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Kelly Clarkson Gives Fans What They Need

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Written by Joyce L Chow & William Hoehne April 14 2006

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International news from Asia and Latin news in English and Spanish here nowGOOD FRIDAY 2006

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MONTEBUBBLISM: I realize I am not a mouse, nor rabbit or duck but one day I might be.

ENTERTAINMENT, ART, FASHION, TECHNOLOGY

INTRODUCTION TO THE LATINO MARKET .

Kelly Clarkson Gives Fans What They Need: Launches 'Addicted' Tour for Summer 2006

Concert Ticket Auctions Aiding Gulf Coast Musical Community Universal Studios Hollywood Picks Up the Check Netflix and FourBoys Films Join Forces for the Exclusive DVD Release of 'The Bituminous Coal Queens of Pennsylvania' Flavor Flav Says 'Yeah Boyeee!' BeKind's AMIGO to Appear on SHOWTIMEMusicians Hall of Fame and Museum to Open in Nashville IMAX Signs Two-Theatre Deal With Santikos Theatres First Black Jesus Movie Aims to Unite Blacks and Jews

Internationally Acclaimed Tenor, Mario Frangoulis, Performs Benefit Concert in Detroit Penthouse Scores With Its Spring Sports Issue Country Music Hall of Fame(R) and Museum Partners With 821 Entertainment Group for Motion Picture Series Creative Network Design The Video Software Dealers Association

New Component Audio DA from GefenSPORTS & AUTOS

Oakland & Dodger baseball

LAND ROVER 'GOES BEYOND' WITH NEW BROADBAND TV CHANNEL POWERED BY NARROWSTEP

CBS Sports to Join Celebration of PGA of America's 90th Anniversary With '90 Years of Excellence' Special, April 16

Acura unveiled an unprecedented trio of new vehicles

A major temporary exhibition is opening today at the Olympic Museum

New Vehicles with XM NavTraffic Debut at The New York Auto Show Kia to Exclusively Offer SIRIUS Satellite Radio as Factory Standard Equipment SIRIUS-Kia Agreement Runs Through 2014

Travis Pastrana to Appear at Wentworth SubaruCity From Madness into Masters; CBS SportsLine Dominates March, Stays Hot in April CBS SportsLine Records Strongest Month of Traffic in Company History Ford Realigns South America Operation

DOD

DoD Identifies Casualties

Month of the Military Child

'America Supports You' Thanks PGA for Troop Support Efforts

NEWS and NEWS now in Spanish

McDonaldsUkrainian vodka giant Soyuz-Victan is planning a $10 million marketing push to bolster its entry into seven major U.S. markets this August.

Marketing for Altoids and Life Savers is curiously weak.

Triple-digit same-store sales increases in flat-screen televisions ExxonMobil Reaches $1 Million Contribution Milestone to Hispanic Heritage Youth AwardsExxonMobil alcanza a contribuir $1 millón de dólares para los premios a la juventud ‘patrimonio hispano’

Nissan Launches ‘El Reto Final Nissan’ Reality Show; Five-Part Original Programming Entitled ‘El Reto Final Nissan’ Will Premiere on Fox Sports en Español in April

Nissan Lanza El Programa ‘El Reto Final Nissan’; La programación original de cinco capítulos titulada ‘El Reto Final Nissan’ se estrenará en Fox Sports en Español en abril Wal-Mart Expande Selección de Productos Orgánicos para Bebés Sports Fans Brush Up on 'Team Colors' from The Home Depot Retailer Introduces Sports-Themed Paint Palette

Aficionados de Deportes Repasan 'Colores de Equipos' de The Home Depot Minorista Presenta Paleta de Pintura con Temas Deportivos

Are African-Americans Legally Citizens of the United States of America? Asks We're Against Racism INC. (WAR INC.)

Motorola Corp. is launching bold, downright racy ads

China Mobile World's 4th largest brand

________________________________

ENTERTAINMENT, ART, FASHION, TECHNOLOGY

 

INTRODUCTION TO THE LATINO MARKET .

Latinos are not a niche anymore. They are the largest minority of the general population representing a purchasing power of over $700 billion. Let us stop seeing Latinos as a niche (lesson # 1). It's irrelevant for this multibillion dollar market. Besides, Latinos are now part of the game in the entertainment industry. They buy more DVDs than the average general population.

First and foremost, Latino consumers must be divided into 3 distinct groups: First Generation Hispanics, Second Generation Hispanics, and Third Generation Hispanics. First Generation Hispanics are Spanish speaking immigrants. They listen to music in Spanish, watch TV in Spanish and purchase movies in Spanish. Their age ranges from 18-40 and a vast majority comes from Mexico and Central America. These Latinos enjoy films from the Mexican Golden Era, North Mexican Regional (equivalent to Western films), and they also watch other Latin American productions.

Second Generation Hispanics are children of immigrants born and raised in the United States. They are bilingual and tend to look for contemporary urban and action movies. There is a subcategory in this group made of bilingual middle and upper class Hispanic Americans. These have a higher education and higher income. They are interested in the preservation of their culture and traditions. They tend to watch films of the New Mexican Cinema, which offer more sophisticated Hollywood-type storylines and feature well known actors like Gael Garcia Bernal, Diego Luna, and others.

are children of immigrants born and raised in the United States. They are bilingual and tend to look for contemporary urban and action movies. There is a subcategory in this group made of bilingual middle and upper class Hispanic Americans. These have a higher education and higher income. They are interested in the preservation of their culture and traditions. They tend to watch films of the New Mexican Cinema, which offer more sophisticated Hollywood-type storylines and feature well known actors like Gael Garcia Bernal, Diego Luna, and others.

Another important category is the Third Generation Hispanics. These are born in the US from second generation Latinos. They are the ones identifying more with English than Spanish. Although they keep up with Latino traditions, they tend to be more Americanized in their purchasing habits. Third generation Latinos are the ones watching SiTV and laTV because of the networks bilingualism. How can a video store buyer new to the Latino market decide what to buy for his customers?

There are three important things to consider: (1) Let your Latino customers know "out loud" you want their business. Latinos are loud, honestly. If you want them to hear you, you must speak at the same level of their voice. Passive campaigns don't work in the Latino market. (2) Let your Latino customers know you actually have the product they want. Posters, signs and flyers visually accessible will guarantee your customers' awareness of such products. (3) You must provide an environment that makes Latinos feel they are at home. Remember Latinos are family oriented and if they feel like they're at home, you just made your way into their own house. By following these 3 steps you will see a successful Spanish section of DVDs in your store. Next time we'll tell you what products to buy and why. Reality check: Not everything you see in Spanish will sell .

