 

 

 

Hollywood's El Capitan Theatre Goes Wild for 'Spring Break' Engagement of Disney's New Computer-Animated Comedy, 'The Wild' From April 14 - May 11; L.A. Zoo Will Present Exotic Birds Live on Stage Before Each Show

Hollywood's legendary El Capitan Theatre will present the wildest show in town from April 14th through May 11th as part of its special "Spring Break" engagement of Walt Disney Pictures' hilarious new computer-animated feature, "The Wild," it was announced today (3/28) by Lylle Breier, senior vice president of worldwide special events for Buena Vista Pictures Distribution. In addition to the film, live on stage before each show, moviegoers will have a chance to meet a colorful cast of exotic birds from around the world accompanied by their keepers from the Los Angeles Zoo and Botanical Gardens. "The Wild" follows an odd assortment of animals from the New York Zoo, who discover what a jungle the city can be when they hit the streets on a mission to save one of their own. An impressive vocal ensemble featuring Keifer Sutherland, Jim Belushi, Janeane Garofalo, Greg Cipes, William Shatner and Eddie Izzard, and Richard Kind lend their talents to the film's animal characters. Advance tickets for all shows can be purchased at the El Capitan Box Office, online at www.elcapitantickets.com or by calling 1-800-DISNEY6. Group rate tickets are also available for groups of 20 or more.

As an added treat, Disney's Soda Fountain & Studio Store (located adjacent to the El Capitan Theatre) will be offering a special movie-themed delight called "The Wild Sundae." The sundae features crisp animal crackers grazing on a mountain of scrumptious vanilla fudge ice cream topped with homemade caramel sauce, freshly sliced bananas, and whipped cream, served in a colorful commemorative bowl.

Commenting on the announcement, Breier said, "Moviegoers are in for a wildly entertaining time at the El Capitan with this special engagement of 'The Wild.' We always like to give our guests something extra, and a live stage show starring birds from the L.A. Zoo is the perfect complement to a film about exotic animated characters. Families and audiences of all ages are going to have lots of fun at the El Capitan, and 'The Wild' delivers many laughs and surprises. This the perfect spring break entertainment."

"The Wild" is directed by Steve "Spaz" Williams, an Oscar(R)-nominated visual effects veteran ("The Mask"), who helped to pioneer CG character animation through his work at ILM on such films as "The Abyss," "Jurassic Park," and "Terminator 2: Judgement Day." He also directed the popular series of Blockbuster commercials featuring the computer-animated characters Carl the rabbit and Ray the guinea pig. "The Wild" was produced by Clint Goldman, the animation and visual effects producer on "The Mask," and a producer on the 1997 feature, "Spawn," as well as the Blockbuster commercials, and industry veteran Beau Flynn.

Adding to the film's fun and entertainment is a spectacular score by multi-Oscar(R)-nominated composer Alan Silvestri ("Back to the Future," "Polar Express"), and a soundtrack filled with new and familiar tunes by such popular recording artists as Coldplay, Everlife, Lifehouse, and Big Bad Voodoo Daddy. Former "Monty Python" member Eric Idle and fellow songwriter John Du Prez, the team responsible for the Tony Award-winning Broadway musical, "Spamalot," wrote and performed the song, "Really Nice Day" for the film.

 

Tvidia Corp Releases Internet Content Rating Product for Mobile Phones

OTTAWA, ON, March 28 /PRNewswire/ -- Tvidia Corp, a company developing specialty products and systems for the mobile entertainment sector, today announced the release of Tvidia Secure(TM), the first content rating solution, which classifies online digital content and its suitability by age, similar to that of the movie industry.

The product is targeted at cellular phone network operators, mobile virtual network operators and content aggregators.

With Tvidia Secure(TM), all online digital content can be categorized into age appropriate content which can then be controlled and downloaded to cell phones and other mobile computing devices by consumers based on their age.

All online content today is classified into one homogeneous grouping with very ineffective measures to control accessibility of adult rated content, be it games with violence, music with coarse language, videos or images. Tvidia anticipates that mobile network operators, mobile virtual network operators and content aggregators want to expand their digital entertainment offerings but will also want to manage the access to this content based on the subscriber's age. Tvidia Secure supports the Motion Picture Association of America (MPAA), Entertainment Software Rating Board (ESRB) and other current and emerging classification standard(s) and/or proposals generally accepted by the industry.

With Secure, all content can be rated and tagged for its suitability by age similar to that employed in the mainstream movie industry, for example G, PG, PG13 and so on. Once content is tagged, the delivery of the content to the subscriber can be managed with finer granularity. In addition, Secure also protects the interest of original artists in two ways, one selectively encrypting the content prior to download, and two, inhibiting the copying of content between consumer devices.

Secure allows content publishers and content aggregators to deliver digital content in a responsible manner and to take responsibility for classifying their content.

North America remains an untapped market in the mobile entertainment segment according to industry observers who are predicting that with proper control and delivery mechanisms of mobile content, carriers will dramatically expand their online content offerings to their subscriber base.

"Consumer demand for rich mobile entertainment blended with their personal communications devices is on the rise; and to repeat the errors of the internet delivery of online content with ineffective controls for protecting young consumers in the mobile domain would be irresponsible", said Ricci Brach VP Sales & Marketing with Tvidia, "With Tvidia Secure, and the previously announced age verification solution, carriers are empowered and can take control of who-sees-what!"

About Tvidia

Tvidia brings to market a turnkey, secure, age verification solutions that enable media developers and mobile operators to rapidly enter the explosive and lucrative mobile entertainment market. A Market predicted to grow to $5.4B by 2009. Tvidia's mobile entertainment solution is an end-to-end delivery infrastructure empowered by Tvidia Verify(TM), a unique age verification application. The deployment of the complete solution furnishes carriers, content providers and users with the ultimate ability to control hosting, billing, downloading and viewing of multimedia content within content rating schemes. www.tvidia.com

Source: TVIDIA CORP.

 

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March 28, 2006

Omma opens today

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Written by Joyce L Chow & William Hoehne March 27 2006

MBN

www.montebubbles.com for more MBN news

MONTEBUBBLISM: Today I was told by a member of the Wheaton Mafia that I looked like a pile of you know what. That’s all right I consoled myself and my mommy by going home with a first place ribbon.

When someone insults you that it is probably because they are very little people trying to make you as little as them.

OMMA OPENS TODAY

Paul Dana dies due to injuries in Indy car prerace crash

Operation Scorpion Concludes

Busch fifth victory in the last nine Bristol races.

Consumer Confidence With Complex Transactions Peaks Online Auto Insurance Sales

INTERACTIVE TELEVISION PRODUCES HIGHER VIEWER involvement

WEB TRAFFIC TO CBS' MARCH MADNESS DECLINED

VDS To Introduce Promotor at NAB 2006

THIRD SCREEN" COULD become a primary advertising outlet

OMMA OPENS TODAY

Today we attended OMMA. The Business of the internet.

By William Hoehne

I found that I was the oldest person at the event where many panels were held dealing with the net. Most of those heading the panels where young enough to be my children.

Panel Discussions deal with such topics as the internet becoimg the primary distribution channel for all media, Online content, Measurement of who and how many coming to sites, changing media buying practices.

There was much information given this first day but what stood out greatly was how litle is really known.

Just what should be measured and how and whose measurements are to be used.

And the "L" word kept coming,lawyers. The fear of endless litigation was always on the lips of those speaking. What content could be used and not used, rights verus no rights to use material.

There was much to be learned about this medium and over the next few days I hope to share this with you.

 

 

 

 

 

Paul Dana dies due to injuries in Indy car prerace crash

IndyCar Series driver Paul Dana was pronounced dead at Jackson Memorial Hospital – a Level 1 trauma center – in Miami just before noon (EST) from injuries suffered in a race warm-up crash at Homestead-Miami Speedway.

Driver Ed Carpenter will remain in the hospital overnight for observation, according to Dr. Henry Bock, the Indy Racing’s League’s senior director of medical services. Scans showed nothing broken. Both drivers were airlifted to the trauma center.

About two minutes (10:03 a.m. EST) into the session in preparation for the season-opening Toyota Indy 300 at Homestead-Miami Speedway, Carpenter’s car spun and made contact with the Turn 2 SAFER Barrier, and then slid down the racetrack. It almost came to a stop when it was struck in the left-rear by Dana’s car traveling at full speed.

“Obviously, our thoughts and prayers are with the Dana family and everyone associated with the Rahal Letterman race team,” Indy Racing League president and COO Brian Barnhart said in making the announcement at the track.

Team co-owner Bobby Rahal said the Nos. 15 (Buddy Rice) and 16 (Danica Patrick) cars would not compete in the race in honor of their teammate. Rahal said the team would compete at the April 2 Honda Grand Prix of St. Petersburg, and plans for the No. 17 Rahal Letteran Racing Team Ethanol car are unclear.

“It is a very black day for us, and on behalf of our entire team our prayers and sympathy go out to the entire Dana family,” Rahal said.

Barnhart said the yellow dashboard and track caution lights functioned properly, the starter was waving the yellow flag and spotters relayed the track's status via radio to drivers immediately after Carpenter's car made contact with the SAFER Barrier. The IndyCar Series has long been recognized as the motorsports leader in safety equipment on the cars and at racetracks at which it competes.

"It's a busy time out there with a lot of traffic and Paul was the second car involved with the accident," he said.

Rahal said there weren't any communication problems. "The spotter made clear the incident," he said.

Barnhart said discussions were held with International Speedway Corp. officials, including track president Curtis Gray, with the decision to contest the 200-lap race. A moment of silence was observed during the invocation.

Last year, Dana competed in three races with Ethanol Hemelgarn Racing with a best finish of 10th at Homestead-Miami Speedway. He suffered a season-ending back injury during the first week of practice for the 89th Indianapolis 500.

He was looking for a fresh start after the setback, and qualified ninth in the No.17 Rahal Letterman Racing Team Ethanol Panoz/Honda/Firestone.

“It is literally a dream come true to be driving for Rahal Letterman Racing,” he said recently. “As a young driver, you dream about an opportunity like this with a championship-caliber team. I am certainly behind my teammates (Buddy Rice and Danica Patrick) in terms of experience, but even though I didn’t run a lot of laps last season, I did log a lot of time in the pits, and I learned a lot of things just by watching.

“I feel great after a strong winter of workouts. I am fully recovered from last year’s injury and I feel better than I have ever have.”

Dana, a St. Louis native and Indianapolis resident, was runner-up in the 2004 Indy Pro Series standings. He literally worked his way up the racing ladder, taking a number of jobs to learn and pay the rent, including mechanic, racing instructor and marketing account representative while competing various series. Dana would have turned 31 on April 15. He is survived by his wife Tonya.

Carpenter qualified 13th in the No. 20 Vision Racing Dallara/Honda/Firestone. Entering his third year in the IndyCar Series, he had a best finish of 10th last year at Nashville Superspeedway. This year, Vision Racing expanded to a two-car team with the addition of veteran driver Tomas Scheckter.

Operation Scorpion Concludes

Iraqi soldiers, with assistance from U.S. troops, detained 52 suspected insurgents March 24 during Operation Scorpion, a sequential cordon and search of eight villages in and around Hawijah, Iraq, that military officials said yesterday had ended. During the second Iraqi-led operation in as many months, soldiers of the 2nd Brigade, 4th Iraqi Army Division, confirmed that 24 out of the 52 detainees were on their target list, built from their own intelligence gathering.

The other detainees are being held for further questioning. "This Iraqi army brigade has made tremendous progress in the five months we've been working with them," said U.S. Army Col. David Gray, commander of the 1st Brigade Combat Team, 101st Airborne Division, which assisted the Iraqis. "In October, they were loosely organized and not very well trained. The success of Operation Scorpion, and their ability to conduct a complex mission in the Hawijah area without suffering or inflicting casualties, demonstrates their professionalism and improved level of discipline," he said.

The Iraqi-planned and -led offensive started just before sunrise on March 24, as Iraqi soldiers linked up with their U.S. comrades to begin coordinated movement. Just after 4 a.m., Iraqi soldiers moved through the villages, systematically searching for the selected targets that Iraqi intelligence indicated were in the area. OH-58 Kiowa scout helicopters from 2nd Squadron, 17th Cavalry Regiment, circled above and soldiers from 1st BCT's 1st Battalion, provided outer perimeter security.

The thorough searches provided intelligence leading to more evidence and capture of more suspects. "The willingness and ability of the Iraqi soldiers to take on a mission of this scope, and in an area that has been a hotbed of terrorist activity, is an indicator of the progress the Iraqi army has made," Gray said. Operation Scorpion began with supporting operations in the village of Mahoos and the city of Kirkuk. While 101st soldiers provided perimeter security, Iraqi soldiers, acting on their own intelligence sources, moved by helicopter into Mahoos, searching for seven terror suspects.

Within two hours of touching down, the Iraqi company had searched its designated targets, captured five of its intended suspects, and was back on helicopters headed for a nearby U.S. Army compound. Meanwhile, in another supporting operation, soldiers from the Iraqi Army's 2nd Battalion, 2nd Brigade, teamed up with soldiers from 1st BCT's 2nd Battalion to conduct raids for suspected terrorists in Kirkuk. As coalition soldiers provided outer cordon security, Iraqi soldiers moved through the neighborhoods, capturing six intended targets. They also discovered a weapons cache of two unregistered AK-47 rifles and various materials used to make improvised explosive devices

 

Busch fifth victory in the last nine Bristol races.

 

Kenseth was leading, but had slowed because he couldn't get past Dale Jarrett, who was fighting to stay on the lead lap. Tired of being held up, Busch rammed Kenseth's back bumper to send him into a slide. That allowed Busch to scoot on by for his fifth victory in the last nine Bristol races.

``I bumped into him a little bit and that was my window to get the lead,'' Busch said. ``If I was still a teammate of his, maybe I would have let him live. But I was hungry.''

Indeed, it was Busch's first victory since joining Roger Penske's team at the start of the season and taking over the famed No. 2 Dodge that nine-time Bristol winner Rusty Wallace drove. Busch celebrated his victory by jumping from his car, grabbing the checkered flag and doing ``snow angels'' on the finish line as a nod to the wintry weather that plagued the track all weekend.

``This is unreal,'' Busch said. ``I'm just so happy to be able to have this car and have Roger's privilege to do so.''

Wallace, who missed his first Bristol race in 23 years because he was in his new job as an analyst for the Indy Racing League, called Busch in Victory Lane. During the call, Busch told him he was naming the winning car ``Rusty.''

``It was very emotional to drive his car,'' Busch said. ``I mentioned to him I am going to name the car, and you could almost see that he had a tear in his eye.'' Kevin Harvick was second and seemed disappointed with his best finish of the season.

``Good day for us, but I hate to see Kurt Busch win,'' Harvick said. ``He's a big whiner. But what do I know?''

Kenseth wound up third, but had to fight for it. He faded after Busch's pass, worked his way back up but drew the ire of Jeff Gordon along the way. The two made contact in the closing laps that sent Gordon spinning all the way back to a 21st-place finish.

Still wearing his helmet and HANS device, Gordon stalked Kenseth on pit road. When Kenseth approached in what looked to be an apologetic way, Gordon gave him a hard shove that knocked him back several feet.

The two were quickly separated by NASCAR officials.

``I'm sure he didn't mean to do it and all that stuff, but I wasn't happy about it,'' Gordon fumed. ``I showed it to him after the race. I like racing with Matt ... that stuff rarely happens with him. But I'm going to give it back what he gives to me.''

Kenseth took full responsibility for the on-track altercation.

``That was my fault, it was an accident and I didn't mean to do it,'' Kenseth said. ``I would be hot, too. He raced hard all day long for his third-place finish and it got taken away from him. I probably should have known better than to go over him.''

Tony Stewart, who led a race-high 245 laps, faded at the end and wound up 12th.

``I am really disappointed,'' Stewart said. ``We had an awesome car, I felt like I ran the most patient race I have ever run at Bristol. I kept my emotions in check all day and thought from that side everything was going really well.''

Bristol is always a race of attrition, with drivers hoping to avoid the numerous accidents while keeping their tempers intact. This one was no different, except that the usual temper tantrums weren't in play until very late in the race. Instead, shoddy driving skills seemed to contribute to most of the 18 cautions.

The many accidents led dozens of torn up race cars -- at one point, a piece of sheet metal from Jarrett's car flew into the stands and was quickly snatched up as a souvenir -- and only 21 of the 43 cars finishing on the lead lap.

 

Consumer Confidence With Complex Transactions Peaks Online Auto Insurance Sales

According to an analysis released recently by comScore Networks, the total number of auto insurance quotes submitted online increased by 24 percent in 2005 versus the previous year, and insurance policy purchases jumped by 29 percent during the same time period.

Nicolas Tabbal, vice president of comScore's Financial Services division, said "The auto insurance sector grew faster in 2005 than any other financial services category. Purchasing insurance online is more involved than ...paying bills or applying for credit cards. The rapid surge in online auto insurance quotes and purchases... confirms consumers' increased comfort in conducting complex financial transactions online."

Some factors that contributed to the drop in the auto insurer site abandonment rate from 51 percent in 2004 to 44 percent in 2005:

Visual and functional upgrades have enhanced insurer sites, improving navigability, ease of use and site customization. Most insurer and aggregator sites consumers can select from a menu of coverage options and receive recommendations tailored to their specific needs and circumstances.

Technological innovations such as VoIP and online chat enable consumers to connect directly with insurers at any stage in the process, resulting in an increase of quotes submitted at agent insurer sites of 75 percent, and 42 percent more policies purchased online

 

INTERACTIVE TELEVISION PRODUCES HIGHER VIEWER involvement

not just in programs but ads as well, according to a new study from Ball State University's Center for Media Design in Muncie, Indiana, commissioned by interactive TV cable provider GSN. The study, titled "The Power of Play: Exploring the Impact of the iTV 2-Screen Gaming Experience," found that interactive TV programs drove higher levels of consumer engagement with interactive TV commercials, leading to more recall and longer retention of brand awareness.

According to Chris Raleigh, senior vice president of ad sales for GSN, the Ball State study found that one type of TV programming in particular--game shows--was most successful in pushing higher viewer involvement with commercials that also had a "quiz show" theme. Raleigh explained that "the same motivations driving people who play along with the shows also drive their interaction with the commercials: the sense of competition, the sense of challenge, and the fact that you're rewarded."

"Rewards" refers to a points system that allows GSN users who "play along" with commercials to participate in raffles and buy gift cards. Vanity also plays a role in program participation, according to Raleigh: "For 'Who Wants to be a Millionaire' we have a leader board that shows the top 10 viewers [who answered questions correctly], and some people really want to get up there." The competitive environment created by social viewing of game shows--for example, vying with family or friends to answer questions correctly--also fits well with interactive programming.

Overall, among viewers participating in game show programming, Raleigh said that 68 to 92 percent also interacted with quiz-style ads, with a 76 percent average participation rate. Of this group, Raleigh claimed almost "100 percent recall of all the interactive ads," as well as "more retention than usual." A high percentage "remembered interacting with a commercial three or four days before."

As advertisers strive to avoid creating a feeling of "intrusion" or content disjuncture in viewers, with the introduction of a competitive, interactive element, according to Raleigh, "all of a sudden, [advertising] becomes non-intrusive."

Furthermore, interactive TV ads provide a higher a level of measurability for consumer engagement than is generally available for ordinary TV. "We get third-party reporting on it from GoldPocket," the nuts-and-bolts digital infrastructure provider behind GSN's service," Raleigh said. "The advertiser gets a report, almost like a post-buy, on demographic information for people who participated in the ads. It will tell you the number of people who interacted with it, and the number of people who got it right." Later, Raleigh boasted that "no one else can put a deck in front of somebody with data from a third party."

With "engagement" the new advertising buzzword, the implications of interactive TV advertising are clear, Raleigh said: "It's a win-win situation. The viewers win because they want more interactivity. And the advertisers win because they're trying to find a way to get through all the ad clutter and reach their consumers."

WEB TRAFFIC TO CBS' MARCH MADNESS DECLINED

WEB TRAFFIC TO CBS' MARCH Madness games spiked for the first day of the tournament, but then slowly declined over the next several days, according to new estimates by Nielsen//NetRatings.

The CBS SportsLine network of sites--CBS SportsLine.com, CSTV.com Networks, NCAASports.com, PGA Tour, and TennisDirect.com--drew more than 3.6 million visitors from home and work on Day 1 of the college basketball tournament, March 16. But traffic then started falling off--tapering to approximately 3.1 million on March 17, and 2.1 million on each of the next three days, and then plunging to 1.7 million on Tuesday, March 21 (the most recent date for which Nielsen//NetRatings' figures were available).

CBS SportsLine.com's traffic for the week ending March 19 jumped 219 percent at work, from 1 million unique visitors to 3.2 million. At home, traffic also nearly doubled, from 1.6 million to 3.1 million.

CBS has placed its free March Madness streams front and center of its Web strategy. Larry Kramer, president of CBS Digital, last year compared the streams of the games to AOL's Webcast of 'Live 8,' a streamed music event last summer that found a mass broadband audience. "This is our Live 8," Kramer said of the free streaming basketball games, adding that the network expected "huge" viewership. Last year, CBS offered streams of the games, but at a fee of $19.99.

VDS To Introduce Promotor at NAB 2006

 

Automatic Generation Of Promos And ‘Coming Ups’ a leading developer of broadcast automation software, content design and plug-in products will be introducing Promotor, a new system for the automatic generation of promos at NAB 2006 in the VDS Booth SL4573.

Promotor is a suite of applications configurable to the operating environment of the broadcaster (graphics, Automation, traffic, etc.) and provides extensive capabilities for the automatic generation and playback of common promo graphics and audio overs. VDS developed Promotor on its Cortex platform with the multi-channel facility in mind. Cortex is a robust, modular platform consisting of core applications and extension modules that support diverse operations such as VDS' AutoClips automated clip titling and branding suite, DiReCT asset management and distribution system and now, Promotor.

The promo types that Promotor provides automation for are bugs, promo clip bugs, audio promos. With Promotor, graphics creation is reduced from several hundred combinations of graphic elements, show names and time slots to one template per graphic type with all dynamic content inserted by Promotor in a just-in-time fashion.

The dynamic content can be entered using the Promotor Authoring Station or can be set to extract content information from the automation playlist or SQL database used for metadata.

Promotor greatly reduces the number of graphics that need to be tested and loaded on the correct air systems while also eliminating the need to create a lot of secondary events on the automation system in order to program events for triggering. Promotor also eliminates the need to program the other secondary events such as keyer events and audio mixers to support the graphics events.

The tightly integrated Promotor interface to the facility station automation system allows for the triggering of complex graphics in a timely manner as graphics and audio promos can be cued in advance of their scheduled airing. In addition, timing, calendar and other rules for the display of these graphics can be set by using the Promotor authoring station.

“Promotor answers a lot of needs for broadcasters who regularly generate graphic and audio promos”, said Larry Mincer, President of VDS. “The system greatly reduces the amount of manual and redundant effort currently required in getting promos to air and at the same time increases the accuracy and frequency, as desired.”

About VDS


VDS is committed to providing automation and content design tools for the broadcast, cable television, internet, and post production markets. VDS designs products for the automated control of broadcast television systems, with an emphasis on graphics-related operations, content distribution and automation, and internet-to-video and video-to-internet systems. VDS content creation systems provide industry tools that deliver graphic design, universal file translation and integration capabilities.

Marketing & Product Development
David-Ray Worthington
905-469-6333
dr@videodesignsoftware.com

 

THIRD SCREEN" COULD become a primary advertising outlet

THE SO-CALLED "THIRD SCREEN" COULD become a primary advertising outlet for marketers, according to a new report by Magna Global. And the media-buying firm recommends that advertisers begin conducting research on how best to utilize the emerging medium.

"With a potential audience in the billions, as infrastructure is deployed to meet advertisers' needs, we believe this vast untapped market will ultimately emerge as one of the most important of the early 21st century," the report said.

Furthermore, Magna Global said, it expects cell phones to provide the most fruitful opportunities. At the end of 2005, there were more than 2 billion mobile phone users globally, of which 236 million had 3G service enabling video playback--a segment growing exponentially. "With video-capable devices growing market share rapidly, we expect that in the long-run, the best opportunities to market to consumers in mobile environments will be through cellular phones," Magna Global wrote in the report.

Magna Global expects the cell phone segment to provide greater marketing options than two other sectors: "stored mobility," which includes devices such as Sony's PSP and Apple's iPods, and "place-shifting," which allows consumers to remotely access their home cable/satellite services through devices such as SlingBox and coming products from EchoStar, DirecTV, and TiVo.

Still, mobile video as a dynamic ad marketplace may be some time off, since usage is relatively small, although millions of consumers have access to it. The reasons for this include a modest amount of content available, subscription fees, and the cost of handsets. (Text messaging and ring tones remain the "killer apps" on cell phones, according to Magna Global.)

Also, the cell phone industry's infrastructure has some upgrades to make in order to be able to support distribution of live content--as opposed to simply clip-based offerings--to a wide audience, the report said. In a sense, service quality is hampered by many of the problems that years ago plagued AOL on the Internet, including network congestion. But mobile operators are experimenting with ways to improve the systems.

Advertising revenues could bring the financial resources to allow mobile video distributors to overcome these obstacles. But, Magna Global said, several issues need to be resolved to make mobile video "an advertiser-friendly medium." Advertisers need uniform standards allowing them to prepare creative that can be used across multiple networks and devices; a user-friendly buying process that enables the business to support advertisers' needs to make last-minute changes; and a measurement process to ensure advertisers that an a commercial ran and how it performed, including whether it was subject to trick-play behavior.

"With many different places to allocate budgets, it is important that any new medium support the needs of agencies and marketers in executing their media buys," the report said.

Magna Global said that mobile video needs a critical mass of consumers who aren't as easily reached through another medium. The report says, for example, that if 15 percent of Americans used mobile content, and 80 percent of those were also avid viewers of traditional television, the medium might not hold much allure for marketers. But if 80 percent of mobile-content users were adults ages 18 to 24, and half of them did not regularly watch television, Magna Global said "we would have a medium with more than sufficient unduplicated reach for many advertisers."

Overall, mobile operators will need to avoid the same pitfalls that have plagued VOD, and work with advertisers to optimize the medium, the report said. Magna Global said: "we believe that if suppliers had worked more closely with advertisers at the outset of the development of VOD and made accommodations in their favor, VOD would be a much larger business today."

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March 26, 2006

Nascar, Indy, Champ and Formula 1 News

 

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Written by Joyce L Chow & William Hoehne March 26 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: If everyone is mad at you because you’re here it is not wise to advertise that you are here.

 

Tony George pursuing unification

Procter & Gamble Co. has become the biggest backer of reality TV in China

Causalities Afghanistan

2006 Kia Sedona

Davis Love first to gone

Weather canceled qualifying Friday for the NASCAR Food City 500

Honda Motor Co., Ltd. has announced a model change for its CBR1000RR

Hispanic smokers

Official FIA Press Release RallyRACC Catalunya-Costa Daurada
24.03.2006

The World Motor Sport Council met in Paris on 22 March, 2006. The following decisions were taken:

PFClean V2 Launches At NAB 2006

Toyota Indy 300 Daily Trackside Report

Marines Distribute Food to Nigerien Poor

Revolabs Introduces Unmatched Audio Performance with Soloâ Wireless Microphone Systems

Nielsen Media Research DIGITAL VIDEO RECORDERS

Reflecmedia

China has 17 million middle income households

Hard times create thrifty consumers

 

Tony George pursuing unification

HOMESTEAD, Fla. – Indy Racing League founder Tony George confirmed published reports that he is pursuing unification between the two North American open-wheel racing series.

At a news conference at Homestead-Miami Speedway, where the IndyCar Series opens its season March 26 with the Toyota Indy 300, George said he and Kevin Kalkhoven, co-owner of the Champ Car World Series, have been talking and exchanging e-mails frequently since December because “open-wheel racing needs to be unified.” But he cautioned not to expect another news conference regarding a resolution anytime soon.

“Is there reason to be optimistic?” he said. “I think (an agreement) is certainly possible, but I think we're a long way from there at this point. Everybody would like to see it happen sooner rather than later, but it’s not something you can hurry along. It’s not something we can resolve in a few weeks or a couple of months.

“I don’t think we can solve the big problems in a short period of time.”

Issues include equipment (chassis and engines) and event venues. While the IndyCar Series uses normally aspirated Honda Indy V-8 engines, Champ Car employs turbocharged engines. Chassis – though both series use Panoz (along with Dallara in the IndyCar Series) – are different, and Champ Car has plans for a radically different concept beginning in 2007. While the IndyCar Series has 11 ovals and three road/street courses on the 2006 schedule, Champ Car only competes on one oval (The Milwaukee Mile) and many of its races are outside the United States.

“There are a lot of people who have a lot of ideas about what a schedule should look like, and what chassis we should run and what the engines should do,” George said. “All of that is open, as far as I’m concerned. We just need to be very careful in how we plan a transition.”

North American open-wheel racing has been fractured since 1996, when the Indy Racing League held its first event at Walt Disney World Speedway. George, whose family owns the Indianapolis Motor Speedway, announced plans for an alternative, oval-based series almost two years earlier. Today, almost all of the top teams and drivers who competed in the Championship Auto Racing Teams series, which went bankrupt and was resurrected in 2004 as Champ Car, are in the IndyCar Series.

“There's always the temptation to start charging ahead but, so far, I've tried to keep focused on really trying to understand what all we both have to consider in discussions we've had on unification.”

“There's reason to be hopeful, but I would caution everyone from getting their hopes set too high,” George said. “I think if it comes together, great. That would be wonderful. It depends on what the issues are. If we can eliminate the hairy issues, it won't be a problem. If we have a bunch of big, hairy issues, then it will be a problem.”

Procter & Gamble Co. has become the biggest backer of reality TV in China

Procter & Gamble Co. has become the biggest backer of reality TV in China, teaming up with local broadcasters to find innovative ways to embed its brands in programming.

“This is poised to be the year of reality TV in China because of last year’s ‘Super Girl’ success,” said J. Alfonso (Pon) De Dios, P&G’s associate director, media in Greater China, based in Guangzhou, referring to a Hunan Satellite TV talent contest, China’s most successful television show to date. “What P&G is doing in this area in China depends on where you are and which brands we’re marketing.”

The company recently invested nearly $1 million with the same Hunan provincial channel, which has national distribution through cable and satellite media, to make Gillette Vector the title sponsor of a folk art show and a series featuring outdoor singing performances.

P&G has teamed up with News Corp.’s Star network, “which has very good ideas,” said Mr. De Dios, for its Whisper brand to sponsor "Dance Competition." The popular reality show on Star’s Mandarin-language Xing Kong channel hunts for the most entertaining and talented dancer across China. The deal entitles P&G to sponsor billboards after each break and promotional events in Beijing, Shanghai and Guangzhou.

P&G has a multiyear arrangement with Viacom’s MTV Networks for Head & Shoulders to co-present the "MTV Super Talent Search" show in China. Also with MTV, P&G has created a promotional initiative aimed at university students in Beijing to promote Olay through sponsored campus events.

Elsewhere P&G has signed a deal with Chongqing TV to search for the best smile in that city, including TV coverage and a road show sponsored by Crest.

Although P&G isn’t trimming much off its traditional media budget in China, branded content and co-sponsored events are a cost-effective way to deflect the increasing cost of airtime on TV, said Mr. De Dios, particularly on the country’s national network CCTV (although P&G remains CCTV’s largest advertiser), and to help cut through the clutter of China’s media market.

$400 million media spending
Despite a rocky start, China’s largest advertiser is feeling pretty good these days. Procter & Gamble, in mainland China since 1988, spends about $400 million on media per year, according to Nielsen Media Research. Its distribution arm reaches consumers in 2,000 Chinese cities and more than 11,000 towns and villages.

The investment is paying off with strong growth and brand leadership in nearly every category. Crest’s share of China’s toothpaste market, for instance, increased eight percentage points last year, to over 25%, according to P&G figures.

China is now the company’s second-largest company by volume and its fifth-largest in value, up from 10th place just three years ago, according to Jim Stengel, P&G’s global marketing officer based in Cincinnati. “And that’s pre-Gillette, although Gillette will not provide a huge short-term bump here.” (See related Player Profile on Jim Stengel.)

Too expensive for Asia
P&G was not always such a nimble competitor. A decade ago, the company approached Asian markets by following the same pattern that had made it a giant in the U.S.--develop better products through innovation, then slightly raise the price for an enhanced product. It also charged nearly as much for a box of Tide or bottle of Pantene in Asia as it did in North America.

That approach didn’t work in Asia, where most consumers earn a few dollars a day, limiting P&G’s appeal to a sliver of the population. Unilever, meanwhile, drew on its earlier start in Asia, Africa and Latin America. Instead of selling large bottles of shampoo in stores, for example, it sold small, inexpensive packets to rural consumers through village markets.

As P&G struggled to find its footing in Asia, the company made a strategic decision to focus on China. As a relatively new consumer market, China offered a level playing field; unlike in India, P&G wasn’t fighting for market share against an established rival like Hindustan Lever. And there were few local players with credible brands and national distribution at that time.

“Witnessing the fast-growing affluence of Chinese consumers, P&G was keen to heavily invest in television commercials, supported by its unrivaled financial capabilities to woo Chinese consumers,” said Heng Sheau Jing, a Euromonitor cosmetics and toiletries analyst in Shanghai.

Shift in thinking
P&G resolutely slashed production costs and streamlined distribution, said Jeff Bradley, Leo Burnett's regional brand director, P&G, Asia/Pacific in Hong Kong. "They made a huge commitment to approach their business in a way that would allow them to drive a lot of costs out of their system without stripping their brands of quality. Instead, they said, 'This is what we want to offer our customers, so how can we do it from the ground up?' It was a huge shift in thinking and very liberating."

It also invested heavily in market research to better understand consumers, even sending senior P&G execs on pilgrimages to third and fourth tier cities. They bunked with local consumers, shopped with them and helped clean their homes to better understand how they live and what would appeal to them. The experiences paid off with sometimes simple but important insights.

“If you go to a market like the Philippines,” said Irwin Lee, P&G’s Guangzhou-based VP of fabric and home care in Greater China, “you’ll find they wash lots of clothes together. So our formulation needs to be altered to address the fact that their wash loads are 40 garments at once, whereas in China, on average there are only seven garments per wash load.”

Such cultural differences also mean P&G needs to understand how to speak to consumers about product benefits: “Take a product like Tide, a big brand of the people. We would reach out to consumers in China in a charming way, something like a traditional house courtyard setting." In India, the style would be more Bollywood, he said.

Breakthrough technologies
P&G also established an R&D center in Beijing, now one of the global company’s most important research hubs. One Beijing development--a more affordable, higher quality Crest formulation--is rolling out beyond China.

“Also, we are working closely with India on detergents. We have some breakthrough technologies that are superior to mass-market products yet are very affordable,” Mr. Lee added. “And we have just begun an intensive program on personal cleansing, adding whitening technology and moisturizer into body cleaning products.”

Another significant decision that helped P&G pull ahead of rivals was the introduction of a tiered pricing structure in 2003, when P&G introduced a 320 gram bag of Tide Clean White for 23 cents, compared to 33 cents for 350 grams of Tide Triple Action. While the Clean White version did not offer all the stain removal and fragrance benefits of its pricier cousin, it was more affordable and still outperformed every other brand at that price point.

Tiered pricing
The China experiment grew sales without damaging Tide’s brand equity. P&G expanded the tiered pricing concept to other brands such as Crest, Whisper, Pampers and Olay, and other markets, even the U.S., where Bounty Basic and Charmin Basic launched last year.

P&G has also bought out local partners to cement control over its operations in China’s shady manufacturing and distribution worlds. In 2004, for example, the company purchased the remaining 20% stake of its joint venture with Hutchison Whampoa for $1.85 billion.

But P&G credits its growth and scale in China to its determination to understand consumers. When Mr. Stengel visits China each year, he said he personally visits the homes of middle class and poor consumers “to better understand how Asians live,” and pokes around stores. However, he said, “China is in a state of constant development. It’s never static.”

Causalities Afghanistan

One U.S. servicemember was killed, and one U.S. servicemember and one Afghan National Army soldier were wounded during joint offensive operations in the Sangin District of Helmand Province, Afghanistan, today, military officials reported. Afghan and coalition ground forces engaged an estimated 20 enemy with small-arms fire. In addition, close-air support aircraft delivered 11 Joint Direct Attack Munitions on enemy positions. "I am deeply saddened by the death of our servicemember today, and my deepest sympathies are extended to his family and comrades in arms," said Army Maj. Gen. Benjamin C. Freakley, commanding general of the coalition's Combined Joint Task Force 76. "There are known Taliban extremists in the Sangin District, and the Afghan National Army and coalition forces will continue to attack these enemies of Afghanistan until the district and province are safe and secure," he said. "We will not be deterred from our mission to provide a safe and secure environment to the Afghan people." The wounded U.S. and Afghan soldiers were evacuated to a coalition medical facility in Kandahar province for treatment.

The deceased servicemember's name is being withheld pending notification of next of kin. The Defense Department released the names of two other servicemembers killed recently in Iraq. Army Sgt. 1st Class Randy D. McCaulley, 44, of Indiana, Pa., died in Habbaniyah, Iraq, on March 23, when his dismounted patrol came under enemy small-arms fire. McCaulley was assigned to the Army National Guard's 1st Battalion, 110th Infantry, 2nd Brigade Combat Team, 28th Infantry Division, Indiana, Pa. Army Staff Sgt. Brock A. Beery, 30, of White House, Tenn., died in Habbaniyah on March 23, when an improvised explosive device detonated near his vehicle and his unit came under attack by small-arms fire. Beery was assigned to the Army National Guard's 2nd Battalion, 123rd Armor Regiment, Bowling Green, Ky.

 

2006 Kia Sedona

Completely Redesigned Minivan Adds More Room, More Standard Safety And Convenience Features More Power And
For 2006, Kia Motors America (KMA) will introduce an all-new Kia Sedona minivan that will offer more horsepower and will be substantially larger in length and width, providing more passenger room and versatility over its predecessor. New features found on the all-new Sedona will include a standard fold-flat-into-the-floor third-row seat and available power-sliding doors and liftgate. The new Sedona is expected to go on sale in early 2006.
Utilizing an all-new platform, the new Sedona’s longer wheelbase and increased length and width contribute to the minivan’s nearly 15-percent improvement in passenger room over the previous Sedona. Fresh styling cues and additional standard and available equipment were designed to bolster Sedona’s established position as a safety and value leader in the highly competitive minivan market.
The original Sedona went on-sale in summer 2001 and quickly gained recognition for its tremendous value and generous list of standard comfort, convenience and safety features. In addition to earning the Federal government’s highest safety ratings -- Five Stars -- for the driver and front- and rear-seat passengers in both frontal and side impact crash tests, the Sedona has received quite an impressive list of accolades, including:
  • AutoPacific Vehicle Satisfaction Award – 2002
  • Sport Truck Connection Television’s “Best Van” – 2002, 2003
  • Winner, Strategic Vision Total Value Index – 2002, 2004
Safety First
Serving as Kia’s flagship safety vehicle, the original Sedona received the company’s first Five Star crash rating for each seating position from the U.S. government. The next-generation Sedona will continue Kia’s commitment to offering high levels of standard safety equipment, including six standard airbags (dual advanced front and front seat-mounted side air bags, and full-length side curtain air bags for all three seating rows).
Sensors controlling the dual advanced front supplemental restraints determine the position of the seat, whether the seat belt is buckled, whether the front passenger seat is occupied, and the severity of a frontal impact before deployment.
A four-channel, four-sensor, anti-lock brake system (ABS) is also standard. This system incorporates electronic brake force distribution (EBD), which helps to distribute braking force to all four wheels in proportion to weight shifts during cornering. The EBD adapts to individual wheel grip conditions, which helps to improve both control and stability.
Additional standard safety equipment will include a tire pressure monitoring system and
active front seat headrests, while features such as an electronic stability program (ESP) and a traction control system (TCS) with brake assist are also standard.
Enhanced Performance
With increased horsepower and torque, the all-new Sedona offers class-leading power and performance in the minivan segment. Sedona’s completely new 3.8-liter DOHC 24-valve V6 engine is expected to generate more than 240-horsepower – a 25-percent increase over the previous powerplant – and 253 lb.-ft. of torque. This new aluminum block engine is mated to a five-speed Sportmatic™ transmission.
Despite its increase in size, the new Sedona is expected to be significantly lighter than the previous model when compared on an equally equipped basis. With more power, less weight and a new chassis with 4-wheel independent suspension, the next-generation Sedona is designed to be more rewarding to drive than its predecessor and its competitors.
The new Sedona’s four-wheel independent suspension system is comprised of MacPherson struts with coil springs and a stabilizer bar in the front, while the rear suspension uses a multi-link design with coil springs and a stabilizer bar.
Stopping power has increased with the addition of a power-assisted four-wheel-disc braking system with larger diameter vented front disc brakes (11.7-in.) and solid rear disc brakes (11.9-in.).
Sedona models come with new, larger wheels and tires, including 16-inch steel wheels and 225/70 R16 tires or 17-inch alloy wheels fitted to 235/60 R17 tires.
Spacious, Adaptable and Comfortable
Competitively sized, the new seven-passenger Sedona’s generous dimensions and unibody construction boost both passenger and luggage space, and greatly improved ride and handling. Adding to the Sedona’s space and versatility, flip and fold second row seats provide easy access to third row seating. A new, simple-to-operate 60/40 split-folding -into-the floor third row seat is standard on all models to create a larger flat cargo area.
Available in two trim levels – LX and EX – the all-new Sedona maintains Kia’s tradition of high-value by offering a generous list standard features and amenities. Besides ABS, six airbags and a five-speed Sportmatic™ transmission, the Sedona LX also comes with tri-zone air conditioning, sliding doors with power windows, power mirrors and door locks, cruise control, AM/FM/CD player, captain’s chairs for the second row and keyless entry with an alarm system.
The Sedona EX adds a chrome grille, fog lights, eight-way power-adjustable driver’s seat, heated power mirrors, AM/FM/Cassette/MP3/CD stereo system, auto-dimming rear view mirror with Homelink, leather-wrapped steering wheel and shift knob, power rear quarter glass, compass, roof rack and wood trim.
In addition to the LX and EX models’ standard equipment, the all-new Sedona will offer several option packages for maximum convenience and entertainment. These options include: leather seats with front seat heaters, memory settings for the driver’s seat, outside mirrors and adjustable pedals, a backup warning system, power sliding doors, power liftgate, power adjustable pedals, power sunroof and a 660-watt premium entertainment system featuring a DVD player and 13 speakers with surround sound.
Like all Kia models, the Sedona is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty; a five-year or 60,000-mile limited basic warranty; and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.
Kia Motors America, the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea, offers a full line-up of vehicles, including: Rio subcompact sedan and Rio 5 five-door; Spectra compact sedan and Spectra5 five-door; Optima midsize sedan; Sportage compact SUV; Sorento midsize SUV; Sedona minivan; and Amanti large premium sedan. For more information and vehicle photography please visit www.kiamedia.com.

Davis Love first to gone

Davis Love III was leading after the first round of The Players Championship, and gone after the second.

Love was a record-tying 18 shots worse Friday than the previous day, a shocking turnaround at the TPC at Sawgrass.

He and Jim Furyk started the second round atop the leaderboard after opening with 65s. Furyk stayed out front with a 1-under 71, while Love steadily faded back.