There are three important things to consider: (1) Let your Latino customers know "out loud" you want their business. Latinos are loud, honestly. If you want them to hear you, you must speak at the same level of their voice. Passive campaigns don't work in the Latino market. (2) Let your Latino customers know you actually have the product they want. Posters, signs and flyers visually accessible will guarantee your customers' awareness of such products. (3) You must provide an environment that makes Latinos feel they are at home. Remember Latinos are family oriented and if they feel like they're at home, you just made your way into their own house. By following these 3 steps you will see a successful Spanish section of DVDs in your store. Next time we'll tell you what products to buy and why. Reality check: Not everything you see in Spanish will sell .

Kelly Clarkson Gives Fans What They Need: Launches 'Addicted' Tour for Summer 2006

Following Tour, Clarkson Goes Into Recording Studio to Complete Third Album, Follow-Up to Multi-Platinum 'Breakaway' Capping off a two-year run that has seen album sales exceed 10 million copies worldwide, four No. 1 singles and numerous awards including two Grammys, RCA Records artists Kelly Clarkson is bringing her galvanizing live show back to the United States this summer to celebrate with a 24-city concert tour beginning June 30th in West Palm Beach, FL. Aptly named the "Addicted" tour, in addition to performing the hits that her fans can't get enough of, Clarkson plans to preview new material as she prepares to return to the studio later this year.

Following the tour, Clarkson will go into the recording studio to complete her third album, which is scheduled for release in late 2006 or early 2007.

"Breakaway" is an international phenomenon, with sales outside of the U.S. now approaching 4 million units. Kelly took the U.K. by storm this year with her performance on the Brits, a sold-out U.K. tour and a six-times platinum album. The album is also six-times platinum in Australia and Ireland, and four-times platinum in Canada, and is dominating the charts around the world, including Germany, Holland, Sweden, New Zealand, South Africa, Singapore, Indonesia, Japan and others.

The "Breakaway" album has maintained its U.S. chart prominence ever since its debut. With domestic sales topping 5 million, the album has been on the Billboard chart for 71 weeks and has never left the top 30 portion of the 200-position survey. For 61 of its 71 chart weeks, the album has been in the top 20. The album, ranked No. 3 in sales for 2005 and still among the top 15 best-selling albums of 2006, is about to turn six-times platinum.

"Breakaway" has spawned four No. 1 singles so far, starting with the title track and continuing with the hits "Since U Been Gone," "Behind These Hazel Eyes," "Because of You" and Clarkson's current smash, "Walk Away," continues to climb the radio charts.

It's no surprise that Kelly and the "Breakaway" album have won numerous awards since the album's release, including two Grammys (Best Pop Female Vocal Performance and Best Vocal Pop Album), two American Music Awards (Favorite Adult Contemporary Female Artist and T-Mobile Text-In Fan Award), two MTV Video Music Awards (Best Pop Video and Best Female Video), one People's Choice Award (Best Female Recording Artist), and an amazing 11 Billboard Music Awards.

The "Addicted" tour, promoted by Live Nation, will find Kelly playing amphitheaters all over the United States. Tickets for all dates go on sale April 22. In an effort to enable fans to purchase quality tickets in the best locations without having to contend with ticket scalpers, a select number of premium tickets for each show on the "Addicted" tour will be reserved for auction through Ticketmaster.com, with $10 from every ticket sold through auction benefiting Komen Race for the Cure breast cancer initiatives.

A complete list of cities, dates and venues follows:

DATE: CITY/STATE VENUE

Friday, June 30th West Palm Beach, FL Sound Advice

Saturday, July 1st Tampa, FL Ford

Monday, July 3rd Raleigh, NC Alltel

Tuesday, July 4th Charlotte, NC Verizon

Thursday, July 6th Washington, DC Nissan

Friday, July 7th Virginia Beach, VA Verizon

Sunday, July 9th Holmdel, NJ P.N.C.

Monday, July 10th Buffalo, NY Darien

Wednesday, July 12th Wantagh, NY Jones Beach

Saturday, July 15th Hartford, CT New England Dodge

Sunday, July 16th Boston, MA Tweeter Center

Tuesday, July 18th Philadelphia, PA Tweeter Waterfront

Wednesday, July 19th Pittsburg, PA Post Gazette

Friday, July 21st Kansas City, KS Verizon

Saturday, July 22nd Chicago, IL First Midwest Bank

Monday, July 24th St. Louis, MO UMB Bank

Tuesday, July 25th Indianapolis, IN Verizon

Friday, July 28th Houston, TX CWM

Saturday, July 29th San Antonio, TX Verizon

Monday, July 31st Phoenix, AZ Cricket

Tuesday, August 1st Irvine, CA Verizon

Thursday, August 3rd San Francisco, CA Shoreline

Friday, August 4th Sacramento, CA Sleep Train

Sunday, August 6th Seattle, WA White River

Source: Live Nation

 

Madonna, Celine Dion, Elton John, INXS, Gretchen Wilson, Toby Keith, Lynyrd Skynyrd, Among Hundred-Plus Musical Artists On Board With Music Rising Concert Ticket Auctions Aiding Gulf Coast Musical Community

Ticketmaster Online Auctions for Top Summer Concerts Each Weekend in April Raise Funds for Music Rising Through First-Ever Alliance Between Nation's Largest Promoters, Performing Artists and Gibson Guitar

More than one hundred musical artists including Madonna, Celine Dion, Elton John, INXS. Gretchen Wilson, Toby Keith, Lynyrd Skynyrd, Bonnie Raitt, Staind, Ozomatli and more, have joined on to participate in online ticket auctions to raise funds to replace musical instruments and equipment destroyed during the Gulf Coast hurricanes Katrina and Rita. The performing artists have donated tickets to their concerts for Music Rising online auctions through Ticketmaster at www.ticketmaster.com/musicrisingauctions, Music fans may bid for tickets to top summer concert events all across the country with net proceeds going to Music Rising. More than 65 auctions are currently underway and additional auctions are launching each weekend during the month of April through this first-ever alliance between four of the nation's largest concert promoters, Live Nation, House of Blues, AEG Live, and Nederlander Concerts, along with participating artists, Ticketmaster and Gibson Guitar.

The majority of Music Rising Auctions include four (4) premium location tickets for venues with reserved seating (general admission tickets for general admission events) and one Epiphone guitar, which for most auctions will be autographed by one or more of the show's performers. Gibson Guitar, a founding partner of Music Rising, is providing the Epiphone guitars included in the auctions.

Music Rising Auctions launched April 1, 2006 and the first series closes this week. Among some of the current and upcoming Music Rising Auctions (with new auctions to be announced each week in April) include:

Event Date: Market: Act: Venue

June 23 Birmingham Sammy Hagar VW Amp Birmingham

June 3 Boston Staind Bank of America Pavilion

July 19 Chicago Def Leppard / First Midwest

Journey

June 14 Chicago Madonna United Center

Aug. 29 Denver Bonnie Raitt / Red Rocks Amphitheatre

Keb' Mo'

July 15 Grand Prairie Melissa Etheridge Nokia Theatre

June 21 Hartford Lynyrd Skynyrd / Dodge Music Center

Doobie Bros.