Twenty-five players were within five shots of the leadFuryk started quickly with birdies on the Nos. 11 and 13 to open a two-shot lead, took bogey on the rare occasion he missed the fairway, and was steady down the stretch as Love fell apart.

Love won't soon forget his final 18 holes. He was so far behind by his last one that he needed par on the 581-yard ninth to make the cut.

Love's tee shot landed right behind a tree, forcing him to take a penalty shot, his second shot buried in a bunker and a three-putt sealed his fate.

"It was one of those days," Love told a PGA Tour media official after declining to speak to reporters. "When I hit a bad shot, I never got away with it."

Love dropped 11 shots during the final 14 holes and finished with an 83, becoming the first player in the 33-year history of the PGA Tour's showcase event to go from leading the field to missing the cut.

"It kind of jumped up and got him today," said Furyk, who played the first two days with Love.

Weather canceled qualifying Friday for the NASCAR Food City 500

Awful weather canceled qualifying Friday for the NASCAR Food City 500, putting defending series champion Tony Stewart on the pole.

A mix or rain, sleet and snow with temperatures in the low 40s kept the cars off the .533-mile track at Bristol Motor Speedway. There is more inclement weather forecast through Sunday morning, including snow showers.

The Food City 500 is scheduled for Sunday at 2 p.m. EST. The Busch series Sharpie Mini 300 is scheduled to hold its qualifying and race on Saturday afternoon.

It is the fifth Nextel Cup race of the season, the last in which owner points from the previous season are used to determine starting lineups if qualifying is canceled.

As a result, Stewart - who has yet to win a race this season - gets the pole in his Chevrolet Monte Carlo. He was third in this race last year.

Greg Biffle will start alongside him in a Ford Fusion. He has an average finish of 10.33 in six starts at Bristol, the best of any active driver.

The second row is comprised of the Fords of Carl Edwards and Mark Martin. Behind them in a Chevrolet is Jimmie Johnson, who has been virtually unstoppable early in the season.

Johnson won the season-opening Daytona 500, finished second in the Auto Club 500 and won the UAW Daimler-Chrysler 400 before finishing sixth at last week's Golden Corral 500 outside Atlanta, which was postponed one day by rain. He was sixth in this event last year.

Johnson's quick start has come without crew chief Chad Knaus, who was suspended for a month during preparation for the Daytona 500 for illegal adjustments on Johnson's car. Knaus returned Friday.

 

Honda Motor Co., Ltd. has announced a model change for its CBR1000RR

Honda Motor Co., Ltd. has announced a model change for its CBR1000RR large-displacement super sports model. The new CBR1000RR, which comes equipped with a water-cooled, 4-stroke, DOHC, in-line 4-cylinder, 1000cc engine featuring advanced technologies developed on the MotoGP circuit—the world pinnacle of motorcycle road racing.

The new model inherits the same basic styling and specifications as its predecessor, carefully refined down to the smallest detail to ensure nimbler handling and greater concentration of mass. Overall weight has been reduced, shaving 4.0kg off the previous model to achieve quicker acceleration and nimbler handling.

The styling employs a smooth, curvaceous design with the surface area of the cowl reduced by 13% compared to the previous model. The lower cowls have been fitted with larger air outlets for improved engine cooling and enhanced riding comfort.

Engine enhancements include a reworking of the cylinder head shape and size, valve shape, and combustion chamber shape, resulting in better combustion and more efficient engine aspiration for improved low-to-midrange torque.

For the chassis, caster angle and the amount of trail have been adjusted to obtain more nimble handling, while the engine mount bolts were also reworked to achieve exquisitely sensitive, responsive handling characteristics.

Improvements to the brakes include thinner, larger diameter front brake discs and lighter, more compact rear brake calipers, to deliver both weight savings and improved braking performance.

The new model offers a selection of four color schemes. Graphite Black and Winning Red impart an intrepid feel that breathes quality. Two more color schemes feature stripe patterns using the Honda wing mark as a motif on a background of either Candy Phoenix Blue or Winning Red.

The CBR1000RR, successor to CBRR900RR series released in North America and Europe in 1992, first made its debut in April 2004. Employing HESD (Honda Electronic Steering Damping), Unit Pro-Link suspension, and other advanced technologies inherited from Honda’s RC211V MotoGP machine, it has earned a reputation as a versatile bike suitable for a wide range of uses from touring to racing.

Key Changes

The latest model has been given a complete makeover from nose to tail, styled on a tight, aggressive, clear-cut design concept. While inheriting the overall design of its predecessor, the bike’s cowl has been given a sharper cut to create a more aggressive forward visage. This results in an approximately 13% reduction in the surface area of the cowl compared to the previous model, while also contributing to weight reduction, easier maintenance, and nimbler handling performance. The lower cowls have also been fitted with larger air outlets that channel engine heat to the rear for enhanced riding comfort.

The CBR1000RR comes fitted with a water-cooled, 4-stroke, DOHC in-line 4-cylinder 998cm3 engine that is lightweight and compact yet offers a combination of outstanding power and control characteristics throughout its broad power band.

The new engine inherits the same basic specs as its predecessor, but has been carefully refined down to the smallest detail in pursuit of lower weight and more powerful output.

The cylinder head intake ports have been made straighter and the size of the exhaust ports increased. Modifications to the valve shape and adjustments to valve timing were also implemented, and a finer grain size employed for the materials used to form the inner mold when forging the intake ports. These modifications result in more efficient engine aspiration for higher torque in the frequently used low-to-mid speed ranges.

The volume of the combustion chamber has also been reduced by 2.7% to increase the compression ratio from 11.9:1 to 12.2:1, resulting in greater fuel efficiency.

The engine has been lightened throughout, through the use of lighter camshaft materials, a lighter ECU (Electronic Control Unit), which controls fuel injection and other engine functions, and a lighter shift change drum. The Center-Up exhaust system and radiator have also been lightened, contributing to more nimble handling.

Modifications to the chassis were implemented to achieve greater concentration of mass and take full advantage of the engine’s output, without any major changes to the size of the frame or other components.

The head pipe was repositioned on the frame body, prompting a change in caster angle from the previous model’s 23°45’ to 23°25’ and a reduction in trail amount by 2mm, from 102mm to 100mm. The specs for the engine mount bolts were also reworked to achieve exquisitely sensitive, responsive handling characteristics. The diameter of the front disc brake rotors was increased from 310mm to 320mm and their thickness reduced from 5.0mm to 4.5mm. The rear brake also employs a smaller, lighter caliper that combines improved braking performance with lower weight. Other changes include a modified instrument panel design for better visibility and greater ease of use.

Hispanic smokers

According to a recent report by the Centers for Disease Control and Prevention (CDC), 41.1 percent (15.1 million) of U.S. adult smokers who smoke everyday reported they had stopped smoking for at least one day during the preceding twelve months because they were trying to quit.

Nationwide, another study reports that 41.7 percent of Hispanic adult smokers tried quitting for at least one day. To help those Hispanic smokers who have decided to quit be more successful, Philip Morris USA is now offering its information resource - QuitAssist – in Spanish online and nationwide. QuitAssist is a free resource designed to connect smokers who have decided to quit to quitting websites, guides, quitting programs, quitlines, information on what has worked for others and more.


"Quitting smoking can be difficult.

Many smokers who try to quit do not succeed," said Rafael Art. Javier, PhD, clinical professor of psychology and an advisor to Philip Morris USA’s QuitAssist Review Board. "Most people try to quit 2 or 3 times before they are successful.”

Included in the information available in the QuitAssist Information Resource is the U.S. Public Health Service’s Five Keys for Quitting that can help smokers prepare for the process of quitting:

Get ready. Think about the ways that quitting smoking will improve your life and your health. Make a list to remind yourself.

Think about the ways that quitting smoking will improve your life and your health. Make a list to remind yourself.

Get support and encouragement. Talk to friends and family about why you want to quit, and how important it is to you. Research shows your odds are better if you get support from others for quitting smoking.

. Talk to friends and family about why you want to quit, and how important it is to you. Research shows your odds are better if you get support from others for quitting smoking.

Learn new skills and behaviors. Plan ways to distract yourself when the urge to smoke strikes. Take a 2-minute walk or call a friend.

. Plan ways to distract yourself when the urge to smoke strikes. Take a 2-minute walk or call a friend.

Get medication and use it correctly. For many people, medication can be the key to getting through those first weeks or months without cigarettes.

. For many people, medication can be the key to getting through those first weeks or months without cigarettes.

Be prepared for relapse or difficult situations. Plan ways you can cope when you are around other smokers or in difficult situations where you’re tempted to take a puff.

. Plan ways you can cope when you are around other smokers or in difficult situations where you’re tempted to take a puff.

Smokers who have decided to quit can find the free QuitAssist resource guide online at www.philipmorrisusa.com/es or by calling 1-888-784-7848.

 

 

Official FIA Press Release RallyRACC Catalunya-Costa Daurada
24.03.2006


Following today’s tragic accident, the FIA extends its sincerest condolences to the family, friends and team-mates of Jörg Bastuck.

As a mark of respect, there will be no celebrations in Salou at the finish of the event on Sunday 26 March.

 

The World Motor Sport Council met in Paris on 22 March, 2006. The following decisions were taken:


FORMULA ONE WORLD CHAMPIONSHIP

The 2008 FIA Formula One World Championship Sporting Regulations were accepted and will be published in full on 23 March 2006.

The 2008 Sporting Regulations have three objectives:

• to reduce the cost of competing;
• to improve the sporting spectacle; and
• to maintain and, where possible, improve current safety standards.

Entries for the 2008 Championship will open on 24 March 2006 and close on 31 March 2006.

The FIA will then begin a series of meetings with the teams which enter the 2008 Championship in order to finalise the regulations for 2008. The regulations which affect the design of the cars must be finalised before 30 June 2006 to give the competing teams sufficient time to design and develop their 2008 cars. The regulations not affecting the design of the cars can be modified at any point up to the start of the 2008 season.

A regulation can be modified following a majority vote of the Sporting Working Group, consisting of one senior representative from each team, and ratification by the Formula One Commission and the World Motor Sport Council.


WORLD RALLY CHAMPIONSHIP

Shekhar Mehta was appointed acting chairman for the World Rally Championship Commission pending the appointment a new permanent incumbent.

As part of the specific conditions for the participation of a Manufacturer 2, that manufacturer must inform the FIA of the names of the two drivers nominated for the purpose of scoring points no later than five weeks prior to the start of the Rally concerned.


GT

The Royal Automobile Club of Belgium will hold a test day at Spa on Wednesday 5 July 2006 in preparation for the Spa 24 Hours event. The event, which will feature rounds of the 2006 FIA GT Championship and GT3 European Championship, is scheduled for 30 July 2006.

In GT3, for 2006 only, the maximum number of teams per manufacturer is three, with a maximum of nine cars. If a manufacturer is represented with fewer than six cars, none of the cars from that manufacturer can score points in the championship.


CALENDAR

The 2006 FIA European Touring Car Cup event will be held at Estoril on
22 October 2006.

 

PFClean V2 Launches At NAB 2006

NAB 2006 Stand: SL3764 Windsor, UK. 15 March 2006. The Pixel Farm is using this year’s NAB to launch version 2.0 of its image clean up and preparation application, PFClean. Since its launch at the end of last year, this product has been gaining popularity and PFClean is already becoming the tool of choice for DI and film restoration facilities. PFClean is proving to be a significant time saver when it comes to dust busting and rig / wire removal with its ability to automatically pre process and clean up images of any resolution. And its extensive paint, grain and effects toolset. Added to this, is support for all major platforms, a truly scalable architecture and an economic price point. NAB will also see the first public showing of PFTrack 3.5. Already way ahead of its competition in terms functionality, number of tools and price, PFT3.5 adds even more firsts to its already groundbreaking tracking application.

The brand new solver allows shots to be broken down into different motion types and solved in a single pass. The Pixel Farm will be on stand SL3764 so come along and see all this - as well as the new PFTee - ENDS - About The Pixel Farm The Pixel Farm was formed in 2002 to provide innovative solutions for digital composting. Based in the UK, with a very strong focus on research and development, The Pixel Farm work with customers on key projects to ensure PF products match the needs of the production environment. By utilising its industry experience and working with some of the best researchers and developers in the world, The Pixel Farm ensures it is always one step ahead of the competition. The Pixel Farm looks to integrate best of breed technologies into a focused collaborative environment. www.thepixelfarm.co.uk

 

Toyota Indy 300 Daily Trackside Report


Welcome to the Toyota Indy 300, the season opener in the 2006 IRL IndyCar® Series season. John Griffin, vice president of public relations for the Indy Racing League, and the Indy Racing League and Homestead-Miami Speedway media relations staffs are here to assist you. This is the sixth IndyCar Series event at Homestead-Miami Speedway. Dan Wheldon is the defending race winner. Buddy Rice holds the qualifying record with a lap of 24.5920 seconds, 217.388 mph set in March 2004. This is the fourth Indy Pro Series event at Homestead-Miami Speedway. Travis Gregg is the defending race winner. Paul Dana holds the qualifying record with a lap of 28.1746, 189.745 mph set in March 2004.

 

Each of the five previous IndyCar Series winners at Homestead-Miami Speedway is entered this weekend: Sam Hornish Jr. (Marlboro Team Penske, 2001, 2002 and 2004 winner) Scott Dixon (Target Chip Ganassi Racing, 2003 winner) and Dan Wheldon (Target Chip Ganassi Racing, 2005 winner). Five Indianapolis 500 winners are entered: Dan Wheldon (2005), Buddy Rice (2004), Helio Castroneves (2001, 2002), Eddie Cheever (1998) and Buddy Lazier (1996).

 

Three IndyCar Series rookies are entered this weekend: Marco Andretti (Andretti Green Racing), P.J. Chesson (Carmelo Hemelgarn Racing) and Paul Dana (Rahal Letterman Racing). All are eligible for the $50,000 Bombardier Rookie of the Year title.

 

Six Indy Pro Series rookies are entered this weekend: Matthew Hamilton (Dave McMillan Racing), Brett Van Blankers (Brian Stewart Racing), Geoff Dodge (Brian Stewart Racing), Bobby Wilson (Michael Crawford Motorsports), Jay Howard (Sam Schmidt Motorsports), Jonathan Klein (Andretti Green Racing). All are eligible for the Lucas Oil Rookie of the Year Award and its $5,000 prize.

 

Live timing and scoring reports from the Toyota Indy 300 and Miami 100 will be available on the Internet at www.indycar.com. The live timing and scoring module provides statistical information, including track segment speeds, lap information and much more.

 

INDYCAR SERIES PRACTICE 1

10:30 a.m. – GREEN. #15 Rice is first on track.

10:42 a.m. – YELLOW. Track inspection.

10:46 a.m. – GREEN.

10:58 a.m. – YELLOW. Track inspection.

11:13 a.m. – CHECKERED. Group 1.

11:15 a.m. – GREEN. Group 1.

11:28 a.m. – YELLOW. Track inspection.

11:35 a.m. – GREEN.

11:45 a.m. – CHECKERED.

 

Danica Patrick will turn 24 on Saturday. She took the opportunity to celebrate her birthday with her friends and family on Wednesday night in Phoenix,

DANICA PATRICK (No. 16 Rahal Letterman Team Argent anoz/Honda/Firestone):

“My birthday is Saturday, but we went out (Wednesday) night. It was chance for me to put on the little black dress and go out and celebrate.”

 

Selected quotes from Danica Patrick’s press conference on Thursday:

DANICA PATRICK (No. 16 Rahal Letterman Team Argent anoz/Honda/Firestone):

(About her second season): “I have a lot more familiarity, and I’m more comfortable. I know what to expect, but on the otherhand, I don’t know what to expect from the handling of the car every time out. That changes from event from event. Take Michigan last year. I went in there thinking “If there’s a race I’m going to win, it’s Michigan.” We went there and I couldn’t keep my foot down on the enormous oval for the life of me and we had a horrible weekend. Just because it’s year two doesn’t mean it will go better, for sure.” (About racing on road and street course): “If we’re at at trach where we’re going well, then it’s fun. No one likes to run in the back. Even if it’s your favorite track, if you’re not doing well, it won’t be your favorite track anymore. I’m looking forward to going to St. Pete because it was going well. Right up to the point where I hit the pit speed limiter and couldn’t get about 65 mph and totaled the gearbox. It doesn’t mean it’s going to go badly this year.” (What about running here at Homestead?): “I’m looking forward to not waking up with a bright light in my face and an IV in my arm, like last year. That wasn’t fun, but (the accident) wasn’t my fault. It was an accident. I’m looking forward to this track. I thought I came to grips with it and running on my first oval. Even at the end, I was making passes three-wide. I was getting more brave and looking forward to finishing well. I think we have solid cars and perform well here as a team. I love tracks where you can race and some fun with it.”

***

INDY PRO SERIES PRACTICE 1

11:52 a.m. – GREEN.

12:19 a.m. – CHECKERED.

 

INDYCAR SERIES PRACTICE 2

2 p.m. – GREEN. Group 1.

2:03 p.m. -- YELLOW. #4 Meira does a half spin in Turn 4 and made heavy contact with the SAFER Barrier. There is significant damage to the right side and rear of the car. Meira climbs from the car without assistance from the Delphi IRL Safety Team.

2:25 p.m. – GREEN.

2:41 p.m. – YELLOW. Track inspection.

 

Medical update from Dr. Henry Bock, IRL senior director of medical services: Vitor Meira has been checked and released from the infield care center. He is cleared to drive.

VITOR MEIRA (No. 4 EcoNova Panther Racing Dallara/Honda/Firestone): “We’re not really sure what happened. Panther has a couple of the best engineers in the business working on all the data we collected today. I know the EcoNova Honda was great this morning and as hard as the Panther crew works, we’re going to be very strong tomorrow. If there is any team in this paddock that can bounce back from a challenge, it’s Panther Racing. We’re going to be very fast during qualifications tomorrow and even better when the race gets here on Sunday.”

“We’re not really sure what happened. Panther has a couple of the best engineers in the business working on all the data we collected today. I know the EcoNova Honda was great this morning and as hard as the Panther crew works, we’re going to be very strong tomorrow. If there is any team in this paddock that can bounce back from a challenge, it’s Panther Racing. We’re going to be very fast during qualifications tomorrow and even better when the race gets here on Sunday.”

 

2:47 p.m. – GREEN.

2:54 p.m. – CHECKERED. Group 1.

2:55 p.m. – GREEN. Group 2.

3:03 p.m. – YELLOW. Track inspection.

3:08 p.m. – GREEN.

3:16 p.m. – YELLOW. Track inspection.

3:22 p.m. – GREEN.

3:37 p.m. – CHECKERED.

INDYCAR SERIES POST-PRACTICE QUOTES:

DAN WHELDON (No. 10 Target Chip Ganassi Racing Dallara/Honda/Firestone, quickest in practice):

“I'm still getting use to working with my engineer (Andy Brown) with the limited testing time that you get. I think it takes a little bit of time to get a car set up for you and exactly what you want and just working through that process. Obviously, the series has mandated we can run a lower rear wing angle and add some more rear wicker, so we're getting use to that, too. I think certainly there are other cars out there that are very quick also. As a team, we just want to keep trying to improve what we've got because of the limited time that we've run here at Homestead.”

SCOTT DIXON (No. 10 Target Chip Ganassi Racing Dallara/Honda/Firestone, second quickest):

“It was pretty good. The first session went smoothly. I think both of us worked most of the day on race setup. The cars were comfortable with no major issues. We basically tried running together. I think in the end, it's like any sort of test. Whoever gets the biggest tow ends up in the front.”

SAM HORNISH JR. (No. 6 Marlboro Team Penske Dallara/Honda/Firestone, third fastest):

“Our day went pretty much as expected. We spent the two sessions working on the race set-up to make sure the car handles well in traffic. That will be the key on these mile-and-a-half ovals this season. We’re not quite where we need to be yet, but I’m sure the Marlboro Team Penske crew will get it figured out for race day.”

TONY KANAAN (No. 11 Team 7-Eleven Dallara/Honda/Firestone, fourth fastest):

"We are working on making the No. 11 Team 7-Eleven car fast and comfortable. We're still a little behind, but we also still have all of Saturday and Sunday morning to get there. I'm not really complaining because being fourth isn't all that bad. But I think we can still improve the car a little bit more."

We are working on making the No. 11 Team 7-Eleven car fast and comfortable. We're still a little behind, but we also still have all of Saturday and Sunday morning to get there. I'm not really complaining because being fourth isn't all that bad. But I think we can still improve the car a little bit more."

HELIO CASTRONEVES (No. 3 Marlboro Team Penske Dallara/Honda/Firestone, fifth fastest):

“We worked on the race set-up of the Marlboro Team Penske car today. We’ve still got some work to do and hopefully we’ll be able to get a little closer tomorrow. We’ll also spend some time working on our qualifying setup, but obviously getting the best race set-up is our main goal. I’m happy with our performance today – it’s always good to finish in the top-five and I think we’ll be in good shape on Sunday.”

Transcript of this afternoon’s Tony George’s Q & A with the media:

I'm excited to be here this weekend. It's been a long off season, and I for one am ready to get on with the new racing season. In that vain, I would like to keep the focus on this weekend's kickoff to the season, and we're back-to-back with St. Petersburg next weekend.

(About recent conversations with Kevin Kalkhoven) We've had fairly frequent communication since December. I think it's safe to say that they are very early in the get-to-know-one-another stage. We have talked about some issues of substance, no question, but for the most part it's getting to know one another as individuals. They've been fairly frequent. There have been several face-to-face meetings, several telephone conversations, e-mails, that kind of thing. I would characterize those, as I mentioned, very get-to-know-one-another conversations. There's always the temptation to start charging ahead, but so far I've tried to keep focused on really trying to understand what all we both have to consider in discussions we've had on unification.