July 16 Houston Melissa Etheridge Cynthia Woods-Mitchell Pav.

July 8 Houston Lynyrd Skynyrd / Cynthia Woods-Mitchell Pav.

3 Doors Down

May 20 Kansas City Gretchen Wilson Verizon Wireless Amp

June 27 Kansas City Lynyrd Skynyrd / Verizon Wireless Amp

3 Doors Down

May 26 Las Vegas Celine Dion Colosseum at Caesars Palace

July 14 Las Vegas Elton John Colosseum at Caesars Palace

Aug. 11 Las Vegas Boz Scaggs House of Blues Las Vegas

Sept. 2 Los Angeles Down Home Gibson Amphitheatre

Blues Festival

Sept. 17 Los Angeles Engelbert Gibson Amphitheatre

Humperdinck

Sept. 29-30 Los Angeles Pepe Aguilar Gibson Amphitheatre

Oct. 21 Los Angeles Ana Gabriel Gibson Amphitheatre

July 21 Los Angeles Gipsy Kings Greek Theatre

June 16 Los Angeles INXS Greek Theatre

May 21 Los Angeles Madonna Forum

May 28 Los Angeles Ozomatli House of Blues Anaheim

May 12 Los Angeles Wayne Newton House of Blues Anaheim

June 24 Nashville Sammy Hagar Starwood

June 29 New York Madonna Madison Square Garden

June 4 Phoenix Sammy Hagar Cricket Pavilion

Aug. 26 Pittsburgh Toby Keith Post Gazette Pavilion

Aug. 25 Pittsburgh Toby Keith Post Gazette Pavilion

Aug. 29 Portland Def Leppard / Clark County

Journey

July 28 San Antonio Def Leppard / VW Amp San Antonio

Journey

June 10 San Diego Chicago / Embarcadero

Huey Lewis

Aug. 27 San Francisco Def Leppard / Sleep Train

Journey

June 24 San Francisco Funk Festival Concord Pavilion

Aug. 4 San Francisco Sammy Hagar Shoreline Amp

Aug. 30 Seattle Def Leppard / White River

Journey

May 6 St Louis Pointfest UMB Bank Pavilion

July 14 St Louis Tim McGraw / Savvis Center

Faith Hill

June 27 St Louis Lynyrd Skynyrd / UMB Bank Pavilion

3 Doors Down

May 12 Virginia Beach Gretchen Wilson VW Amp Virginia Beach

July 6 Washington, DC Def Leppard / Nissan Pavilion

Journey

Music Rising is a national campaign created by U2's The Edge, producer Bob Ezrin, and Gibson Musical Instruments Chairman and CEO Henry Juszkiewicz. Music Rising's supporters, including Guitar Center Music Education Foundation, MusiCares, Musician's Friend, Ticketmaster, Live Nation, House of Blues Concerts, AEG Live, Nederlander Concerts, VH-1 Networks, MTV Networks, Rolling Stone Magazine, The Kennedy/Marshall Company, Ken Erlich Productions, Edun Designs, Roots Canada, U2.com and De-Lux Merchandising, constitute the most dynamic and comprehensive organized group to launch a relief program since the Hurricanes hit the United States. The campaign's goal is to put musical instruments back into the hands of musicians who lost everything in the hurricane disasters, helping them to regain their livelihoods, and to replace the instruments lost by churches, schools and community groups, in order to rebuild the heart and culture of the Central Gulf Region. Music Rising is administered by MusiCares. For information on Music Rising, visit www.musicrising.org.

Ticketmaster auctions provide fan-friendly opportunities for artists, performers, sports teams, and more to connect with their fans in a secure purchasing environment, fully integrated with Ticketmaster's state-of-the-art ticketing system. Ticketmaster auctions enable consumers to determine the market value of tickets (a process referred to as "dynamic pricing"). By enabling consumers to select the price he or she is willing to pay for a ticket in a specified seat location for a specific event, Ticketmaster auctions help to keep premium tickets out of the hands of unauthorized resellers. Ticketmaster auctions also offer consumers the security of knowing they have purchased a valid ticket. For auction terms and conditions, please visit ticketmaster.com.

Source: Music Rising; Ticketmaster

 

Web site: http://www.musicrising.org/
http://www.ticketmaster.com/
http://www.ticketmaster.com/musicrisingauctions

Universal Studios Hollywood Picks Up the Check for $25,000 for Boyle Height's Homegirl Cafe, Local Community Leaders and Cast of Theme Park's Favorite Characters Join in the Festivities

UNIVERSAL CITY, Calif., April 13 /PRNewswire/ -- Universal Studios Hollywood, in conjunction with its nonprofit "Discover A Star" Foundation, "picked up the check" at the Homegirl Cafe as Larry Kurzweil, Universal Studios' President and COO, presented a $25,000 contribution to the organization. Los Angeles City Councilmember Jose Huizar and Homeboy Industries founder, Father Greg Boyle were present to accept the contribution, which will help Homeboy Industries and its Homegirl Cafe subsidiary provide development and training for at-risk youth.

With Lucy and fellow Universal characters serving up a scrumptious breakfast alongside Homegirl Cafe's employees, Universal Studios Hollywood helped celebrate the cafe's first year anniversary of operations and reaffirmed the company's commitment to supporting the local community organizations.

In making the donation to the Homegirl Cafe, Larry Kurzweil said: "Universal Studios Hollywood has a long-standing commitment to making a difference in our community. The 'Discover A Star Foundation,' funded by contributions from our employees and partners, is one way in which we accomplish that goal. As the generosity of our employees enable us to expand the scope of our efforts, we've identified organizations that share our passion for community service. Few organizations have made such dramatic accomplishments as Homeboy Industries and its legendary founder, Father Gregory Boyle. We are proud to play a small part of that effort."

As the generosity of our employees and partners has enabled our 'Discover a Star' Foundation to expand the scope of its philanthropy, we've identified a number of especially worthy organizations that play essential roles in providing services to our community. We have tremendous respect for the work performed by Homeboy Industries and its Homegirl Cafe subsidiary in helping at-risk young women gain valuable work experience and training. Our employees take great pride in making this donation."

Jose Huizar, Los Angeles City Councilmember for the 14th Council District, said, "Growing up in Boyle Heights, I understand the challenges facing our youth in this neighborhood. I also understand the importance of having such bold leadership as demonstrated by Homeboy Industries and Homegirl Cafe in helping the at-risk youth in our community find a path to brighter options."

Created and sponsored by Universal Studios Hollywood, "Discover A Star Foundation" funds initiatives targeted toward children's health issues and services for the homeless.

Father Greg Boyle formed Homeboy Industries in 1992 to create viable businesses that provide training, work experience and opportunities for rival gang members to work side by side. Homegirl Cafe is the newest business venture of Jobs for a Future/Homeboy Industries and is a training facility for young women seeking professional training opportunities in the restaurant business

Universal Studios Hollywood is the world's largest movie studio and theme park. Featuring such unique and ground-breaking attractions as "Revenge of the Mummy -- The Ride," "Shrek 4-D," "Terminator 2: 3D," "Jurassic Park -- The Ride" and the world-renowned behind-the-scenes "Studio Tour," Universal Studios Hollywood has matured into a full day, movie-based theme park.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi Universal.

Source: Universal Studios Hollywood

 

Netflix and FourBoys Films Join Forces for the Exclusive DVD Release of 'The Bituminous Coal Queens of Pennsylvania'

Netflix , the world's largest online DVD rental service, and FourBoys Films, the production company of actor-director David Hunt and his wife, Emmy Award-winning actress Patricia Heaton, today announced a promotional agreement through which Netflix has acquired all North American rights to promote the DVD release of their documentary film The Bituminous Coal Queens of Pennsylvania (www.coalqueens.com).

The DVD will be available exclusively to the more than four million Netflix subscribers beginning June 6, 2006. Netflix is committed to providing consumers with access to the widest variety of films available and will merchandise Coal Queens to subscribers with an interest in such projects based on their rental history. For their part, Mr. Hunt and Ms. Heaton will actively promote the film, and its availability through Netflix, in a series of national media appearances.

"Coal Queens is a film that wonderfully relies on the documentary format to celebrate small town America and its values and in the process it makes a genuine connection with its subjects," said Ted Sarandos, chief content officer of Netflix. "Creating a national platform for a film of terrific merit that wouldn't otherwise be broadly seen is a key part of the Netflix creative vision."

The Bituminous Coal Queens of Pennsylvania was produced by Mr. Hunt and Ms. Heaton, directed by Mr. Hunt and Jody Eldred, and stars actress Sara Rush. It documents Rush's return to her roots in southwestern Pennsylvania, where as a 16-year old in 1972 she won the Coal Queen Pageant. The 90-minute picture is filled with colorful local characters and provides a charming and often humorous look at small town America. The town of Carmichaels (population 556) and its vanishing way of life is a far cry from Hollywood. Coal mining has defined this area of the country, instilling a strength and pride in its citizens. The film captures the spirit of the community during the 50th Anniversary celebrations of the Coal Queen Pageant and the King Coal Festival in August of 2003.

"Coal Queens is a project close to our hearts and sharing it with a wide audience is important to us," said Mr. Hunt and Ms. Heaton. "We are excited that Netflix is going to premiere Coal Queens in the U.S and that the film's story will reach people around the country in rural areas like Carmichaels, as well as big cities like New York and Los Angeles."

Utilizing proprietary technology, Netflix is able to target subscribers likely to be interested in little known films like Coal Queens while offering filmmakers a national distribution channel for films and entertainment programming that are otherwise not available to broad audiences.

About FourBoys Films

Other projects under the FourBoys Film (www.fourboysfilms.com) banner include the recently aired TNT movie Engagement Ring, and Amazing Grace, a feature film directed by Michael Apted that is currently in post-production.

About Netflix

Netflix is the world's largest online movie rental service, providing more than four million subscribers access to over 55,000 DVD titles. The company offers a variety of subscription plans, starting at $9.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(SM) feature. For more information, visit www.netflix.com.

Source: Netflix, Inc.

 

Web site: http://www.fourboysfilms.com/
http://www.coalqueens.com/
http://www.netflix.com/

Flavor Flav Says 'Yeah Boyeee!' as VH1 Picks Up a Second Season of His Highly Rated Series 'Flavor of Love' Season One of 'Flavor of Love' Made VH1 History as #1 Rated Series

VH1's smash hit "Flavor of Love" is coming back for a second season, it was announced today. The network has picked up ten one-hour episodes of the Mindless Entertainment/51 Pictures "celebreality" series. The second season will begin production in Los Angeles next month.

The show is currently searching for those special women who really want to be Flav's beloved in season two. After Flav and Hoopz (the finalist) realized that their relationship would not work out, Flavor Flav became more determined to find love, leading to a second season of the show that had everyone talking.

"After spending so much time with Flavor Flav on 'Surreal Life' and 'Flavor of Love,' we shared his frustration at not having found love," said executive producers Mark Cronin and Cris Abrego. "Thankfully, the success of the first season and Flav's popularity enables us to have a second chance at finding him the right woman."

During its first season, "Flavor of Love" was the highest rated series in VH1 history, with three of its ten episodes making VH1's top ten rated commercial telecasts of all time. For its 90-minute season finale, "Flavor of Love" again made VH1 history by becoming the network's top rated telecast of all times (adults 18-49 rating of 3.51).

VH1's "Flavor of Love" is executive produced by Mark Cronin, Cris Abrego and Ben Samek for Mindless Entertainment and 51 Pictures, who also produce "Surreal Life" and "My Fair Brady." Jeff Olde and Jill Holmes oversee the series for VH1.

* all times ET/PT

Source: VH1

 

Web site: http://www.vh1.com/

BeKind's AMIGO to Appear on SHOWTIME

at Hollywood Life Magazine's ... Breakthrough of the Year Awards April 13th, 2006, 7:00PM; Hollywood's Newest Star! Hollywood's hottest K-9, Amigo, fetches up the spotlight and pulls the red carpet out from under Hollywood's A-List by picking up his own Award at Hollywood Life Magazine's Breakthrough of the Year Awards airing on SHOWTIME on April 13th at 7:00pm, begging the attention of animal admirers everywhere.

Dog-struck stars like Felicity Huffman, Maria Bello, Terrence Howard, Naveen Andrews and Jeremy Piven, Harrison Ford and Dakota Fanning seemed unable to resist the opportunity to show love and admiration, taking a rare picture with Amigo -- whose poise was offset only by his modesty -- for their scrap book.

Alicia Silverstone, fellow animal welfare promoter and professed animal lover, was thrilled to present the award on behalf of Amigo to Frances Hayward, who founded the BeKind Foundation in partnership with the Humane Society of the United States (HSUS) in 2005. BeKind promotes animal welfare and proposes a new national awareness and kindness campaign toward homeless and displaced animals everywhere.