He's certainly an interesting guy, and I've enjoyed getting to know him. I, for a long time, have been one of those who believed it certainly would be nice if open-wheel racing were unified. I understand that in my position it is incumbent upon me to get to know the people in the industry who influence our lives and influence our sport on many levels. Kevin is rather new to the scene, relatively speaking, and someone I don't have any history with so I've been building that relationship the last couple of months and it's been quite enjoyable and worthwhile.

(About talking solely to Kevin Kalkhoven) He obviously has some partners and people that he is accountable to. But it is refreshing. You know you're talking to the right guy. I got to know Dick Eidswick a little bit over the course of the last 12 to 16 months, and I've known Steve Johnson obviously, but it's nice to talk to Kevin because I think he's the one shapes the thinking over there. The other guys are good guys, and I certainly understand their roles, but Kevin is the one who I think I need to be developing a relationship with.

(About optimism about unifying soon) Optimistic? I think it's certainly possible. I think we're a long way from there at this point. I think everybody would like to see it happen sooner rather than later. Our partners, our sponsors, our teams, fans, and I think likewise on the other side, I'm sure there are those that feel the same way. But, it's not something that you can hurry along. It's not something we can resolve in a few weeks or a couple of months. It's certainly going to take some time. But, you know, I consider every conversation we've had, and every exchange, whether it be e-mail or what not, to be positive and with an eye towards moving things forward. It's just a question of how long it may take to get there.

(About the most important issue keeping the sides apart) I think that the most important thing is that we have an orderly transition that will allow us to really look toward the future together and shape and build a future together. I think it needs to be something that is achievable, something that we can execute, something that will put our best foot forward. To that extent, it's something that's going to hopefully meet everyone's expectations. There are a lot of people that have a lot of ideas about what a schedule should look like, what chassis we should run, what engines should be. I think all that stuff is open as far as I'm concerned. I just think we need to be very careful in how we plan and transition, as I like to characterize it, as we look to build this long term. I don't think we can solve all of the big issues in a short period of time, certainly not for 2007.

(About being in favor of unification) I'm very, very excited about what the Indy Racing League is today.

Certainly I wish we had more fans in the stands, more sponsors involved with the league and sponsoring the race cars. I wish we had more awareness and more attention. We've got a lot of positive momentum going, but it's safe to say that there's room for improvement. Over the last 10 years, I've been rebuilding some of the relationships that have been strained with people over that period of time. It's been awkward at times, and challenging at times, but it's getting better every day. I've felt this way for a while. It may not be obvious, because I've tried to stay out of media rooms and what not. I thank some of you for not forcing it. Sometimes it's easier to sit back and reflect on what I may have said rather than what I actually said.

(About 2007) I suppose if all the stars, moons and planets aligned, it could be possible, but what are the chances of that? There's reason to be hopeful, but I would caution everyone from getting their hopes set too high. I think if it comes together great. That would be wonderful. It depends on what the issues are. If we can eliminate the hairy issues, it won't be a problem. If we have a bunch of big, hairy issues, then it will be a problem.

(About philosophical differences) There's a lot of things to be philosophical about, I guess. I think Kevin and I agree on many of the big issues. Similarly, our experiences have allowed us to sit and talk about some things, frankly. I think we both appreciate diversity in schedules and circuits and having a combination of road and street and ovals. As I've said many times, although maybe not heard very often, we've always thought that road racing would be part of the Indy Racing League calendar sooner or later. It seemed to take a while, but we're there. Racing in the right markets, wanting to work at recapturing some of the unique qualities that we all believe open-wheel racing represents and get the public to believe that and think about that. I think those are things we share philosophically and we'd like to see happen. Certainly we want to operate profitably.

We want all our constituents to receive good value, and a fair return on their investment.

We would like to make money. It's a delicate balance. This sport is tough, because it really is a delicate balance between sport, business, entertainment, technology. You've got to find the right balance and not let any one drive it.

(About support from the IndyCar Series partners) Partners come in all shapes and sizes. We've certainly been very up front with all of our partners in the league that we've had long-term relationships with. We've entered in to long-term relationships for the future and don't want them to be surprised by all that is going on, so I've been upfront with the teams. I think I've had more conversations with a few. By and large, I haven't had in-depth conversations with any of them. I'm certainly getting some of their input. That's for sure. I think everybody is supportive of unification if it can be done. It's also been made very clear to me that they also support the Indy Racing League. The course that we've chartered for the years to come is important to them as is their relationship with us. We try to keep everybody in the loop as best we can.

(About teams focusing on the season) It's going to be very difficult, I'm sure. To the extent that maybe it becomes an issue every weekend, it will be even more of a challenge. I hope it doesn't become a weekly issue. Clearly, our partners have a tremendous investment in our series, and they have a tremendous investment in theirs. In the interest of what Kevin said of maybe leaving us alone to conduct our business, that probably would be good advice today. I'm very proud of the relationships that we've had with our partners. Some of them have been with us for 10 years.

The most important thing to me is relationships, and I feel that every partner we have should have an opportunity to be a part of unification if it comes about to the exclusion of none. Some of them may decide that it's not something they want to be involved with and that's OK, but I think everybody should be afforded the opportunity, because it could be a really great thing. It's sometimes easier to manage fewer variables, but having them all in there is important too, and I think it just adds to the excitement.

Matt Jonsson, chief mechanic for the No. 6 Marlboro Team Penske IndyCar Series entry driven by Sam Hornish Jr., is the brother of Nic Jonsson, the driver of the No. 75 Krohn Racing Daytona Prototype in the Grand American Rolex Sports Car Series.

 

INDY PRO SERIES PRACTICE 2

4:15 p.m. – GREEN.

4:58 p.m. – YELLOW and CHECKERED. #3 Van Blankers spins and continues in Turn 4. There is no contact with the SAFER Barrier.

 

INDY PRO SERIES POST-PRACTICE QUOTES:

WADE CUNNINGHAM (No. 1 Brian Stewart Racing, fastest of the day):

“We were working on the car most of the session by ourselves. Obviously, the fast times were achieved with the towing. I went out there and looked for a tow, and I put a big lap in, because it's nice to see number one, up at the top. It's hard to say how good we'll be for qualifying. The Sam Schmidt/AGR cars will be quick, but I think we'll be close enough to start."

We were working on the car most of the session by ourselves. Obviously, the fast times were achieved with the towing. I went out there and looked for a tow, and I put a big lap in, because it's nice to see number one, up at the top. It's hard to say how good we'll be for qualifying. The Sam Schmidt/AGR cars will be quick, but I think we'll be close enough to start."

JONATHAN KLEIN (No. 27 Klein Tools, second fastest):

“Today was good. We were quickest in the first session, but part of that was how well the car worked in traffic. In the second session we picked up a little bit of understeer. We kept chasing it and we were able to improve on it by the end of the session. We didn't get as much of a chance to run in traffic this afternoon as we would have liked, but overall we're happy with the Klein Tools/Turn-Key Forging and Design car."

JEFF SIMMONS (No. 24 Kenn Hardey Racing, third fastest):

“We were running pretty good there at the end. (Chris) Festa was right at the top, but he looked fast on his own there at the end. He was down in the 28's, which is pretty tough to get to it seems, so he was looking good to, my car is good. We had a fuel pressure problem there at the end that we're going to have to look at. I don't know what was causing it, but it was making it cut out the last few laps that I ran, so we've got to figure out what the problem is there. I'm fairly happy right now. It seems that it's the best that we've run on the big tracks on our own."

MARTY ROTH (No. 4 Roth Racing, fourth fastest):

"We're frustrated, because we had a really good car here at the Open Test. We've just been struggling to get it back. We still have a few more sessions, and we'll continue to chip away at it. We were third quick in that last session. We were really struggling this morning, so we've narrowed the gap a little bit. We still have some improvements to make."

Marines Distribute Food to Nigerien Poor

Traveling through the crowded, sandy streets here, most people would be reminded of the animated film "Aladdin." Street vendors, blacksmiths and potential customers trying to haggle and barter with merchants down alleyways are found throughout the town. But for the Marines of 3rd Platoon, Company E, 2nd Battalion, 24th Marine Regiment, it seemed like an opportunity to help the citizens of an African country in need.

The Marines are in Niger as part of Shared Accord 06, a U.S. European Command exercise designed to bring humanitarian aid to the country while allowing an opportunity to train with Nigerien forces. "(Shared Accord) is a great opportunity to take a few minutes a day and make a difference, no matter how small," said Marine Sgt. Adam Love, squad leader.

During an escort mission with their chaplain, he said, the Marines stopped to hand out the contents of a packaged military meal. After more townspeople caught wind of the free goodies being passed out by the Marines, a large crowd came to catch a glimpse of the visiting Americans while seeing what they had to offer. "They were starving," said Cpl. Dan McCabe, a rifleman. "Mothers were trying to get food for themselves ahead of their kids; people almost trampled over kids.

It was bad. People were fighting over a half-pack of crackers." Even though the Marines were told Niger was one of the poorest countries in the world, the plight of the Nigerien people didn't strike a chord with the Marines until they were able to see it first-hand, Love said. "I wish we could spend more time and help here," Love said. He and the rest of the Marines are completing their annual training, which usually lasts between 14 and 17 days. "Now that I see how much good could be done here, I'd look forward to doing a year tour here, if it were possible." But even during goodwill missions, the Marines have to remain aware of possible security risks. "We gave food and candy to the Nigeriens, but we always remember that security comes first," Love said. "It's not just for our good, but for (the Nigeriens') good, too.

For example, what kids like to do is climb on the sides of the Humvee for a better chance at getting one of the packets we throw out. Not only does that restrict our vision, to see incoming threats around us, but if we were to pull out of the area, we'd hurt them and maybe even run some of them over." Security is the most important part of a mission, especially humanitarian ones, Love said.

Revolabs Introduces Unmatched Audio Performance with Soloâ Wireless Microphone Systems

Soloâ Executive and Soloâ Desktop to Debut at NSCA Expo,

Revolabs, Inc. a wireless product development company, announced today the launch of its Soloâ suite of products, a secure wireless microphone system for professional conferencing and audio solutions. Debuting at the 2006 NSCA Expo taking place March 16-18 at the Las Vegas Convention Center, the Solo Executive and Solo Desktop System combine optimized voice audio quality and an innovative wireless form factor for conferencing, distance learning and other professional collaborative applications.

Unlike traditional tabletop conference microphones, the Solo system moves the microphone off the table and closer to the source to dramatically reduce extraneous ambient noises that can lower productivity in meetings. Solo also incorporates full duplex, wideband audio capability, which enables participants to move freely and naturally while in a meeting, even leaving the room and remaining engaged in the call. By easily connecting to traditional conference equipment (both video and audio), the Solo system seamlessly and securely enhances the audio of any conference call.

“Executives at corporations both large and small have long been concerned about the audio component of high-end conferencing systems,” said Martin Bodley, president and CEO of Revolabs. “Our suite of Solo products provide a breakthrough in conference audio performance and we invite systems integrators, technical consultants and business executives to hear the difference for themselves.”

The Solo Executive System can be configured with up to 24 wireless microphones in a single room, brining tremendous productivity improvements to large meetings. The Solo Desktop system provides the same performance benefits, compact size and security to individual professionals in their own offices for VOIP and IP telephony applications.

Solo wireless microphones have eight hours of continuous talk time and rapid recharge capability. Both the Executive and Desktop systems offer single channel audio for each microphone enabling the ability to control, capture, process and transcribe high-fidelity audio from each meeting participant.

Each Solo microphone, which measure .9” x .8” x 2.6”, is clipped to an executive’s lapel allowing for a more natural posture, as well as increased mobility. Additional features include:

Range of 30 meters

128-bit proprietary encryption

Audio bandwidth of 100-8,000 Hz

1.5 hours charge time for up to 9 hours of talk time

Two hours charge time

About Revolabs

Launched in August 2005, Revolabs is a wireless product development company committed to providing superior audio conference solutions. The privately held company has regional offices in Maynard, Massachusetts and San Diego, California. For more information, visit www.revolabs.com.

Nielsen Media Research DIGITAL VIDEO RECORDERS

DIGITAL VIDEO RECORDERS, WHICH HAVE been deploying at rates much slower than had long been forecasted, are suddenly taking off, Nielsen Media Research disclosed during its client meetings in Orlando this week. Nielsen, which had been estimating that DVRs were present in only about 8 percent of U.S. TV households, Wednesday revised that projection upward to 10 percent, and said it now anticipates DVRs will reach 18 percent of U.S. homes by the end of the year. That's a much more rapid uptake of the device, which was supposed to transform the TV landscape, but which had failed to live up to the hype - until now.

During a presentation on Wednesday, Pat McDonough, senior vice president of planning, policy and analysis at Nielsen, said the TV ratings research has suddenly come upon far higher rates of DVR penetration in its sample, causing it to revise its estimates upward.

The disclosure appeared to surprise some of the clients in attendance, said Nielsen spokesman Jack Loftus, who said Nielsen discovered the higher than expected presence of DVRs while it was upgrading its national TV ratings sample.

While still lower than some of the most ambitious estimates of DVR penetration, the Nielsen revision is significant, because it is part of the official universe estimates for the presence of the technology in Nielsen's sample, which is the basis for the TV industry's advertising currency.

The estimates are significantly higher than one Madison Avenue's most respected tracking studies, the periodic "on-demand" study issued by Interpublic's Magna Global unit, which placed DVR penetration at 8.8 percent as of the third quarter of 2005, in its last report issued in December 2005.

"Our long-term forecast for DVR subscribers at the end of 2010 remains at 33 million," Magna Vice President-Director of Industry Analysis Brian Wieser wrote in that report, adding, "We continue to believe that DVR services provided by cable and satellite operators will be offered as premium, incremental-fee services, and that penetration rates will be limited by this strategy."

Reflecmedia

Reflecmedia, will be introducing its brand new product at NAB 2006. Planned for release later in the year, the UK chromakey specialist is developing a new addition to its award winning (NAB Innovations Award 2003) range of Chromatte products.

Intended to be used specifically on the floor, Basematte (working title) will even further expand the companies’ Chromatte capabilities. Visitors to the stand will also see demonstrations of the definitive hardware keying solution for the Digital Video market, Ultimatte DV. Developed in conjunction with Ultimatte and launched at NAB 2005, this much-lauded product has made a significant impact on the Industry and celebrates its 1st birthday at the show this year. These, and all other Reflecmedia products, will be available for demonstration at the show, on stand C5119G Availability And Pricing Now shipping, ‘Ultimatte DV’ is available, with ChromaFlex in a bundle, for £ 2995.00 RRP / $4995.00 MAP / € 4495.00 For all other product information please visit: www.reflecmedia.com

About Reflecmedia Reflecmedia are changing the art of chroma key. The company's Chromatte and ChromaFlex products have received industry acclaim including America's National Association of Broadcasters AIM award in 2003. Reflecmedia's latest product 'mattenee' is a software plug-in for digital compositing and editing applications – this and the entire product range are now sold in 45 countries around the World.

The company's products are already used by the BBC, AOL Time Warner, Disney, MTV and many others. Reflecmedia is a division of Reflec plc. www.reflecmedia.com About Ultimatte Ultimatte Corporation is the World's recognized leader in blue/green screen compositing technology and has been in business for over twenty-five years, continually refining, enhancing and improving the craft of traveling matte generation. Ultimatte's products have been awarded Oscar® and Emmy®, and are in use by broadcasters and film studios worldwide. www.ultimatte.com Please contact Louise Gray-Murray at Bubble & Squeak PR for further information and images: louise@bubblesqueak.co.uk T: +44 (0)20 7659 2256

 

China has 17 million middle income households

China has 17 million middle income households, defined as those with monthly salaries worth $622-$1,244 (5,000 to 10,000 RMB), accounting for 50 million people, or 3.8% of the total population. In neighboring Hong Kong, middle class homes account for half of the Chinese territory's population.
Source : China Daily, McCann Worldgroup

Hard times create thrifty consumers

WUHAN--If cities like Guangzhou and Hangzhou have benefitted from China’s economic transformation over the past two decades, it came at the expense of other Chinese cities including Wuhan, the capital of Hubei province.

Despite extreme heat in the summer and bitter coldness in winter, the 3,500-year-old city used to be one of the premier manufacturing centers in China, thanks to its geographic location. Wuhan is divided into three towns (Hankou, Hanyang and Wuchang) by the Yangtze River and its largest tributary, the Han River, creating the country’s largest inland port. Lying in the center of China, it is also the national hub for the country’s railway, highway, airline, and telecommunication networks.

In 1911, the first shot of the Xinhai revolution was fired in Wuchang, ending China’s 2,000-year-old feudalist regime. Over the course of the 20th century, Wuhan evolved into an industrial powerhouse for manufacturing, science and technology, as well as an important university town for technical and engineering fields.

Starting in 1979, however, when Deng Xiaoping normalized relations with the U.S. and opened China to nationwide economic development, Wuhan’s star began to fall.

Lucy Zhang, MindShare’s director of insights in Shanghai, compares modern-day Wuhan to “a local bus, purely functional, working in a bad environment that is gray and depressing.”

Consumers there “used to be very proud of their important city but over the past two decades, they’ve lost that pride, because they’ve lost out on foreign investment to other cities” like Chongqing, Nanjing and Shanghai, she said.

As a result, the city’s unemployment rate is higher than in other Chinese cities, more than 20% compared to less than 10% in Shanghai. “When you visit Wuhan, you can feel that people there are not optimistic. While China as a whole is growing quickly, people there aren’t feeling the benefit,” said Ms. Zhang.

Consumers, predictably, are less inclined to opt for expensive foreign brands, she added. “In general, they are still very price-sensitive. They don’t know much about foreign brands, what they mean and why they are famous, because they have low purchasing power and therefore don’t have a relationship with them. They don’t think they can afford them, and even if they did, many people in Wuhan don’t believe they are worth the premium prices.”

“A lot of the work McDonald’s has done in Wuhan is built around understanding how they can get to a value equation that makes sense to local consumers. They had to look at different pricing combinations to find something that worked,” agreed Peter Rodenbeck, Hong Kong-based director of operations, Greater China at DDB Worldwide. He visited the city many times in his last position at Leo Burnett, where he ran the fast food company’s advertising business in China.

Convincing consumers to splash out on a Happy Meal for their kids led McDonald’s to turn their restaurants into virtual community centers, handling everything from selling bus tickets to getting film developed.

“The strength of the brand and the food wasn’t enough there, so the company had to play roles that it wasn’t used to,” he said.

But he is optimistic about Wuhan’s potential as a gateway for the growth around it, as foreign investors continue pumping money into central China. As a result, more Taiwanese, Hong Kong and Malaysian Chinese are starting to look at Wuhan as a valuable operational base.

The city also has some scenic spots, including the European-style buildings on Yanjiang Street; the Yellow Crane Tower dating back 1,700 years (the name comes from a legend about a Taoist priest flying to Heaven on the back of a yellow crane); East Lake, whose natural beauty rivals that of the West Lake in Hangzhou; and Guiyuan Temple, a picturesque 400-year-old Buddhist temple filled with hundreds of sitting, sleeping, laughing and angry Buddha statues.

Wuhan cuisine is known for freshwater fish and soup dishes like Steamed Wuchang Fish, Soy Sauce Grass Carp and Wangji Chicken Soup, as well as Mianyang Three Steamed Dishes (steamed fish, pork and meatballs), Huangzhou Dongpo Pork, Wudang Hedgehog Hydnum and Hot Dried Noodles.


Fast Facts: Wuhan

Population: 7.86 million
GDP (2004): $23.57 billion (195.6 billion RMB)
TV households (2005 est.): 1,231,000
Ad spend (2005): $1.21 billion (10.08 billion RMB)*
Ad spend (2004): $0.90 billion (7.5 billion RMB)*
Year-on-year increase: 34.4%*
Adspend as a percentage of GDP (2004): 3.8%
Average minutes viewed per day per viewer of all channels (aged 4+): 158.7
Basic cable subscription cost (per month): $1.20
*based on published rate card

Average cost of 30”spot during prime time on Hubei TV Economic, the city’s most-watched local channel (based on rate card value):
18:55-19:33 - $1,446
19:33-20:30 - $1,550
20:37-21:30 - $1,610

Top 10 brands by ad spend on TV (2005)
1. Oil of Olay (Procter & Gamble)
2. Rejoice (Procter & Gamble)
3. Crest (Procter & Gamble)
4. Gai Zhong Gai (Chinese tonic/vitamin)
5. Colgate (Colgate Palmolive)
6. DHT Proportion Growth Hair (hair pharmaceutical)
7. Head & Shoulders (Procter & Gamble)
8. Pantene (Procter & Gamble)
9. Omo (Unilever)
10. Safeguard (Procter & Gamble)
(Local channels only, based on rate card.)

Top 10 advertising categories on TV (2005)
1. Shampoo & Conditioner
2. Tonic & Vitamin
3. Oral Hygiene
4. Professional Services
5. Skin Care
6. Cough & Cold Preparation
7. Chinese OTC pharmaceuticals
8. Soap
9. Communication Equipment & Services
10. Stomach Medicine
(Local channels only, based on rate card.)

Top 5 local channels by ad revenue
1. Hubei Satellite TV
2. Hubei TV - l
3. Hubei TV Economic
4. Wuhan TV 2 - Culture & Art
5. Wuhan TV 4 - Movie

Sources: Nielsen Media Research & AGB Nielsen Media Research

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March 25, 2006

The Honda Racing F1 Team News

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Written by Joyce L Chow & William Hoehne March 25 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: Rather you like it or not change is inevitable.

 

EDITORIAL: Recently while covering an event we were told that the press is nothing but moochers that waste peoples valuable time and give nothing in return.

Recently while covering an event we were told that the press is nothing but moochers that waste peoples valuable time and give nothing in return.

The press is the best sales force that a event or business can have. We cost you no salary. We come and we observe and if there is something to print then it is printed, shown or committed to audio for broadcast.