Eddie Griffin hosts Hollywood Life Magazine's ... Breakthrough of the Year Awards, featuring all the said stars and many others, as well as a choice performance by the "Rize" dancers. The Show airs again on Showtime on April 16th & 19th at 6:30 & 8:30pm, and on Showtime Too on April 17th at 12:00 & 8:00pm.

So there's no excuse to miss this amazing pup & amazing night!

Though a natural in front of the camera, Amigo is keeping his priorities straight and his focus promoting Being Kind!

Please check out http://www.bekind.org./

 

Musicians Hall of Fame and Museum to Open in Nashville

Exhibits to include personal history of players and actual instruments used on records from Hank Williams Sr., Bob Dylan, Johnny Cash, Stevie Wonder, Everly Brothers, Elvis Presley, Red Hot Chili Peppers, Neil Young and Many More

The Nashville stage where a young Jimi Hendrix honed his talent. Rescued and re-created by songwriter-entrepreneur Joe Chambers

"Come see what you've heard."

Today in Music City USA it was announced that the first ever, all genre, international Musicians Hall of Fame & Museum will open its doors in June of this year. Legendary musicians Duanne Eddy, Garry Tallent, Steve Wariner, Danny Seraphine, James Burton and Reggie Young attended the press event, and share the thought that such a museum is "so long overdue." The multi-purpose complex will not only feature exhibits from well known musicians, but will also spotlight the musical contributions made throughout the years by studio musicians, producers and engineers in all genres.

Supporters of this long awaited establishment include music icon, Neil Young who said, "You can see the hood ornament on the car if you go to the Rock-n-Roll Hall of Fame. But if you want to look at the engine and see what's making it go, then you go to the Musicians Hall of Fame & Museum."

The multi-million dollar attraction is the brainchild of Joe Chambers, who moved to Nashville in 1978 knowing only two people -- producer-songwriter Billy Sherrill and country star Conway Twitty. Seeing his potential, Sherrill took it upon himself to educate Chambers about all aspects of the music business including signing him as a songwriter to his publishing company and hiring him to work at CBS Records. Sherrill allowed Chambers to look over his shoulder on sessions with Ray Charles, George Jones, Marty Robbins, Tammy Wynette, Elvis Costello and many others.

"That introduced me to the world of studio musicians," Chambers says. "I had always thought you played your own music or that your touring band was your studio band too."

Chambers watched in awe as session players heard a song once, then effortlessly added their own distinct licks to each arrangement. Before long and with the encouragement from Sherrill and Twitty, Chambers pretty much hung up his own ambitions as a guitarist and switched exclusively to producing and songwriting. As a songwriter, Chambers' credits include Ricky Van Shelton's first #1 single, "Somebody Lied" and the Randy Travis top ten hit "I Meant Every Word I Said."

In 1985, Chambers opened the first of what was soon to be a chain of successful guitar stores. Through Chambers Guitars, he expanded his relationship with musicians of all genres, from all over the world. However, the turning point to create the museum proved to be something unrelated to his music stores or songwriting.

When one of the Nashville clubs in famed Printers Alley, where Little Richard, Boots Randoph, a young Hendrix and numerous Nashville players performed throughout the years, was being renovated, Chambers tracked down the owner of the building and asked to salvage the basement stage and surrounding area. The owner agreed and now, the Musicians Hall of Fame & Museum will honor the "Guitar Icon," Jimi Hendrix, with an exhibit featuring the rescued and restored stage.

The 30,000 sq. ft. complex also includes a state of the art recording studio, performance hall, small theatre and school of music.

A few of the current items in the hall's collection include:

* Eddie Willis' guitars, from countless Motown session such as "Signed,

Sealed, Delivered" (his story documented in the film "Standing in the

Shadows")

* Pete Drake's steel guitars, heard on Bob Dylan's "Lay Lady Lay" and

George Harrison's album All Things Must Pass, as well as most of George

Jones & Tammy Wynette country classics

* Marshall Grant's basses, heard on Johnny Cash's "Walk the Line" and

"Ring of Fire," along with the amp from "Folsom Prison Blues" and "A

Boy Named Sue," as well as Bob Dylan's Nashville Skyline album

* Garry Tallent's Long Horn Bass, as well as many other items used on the

road and in the studio with Bruce Springsteen and the E Street Band

* Scotty Moore's Gibson L-5 along with personal items from his long

career in Elvis Presley's band.

* Chad Smith's (Red Hot Chili Peppers) snare drum, heard on their albums

Mother's Milk and Blood Sugar Sex Magic.

* Billy Sherrill's cigarette-burned piano, on which he composed country

classics like "Almost Persuaded," "The Most Beautiful Girl" and even

"Stand By Your Man."

Source: Musicians Hall of Fame & Museum

Web site: http://www.musicianshalloffame.com/

IMAX Signs Two-Theatre Deal With Santikos Theatres

Commercial Exhibitors Continue To Recognize Broad Appeal of IMAX DMR(R) Releases

IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Santikos Theatres, an exhibitor based in San Antonio, Texas, today announced an agreement to open IMAX(R) theatres in two of the exhibitor's multiplexes. The first Santikos IMAX location will open in San Antonio, Texas, and the second theatre will open in Houston, Texas. Both theatres are expected to open by 2007.

The deal marks the Company's third commercial multi-theatre agreement in North America for 2006, exemplifying the growing interest in the IMAX theatre business from North American exhibitors looking to differentiate multiplexes by offering a unique experience that consumers cannot replicate at home.

"As we continue our long history of bringing innovation to movie audiences, we are excited to offer our customers the chance to experience movies in the most powerful and immersive way available," said John Santikos, Chairman of Santikos Theatres. "The IMAX theatre in San Antonio will be part of one of the grandest movies palaces we've ever built, and the IMAX addition in Houston will help drive even greater attendance at one of our most successful multiplexes."

"We are pleased to partner with a leading exhibitor like Santikos, pioneers of moviegoing in Texas," said IMAX co-Chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "This announcement demonstrates the traction we are gaining in North America, as more exhibitors understand that they can fill theatres, gain market share and differentiate themselves from competitors by offering audiences the opportunity a whole new way to experience Hollywood films."

"This deal builds upon the success of other regional theatre operators throughout the United States," said Larry O' Reilly, IMAX's Executive Vice President of Theatre Development. "Santikos has always been at the forefront of providing compelling out-of-home moviegoing experiences, and the new IMAX theatres will help them stay connected with their audiences and maintain their theatres as the first-choice venues to see movies."

Santikos' IMAX theatres will feature IMAX MPX(R) systems. The IMAX MPX theatre system was designed specifically to enable multiplex operators to more cost effectively enter into the IMAX theatre business, either by retrofitting an existing stadium-seating auditorium or via an economical new build. The new IMAX theatres will be capable of playing Hollywood event films that have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R), as well as original IMAX productions in 2D and IMAX(R) 3D.