The internet today is thought in even less kindly terms then the traditional forms of the media. The internet is somewhat the little brother or sister to the traditional forms of media. It is the new kid on the block and has to work harder like “Avis” used to say to be taken seriously.

Regardless of what types of media we work in we are not people that just show up for a free meal and give nothing in return.

Over four decades ago I was told that the only thing I had to offer that was really worth anything was my time. I and all reporters give our time to every event or interview that we go to. We give what we have that is valuable every time we go to work.

 

First test at Vallelunga comes to an end

DOD Identifies Army Casualties

Swiss Cheese Worlds Best Cheese.

The Paralympic flame has gone out

The WB backs down in FCC showdown.

Military to use hydrocarbon-based fuels

Military Contracts

VOD revenue versus Internet revenue

Dongfeng Honda Automobile Co., Ltd

Google revenues rising

CBS to make “60 Minutes available online.”

WORLD WOMEN AND SPORT TROPHY 2006 AWARDED TO GABRIELA SABATINI

Few New shows expected on CBS for 2006 fall schedule

Like this was a no-brainer with Coke and Powerade

KIA warns against rate hikes for commercial time

Strike a strong possibility for actors unions

Advertising losing effectiveness

College Grads March To A New Beat

THE CW ANNOUNCES 6 NEW LONG-TERM AFFILIATION AGREEMENTS

MARANTZ PROFESSIONAL OFFERS NEW PMD560 RACK-MOUNT COMPACT DIGITAL RECORDER

 

First test at Vallelunga comes to an end

The Honda Racing F1 Team returned to the test track this week following the first two flyaway races of the 2006 Formula One season.

Fresh from a podium finish for Jenson Button in Malaysia, the team has now turned its attention to preparations for the upcoming race in Australia and the European season which starts in four weeks time.

Third driver Anthony Davidson and young driver James Rossiter completed the bulk of the test programme at the Vallelunga circuit in Italy, with Rubens Barrichello joining the team on the third and final day. The focus for the week was a comprehensive Michelin tyre programme, brake evaluations and chassis set-up work, alongside running the latest specification Honda engine.

As with the other F1 tests throughout Europe, the inconsistent weather played its role in the test schedule this week. Intermittent rain showers prevented any dry running on Tuesday morning, so both drivers completed early wet set-up runs. The circuit dried out sufficiently by early afternoon to allow Anthony and James to begin their dry programmes. Anthony ran through a tyre evaluation completing 140 laps, with James concentrating on a chassis programme looking at various set-up options in the new chassis 05, completing 97 laps.

Wednesday dawned bright and sunny although the weather conditions deteriorated quickly. Both drivers concentrated on chassis set-up evaluations in their respective cars. Despite rain showers which affected the test programme during the afternoon session, Anthony completed 67 laps, with James running for 35 laps.

Rubens joined the team on Thursday and completed some early runs to acclimatise himself to the circuit and track conditions. Anthony began the day running through further chassis set-up work before a rain shower brought the morning session to an early close. The weather conditions continued to deteriorate with thunderstorms followed by heavy rain preventing any further running until the last hour of the day. Both drivers were then able to go out on extreme wet tyres to complete a few runs before the circuit closed. Rubens completed 46 laps today, with Anthony running for 82 laps.

Rubens Barrichello
“I had a few dry runs in the car this morning but was still learning the circuit by the time that it started raining. The end of the day was more positive as I had a couple of runs right at the end on wet tyres to give me more of a feel for the car and set-up. This track has helped me test the new ideas that we have, which I found useful, and I will certainly be using these in Australia and hope to have a good weekend there.”

Anthony Davidson
“It was interesting going to a new circuit at Vallelunga this week, although we struggled with the weather. Day one was the best day of running where we did 140 laps. We have made good headway with some control developments over the week and found positive results. We also worked on general set-up for the car and put lots of mileage on one engine. I’m looking forward to going to Melbourne and driving on Friday again.”

James Rossiter
“We had a good day in Vallelunga on Tuesday. It was the first time I’ve been here so we spent some time learning the circuit. The afternoon session was particularly useful as we were able to complete some good dry running which really helped me understand the car and we made some progress on the set-up. The weather interrupted our running on Wednesday but we did manage to get some evaluations completed towards the end of the day.”

Mark Ellis – Chief Engineer Vehicle Performance
“Despite the variable weather this week, we have had a very positive test. Our main focus has been to work on the areas prioritised following the opening races and the Vallelunga circuit has lent itself well to these requirements. The weather has not prevented us working through a comprehensive programme with the electronic systems and we have made good progress with both the control systems and the chassis set-up in dry and wet conditions. We did not have enough dry running to complete all our planned tyre tests, but we have some very positive results that will carry forward to the next tests before the start of the European races.”

Shuhei Nakamoto – Management Board Member, Honda Racing F1 Team - Engineering Director, Honda Racing Development
"Due to the rain, we concentrated more on control systems improvements rather than the search for more power and higher revs this week. That has brought us some good results which will help us fix the most appropriate engine maps for Melbourne."

DoD Identifies Army Casualties

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Staff Sgt. Brock A. Beery, 30, of White House, Tenn., died in Habbaniyah, Iraq on March 23, when an improvised explosive device detonated near his LMTV followed by enemy small arms fire during combat operations. Beery was assigned to the Army National Guard's 2nd Battalion, 123rd Armor Regiment, Bowling Green, Ky.

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Sgt 1st Class Randy D. McCaulley, 44, Indiana, Pa., died in Habbaniyah, Iraq on March 23, when his dismounted patrol came under enemy small arms fire during combat operations. McCaulley was assigned to the Army National Guard's 1st Battalion, 110th Infantry, 2nd Brigade Combat Team, 28th Infantry Division, Indiana, Pa.

Swiss Cheese Worlds Best Cheese.

 

An emmentaler swiss cheese crafted in Switzerland with near perfect distribution of the holes that make the cheese famous took top honors Thursday at the World Championship Cheese Contest.

 

The cheese, with a taste the top judge described as nutty and sweet, beat out two gouda entries from the Netherlands as the overall winner. There were 1,793 entries from 18 countries, ranging from cheddar to edam to flavored spreadable cheese.

After tasting some 50 cheeses in a two-hour championship round, judge Mark Johnson said the swiss crafted by Walo Von Muhlenen was near perfect.

"The workmanship that had to go into that piece of cheese was outstanding," said Johnson, who works at the University of Wisconsin's Center for Dairy Research as a troubleshooter for cheese makers.

Thursday marked the culmination of the three-day world championships, with 50 categories for cheeses and butters. Each begins with a score of 100 with deductions for imperfections as judges arrive at scores that produce a gold, silver and bronze winner in each class.

Judges can take several minutes with each cheese in the early rounds, grading for presentation, texture, smell and taste. They swirl the samples in their mouths like fine wine, trying to pull out the characteristics — before spitting out a mouthful of cheese into a garbage can.

Johnson said judges deduct points if flavors are not in balance or a cheese does not smell right. Having an overpowering horse blanket taste is a typical problem. Johnson described it as "sweaty, barny, unclear."

"You know it when you taste it, but it's not a pleasant one," he said.

Entrants are not allowed to sample their cheeses, which must be received in their original packaging, uncut, or they are disqualified.

John Umhoefer, executive director of the Wisconsin Cheese Makers Association, said producers will often taste cheese from the same batch but are unsure of the quality of the sample the judges will taste. He said producers have to trust their skills and have faith that their ingredients were good enough to create the right smell, flavor and texture.

The champions from each class were re-evaluated Thursday as part of the final judging. Judges went through some four dozen cheeses in two hours.

The champion averaged 98.271 from the 18 judges.

A good showing can be a boom for small cheese makers who specialize in hand-crafted cheeses.

Reining U.S. champion Randy Krahenbuhl came up short Thursday, taking only a bronze medal among the 12 entries he submitted.

His U.S. title last year for his swiss cheese emmentaler has opened doors for his growing cheese factory.

Krahenbuhl, who left his native Wisconsin four years ago as competition for quality milk among specialty cheese producers drove up prices, said markets in Pennsylvania, Texas and northern Indiana came calling after he took the title. His operation doubled in size over the past year, he said.

Krahenbuhl said he has long-term plans to continue growing his operation.

"I just love it in everything. We had macaroni and cheese last night," he said. "It goes in everything we make."

The Paralympic flame has gone out

The Paralympic flame has gone out in Piazza Castello in the centre of Turin

From 10 to 19 March, 477 athletes from 39 countries took part in the Torino 2006 Paralympic Winter Games. Fifty-eight medal events were contested in four sports: Alpine skiing, ice sledge hockey, Nordic skiing and wheelchair curling.

Moments of sporting “firsts”

Besides some outstanding sporting moments, there were also moments of sporting “firsts”.

- It was the first time that wheelchair curling was on the programme.

- Two National Paralympic Committees, Mexico and Mongolia, competed for the first time.

- These were the first Paralympic Games at which the new Paralympic symbol, the ‘Three Agitos’, was used in the Games emblem.

- Emily Jansen was the first female Australian athlete to compete at a Winter Paralympic Games.

- Italy participated in ice sledge hockey for the first time.

- It was the first time that the factor system was used in all events in Alpine skiing and cross country in a Winter Paralympic competition.

- The Torino 2006 Paralympic Winter Games were the first Paralympic Winter Games in which athletes raced in three classes in Alpine and Nordic skiing – sitting, standing and visually impaired.

- Gerd Schonefelder became the first athlete in Alpine skiing to win 17 Paralympic medals.

- It is the first time two Paralympic Villages were used for the Paralympic Games.

- ParalympicSport.TV allowed the first Internet television broadcast of the Paralympic Winter Games Paralympic Games

The Paralympic Games are elite sport events for athletes from different disability groups. They clearly emphasise, however, the participants' athletic achievements, not their disability. The movement has grown dramatically since its early days.

The Paralympic Games are elite sport events for athletes from different disability groups. They clearly emphasise, however, the participants' athletic achievements, not their disability. The movement has grown dramatically since its early days.

In 1948, Sir Ludwig Guttmann organised a sports competition involving World War II veterans with a spinal cord-related injury in Stoke Mandeville, England. Four years later, competitors from Holland joined the Games, and the international movement, now known as the Paralympics, was born. Olympic-style games for athletes with a disability were organised for the first time in Rome in 1960. In Toronto in 1976, other disability groups were added and the idea of merging together different disability groups for international sports competitions was born. In the same year, the first Paralympic Winter Games took place in Sweden.

The Paralympic Games have always been held in the same year as the Olympic Games. Since the 1988 Seoul Summer Games and the 1992 Albertville Winter Games, they have also taken place at the same venues as the Olympic Games. On 19 June 2001, an agreement was signed between the International Olympic Committee and the International Paralympic Committee aiming to secure the organisation of the Paralympic Games. The agreement reaffirmed that the Paralympic Games, from 2008 on, will always take place shortly after the Olympic Games, using the same sporting venues and facilities.

Since the Salt Lake 2002 Games, one organising committee is responsible for hosting both the Olympic and the Paralympic Games. Athletes from both Games live in the same Village and enjoy the same catering services, medical care and facilities. Ticketing, technology and transport systems for the Olympic Games are seamlessly extended to the Paralympics.


Immediately following the end of the 2002 Olympic Winter Games in Salt Lake City, important transformations took place to prepare for the 2002 Winter Paralympics, held from 7 to 16 March 2002. Four hundred and sixteen athletes from 36 nations competed in Alpine and Nordic Skiing and Ice Sledge Hockey at the Salt Lake City Paralympics.

The last Paralympic Summer Games were held in Athens, Greece, from 17 to 28 September 2004. A total of 3806 athletes from 136 countries competed in 19 sports in the state of the art venues at the 2004 Paralympics.

The next Summer Paralympics in 2008 will be held in Beijing, China, with the 2010 Winter Paralympics being staged from 12 to 21 March (2010) in Canada.

The Opening Ceremony for the 2010 Paralympic Winter Games is to take place in Vancouver and all competitions in Whistler. Some 1,700 athletes and team officials from more than 40 countries are expected to participate.

The WB backs down in FCC showdown.

 

Barry Levinson said he doesn't blame the WB network for airing a censored debut episode of his drama revolving around a college class on sexuality. He holds the Federal Communications Commission responsible.

"We don't believe that the show should have been edited, but the network is very fearful of what the FCC has been doing recently," Levinson said Thursday. "They're intimidating the networks and levying these fines, so the networks are not sure of what they can or can't do."

The Bedford Diaries, set to premiere 9 p.m. ET Wednesday, will air minus scenes of two girls kissing and a girl opening her jeans, said Levinson, a prominent producer-director whose film credits include Rain Man,The Natural and Diner.

set to premiere 9 p.m. ET Wednesday, will air minus scenes of two girls kissing and a girl opening her jeans, said Levinson, a prominent producer-director whose film credits include and

The network, which has used the Internet before to promote new series, is streaming a full, uncut version of the pilot on its website. The cast includes Matthew Modine, Milo Ventimiglia and Audra McDonald.

Last week, the government renewed its crackdown on what it considers indecency in television by proposing a total of $3.9 million in new fines, including a record $3.6 million fine involving the depiction of a teenage sexual orgy on CBS' Without a Trace.

The FCC also upheld its $550,000 fine against CBS stations for Janet Jackson's 2004 Super Bowl flash of nudity.

Levinson said he and fellow executive producers Tom Fontana (Homicide: Life on the Street,Oz ) and Julie Martin had already delivered what they and WB agreed was the final cut of The Bedford Diaries when the FCC fines prompted WB's second thoughts.

The producers refused to make further edits because they were "out of the bounds of logic we could understand," Levinson said.

"You can't even argue it," he said. "In its context, the show doesn't advocate any behavior. In fact, in many ways it talks about the responsibility of the individual. But the FCC doesn't look at anything in context. So, therefore, they're upset that two girls kissed, period."

"We can't point the finger at the network," he said. "The network is responding to governmental intimidation."

In a statement, the WB said it "takes its responsibility as a broadcast network very seriously and we have always been mindful of the FCC's indecency rules."

"While we believe that the previous version of The Bedford Diaries is in keeping with those rules, out of an abundance of caution, we decided to make some additional changes" to the first episode, the network said.

Other episodes may be at risk, including one in which a teacher discusses sexual abstinence, Levinson said: The network is concerned that the FCC will consider only the sexual phrases and deem them indecent.

"We're living in absurdist times, that's all you can really say. You can't even give this real credibility," he said.

Federal law and FCC rules ban radio and over-the-air TV stations from airing obscene material, such as describing sexual conduct in a patently offensive way, at any time. The rules also bar stations from airing references to sex or excretions between 6 a.m. and 10 p.m., when children might be more likely to watch.

Military to use hydrocarbon-based fuels

Emerging automotive technology may eventually assist Americans -- and their military -- in reducing their dependence on hydrocarbon-based fuels for transportation needs. Government agencies such as the Defense and Energy departments are working to adapt new technologies like hydrogen-fuel-cell-powered vehicles that conserve finite, pollution-producing and increasingly expensive fossil fuels.

The Army has been testing a prototype hydrogen-fuel-cell system installed within a conventional truck platform for about a year now, said Bill Haris, a mechanical engineer at the Army's National Automotive Center. The NAC is part of the U.S. Army's Tank Automotive Research Development and Engineering Center at Warren, Mich.

The application is geared toward nontactical vehicle usage. A hydrogen fuel cell is a device that produces electricity, water and hot air, Haris said. Hydrogen coming into the fuel cell, he said, is chemically converted into electricity and steam. "There is zero pollution," Haris said. The one-of-a-kind prototype is based on a Chevrolet Silverado, Haris said.

The truck's original engine, transmission and gas tank were removed and replaced with two hydrogen fuel cells and two electric motors - one motor drives the front wheels and the other drives the rear wheels. And "the plumbing and the storage tanks for the hydrogen, as well as the brains to control all the energy flow" are installed, Haris said. In comparison, a hybrid vehicle uses two types of energy sources to provide motive power, Haris explained.

On method under study to solve the distance issue is employing some type of solid-hydrogen storage system. "We recognize it is a limitation and recognize that the industry is working really hard to address it," Haris said. The hydrogen truck came on line last spring, Haris said. "It's an interservice program with the military," he said. The Marines also have interest in the project.

Leveraging commercial research on hydrogen fuel cells dovetails with DoD's desire to harness private-industry expertise, said Harold Sanborn, an expert on alternative fuel sources who also works at NAC. "We need to look at commercial technologies and find out if they are ready for military applications," Sanborn said. The hydrogen-fuel-cell-truck concept also "is a good starting point for discussion about modernizing our bases and the base infrastructure to make our bases more efficient and cleaner overall," Sanborn said.

Right now, fuel cells are from five to 10 times more expensive than internal-combustion-engine-driven systems, Sanborn said. He also acknowledged that using compressed hydrogen, a highly flammable element, does present unique safety and storage concerns. However, those concerns are being addressed with success, Sanborn said. Some day military bases may replace their internal-combustion-engine truck fleets with fuel cell or fuel cell/ hybrid vehicles, Sanborn said. "Then they could use clean-burning hydrogen in that application and drive those vehicles in their duty cycles," he said.

Military Contracts

CONTRACTS _NAVY

Electronic Data Systems Corp., Herndon, Va., is being awarded a $3,119,027,601 modification to a previously awarded indefinite-delivery/ indefinite-quantity contract (N00024-00-D-6000) to exercise an option for three additional years of Navy Marine Corps Intranet (NMCI) services. The NMCI contract provides information technology seat management services across the Navy and Marine Corps. The option, which is being exercised subject to the availability of funds, will extend the period of performance of the contract from October 2007 through September 2010. Work will be performed at Navy and Marine Corps installations and bases across the country and in the Far East. No contract funds will expire at the end of the current fiscal year. The Space and Naval Warfare Systems Command, San Diego, is the contracting activity.

Bell Boeing Program Joint Program Office, Patuxent River, Md., is being awarded $42,132,742 for delivery order (0069) against previously awarded basic ordering agreement (N00383-03-G-001B) to manufacture new parts to support the MV-22 tilt rotor aircraft. Work will be performed in Ridley Park, Pa., and work is expected to be completed by March 2008. Contract funds will expire at the end of the current fiscal year. This contract was not awarded competitively. The Naval Inventory Control Point is the contracting activity.

Bell Boeing Program Joint Program Office, Patuxent River, Md., is being awarded $28,693,500 for delivery order (0068) against previously awarded basic ordering agreement (N00383-03-G-001B) to manufacture new parts to support the MV-22 tilt rotor aircraft. Work will be performed in Fort Worth, Texas, and work is expected to be completed by March 2008. Contract funds will expire at the end of the current fiscal year. This contract was not awarded competitively. The Naval Inventory Control Point is the contracting activity.

Bell Boeing Program Joint Program Office, Patuxent River, Md., is being awarded $26,785,000 for delivery order (0070) against previously awarded basic ordering agreement (N00383-03-G-001B) to manufacture new parts to support the MV-22 tilt rotor aircraft. Work will be performed in Fort Worth, Texas, and work is expected to be completed by March 2008. Contract funds will expire at the end of the current fiscal year. This contract was not awarded competitively. The Naval Inventory Control Point is the contracting activity.

Lockheed Martin Integrated Systems, Bethesda, Md., is being awarded a $17,419,243 cost-plus-fixed-fee contract for systems engineering and integration in support of Combat System Warfare Federated Tactical Systems (SWFTS). SWFTS is comprised of all submarine combat system subsystems, mainly consultation, command, control, communications, computers, and intelligence (C5I). This effort provides for the overall architecture integration of the subsystems to achieve a single total combat system for Naval Battlegroup interconnectivity. Work will be performed in Manassas, Va. (44 percent); Middletown, R.I. (12 percent); San Antonio, Texas (8 percent); Groton, Conn. (7 percent); Woodbridge, Va. (7 percent); Newport, R.I. (7 percent); Riverdale, Md. (5 percent); Canton, Ill. (3 percent); Greensboro, N.C. (3 percent); Bethesda, Md. (2 percent); North Waterford, Conn. (1 percent); Mystic, Conn. (1 percent), and is expected to be completed by December 2006. Contract funds will not expire at the end of the current fiscal year. The contract was competitively procured and advertised on the Navy Electronic Commerce On-line website, with two proposals solicited and received. The Naval Sea Systems Command, Washington, D.C., is the contracting activity (N00024-06-C-6272).

Intergraph Corp., Madison, Ala., is being awarded a $17,000,000 modification under previously awarded firm-fixed-price, time and materials, fixed-price with award fee, indefinite-delivery/indefinite-quantity contract (N00104-04-D-Q161) for engineering hardware systems and supplies; and related support services, software, maintenance and training in support of various NAVSEA computer aided design projects. Work will be performed in Huntsville, Ala. (70 percent), and various contractor and government CONUS locations (30 percent), and work is expected to be completed by September 2006. Contract funds will not expire at the end of the current fiscal year. The basic contract was not competitively procured. The Naval Inventory Control Point is the contracting activity.

Lockheed Martin, Moorestown, N.J., is being awarded an $11,000,000 undefinitized contractual action for a performanced based logistics supply support contract for manufacture of spare and repair parts used in the AN/SPY-1 radar of the AEGIS weapon system. Work will be performed in Moorestown, N.J., and work is expected to be completed by June 2008. Contract funds will not expire at the end of the current fiscal year. This contract was not awarded competitively. The Naval Inventory Control Point is the contracting activity (N00024-00-C-5139

General Dynamics, Advanced Information Systems (GDAIS) (formerly Digital System Resources (DSR) Inc.), Fairfax, Va., is being awarded a $9,500,000 cost-plus-award-fee modification to previously awarded contract (N00024-03-C-5136) for continued software system engineering design support under an existing Small Business Innovative Research (SBIR) effort for the Program Executive Office for Integrated Warfare Systems PEO (IWS). This SBIR Phase III effort focuses on bringing the latest software systems engineering design, advanced combat system architectural schemas (Battle Group Interoperability), analysis of newly emerging technologies, strategies to insert these technologies and development of low-cost prototypes and tactical units to support PEO (IWS) programs and family of systems. The investigations will focus on the introduction of combat systems capabilities using open architecture constructs and will be designed to assess current and future capabilities in the areas of track formation, improvements in display architecture and frameworks, and merging of track files to support weapons deployment. Work will be performed in Fairfax, Va., and is expected to be completed by September 2007. Contract funds will not expire at the end of the current fiscal year. The Naval Sea Systems Command, Washington, D.C., is the contracting activity.