IMAX's 2006 film slate is stronger than any other in its 35-year history. Currently, there are six Hollywood event titles scheduled to be released simultaneously to IMAX and conventional theatres. Four of the titles will feature IMAX 3D. The slate includes: Poseidon: The IMAX Experience (May 12), Superman Returns: The IMAX Experience (June 30), The Ant Bully: An IMAX 3D Experience (August 4), Open Season: An IMAX 3D Experience (September 29), and Happy Feet: An IMAX 3D Experience (November 17). Currently playing in IMAX theatres is Warner Bros. Pictures' V for Vendetta: The IMAX Experience and the studio's second original IMAX 3D film Deep Sea 3D.

About Santikos Theatres

-----------------------

The Santikos theatres have a legacy of presenting high quality and innovation in motion picture theatre entertainment. In 1924, Greek entrepreneur, Louis Santikos, established the first opulent theatre, the Palace theatre across from the Alamo in San Antonio, Texas. This endeavor was only the beginning as the Santikos entertainment portfolio grew over the next several decades to include the introduction of the first drive-in movie experience in San Antonio, along with the first multi-screen indoor megaplex, and the first art cinema with full service in-theatre dining in San Antonio. With the addition of the Greek themed Palladium multi-plex, the construction of the Granada Theatres in San Antonio, and the construction of the new Silverado Theatres in Houston, Santikos remains a prominent name in the Texas entertainment industry.

About IMAX Corporation

----------------------

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of December 31, 2005, there were 266 IMAX theatres operating in 38 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

First Black Jesus Movie Aims to Unite Blacks and Jews

"Color of the Cross," a Nu-Lite Entertainment production, is an independent, biblically charged religious biopic based on the last 48 hours of Christ's life and stands to be the most controversial depiction of Jesus to date. In this gripping, two-hour epic, Jesus is portrayed as a black Jew. This retelling of the biblical story from a black perspective seeks to repair the anti-Semitism that has been associated with the story of Christ.

The inclusion of Black Jews during Passover in the film makes a clear statement toward the shared history of African and the Middle Eastern cultures without being offensive. Unlike "Passion of the Christ," "Color of the Cross" chose not to focus on the bloody torture of Christ's crucifixion. Instead the film focuses on the human pain and suffering that Christ, the Disciples, and Christ's family endured. "Color of the Cross" reaches across a cultural divide to inspire and challenge its viewers intellectually.

According to the film's director, Jean Claude LaMarre, "To watch a black man on screen, being referred to as rabbi, or to see him partaking in a Seder meal and observing Passover really blurs the lines that divide blacks and Jews in this country. We are part of the same history." "Color of the Cross" seeks to stimulate and awaken peace and unity between all races of people.

Recent programs such as the History Channel's "Warriors of the Bible" clearly shows the diversity of cultures as they existed in the geographical region where the Bible stories occurred. And like many of the recent programs flooding the media such as the Book of Judas, Ron Howard's "The Da Vinci Code," etc, "Color of the Cross" also bases its story not just on scriptural interpretation but other historical data with many interpretations pointing to the fact that Christ very well may have been dark skinned.

The film will have a theatrical release in October 2006. Revealing clips and exclusive information can be found at: http://www.colorofthecross.com/

Note to the Editors -- The film is a Nu-Lite Entertainment production, and producers are Rev. Cecil "Chip" Murray, Jessie Levostre, Kenneth Halsband, Executive Producers Lila Aviv, Paul Noe, Edy Lahens, Marc Porterfield, Michele Gonda and Co-producer Marcello Thedford.

Source: Nu-Lite Entertainment

Web site: http://www.colorofthecross.com/

Internationally Acclaimed Tenor, Mario Frangoulis, Performs Benefit Concert in Detroit

Mario Frangoulis, a world-renowned tenor, will be making his first appearance in the Detroit area at the Detroit Opera House, Saturday, May 6, 8 p.m. The concert will be a benefit for the Fire Restoration Fund of the Assumption Greek Orthodox Church in St. Clair Shores and Grosse Pointe Woods, Michigan and the Greek Orthodox Metropolis (Archdiocese) of Detroit cultural programs. Frangoulis will be introduced on- stage by Dr. David DiChiera, General Director of the Michigan Opera Theatre.

This will be a one-of-a-kind performance by the young tenor who has a versatile style rooted in his operatic training but inspired by the energy and sound of contemporary pop. His music ranges from classical to an Italian- version of "Nights in White Satin" by the Moody Blues.

Tickets are from $40 and $65 for balcony seating, $75 and $100 for main floor seating and $200 for orchestra pit and box seating. Student tickets are available for $20. Sponsorships include seating, a meet and greet, and a program ad. Program advertising opportunities are also available.

Tickets are available at the Opera House box office; 313-237-SING; through Ticketmaster; 248-645-6666, the Assumption Greek Orthodox Church and Cultural Center, 586-779-6111 or the Greek Orthodox Metropolis (Archdiocese) of Detroit, 248-823-2400.

Frangoulis has performed in some of the most prestigious concert halls in New York, London, Berlin, Helsinki, Paris, Cannes, Brussels, Moscow, Stockholm and throughout Greece. On April 6 and 7 he performed concerts to benefit the Horatio Alger Association in Washington, D.C., and April 9 he performed another important solo benefit concert for the Yellow Ribbon Soldiers Campaign in Cincinnati, Ohio. Mario's "Here's to the Heroes" is a moving ballad that touches everyone's mind and heart.

He was introduced to America with his CD, "Sometimes I Dream," which one writer describes as "bathed in the passionate atmosphere of the Mediterranean." Another wrote, "move over Andrea Bocelli."

His most recent CD, "Follow Your Heart," features gorgeous original ballads, dazzling arrangements of favorite classical melodies and a soaring duet with Latino superstar Alejandro Fernandez.

"Follow Your Heart" was released in Europe just before the tenor performed at the 2004 Summer Olympic Games in Athens. Frangoulis even made a film debut with such music notables as Alanis Morissette, Natalie Cole, Elvis Costello and Sheryl Crow in the MGM film biography of Cole Porter, "De Lovely."

Mario was born in colonial Rhodesia, Africa. His mother found a home for him with her sister in Greece, at the age of four, at a time when the political situation in Africa was explosive and dangerous. Raised by his aunt in Greece and separated from his beloved older brother, Mario was surrounded with a large extended family. Today, he speaks fondly of both sets of parents and the feeling for music they instilled in him.

Source: Greek Orthodox Metropolis (Archdiocese) of Detroit

Penthouse Scores With Its Spring Sports Issue

MLS and Major League Previews & Predictions, NBA vs. NHL, Poker Studs and a Conversation With Bronson Arroyo and More ...