Lockheed Martin Corp., Simulation, Training and Support Div., Orlando, Fla., is being awarded an $8,146,816 modification to a previously awarded firm-fixed-priced contract (N00019-00-C-0480) to exercise an option for the production of 38 test program sets in support of the Navy's new Electronic Warfare Test System platform. Work will be performed in Orlando, Fla., and is expected to be completed in December 2007. Contract funds will not expire at the end of the current fiscal year. The Naval Air Systems Command, Patuxent River, Md. is the contracting activity.

Rockwell Collins Government Systems, Inc., Cedar Rapids, Iowa, is being awarded a $6,204,366 firm-fixed-price order against a previously awarded basic ordering agreement (N00019-05-G-0024) for services in support of the design and development of the next generation of ARC-210 radio generation 5 (GEN5). Services to be provided for the fiscal year 2006 effort include program management, engineering, hardware and software development, testing and data deliverables. Work will be performed in Cedar Rapids, Iowa, and is expected to be completed in September 2006. Contract funds will not expire at the end of the current fiscal year. The Naval Air Systems Command, Patuxent River, Md., is the contracting activity.

DEFENSE LOGISTICS AGENCY ExxonMobil Fuels Marketing Co., Fairfax, Va., is being awarded a maximum $720,464,650 fixed price with economic price adjustment for jet fuel for Defense Energy Support Center. Other locations of performance are Baytown, Texas and Baton Rouge, La. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. Proposals were Web-solicited using Federal Biz Opps and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0489).

Shell Oil Products US, Houston, Texas, * is being awarded a maximum $633,427,579 fixed price with economic price adjustment contract for turbine fuel for Defense Energy Support Center. Other location of performance is Deer Park, Texas. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. There were 37 proposals solicited and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0482).

Calcasieu Refining Co., Lake Charles, La., * is being awarded a maximum $251,056,698 fixed price with economic price adjustment for diesel and jet fuel for Defense Energy Support Center. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. Proposals were Web-solicited and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0485).

Hunt Refining Co., Tuscaloosa, Ala., is being awarded a maximum $52,259,348 fixed price with economic price adjustment contract for turbine fuel for Defense Energy Support Center. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. There were 37 proposals solicited and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0483).

Air BP division of BP Product North America, Warrenville, Ill., is being awarded a maximum $44,956,788 fixed price with economic price adjustment for jet fuel for Defense Energy Support Center. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. Proposals were Web-solicited and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0484).

Hinman Specialty Fuels, Evanston, Ill., * is being awarded a maximum $35,745,150 fixed price with economic price adjustment contract for Naval distillate fuel for Defense Energy Support Center. Other location of performance is Saint Rose, La. This is an indefinite delivery/quantity, 12-month contract with a 30-day carryover. There were 37 proposals solicited and 21 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is April 30, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-06-D-0490).

Select Energy Services, Berlin, Conn., is being awarded a maximum $19,155,851 firm fixed price electricity contract. Using services are Army, Navy, and federal civilian agencies. Other locations of performance are Lakehurst, Dover, Fort Dix, and Fort Monmouth, N.J. There were 79 proposals solicited and 5 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is December 31, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-05-G-8034).

Pepco Energy Services, Arlington, Va., is being awarded a maximum $17,455,678 firm fixed price contract for electricity. Using services are Army, Navy, Air Force, and Federal civilian agencies. Other locations of performance are Indian Head, Md., Neptune and Colts Neck, Fort Dix, Fort Monmouth, Lyons, East Orange, Cape May, and Lakehurst, N.J. There were 79 proposals solicited and 5 responded. Contract funds will not expire at the end of the current fiscal year. Date of performance completion is December 31, 2007. The contracting activity is the Defense Energy Support Center (DESC), Fort Belvoir, Va. (SP0600-05-G-8029).

 

VOD revenue versus Internet revenue

After just three years of selling advertising, the Internet had reached ad revenues of $907 million. Last year, video on demand was 3 years old, but it has only reached ad revenues of around $50 million. Why such a big difference? Magna Global’s Brian Wieser thinks he knows.

In his latest “On Demand Quarterly” report, Mr. Wieser, Magna Global’s VP-director of industry analysis, outlines a framework for what drives advertiser adoption of new media to “help understand and explain why media will and won’t take off,” he said. “New-media entrepreneurs should consider this as stuff … it’s meant to be a generic framework for any potential ad supported medium.”

And that new media doesn’t just include video on demand, mobile or Web TV -- several of the hot topics discussed in the marketplace -- but also can help guide more futuristic concepts such as digital out-of-home and newspapers and magazines delivered by electronic readers, a la Sony’s eReader.

The idea is to avoid the fate that has befallen VOD, a medium that has lots of potential but hasn’t been able to generate impressive ad dollars.

According to the Magna report, at the end of 2005 VOD had been commercialized for about three years and had 21% household penetration. Yet ad revenues were only likely around $50 million. Contrast that with the Internet, which had been commercialized for three years by the end of 1997 and had about 19% penetration. Its ad revenues at the time were $907 million, composed primarily of banner ads.

In Mr. Wieser’s opinion, there are real barriers that have prevented money from coming into VOD. One of those issues is measurability. Another is to benchmark it against another type of media. And a third may be lack of technological and creative standards and dynamic ad insertion.

“VOD was talked about as an ad platform from its earliest days, but I don’t think anyone told the engineers,” he said. “These systems were not built to handle advertising originally, they’re always retrofitting it after the fact.” If the cable operators created a national VOD interconnect, which would mean taking a smaller piece of a larger pie, they’d be further ahead, he said.

Mr. Wieser noted that a key to helping Internet blossom as an ad medium was the Interactive Advertising Bureau’s creation of recommended banner sizes, which allowed advertisers to compare their ads on one site to another.

“It also allowed them to compare the amount of real estate they’re buying online with that amount you buy online or in a magazine,” he said. Internet was originally more like a print medium and benchmarked as such, which was helpful for advertisers who had newspaper or magazine expertise they could build on.

And as advertisers try to figure out where they fit in the mobile space, carriers “will be well advised to account for this in their networks,” he said.

Advertisers have thus far felt fairly shut out of mobile video plays but that will change, Mr. Wieser predicts. Recently Fox Mobile Entertainment announced it is launching global phone-content company Mobizzo and CBS said it will roll out two mobile news products -- none of which will be ad supported, at least for now. By 2009, 36 million users will be watching video on their mobile phones, according to a study by eMarketer.

“Mobile video is one of the most promising media in the future but to drive penetration it will likely need to be ad-supported,” he said. “It’ll take some infrastructure building, but there’s lots of anecdotal information from around the world about the promise of the medium.” While Apple’s video iPod and Sony’s PSP are dominating the space right now, he pegged cellphones as the best best mobile-marketing platform in the long run.

Mr. Weiser lays out six criteria that emerging technology needs to meet before it can be widely adopted by advertisers:

1) Critical mass of unduplicated or unique reach. Advertisers require depth within their target audiences, whether mass or niche.

2) Uniform technological standards so advertisers can deliver the same creative content to multiple service providers without having to reformat.

3) Research into optimal creative formats. Advertisers need standard creative formats so they can benchmark for price and effectiveness against other media.

4) Smooth buying processes, such as dynamic ad insertion and the ability to make last-minute changes, are critical.

5) Robust user data and metrics are important for advertisers to know if the commercial ran and how many and who saw it. This is an especially vital need as advertisers and agencies are pressured to demonstrate accountability.

6) Keeping advertisers away from potentially objectionable content continues to be important for mass advertisers.

Dongfeng Honda Automobile Co., Ltd

Dongfeng Honda Automobile Co., Ltd., the automobile production and sales joint venture in China of Honda and Dongfeng Motor Group Co., Ltd., announced the debut of the all-new Civic passenger car, at a press conference held in Beijing. Top executives of Dongfeng Honda, including Zhou Wenjie, Chairman; Mitsuru Ozaki, President; and Liu Yuhe, Executive Vice President; attended the conference to explain product features and sales strategies as well as to announce the start of pre-order sales. The company has established a sales target of 50,000 units for 2006. The all-new Civic will go on sale April 22, through Dongfeng Honda’s 90 exclusive dealers in China.

Since it was first introduced in 1972, the Civic has been sold in more than 160 countries around the world and achieved cumulative global sales of 16 million units, making it Honda’s best selling single model. This 8th-generation Civic, developed with the concept of “a vehicle with a look, feel and drive that excites people,” features improvements in all basic performance measures of an automobile, including driving performance, fuel economy, environmental friendliness, and packaging. Further, the all-new Civic represents a sensual level of high quality equivalent to the product segment that is one class above previous Civic models.

The all-new Civic features a newly developed 1.8-liter i - VTEC engine that combines off-the-line acceleration on par with a 2.0-liter engine together with fuel economy equivalent to that of a 1.5-liter engine while cruising. Overall, Civic achieves top level fuel economy within its class. Exterior styling features a one-motion form to create an advanced look, while the interior is designed to pursue fun driving, easy operation, and spaciousness. The advanced multiplex meter strategically positions meter displays to minimize the driver’s eye movement while driving.

As for safety performance, the all-new Civic has achieved the highest 5-star level based on the Euro NCAP(New Car Assessment Program) safety performance standard in Europe, based on internal testing. In the area of environmental performance, the all-new Civic has met Euro 4, the emission regulation in Europe. Thus, the all-new Civic features industry leading performance in safety, the environment, and fuel efficiency, areas in which Honda puts the highest priority.

Prior to the introduction of the all-new Civic, Dongfeng Honda completed expansion of its automobile plant in Wuhan to quadruple annual production capacity to 120,000 units. The all-new Civic to be manufactured by Dongfeng Honda will be modified to meet the needs of Chinese customers, as well as the driving environment and regulations in China.

About Dongfeng Honda Automobile Co., Ltd.


Established: July 16, 2003
Capital Investment: US$ 200 million
Capitalization Ratio: 40% Honda Motor Co., Ltd.
10% Honda Motor (China) Investment Co., Ltd.
50% Dongfeng Motor Group Co., Ltd.
Location: Wuhan, Hubei Province, Economic and Technological Development Area

Representative: ZHOU Wenjie, ChairmanMitsuru OZAKI, President
Employment: Approximately 2,000 associates
Business: Production and sales of passenger cars
Start of Production: April 2004
Products: CR-V, Civic
Annual Capacity: 120,000 units
Production Processes: stamping, plastic injection molding, welding, painting, assembling, R&D
Size: Lot size : 690,000m2 (building size: 219,000m2)
Sales Operation: Exclusive Dongfeng Honda 4S dealers
(approximately 90 locations as of March 2006,
approximately 140 locations by the end of 2006

 

Google revenues rising

Google’s revenue is expected to climb to $10 billion worldwide by 2007, a new report by online market-research firm eMarketer predicted.

The reason for the growth is a combination of more searchers and the fact that the Google brand draws more searches, said David Hallerman, senior analyst and the report’s author. Indeed, there are expected to be 144 million U.S. search-engine users this year, rising to 166.2 million by 2010. And, in terms of total paid-search ad spending, Google’s share is expected to reach 57.2% in 2006, up from 32.9% in 2004.

“The largest reason for Google’s growth is because of the Google brand,” Mr. Hallerman said. “For the average user, Google is the equivalent of search.” Google has been wise in diversifying its business into content offerings, like Google Finance, which it introduced last week, the analyst said. “If Google can figure out how to do that in TV, with either video on demand or digital video recorders, and they can extend the technology of delivering relevant results, there would be even more of a gold mine,” Mr. Hallerman added.

Beyond 2007, Google will contend with pressures -- like click fraud and privacy -- that “will potentially chip away at, if not halt, the growth of search engine marketing,” the report said.

CBS to make “60 Minutes available online.”

CBS has committed to making its legendary news magazine “60 Minutes” available on Yahoo for the online masses. The partnership launches this fall, but Yahoo will offer a preview of what's to come this Sunday with a rare interview with golf superstar Tiger Woods.

"This puts some of our best material in front of people who might not ordinarily be watching the show,” “60 Minutes” executive producer Jeff Fager told Advertising Age. “I feel we do a lot of stories that appeal to every age group, but if younger people knew what we're doing they'd like it more than they think.”


Recent newsmakers appearing on “60 Minutes” have included U2 and Michael Jordan. "The most important thing to me is to bring in more young people,” Mr. Fager added. He confirmed that Yahoo was handling ad sales on the show. The Tiger Woods preview package is sponsored by Buick.

A quick check of Yahoo's video page reveals the extent to which individuals are already posting content from the show themselves. "60 Minutes" content can be found on Yahoo through links to undergroundclips.com, which has a segment featuring Jon Stewart, and chevrofreak.com serving up a "60 Minutes" segment called "Find the Gun."

Yahoo is expected to bring a little order to the chaos, however. The Web giant is creating a microsite dedicated to "60 Minutes," with details on forthcoming episodes and additional content once each episode has aired. The shows will be archived and offered for free. Vince Messina, Yahoo entertainment category officer, this week said Yahoo's focus was to increase the amount of video at its site.

"The past has been about bringing online existing assets to news stories and creating a compelling experience," said Neil Budde, general manager Yahoo News. "To me the next phase is really about what we can do to create things uniquely for online to take advantage. It may be offering content that doesn't exist anywhere else."

Among the potential plans for the "60 Minutes," site are tapping the Yahoo community to add interactivity via polls, ratings, interactive maps and time lines. The Yahoo brand name will appear on the show come fall to point viewers to additional material at the site.

For CBS, the deal helps it gain greater traffic for the weekly show, while assisting Yahoo to add more content to help draw viewers in to its video page. Users can already watch "60 Minutes" through CBS's Web site, CBSNews.com. The two companies have worked together previously. In December, Yahoo streamed full episodes of two CBS comedies, "Two and a Half Men" and "How I Met Your Mother."


CBS has been one of the most aggressive networks at exploring emerging media opportunities. Earlier this week, the company linked with Verizon's FiOS TV, a new TV service delivered over fiber optic cables. CBS, which is also making its content available in video-on-demand format, is being paid by Verizon for its content. The company has also linked with Google Video to provide programming, and posts podcasts of "60 Minutes" to Apple iTunes. There are no advertisers currently attached to the podcast.

WORLD WOMEN AND SPORT TROPHY 2006 AWARDED TO GABRIELA SABATINI


The International Olympic Committee (IOC) awarded its 2006 world “Women and Sport” Trophy today to Argentinean tennis player Gabriela Sabatini at an official ceremony held at the headquarters of the International Labour Organisation (ILO) in Geneva (Switzerland). While Gabriela Sabatini’s many victories need no introduction – 27 singles and 12 doubles titles, plus a silver medal at the 1988 Olympic Games – her work to promote and develop tennis in her country, among youngsters and particularly girls, has not often made the headlines.

As well as the world trophy, five continental trophies were presented to women who played an outstanding role in promoting sport in their countries. The winners are as follows:

- Trophy for Africa: Albertine Barbosa Andrade (Senegal)

- Trophy for America: Charmaine Crooks (Canada)

- Trophy for Asia: Elisa Lee (Korea)

- Trophy for Europe: Dominique Petit (France)

- Trophy for Oceania: Lorraine Mar (Fiji)

The 2006 winners were selected by the IOC Women and Sport Commission, chaired by IOC member Anita L. DeFrantz, from dozens of candidatures submitted by the National Olympic Committees and International Federations of Olympic sports.

Information on the winners:

Gabriela Sabatini

The Women and Sport Commission’s choice for the world Trophy in 2006 was Argentinean tennis player and three times world number three Gabriela Sabatini.After retiring from an active sports career in 1996, Gabriela Sabatini devoted the same strength and energy to her support work, with a view, in her own words, to “giving back to sport something of the many things that sport gave to me”. She is behind a programme for young players run by the national tennis federation for which she has provided all the funding. She also finances women’s tennis tournaments and free tennis clinics for young children - all out of the public eye.

Albertine Barbosa Andrade

Albertine Barbosa Andrade, a militant figure from Senegalese sport and a traditional cycling family (three of her brothers have been national champions), is the winner of the trophy for Africa. She became in 1983 the first African female president of a sports federation (cycling) and the same year a member of the International Amateur Cycling Federation (FIAC) Executive Committee. Today, she is still the only female president of a Senegalese sports federation (gymnastics), a post she has held since 1988. Thanks to her determination, Albertine Barbosa Andrade managed to convince the Senegalese NOC – of which she is Assistant General Treasurer – to reserve at least two seats on the NOC Executive Committee for women. She is today one of the main leaders of the NOC’s Women and Sport Commission. On the media side, Albertine Barbosa Andrade played an active role in the creation of the Senegalese Association of Female Reporters.

Charmaine Crooks

Charmaine Crooks, winner of the trophy for America, represented her country, Canada, for almost 20 years on the athletics track. After five Olympic Games, a silver medal won in Los Angeles in 1984, she was elected in 1996 as a member of the IOC Athletes’ Commission and then served as an IOC member until 2004. An active member of the IOC Press Commission, World Olympians Association, Canadian NOC, and Vancouver Organising Committee for the XXI Olympic and Paralympic Games in 2010, Charmaine Crooks also holds other important positions within sports organisations at international, regional and national level. With her passion for sport and keen advocacy for athletes, young people, women in sport and the values of Olympism, Charmaine Crooks has featured regularly on television for more than ten years.

Elisa Lee

The winner for Asia, Elisa Lee, has distinguished herself in her country, Korea, as an athlete, then a coach and now a sports leader. At the age of 10, the girl who would later be nicknamed “the Ping Pong Queen,” saw her life changed for ever after discovering a 2.7-gram table tennis ball, which immediately captivated her. During 35 years, Elisa Lee and these balls won numerous medals. Elisa Lee continued her sports career as coach of the women’s Olympic team for the Games from 1984 to 2004, adding a gold medal in 1988, then silver and a bronze in 2004 to her collection. She was also involved in setting up the Korean Women’s Sports Association (WSA) in 1981. Armed with a PhD, in 2002 she began a sports administration career as Director of the Korean Physical Education Association for Girls and Women. No longer wishing to limit herself to training women and table tennis, in March 2005 Elisa Lee took full charge of Korean high-performance sport, becoming the first female Chief of the NOC’s Athletes Training Centre since its creation in 1966.

Dominique Petit

For Europe, the winner is Dominique Petit, the first female technical director of a French national federation of an Olympic sport: volleyball. Organiser of the European Women and Sport Conference in 2004 as part of the European Women and Sport (EWAS) network, Dominique Petit was behind the creation of the mixed “Women and Sport” group within the French NOC. A guiding principle in the career and work of Dominique Petit has always been the importance of training and supervision, for both technical and managerial aspects. While National Technical Director for volleyball, she greatly developed the training for the female coaches who are today working at the highest level. Dominique Petit currently runs the “Making the most of human resources” section of the NOC – the only female director -, and is constantly involved in awareness-raising and training initiatives all over France.

Lorraine Mar

Lorraine Mar, the winner for Oceania, is a role model in developing the participation of girls and women in badminton, both nationally and regionally. After a sports career spanning more than 10 years in badminton and tennis, during which she was voted Fiji Sportswoman of the Year in 1984, Lorraine Mar joined the Fiji Badminton Association in 1995 as Treasurer and Secretary. She has also been Office Manager of the NOC since 1998. Thanks to her enthusiasm, dedication and determination, women’s badminton has developed strongly in terms of participation, and some of the under-19 players discovered by Lorraine Mar are now in the national elite squad. She also ensures that a coach from the Oceania Badminton Association is regularly available to run training programmes for women and girls.

 

Few New shows expected on CBS for 2006 fall schedule

CBS TOLD ADVERTISERS IT IS doing so well there is little room on the schedule for anything new come the fall. With 14 shows already renewed, the network said it already has a strong hand--especially with two new mid-season shows that are also showing strength--"The Unit" and "The New Adventures of Old Christine."

Media agency executives who went to yesterday morning's New York City program development meeting at the Ed Sullivan Theater--which was closed to the press--weren't offering any videotape of developing show, much the way CBS's and Warner Bros.' CW development presentation went.

Some executives sense the network's development long-term plans seemed to more oriented to younger viewers.

"It looks like they are concentrating to get younger," said Brad Adgate, senior vp and corporate research director for Horizon Media.

One show in particular was a comedy called "The Class," about twentysomethings who originally form a friendship bond in the third grade, then separate, only to get back together at a surprise party. It stars ex- "Joan of Arcadia" star Jason Ritter, son of the late John Ritter. This comes from "Friends" producer David Crane.

"It's not your typical CBS show," said Adgate.

CBS also offered up its more typical hour dramas. "Shark" stars James Woods, who as a veteran attorney leads a bunch of inexperienced lawyers. Spike Lee directs. Brian Grazer and Ron Howard produce the show.

From "West Wing" producer John Wells, "Smith" follows a bunch of criminals making high-stakes heists across the country. Virginia Madsen and Ray Liotta star.

One noted reality show, "Tuesday Night Bookclub," is more of a docu-soap and is unscripted. It features a weekly book club meeting where housewives bluntly talk about the husbands, children, as well as their indiscretions."It's kind of a 'Girls Night Out,'" said Adgate.

In sticking with its suburbia-theme, CBS is also working on another comedy, "The Angriest Man in Suburbia" in which a Manhattan-based man moves his wife and family to Southern California, and is left scratching his head over the West Coast's confusing California social morays.