Ah ... it's spring and the smell of grosgrain leather and bleacher beer is in the air. To commemorate the euphoria of all that is stats and scores, Penthouse is kicking off the May issue Pele style, by featuring an interview with the one and only "Sports Guy" -- Bill Simmons.

Yes, Bill Simmons is an obsessed Red Sox, Celtics and Patriots fan and yet millions of readers each month look beyond his Bean Town roots and herald his comedic sports prose nonetheless. He is ESPN's premiere sports columnist and the author of "Now I Can Die in Peace," and in the May issue of Penthouse, he holds nothing back when discussing his personal holy trinity: sports, women and pop culture. He believes that Angelina Jolie should be our next president, or at the very least, the Commissioner of Baseball: "She's like a smoldering volcano and could convince the big market teams to have revenue sharing and salary caps and in general, she can convince any man to do anything." He confirms that friend Jimmy Kimmel really does grill pizzas and calzones for his pals on NFL Sundays and heralds him as "Martha Stewart with a penis and a sense of humor." And basically, he has something to say about anything and anybody and nothing is off-limits: gambling, steroid use, strippers, his ninth-grade English teacher -- oh yeah, and sports, including his belief that the Yankees are an Evil Empire, not an honorable opponent to ... you guessed it -- the Red Sox.

CHECK MATE: Alexandra Kosteniuk is the current women's Chess vice- champion of the world and in the May issue of Penthouse, interviewer Dave Hollander finds out that this "Anna Kournikova of chess" brings more to the table than just her ethereal beauty. A ruthless and competitive opponent, Alexandra has all the right moves and unlike Anna, she plays to win and not to just look good while she's doing it.

HOT MAMA DRAMA: This Mother's Day, Penthouse honors five celebrity Moms who can fire up any fantasy with an ode to each. Dear Heidi Klum -- "Thank you for your love. It means more than it seems. But, most of all we thank you, for our Victoria's Secret dreams!" Exit stage left and find out who the other fiery and fabulous four guardians are in this months issue.

Speaking of drama ... find out the TOP 10 WAYS TO BREAK UP WITH HER in this month's Dr. Zdrok's VICES & VANITIES column. Like # 2 -- spend all day downloading porn off the Internet and leave Sexaholics Anonymous literature where she's sure to find it, or #5 -- let her catch you trying on her panties and lastly, if all else fails, try #10 and tell her you're gay.

The May 2006 Penthouse issue is currently on sale at newsstands, or at: http://www.penthouse.com/digital . The new edition features sizzling centerfolds, including May Pet and Illinois native Nevaeh and Brittney Skye, the blonde bombshell who teased millions of viewers by streaking at the U.S. Open in 2003.

Web site: http://www.penthouse.com/digital

Country Music Hall of Fame(R) and Museum Partners With 821 Entertainment Group for Motion Picture Series

Feature Documentaries Include Pics on the Carter Family and Border Radio

The Country Music Hall of Fame(R) and Museum and 821 Entertainment Group today announced a partnership to produce and distribute a three-film feature-documentary series for theatrical release, home DVD/video and digital distribution; along with ancillary products such as soundtracks, compilations and companion books. 821 Entertainment Group partners Anastasia Brown and Eric Geadelmann are executive producers for the series.

The first film in the series, "The Winding Stream," is a musical journey with the Original Carter Family. Currently in production, the documentary interweaves two important stories. One thread is the story of the Original Carter Family - their music, their struggles, their triumphs, their commitment to family and their often-misunderstood but undeniable effect on American popular culture. The other thread relates to the story of the current-day Carters and Cashes, who, with a strong sense of ancestral responsibility, are keeping the memory of this trio and their musical legacy alive. Directed by acclaimed documentary filmmaker and Grammy nominee Beth Harrington, "The Winding Stream" features interviews and performances from a variety of artists, and includes one of the last interviews with Johnny Cash.

The second film tells the story of border radio. Megawatt "border blaster" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan and western Europe. Based on the book "Border Radio (Quacks, Yodelers, Pitchmen, Psychics and Other Amazing Broadcasters of the American Airwaves)" written by acclaimed authors and historians Gene Fowler and Bill Crawford, the film traces the eventful history of border radio from the 1930s heyday of "goat-gland doctor" J.R. Brinkley to the glory days of Wolfman Jack in the 1960s. The film shows how along the way border broadcasters spread the popularity of country music (including that of the Carter Family), rhythm & blues and rock & roll - all while pioneering direct sales advertising and laying the foundation for modern televangelists. Trey Fanjoy, an award-winning music video director and filmmaker, is directing the border radio project.

Commenting on the film series, Country Music Hall of Fame and Museum Director Kyle Young expressed, "This partnership is a good one. We are always exploring new ways to tell the story of country music and this film series is another way to do just that. We think this collaboration with 821 Entertainment will yield tremendous results."

821 Entertainment Group founder and CEO Eric Geadelmann stated, "We are very enthusiastic about the opportunity to partner with such a prestigious institution in an effort to use documentary filmmaking to further the Museum's mission to preserve the evolving history and traditions of country music." Anastasia Brown, president of 821 added, "Our goal is for these films to extend the reach of the Country Music Hall of Fame and Museum to a greater national and international audience. Documentaries in general have such high

visibility at the moment and, combined with the subject matter upon which we will be focused, it all adds up to an extremely intriguing film series."

Accredited by the American Association of Museums, THE COUNTRY MUSIC HALL OF FAME and MUSEUM is operated by the Country Music Foundation, a not-for-profit 501(c)(3) educational organization chartered by the state of Tennessee in 1964. The Museum's mission is the preservation of the history of country and related vernacular music rooted in southern culture. With the same educational mission, the Foundation also operates CMF Records, the Museum's Frist Library and Archive, CMF Press, Historic RCA Studio B, and Hatch Show Print. http://www.countrymusichalloffame.com/

821 ENTERTAINMENT GROUP is a Nashville-based entertainment, media and technology holding company with divisions in motion picture and television production, recorded music and supervisory services and digital media. http://www.821entertainment.com/

Source: 821 Entertainment Group

Web site: http://www.countrymusichalloffame.com/

Web site: http://www.821entertainment.com

Creative Network Design

www.creativenetworkdesign.com), a leading sound and audio software developer, will demonstrate a new version of its NetMix™ Pro MetaPlug™, an audio plug-in for Digidesigns award-winning Pro Tools® professional audio system, at NAB 2006 in the Avid Developer Community section, booth SL1513J.

NetMix Pro MetaPlug enables audio editors to instantly upload audio files securely to any professional media asset management system or FTP site. See below for further information on NetMix Pro MetaPlug.

Creative Network Design will also announce new customers at NAB.