Like this was a no-brainer with Coke and Powerade

Coca-Cola Co. and PepsiCo have settled out of court their dispute over Coke’s TV campaign for Powerade Option that PepsiCo said unfairly 'False claims' charged
In a suit filed March 20 in U.S. District Court in Chicago, PepsiCo’s Stokely-Van Camp unit charged that the Option commercials makes a “literally false claim” of superiority over Gatorade that it “provides a performance advantage while containing fewer calories.”

The TV and print campaign via independent Wieden & Kennedy, Portland, Ore., claimed that Powerade Option with 10 calories for each 8.5-ounce serving “is better” than Gatorade’s 50 calories per serving. The first 15-second spot in a four-spot series broke March 16 during the NCAA men’s basketball tournament, showing an Amish “drag” race where one horse-drawn buggy carrying 10 bales of hay speeds past a competing buggy carrying 50 bales of hay.

Today’s settlement “follows an agreement by Coca-Cola to terminate the airing of one Powerade Option commercial and modify the language in a second ad to address the concerns expressed in the lawsuit pertaining to carbohydrate calorie content and relative energy benefits of Gatorade and Powerade Option,” said Gatorade spokeswoman P.J. Sinopoli.

She said Coke has agreed to immediately stop airing the Amish drag race commercials as well as a second spot that showed two tennis shoes, one with 50 lace holes and the other with 10. The laces spot will be referred to the National Advertising Division of the Better Business Bureau for an expedited review. NAD earlier recommended that the Powerade Option spot “clearly and conspicuously” disclose that the product doesn’t provide the energy benefits that Gatorade delivers.

“Our primary concern is to ensure that consumers are accurately informed about the benefits of a functional sports drink, and we are satisfied with Powerade Option's decision,” Cindy Alston, VP-equity development and communications for Gatorade, said in a statement.

Coca-Cola issued its own statement saying that under the settlement, advertising for Powerade Option will continue to run during the NCAA tournament. “As the No. 2 player, we want to set ourselves apart from the category, but we want to compete in the marketplace, not in the courtroom,” said Gloria Garrett, VP-hydration for Coca-Cola North America, in the statement.

“Powerade Option was created and is marketed based on what we’ve heard from consumers -– that there are many occasions when a full-calorie sports drink adds back more calories than people have just burned off. Our advertising will maintain the central theme of the campaign, which is that Powerade Option has fewer calories than Gatorade,” said Ms. Garrett. “We have agreed to modify the commercials to be clearer that Powerade Option has both fewer calories and less carbohydrate energy than Gatorade.”


A Coca-Cola spokesman said the marketer will add a voice-over to the TV spots that say “in essence, that everyone knows that calories equal carbohydrate energy.” He said there were no discussions about print creative slated to run March 31 in USA Today.

Gatorade’s suit charged that the Coke commercials make a false claim of superiority that it “provides a performance advantage while containing fewer calories.” It argued that the opposite is true because the added calories in Gatorade provide additional energy while the “negligible calories” in Powerade Option “cannot refuel athletes in a similar manner."

KIA warns against rate hikes for commercial time

KIA MOTORS MARKETING CHIEF IAN Beavis, who famously swore off broadcast advertising in a previous job, continued to needle the networks yesterday, warning them to stop bragging about rate increases, which he said makes it difficult for clients to justify the escalating costs to their top management.

Beavis said his CEO grows angry at news reports about how successful networks are at extracting more and more dollars from marketers, leading to greater scrutiny of his company's spending on network television and a potentially lesser budget.

"Except oil companies, no one else boasts about what they're taking from consumers," Beavis said in a provocative address to the Association of National Advertisers' annual television forum.

Beavis, vice president of marketing at Kia Motors America, said he wants to increase his television allotment--but finds it hard to justify, as his colleagues on the financial side are confronted with news about the networks' growing coffers. He said the issue peaks around Super Bowl time every year, when figures such as $2.5 million per spot begin to circulate.

Beavis, who dropped all network spending in 2004 when at Mitsubishi, said he spoke with more than 20 other marketers prior to his speech, and all expressed the same frustrations.

Jon Nesvig, president of advertising sales at Fox, who was in attendance, said that news about rate increases rarely starts with the networks, and he and his colleagues are not the ones "pushing that agenda." He said that top management at some client companies may be "listening to the trade press rather than their own people."

Nonetheless, referring to Beavis, Nesvig said: "Unfortunately, if it's affecting his ability with his management, it is an issue."

The increased coverage of the media business--with more trade outlets and a greater interest by the consumer press--over the last decade may have resulted in a heightened focus on topics such as each network's upfront performance, including total dollar amounts and CPM results. At the same time, top executives at media companies often speak about issues such as scatter market pricing in conference calls with Wall Street analysts, leading to the increased coverage.

Beavis' comments stirred at least one person to immediate action. A questioner--who weighed in via anonymous inquiry cards--suggested that his decision to halt network spending at Mitsubishi "killed" the brand in the United States. But Beavis said moving away from television was not the issue. Instead, he said, "the brand had more problems than you could count before I even got there."

Beavis had other advice--or a wish-list--for networks in his speech. He implored them to employ commercial, or minute-by-minute, ratings when negotiating with buyers and to alter the timing of the upfront to be more in sync with companies' fiscal years. Networks "should conform to the financial needs of the client," he said.

Beavis' advice wasn't limited to networks. He asked his marketing colleagues to produce better and more engaging creative, and not to be afraid to drop an outlet from a media plan. "There are no 'must' buys," he said. To agencies, he directed them to "remember you work for the client and not the network"--and to stop relying on "the 30-second drug."

 

Strike a strong possibility for actors unions

when the actors' unions contracts with the ad industry expire this fall. "The chance for a strike is high, and I think people need to plan accordingly," said Dan Jaffe, the ANA's executive vice president of government relations. Among the reasons, Jaffe said, is that the new leadership of the unions is admittedly "more radical" than its predecessors.

One main issue is how to compensate actors for their work when it is used on new media outlets such as iPods, cell phones, and broadband. Jaffe suggested that marketers who know they have a campaign breaking near the end of October--when the union contracts are scheduled to expire--stockpile inventory so the campaigns can run their course in the event of a lengthy strike. He also suggested marketers ensure that contracts with star talent are written to prevent interruptions.

Advertising losing effectiveness

The ANA and Forrester Research released a new survey reflecting marketers' frustrations with television. Among the results: 78 percent of advertisers feel traditional television advertising has lost effectiveness in the last two years (133 advertisers representing $20 billion-plus in media spending, including Johnson & Johnson, Pfizer, and Verizon, participated.) The survey also found that 97 percent feel the television industry needs to rely on commercial ratings, not simply program ratings, for audience metrics.

Regarding the burgeoning DVR issue, almost 70 percent think increased DVR and VOD adoption will reduce the effectiveness of 30-second spots. And when DVRs reach penetration of 30 million--Forrester predicts they will be in 43 million homes by 2010--nearly 60 percent of advertisers will spend less on television.

American Express executive James Hedleston said the sky-is-falling view of the value of television may be "a bit of a red herring." Nonetheless, he said his company has moved to a more platform-neutral approach to planning and no longer classifies the medium as "television," instead going with "rolling video stock," a label which encompasses broadband, VOD, television, and cinema advertising. Multiple media were used in American Express' recent campaign featuring director M. Night Shyamalan. Although the campaign included a two-minute spot during ABC's Oscar broadcast, it also had other video incarnations. But Hedleston, the company's vice president of global media, said cinema--which American Express uses frequently--wasn't one of them.

The reason: it was not Madison Avenue, but Shyamalan himself who vetoed the idea. Apparently, the famed director, who was born in India, believes that cinema advertising has a deleterious effect on the movie-going experience in his native country, where a film will be stopped midway for a couple of minutes of commercials before resuming. "He felt it ruined his experience," Hedleston said.

 

College Grads March To A New Beat

The recently issued Y2M: eGrad 2005 College Graduate Survey concludes that new technologies and explosive growth in Internet usage are rapidly changing the buying habits and needs of college graduates. The study found that the top planned purchases upon graduation are professional clothing, travel/airline ticket, health insurance and furniture.

Additional areas of interest to this community, as determined by the study, include:

Though 74 percent of grads already own cars, more than a third plan to purchase a new vehicle within 12 months of graduation.

Nearly 30 percent plan to find a new credit card within a year of graduating, and will look to cards with no annual fees, low interest rates and rewards programs.

Online purchasers rose from 21 percent of respondents to nearly 80 percent. Seventy-one percent are active online banking users, while nearly half regularly download music from the Internet.

Sixty nine percent have posted a resume online. The bulk of these posting were on Monster.com, though postings on CareerBuilder.com showed the greatest year-over-year growth, with an increase of more than 400 percent.

Social networking is replacing many traditional avenues for entertainment and the sharing of information. There is a big shift away from alumni networks, supplanted by social networking sites and the use of instant messaging. Only 32 percent of respondents indicated they would seek out alumni for social purposes.

News consumption online has grown from 20 percent to 78 percent of respondents. Graduate publications, such as alumni magazines, are of little interest to graduates, but 73 percent would like to receive their college newspaper via e-mail.

Dina Pradel, general manager of Y2M, says "Generational changes and the evolution of the Internet from a business and information network to source of media and entertainment are the driving forces behind the buying habits of the new college grad."

 

THE CW ANNOUNCES 6 NEW LONG-TERM AFFILIATION AGREEMENTS
                
America's Fifth Broadcast Network Increases National Coverage

America's Fifth Broadcast Network Increases National Coverage

To Almost 68% Of The Country

Tucson, Columbia (SC), Jackson (MS), Waco-Temple-Bryan And Dothan

Are The Latest Markets To Be Served By The CW
                

The CW announced today that it has signed exclusive, long-term affiliation agreements with stations in Tucson (Sierra Vista), Columbia (SC), Jackson (MS), Waco-Temple-Bryan and Dothan.

The addition of the six stations in these markets increases The CW's national coverage to almost 68% of the country, including 19 of the Top 20 markets and 26 of the Top 30.

The newly signed affiliates are:

         
* KWBA Tucson (Sierra Vista), AZ, owned by Cascade Broadcasting Group LLC.

* WZRB Columbia, SC, owned by Roberts Broadcasting Company.

* WRBJ Jackson, MS, owned by Roberts Broadcasting Company.

* KWTX Waco & KBTX Bryan in Waco-Temple-Bryan, TX, the digital stations of the CBS

affiliates owned by Gray Television, Inc.

* WTVY, Dothan, AL, the digital station of the CBS affiliate owned by Gray Television, Inc.

These stations are in the 71st, 83rd, 89th, 94th and 172nd largest markets in the country, respectively, and represent 1.39% of total U.S. TV households. 

WZRB, WRBJ, KWTX-DT, KBTX-DT and WTVY-DT are currently UPN affiliates. KWBA is currently an affiliate of The WB.

"We welcome these six fine stations as the newest members of The CW's affiliate family," said John Maatta, Chief Operating Officer, The CW. "The stations and the companies that operate them are joining with us for an unprecedented business opportunity -- launching a new network with a strong slate of

successful shows with proven appeal to young adults and to the many advertisers who want to reach that coveted demographic. We can't wait to start working with our new colleagues at KWBA, WZRB, WRBJ, KWTX-DT, KBTX-DT and WTVY-DT, and to fulfill the promise of the long-term commitments that Cascade Broadcasting, Gray and Roberts Broadcasting have made to The CW."

On January 24, CBS Corporation and Warner Bros. Entertainment announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%.


In an important strategic move that secures major market distribution for The CW, it was also announced on January 24th that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network.  The combination of Tribune's 16 major market stations (New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany) and the 11 CBS-owned UPN major market affiliates (Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk and Providence) cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 47% of the country.
               

The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block.  Together, the network will program 30 hours a week over seven days for its affiliated stations.

               

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between Warner Bros. Entertainment and CBS Corporation. For more information, log on to www.cbscorporation.com.

               

Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.
               


MARANTZ PROFESSIONAL OFFERS NEW PMD560 RACK-MOUNT COMPACT DIGITAL RECORDER

Featuring one-touch digital recording to Compact Flash or Microdrives, onboard editing with Copy Segment, Virtual Track Mode for playback and instant audio access to the preset marked points, the PMD560 provides convenient digital recording/editing in an affordable package

The PMD560 offers over 35 hours of recording time on a cost-effective 1 GB CF memory card

D&M Professional, manufacturer of the renowned Marantz Professional PMD series of professional recording products, is bringing in the new year with its latest compact flash recorder — the rack-mount PMD560 Compact Digital Recorder. The PMD560 is a direct result of feedback from users in the field who are working in an array of recording environments in various vertical markets such as: government/municipal, law enforcement, corporate, house of worship and education.

Because of the ongoing popularity of Compact Flash recording, and the recent success of the acclaimed Marantz Professional PMD660 Portable Digital Recorder, the company continues to develop products that provide advanced functionality and convenience, further emphasizing its ongoing commitment to supplying customers with market driven product solutions.

The single rack space (1U) PMD560 is a solid-state recorder with easy one-touch digital recording to cost-effective Compact Flash media cards or Microdrives. Uncompressed WAV files can be recorded at 44.1 or 48 kHz, and high quality MP3 files can be recorded in mono (at 64 kbps) or in stereo (at 128 kbps). Using a standard 1 GB Compact Flash card, the PMD560 can record over 1.5 hours of stereo and over 3 hours of mono uncompressed audio, over 17 hours of stereo MP3 and over 35 hours of mono MP3 audio.

Due to its solid-state design, the PMD560 has no moving parts, and therefore it is extremely more reliable than cassette, DAT or other tape/disc formats. This carries the added advantage of eliminating periodic maintenance and all its related costs — particularly important for recording meetings, archiving sound effects, gathering audio for video, surveillance and broadcasters/journalists who are doing in-the-field recording and playback.

Designed for the most demanding applications, the PMD560 features stereo or mono recording and has RCA input and output jacks, two remote jacks as well as an RS232C connection port. With intuitive controls, the front panel also offers a headphone jack with volume level and a built-in USB interface. The PMD560 is the perfect rack-mount companion to the Marantz Professional PMD660 Compact Digital Recorder.

The PMD560 offers editing capabilities in a class by itself. Included onboard are two editing modes. “Copy Segment” editing uses non-destructive cut-and-paste-style editing to create a new sound file, which can be up/downloaded via the front panel USB port. With Marantz Professional’s exclusive Virtual Track Mode, the user can create an internal edit list enabling immediate playback of file segments, without using card memory to create a new file. Up to 99 virtual tracks can be created to compare edits, set up multiple sound bytes or provide interview segments of differing durations.

A revolutionary optional RC600PMD wired remote control that attaches to any microphone is available to supply Record/Pause control, track marking and peak meter monitoring from the microphone position, allowing the user to concentrate on their work rather than the operation of the PMD560.


About D&M Professional
D&M Professional, parent company of Denon Professional, Marantz Professional and Denon DJ, manufactures and distributes a reliable line of professional audio and video equipment for the broadcast, commercial, corporate, DJ, education, government, audio/visual, education, houses of worship, security, and related industries.
Visit D&M Professional at www.d-mpro.com or Denon DJ at: www.denondj

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March 24, 2006

Coalition forces rescued three hostages

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Written by Joyce L Chow & William Hoehne March 24 2006

MBN

www.montebubbles.com for more MBN news

 

MONTEBUBBLISM: Most are blind when it comes to change, they can only see the past never the future.

 

More and more people are turning to the internet first

Coalition forces rescued three hostages

TV advertising is less effective than it was two years ago

Olympic Museum in Turin: a real treasure hunt

DOD Identifies Army Casualty

JADOO POWER TO INTRODUCE FUEL CELL PRODUCTS FOR PROSUMERS

Patricia Neal to Attend NYC Screening of “Hud”

On eve of upfront, marketers unhappy

More buyers are looking to pay only for ads

DOD Women have much to be proud of.

Kia Rio

 

More and more people are turning to the internet first

More and more people are turning to the internet first, and sometimes as their only resource, to get their news. A report released yesterday by the Pew Internet & American Life Project put some numbers behind the trend. Of 3,011 people whom the report surveyed in December, 23 percent of respondents get their news from the internet. That compares to 59 percent for local TV, 47 percent for national TV, 44 percent for radio and 38 percent for local papers.

The numbers add up to more than 100 because many people utilize multiple sources to get the news. Among broadband users, the percentage of people getting news from the internet rises sharply -- to 43 percent. That compares to 57 percent for local TV, 49 percent for both national TV and radio and 38 percent for local papers. Among "high-powered" internet users, which the report defines as broadband users who do more activities online than the median broadband user, 71 percent of respondents get news online during an average day. That compares with 59 percent for local TV, 53 percent for radio, 52 percent for national TV newscasts and 43 percent for local papers. The report attributes 25 percent of the growth of daily online news consumption since 2002 to the increased use of broadband connections in the home.

 

Coalition forces rescued three hostages

Coalition forces rescued three hostages held by terrorists in Iraq since November in an early morning raid today, a Multinational Force Iraq spokesman said. "Based on intelligence that we recovered over the last 36 hours, an operation was planned and conducted, and those three hostages were rescued," Army Maj. Gen. Rick Lynch said during a briefing from Baghdad. "I'm happy to report all three are in good condition." The hostages, Christian peace activists, have undergone medical screening and are anxious to be reunited with their families, Lynch said.

A fourth hostage, and the only American in the group, Tom Fox, was found dead about two weeks ago. The kidnappers were not present during the rescue that took place west of Baghdad, Lynch added. Despite Fox's killing and a car bomb that exploded in Baghdad today, the perception of an Iraq rife with violence is not accurate, Lynch said. "The idea that Baghdad is the center of gravity for the enemy's operations (is) indeed a valid idea," he said. "But the concern that all of Iraq is experiencing widespread violence is incorrect." Fifteen Iraq provinces average fewer than six attacks a day, and 12 of those provinces see fewer than two attacks a day, he said.

The other three provinces, Baghdad, Anbar and Salah Ad Din bear the brunt of the attacks, Lynch said. Though those three provinces account for 75 percent of all attacks in Iraq, incidents in Baghdad between March 11 and 17 were down 10 percent, the general told reporters. Car bombings also decreased 50 percent during that period, to eight from 17 the previous week, Lynch said. The enemy, however, continues to try to derail democracy and discredit the Iraqi government, he said. Insurgents couldn't stop elections or the drafting and ratification of the new constitution, Lynch said, so enemy fighters have refocused their efforts on inflaming sectarian violence.

Iraqi civilians are increasingly targets of this violence, accounting for 65 percent of casualties across the country, he said. "There is, indeed, a spike in what we term 'ethno-sectarian' incidences," he said. "During this reporting period (of) 12 to 19 March, we found across Iraq about 100 events that we would label as an ethno-sectarian incident." Lynch described "ethno-sectarian" events as attempts to inflame sectarian violence. These acts have been aimed at all sectors of the Iraqi population -- Shiite, Sunni and Kurd -- he said. Eighty-two incidents between March 12 and 19 are suspected of being ethno-sectarian in nature, Lynch said. In 58 incidents, individuals clearly were executed, he added. "The enemy's still out there," Lynch said. "We're in a specifically vulnerable period right now as the national unity government forms and (the enemy) continues to conduct operations and inflame sectarian violence and drive a wedge between the Iraqi population." A joint effort between Iraqi security and coalition forces is under way to ensure the enemy doesn't succeed, he said.

Operation Scales of Justice is designed to counter the enemy's attempts to create a sectarian divide inside Baghdad, he said. The operation, started on March 12, brought in a total of 3,700 additional security forces, including a coalition battalion from Kuwait, Lynch said. This increase allows for 300 patrols -- 100 more than before -- in the city. Iraqi and coalition forces also are manning about 130 checkpoints, he said. The operation's goal is to keep car bombs and suicide attacks from occurring in the city.

That goal was achieved for the past five days, during which there were no attacks using those methods, he said. The reprieve was short-lived, however, as today's Baghdad car-bomb attack indicates, Lynch said. Another ongoing joint operation in Baghdad, Northern Lights, began March 21. It has resulted in the discovery of eight weapons caches and the detention of 18 suspects, including one considered a high-value target, Lynch said. Operation Swarmer, an Iraqi-led operation, began a week ago in Salah Ad Din province and has resulted in the detention of 95 suspected terrorists and the discovery of 24 weapons caches, he added. "What I continue to be amazed with is the number of operations, company level and above, that are planned and executed by the Iraqi security forces," Lynch said. "We're at a point now where a third of the operations during (March 11 to 17) were independent Iraqi security force operations." Between March 11 and 17, 512 operations were conducted across Iraq, he added.

The Iraqi forces that participated in Swarmer are a small portion of the 241,000 trained and equipped Iraqi security forces working operations across the country, Lynch said.

 

TV advertising is less effective than it was two years ago

TV advertising is less effective than it was two years ago, and the medium might take some hard knocks within the next two years in a market correction, according to a survey made public Wednesday at the annual Association of National Advertisers gathering here.

The ANA-Forrester Research study of 133 national advertisers found that 78% think TV advertising is less effective than it was two years ago. One major reason, according to Forrester vp Josh Bernoff, is digital video recorders, which allow users to skip commercials.

Despite a recent push by the Big Four networks to present research minimizing the impact of DVRs, Bernoff said the ANA-Forrester study finds that advertisers don't believe it. Sixty percent of respondents said that with a DVR "tipping point" of 30 million homes, they would spend less on conventional TV ads than they do today. Nearly a quarter of them will slice their spending 25% when that happens.

That's bad news for the television industry, which Bernoff predicts will see ad spending decline 5%-10% beginning in the 2007 season. But he said that it will not be a fatal blow to television or the tip of the iceberg to future declines: TV will adapt.

Advertisers are looking to find alternatives to the traditional TV spots, with the survey finding 61% interested in branded entertainment within shows, 55% looking at TV program sponsorships, 45% looking at online video ads and 44% for product placement.

"There's a gut feeling among advertisers that the 30-second spot is losing potency," Bernoff said. "Research aside, they're looking for alternatives."

 

Olympic Museum in Turin: a real treasure hunt

Last month, for the XX Olympic Winter Games in Turin, a delegation from the Olympic Museum moved to Piedmont. As is customary for each edition, it endeavours to enrich Olympic patrimony by collecting original items, some belonging to medallists, some evoking a story, and some quite simply representing the moments full of emotion, sadness or joy experienced by those who thrilled the whole world during the 16 days of competition.

Already a large haul

The Olympic Museum is soon going to present its recent acquisitions from champions and other individuals involved in these 2006 Winter Games. A big thank you to all these kind donors, whom the Olympic Museum looks forward to welcoming when they visit Lausanne, Olympic Capital.

Helmets, clothing and even a Ferrari nose!

Among the items already collected are the skeleton helmet worn by Gibson Duff (Canada), gold medallist; the all-in-one outfit and gloves of short-track speed skater Mathieu Turcotte (Canada), silver medallist; the team coat belonging to the skier Shailaja Narinder Kumar (India), who competed in the Calgary Games in 1988; the banner of the 1960 Olympic Games in Squaw Valley offered by the Association of Olympians who took part in these Games; or even more unusual, the “nose” of the Ferrari from the Opening Ceremony of the Turin Games offered by FIAT to the IOC.

…And much more

Even once the Games have ended, the collection continues in the form of reminders to the athletes who have made a promise to donate or who offered to come to the Olympic Museum in Lausanne to bring their equipment after the competitions in which they are still to take part. The season is often far from over for some!

 

DOD Identifies Army Casualty

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Spc. Antoine J. McKinzie, 25, of Indianapolis, Ind., died in Baghdad, Iraq, on March 21, when his HMMWV came under enemy small arms fire during combat operations. McKinzie was assigned to the 4th Battalion, 27th Field Artillery Regiment, 1st Armored Division, Baumholder, Germany.

Two soldiers assigned to 2nd Brigade Combat Team, 28th Division, died due to enemy action yesterday while operating in Iraq's Anbar province, Multinational Force Iraq officials announced today. Officials provided no further details. The soldiers' names are being withheld pending notification of next of kin.

Staff Sgt. Ricardo Barraza, 24, of Shafter, Calif., and Sgt. Dale G. Brehm, 23, of Turlock, Calif., died March 18 in Ramadi, Iraq, when they came under small-arms fire by enemy forces. Both soldiers were assigned to the 2nd Battalion, 75th Ranger Regiment, Fort Lewis, Wash. - Pfc. Amy A. Duerksen, 19, of Aberdeen Proving Ground, Md., died March 11 in Baghdad from a noncombat related injury. Duerksen was assigned to the 4th Combat Support Battalion, 1st Brigade, 4th Infantry Division, Fort Hood, Texas.

 

JADOO POWER TO INTRODUCE FUEL CELL PRODUCTS FOR PROSUMERS

Jadoo Fuel Cells for First Responders, Hobbyists, Law Enforcement
and other "Off-Grid" Critical Power Situations

Jadoo Power Systems Inc. (http://www.jadoopower.com), the leading supplier of portable fuel cell power systems, announced that it will be introducing its line of fuel cell products for prosumers, such as first responders, hobbyists, and law enforcement.

the leading supplier of portable fuel cell power systems, announced that it will be introducing its line of

Primarily shipping to the professional broadcasting market for the past two years, Jadoo Power will introduce the fuel cell power unit, N-Stor fuel canister and FillPoint refill stations for a variety of new applications, including field-ready laptops, emergency response radios and other equipment used in "off-grid" power situations, as well as professional broadcast cameras.

Advantages of the Jadoo fuel cell technology:

-Virtually infinite shelf-life compared to batteries

-Hot-Swap capable, so power never goes down like when replacing batteries

capable, so power never goes down like when replacing batteries

-Rapid refill/recharge time with the FillPoint

with the FillPoint

-Patented digital interface for State-of-Fill and other fuel management data

-Packaged in an easy-to-understand, easy-to-use solution.

"Commercialization has been priority number one for Jadoo and we are excited about bringing our tried and true technology to these new prosumer markets," said Jack Peterson, Vice President of Sales and Marketing, Jadoo Power. "It is clear to Jadoo that the applications for a durable, reliable ‘off-grid’ fuel cell power source are many. That is why we are introducing the Jadoo fuel cell power unit, N-Stor fuel canister and FillPoint refill station to the prosumer market."

About Jadoo Power Systems


www.jadoopower.com
Jadoo Power Systems, Inc. is a market-focused company that develops and sells next-generation, portable energy storage and power generation products. Jadoo is financed by Mohr Davidow Ventures, Venrock Associates and Sinclair Ventures, a wholly owned subsidiary of Sinclair Broadcast Group, Inc.

Jadoo Power Systems, Inc. is a market-focused company that develops and sells next-generation, portable energy storage and power generation products. Jadoo is financed by Mohr Davidow Ventures, Venrock Associates and Sinclair Ventures, a wholly owned subsidiary of Sinclair Broadcast Group, Inc.

For more information about Jadoo Power Systems, please contact:
Jadoo Power Systems, 181 Blue Ravine Road, Folsom, CA 956030

Jadoo Power Systems, 181 Blue Ravine Road, Folsom, CA 956030

Phone: (916) 608-9044 Fax: (415) 532-1426 Email: info@jadoopower.com.

 

Patricia Neal to Attend NYC Screening of “Hud”

New York, NY — Oscar®-winning actress Patricia Neal will be the special guest when the Academy of Motion Picture Arts and Sciences screens “Hud” as part of the “Monday Nights with Oscar” series on Monday, April 10, at 7:30 p.m. at the Academy Theater at Lighthouse International in New York City.

Hosted by television host and film historian Robert Osborne, the evening will feature a discussion with Neal followed by a screening of “Hud,” the 1963 black-and-white drama directed by Academy Award® nominee Martin Ritt.

“Hud” stars Paul Newman (in his third Oscar-nominated performance) as Hud Bannon, the bitter, amoral son of a rancher, and Neal as Alma, a down-to-earth and soft-hearted housekeeper. The story weaves together family relationships, drunkenness and death.

Irving Ravetch and Harriet Frank, Jr. earned Oscar nominations for their screenplay based on the novel “Horseman, Pass By” by Academy Award-winning screenwriter Larry McMurtry (“Brokeback Mountain”).

“Hud” won Oscars for three of its seven nominations in 1963 – Leading Actress (Neal), Actor in a Supporting Role (Melvyn Douglas) and Cinematography (James Wong Howe). In addition to the nominations for Frank Jr., Newman, Ritt and Ravetch, “Hud” also received a nomination in the Art Direction category (Hal Pereira, Tambi Larsen; Set Decoration: Sam Comer, Robert Benton).

This screening of “Hud” will feature a 2005 restored print from the Academy Film Archive, and will be preceded by the 1963 Oscar-winning Short Subject Cartoon “The Critic,” with Mel Brooks.

“Monday Nights with Oscar” is a monthly series showcasing high-quality prints featuring Academy Award®-nominated and winning films.

The Academy Theater at Lighthouse International is located at 111 East 59th Street in New York City. Tickets for the screening are $5 for the general public and $3 for Academy members and students with a valid I.D.

Tickets may be reserved by calling (888) 778-7575. Pending availability, tickets may be purchased in person the night of the screening. Doors open at 7 p.m.

 

©A.M.P.A.S.®


On eve of upfront, marketers unhappy

Following a flat broadcast upfront last year, the feeling has been that things would perk up this spring, with some media analysts forecasting a 3 percent bump in network ad spending.

 

A new report, released just as the upfront season begins, suggests the broadcast networks could face a far tougher sell to the nation's advertisers, for this upfront and the next and the next.

Advertisers are fast losing confidence in TV advertising. And the 30-second spot, long endangered, is suddenly looking even more endangered. That's according to a report from the Association of National Advertisers (ANA) and Forrester Research that was presented yesterday before the Association of National Advertisers TV Ad Forum.

A chief finding: Some 78 percent of advertisers feel that traditional TV advertising has become less effective over the last two years.

“Television networks continue to publish research that traditional TV advertising is potent as ever," writes Josh Bernoff, vice president of Forrester Research, in a release of the study's findings. "But national advertisers aren’t buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.”

Less clear from the study is just how soon this dissatisfaction will express itself in upfront ad sales. Will it be this year, or next, or the year after? But the sense is sooner rather than later, certainly by 2007.

The report, which will be issued in full by Forrester in a few weeks, was based on a survey of 133 national advertisers representing some $20 billion worth of advertising. Charles Schwab, Johnson & Johnson, Mattel, Pfizer and Verizon, among others, were questioned about their attitudes toward TV advertising.

Key to the survey were questions about what impact new technologies like digital video recorders and video-on-demand will have on their TV ad budgets.

A big impact, came back the reply. Some 70 percent of advertisers reported that DVRs and VOD will ultimately reduce or destroy the effectiveness of traditional 30-second TV commercials.

In fact, when DVRs have spread to 30 million homes, nearly 60 percent of advertisers say that they will spend less on conventional TV advertising. Of those, 24 percent will chop TV budgets by at least a quarter.

With DVRs currently in 10 million households in the U.S., that day is not yet here. However, Forrester predicts that in three years the number of households with this technology will hit the 30 million figure.

The survey also found that, while 55 percent of companies report that top executives are watching the changes in TV advertising, most advertisers have yet to jump in and experiment with advertising possibilities on DVRs (49 percent) or VOD (44 percent).

Not surprisingly, the internet looks set to benefit from the shifting of ad dollars. Some 80 percent of advertisers say they will spend more of their advertising budget on web advertising, and 68 percent of advertisers will look to search engine marketing.

But if the lure of the 30-second spot is diminishing, television is likely to remain an attractive advertising vehicle, with advertisers looking to find other ways to get their message across.

For instance advertisers said they intended to spend more of their advertising budgets on branded entertainment within TV programs (61 percent), TV program sponsorship (55 percent), interactive advertisements during TV programs (48 percent) and product placement (44 percent).

Some 45 percent also said they were looking at online video ads.

As the industry changes, advertisers believe the way TV is measured will also need to change. Some 97 percent of advertisers believe that reach and frequency will not be enough. Effective measurement of TV advertising will require new audience metrics to report commercial ratings, not just program ratings.

However while this survey may not paint a rosy picture for the TV industry, many expect the TV industry to be pushing to innovate in such a way that TV remains a large part of the marketing mix.

“As new and traditional media alternatives compete more aggressively for a share of the media pie, and marketers look to improve consumer targeting, reduce costs and enhance accountability, television is aggressively responding," writes Bob Liodice, president and CEO of the ANA, in a release.

“With technology-based advances in addressability, enhanced television options, internet convergence (IPTV), and branded entertainment opportunities, television is likely to continue as the dominant part of the marketing mix."


More buyers are looking to pay only for ads

Each year going into the upfront TV ad selling season, buyers and sellers jockey for dominance in negotiations by arguing for whatever market condition or new wrinkle in ratings or audience measurement will give them an upper hand.

This year it's all about redefining rating points, and the argument is over time-shifted versus minute-by-minute ratings.

The networks led by embracing Nielsen Media Research’s new time-shifted ratings for digital video recorders, advancing the argument that advertisers should be paying an additional cost for audiences that record a show but watch it at a later time. Nielsen now provides data on programs recorded on DVRs and viewed up to seven days later, and this new data is raising network ratings.

Media buyers have responded with a big no, as in no way. They say they'll refuse to pay additionally for DVR audiences during upfront negotiations for next year's primetime shows.

For their part, buyers are favoring an entirely different notion, one that's a radical departure: paying only for the audience that actually watches commercials, based on new minute-by-minute ratings, not for those watching the programming airing between.

Nielsen began issuing minute-by-minute ratings in October, and the sense among buyers is that their eventual use will be raised during this upfront's negotiations but won't become a full-scale point of contention until next year.

That's in part because it will take some time to analyze all the new data and to reprogram agencies' computer systems. Too, there are as yet only relatively few subscribers.

When minute-by-minute ratings do become an issue, they stand to cost the networks plenty. Based on agencies’ initial analyses, these ratings are expected to result in commercial audiences that on average are 2 percent to 10 percent lower than program audiences and in some cases perhaps more than 25 percent lower.

Bruce Goerlich, executive vice president and director of strategic resources at ZenithOptimedia, explains succintly the two sides of the debate, time-shifted versus minute-by-minute.

"What the networks are saying is that television is changing and they should be credited for different venues and different times," says Goerlich.

"We want a scaleable metric that matches these changes in television. Minute-by-minute does that because what we’re looking at is people being exposed to our commercials wherever they are."

Tellingly, none of the broadcast networks have yet subscribed to minute-by-minute ratings. The only cable network to subscribe is the Weather Channel.

But several media buying agencies have signed on, and others are lining up to do so.

Starcom MediaVest Group began receiving minute-by-minute data in December for all its agencies, including Starcom, MediaVest, GM Planworks and Tapestry. And ZenithOptimedia and Saatchi signed on two weeks ago, according to Nielsen.

Lower ratings aren’t likely to be the networks’ only headache with minute-by-minute ratings.

Some agencies are expected to also negotiate prices based on where a commercial falls within a program, or within a commercial break. This is already done, but with the new data it will become dramatically fine-tuned.

John Spiropoulos, vice president and group research director at MediaVest, found in an initial analysis that viewers watch some commercial breaks far more than others.

"What we have learned, taking the Opening Ceremonies in the Olympics as an example, is that we can see where viewers are interested in the content of the program," he says. "What we saw is that people wanted to see the U.S. team enter the stadium. [For] the commercial that preceded that, there was limited tune out. After the U.S. team entered, [NBC] went back to commercials and viewing dropped off."

This type of finding will certainly be raised during upfront negotiations.

And they will take place, says Liz Janneman, senior vice president of cable advertising sales at the Weather Channel.

"At the end of the day an advertiser wants to make sure their commercials are being seen and then remembered," she says. "This data is now holding the community to a higher level of accountability. I think it’s the currency of the future."

DOD Women have much to be proud of.

Women throughout history would be proud of what today's community of DoD women has accomplished, a top DoD personnel official said here March 21. DoD employees are among the nation's finest visionaries, dream makers and community builders, which coincides with this year's Women's History Month theme, "Women: Builders of Communities and Dreams," Marilee Fitzgerald, principal director of the Office of the Deputy Undersecretary of Defense for Civilian Personnel Policy, said during the DoD observance of Women's History Month at the Women in Military Service for America Memorial here.

"Your distinguished military careers and exceptional federal civilian service are an inspiration to men and women around the nation," she said. That's particularly true, Fitzgerald said, for those "who are making incalculable sacrifices to preserve freedom and the democratic principles that underpin a peaceful, productive and dignified society." She said the ceremony honored "the spirit of possibility and the hope set in motion by generations of women in their creation of communities and encouragement of dreams." "These women worked to ensure an independent nation; they planted the fields, taught the children, wrote the books, gave the speeches, and insisted on an end to inequality," she said. "And they demanded liberty, the right to organize, the right to vote, and the right to share equally in the pursuit of happiness. "These are the women who stepped forward when needed," she added. Fitzgerald said women of the past would be proud of women like retired Air Force Brig. Gen. Wilma Vaught, the driving force behind building the women's memorial. "Her vision to build this memorial will not only ensure that women are forever recognized as a critical and historic part of the woven tapestry of military service, but will also inspire others to dream and realize new possibilities for generations to come," Fitzgerald noted.

Women have come a long way in government since 1933, when then President Franklin Delano Roosevelt -- at the strong urging of his wife, Eleanor -- appointed the first female cabinet secretary, Frances Perkins, as secretary of labor. Perkins was the champion for the national women's rights cause "Equal Pay for Equal Work," Fitzgerald noted. Fitzgerald said the hopes and dreams of women in DoD are realized every day by the contributions of more than 220,000 women serving in civilian positions. This number represents more than a third of the total DoD workforce and more than 200,000 women serving on active duty. "The great news in these numbers is that women are given the opportunity to achieve their dreams - and they are achieving 'firsts' in many areas," Fitzgerald said. DoD women serve in a remarkable array of positions -- teachers, firefighters, human resource specialists, air traffic controllers, tugboat captains, information technology specialists, scientists, engineers, prison guards, weapons system designers, and secretaries such as deputy undersecretaries, Fitzgerald said. For instance, Fitzgerald said, they include women like Patricia Bradshaw, undersecretary of defense for civilian personnel policy, who presides over the personnel practices and policies for more than 700,000 DoD civilians.

They also include women like Tina Jonas, undersecretary of defense (comptroller) and chief financial officer, who oversees DoD financial management activities including a budget of more than $400 billion dollars. Fitzgerald also pointed to Sheila Widnall's appointment as secretary of the Air Force in 1993, which made her the first woman to serve as an armed forces secretary. In 1998, Lillian Fishburne became the first African-American woman to put on the Navy star to become a rear admiral.

In June 2005, Sgt. Ashley Pashley, of the Army Reserve's 40th Civil Affairs Battalion, was one of five soldiers awarded the first Combat Action Badge for her action during Operation Iraqi Freedom. "Last month, Defense Secretary Donald Rumsfeld appointed Leslye A. Arsht as the deputy undersecretary of defense for military community and family policy," Fitzgerald noted. "Leslye is one of the first DoD civilian woman to have served as part of the Iraq reconstruction effort. She was the senior advisor to Iraq 's Ministry of Education. In June 2005, Ms. Arsht was chosen to receive the Good Housekeeping Award for Women in the Government." Noting that the percentage of woman serving in non- traditional occupations since 1995 has increased, Fitzgerald said, "In 2005, the ratio of female scientists has proportionally grown by about 20 percent and the ratio of engineers by about 45 percent since 1995." The percentage of women in grades GS-13 through senior executive service increased from 18.9 percent in 1995 to 28.1 percent in 2005. The ranks of the women in the SES positions grew by 62 percent since 1995, and women now hold 20 percent of DoD SES positions, Fitzgerald said.

"These achievements are possible because as a community we are better educated," Fitzgerald noted. "DoD civilian women have demonstrated an increase in the percentage of those holding bachelor's degrees or higher from 23 percent in 1995 to 32 percent in 2005, with 62 percent more women possessing masters degrees or above in 2005." However, Fitzgerald said, even though those numbers are encouraging and women's accomplishments in DoD are beacons for others to follow, there's much work to be done. "Women are underrepresented in science, technology, mathematics and engineering fields," she noted. "This challenge is exacerbated by the national shortage of women studying these disciplines at the university level and making careers in related fields."

And women still are underrepresented in DoD's senior executive service. Rumsfeld has asked his leadership team to "get more energy" into increasing the representation of women and minorities in general and flag officer positions and in senior executive service positions, Fitzgerald said. "Today," she told the audience, "we celebrate and give thanks for the community of DoD women who have and are forging paths and accomplished firsts for those of us in this room and for our daughters to come. We must be mindful that as a community of DoD women we are but one part of a greater whole necessary to accomplish the DoD mission. We're part of the total force, which is comprised of men and women in the military and civilian work force."

Kia Rio

When the Kia Rio first went on-sale in August 2000, it arrived under the premise that low-cost cars did not have to be dull. Reliable and affordable, the subcompact sedan spent much of its first four years as the lowest priced new vehicle in the U.S. and was the company’s best-selling nameplate in 2001, helping Kia grow in the U.S. market.

 

Now, the all-new 2006 Rio sedan and Rio5 five-door are raising the bar in the entry level segment by offering class-leading horsepower and interior volume, and six standard airbags, including full-length side-curtain airbags. New from the ground up, the Rio and Rio5’s longer wheelbase and increased width and height contribute to a best-in-class 92.2 cubic feet of passenger room and both body styles feature a long list of standard equipment that are sure to increase their appeal in the U.S. market.

 

In fact, the all-new Rio was named “Most Improved New Vehicle for 2006” by the editors of the respected automotive web site www.Autobytel.com.

 

Building on the success of the Spectra compact sedan and Spectra5 five-door, the 2006 Rio and Rio5 are the company’s latest vehicles designed specifically to attract a broader spectrum of American consumers to the Kia brand. In the past three years, Kia has aggressively expanded its product offerings to include new products such as the second-generation Sportage compact SUV, the Sorento mid-size SUV, the Sedona minivan and the Amanti large premium sedan.

 

The all-new Rio is available in three variations: Base and LX four-door sedan models as well as the Rio5 SX five-door.

 

Embodying Kia’s brand identity of “exciting and enabling,” the all-new Rio and Rio5’s European-influenced exterior design radiates a sporty and youthful personality through their bold look and dynamic profile.

 

Built on a new platform with a longer wheelbase (98.4-in.) and increased overall width (66.7-in.) and height (57.9-in.) compared to its predecessor and most of its competitors, the new Rio offers a spacious interior package.

 

With a total interior volume of 92.2 cubic feet, the all-new Rio and Rio5 have the roomiest cabins in their segment, and more interior space than the larger Honda Civic or Toyota Corolla.

The Rio sedan’s trunk capacity is significantly larger than ever before. At 11.9 cubic feet, the trunk volume represents a 29-percent improvement.

The Rio5’s 15.8 cubic feet of cargo space is larger than that of its two primary competitors, the Chevrolet Aveo five-door and the Scion xA.

Inside, all Rio models feature significant improvements in interior material quality and fit-and-finish, with a standard full cloth interior that incorporates a sporty-looking mesh fabric and an eight-way adjustable driver’s seat with a fold-down armrest for maximum comfort.

 

In addition to the user-friendly ergonomics of the interior, there are also several thoughtful touches throughout the cabin, including numerous storage areas for cell phones and PDAs, a slot in the center stack for parking passes or toll tickets, dual 12v power outlets and a convenient shopp