NetMix Pro MetaPlug is a cross-platform RTAS plug-in for Pro Tools users, which enables broadcast users to create an audio file in their selected format and upload it with embedded metadata to an FTP hot folder or a network volume. Audio editors can upload their audio files directly from within the Pro Tools environment.

NETMIX PRO AND NETMIX PRO METAPLUG

NetMix Pro 3.5, which enables spot-to-timeline features for Pro Tools 6.9 XP users, was originally introduced at NAB 2005. Now, the introduction of NetMix Pro MetaPlug enables Pro Tools users to ingest and export audio files with rich metadata from their Pro Tools systems.

NetMix Pro will offer a Windows XP integration with Digidesign Pro Tools. The integrated solution enables Pro Tools and Avid editors to search for sound effects and production music quickly, and transfer sounds with the click of a button into Pro Tools, Avid and many other editing environments.

See below for further details on NetMix Pro.

NetMix Pro is the world’s first and only solution that provides real-time multitrack mixing and editing of digital audio streamed from local, network storage and Internet. With NetMix Pro 3.5, users can search, audition, track, and manage audio files with unprecedented ease. The NetMix Pro-Pro Tools integration is the only editing solution that enables the creation of company-wide metadata structures, for greater interoperability and security.

NETMIX PRO 3.3 from CREATIVE NETWORK DESIGN (IN AVID DEVELOPER COMMUNITY BOOTH SL1513J

With NetMix Pro 3.5, users can preview complex sounds or music edits before importing the audio directly into ProTools, providing increased production efficiency and creativity. A cross-platform tool, NetMix Pro offers bin-to-bin transfer capability with lightning-fast Boolean search and spot to Pro Tools timeline functions.

NetMix Metabase Server is a multi-SQL database which enables workstations to gain simultaneous access to large central libraries of sound effects and production music. A server-based sound library, for example, can be accessed over a LAN or the Internet. Using MediaLock, the NetMix Metabase Server can protect media assets against uncontrolled copying through central and secure logging of all transfers.

Users can add unlimited database fields, unlimited metadata fields, and NetMix automatically updates embedded metadata when new fields are added to the Metabase Server.

With playback up to 24 bit and 192 kHz, NetMix Pro can be scaled up to 100 users with a customizable server database.

NetMix Pro is bundled with the following features:

NetMix Pro Project Manager, which:

- transfers all sounds to into Pro Tools, including metadata

- spots all sounds and multitrack clips to picture, with notes

- import EDLs, rebalance scenes, cut-copy-paste scenes/spots

- enables DV movie sync spotting

The NetMix Pro Multitrack Editor can play, edit and mix multiple audio files with different file formats from different storage systems simultaneously. NetMix Pro also features loop, real time pitch-shift.

Searching the NetMix database is easy and powerful with the ability to assign sounds to separate tracks in the NetMix Pro Multitrack Editor.

Users can pre-stage a complex sound or music edit in sync to picture using volume, pan, mute, solo-in-place, multitrack-scrubbing, waveform editing and timecode display. NetMix Pro automatically converts and spots the audio to specific timecodes on to ProTools tracks, maintaining all previously made edits.

NetMix Pro 3.5 requires a minimum configuration of Mac OS 9.2.2, 10.2, or 10.3; Windows 2000 or Windows XP; 512 MB RAM; a sound card, and a network adapter.

NetMix Pro transfers and spots to FinalCut Pro, Nuendo, Logic, Toast, Pro Tools and many other leading sound and audio creation software tools.

 

The Video Software Dealers Association

(VSDA) is merging with the gaming trade group the Interactive Entertainment Merchants Association (IEMA).

The groups announced April 11 that they will form a single trade association to represent the retailers and distributors of video and video game products.

VSDA president Bo Anderson will remain as head of the merged trade group, according to a VSDA spokesperson. IEMA president Hal Halpin will serve as a consultant to the group.

Details of the merger and specific structural changes will be forthcoming. For the time being, both groups will retain independent boards of trustees.

“By coming together in one organization, the retailers and distributors of DVDs and video games will increase their collective power and benefit from the business acumen and product knowledge of one another,” said VSDA chairman Bob Geistman.

The merged group will create a “more efficient and influential organization,” IEMA chairman Rick Vergara said.

“The interests of the membership of the two associations are so closely aligned that we expect a seamless integration,” he said.

Executives of the VSDA and leaders of music retailer trade group the National Association of Recording Merchandisers (NARM) previously contemplated joining up. However, that merger never came to fruition.

New Component Audio DA from Gefen

Outputs Audio and Video for Multiple Display Applications WOODLAND HILLS, CA – For system testing, a/v production and presentation venues, the Gefen 1x3 Component Audio Distribution Amplifier offers an easy method of feeding the same source to multiple displays throughout the venue. The plug and play unit is equipped with one RGB component, one S/PDIF input and three RGB component and S/PDIF outputs that feed HD sound and visuals directly to three displays at the same time. HDTV-quality video is supported as each output is capable of achieving resolutions up to 1080p component. Intended to provide a robust solution for audio/video systems incorporating component video, the Gefen 1x3 Component Audio Distribution Amplifier (MSRP $199), comes with its own six-foot source connection cable and external power supply. To extend displays away from the source, Gefen provides Component Extension cables in lengths ranging from 6 to 25 feet. An optional Component Video Extender allows sources and displays to be placed up to 330 feet from each other while retaining a CAT-5 cable connection through small sender and receiver units. The 1x3 Component Audio Distribution Amplifier may be pre-ordered online at Gefen.com or through a Gefen reseller, listed online and located in most major countries throughout the world.

http://www.gefen.com/kvm/product.jsp?prod_id=3565 About Gefen: A leader in the high definition digital domain, Gefen delivers advanced technologies with multi-platform extension, switching, distribution and conversion capabilities. Gefen equipment is utilized all over the world in professional AV/IT and consumer electronics/home theater environments. Their add-on hardware maximizes system functionality and enhances operability by enabling AV systems to go beyond their original capabilties. Solutions support an array of connectivity interfaces including HDMI, DVI, dual link DVI, HD-SDI, SDI, VGA, RCA, USB, Firewire and RS-232. A selection of high quality cabling is also available. Additional information may be found at www.gefen.com.

About Gefen: A leader in the high definition digital domain, Gefen delivers advanced technologies with multi-platform extension, switching, distribution and conversion capabilities. Gefen equipment is utilized all over the world in professional AV/IT and consumer electronics/home theater environments. Their add-on hardware maximizes system functionality and enhances operability by enabling AV systems to go beyond their original capabilties. Solutions support an array of connectivity interfaces including HDMI, DVI, dual link DVI, HD-SDI, SDI, VGA, RCA, USB, Firewire and RS-232. A selection of high quality cabling is also available. Additional information may be found at www.gefen.com.

SPORTS & AUTOS

Oakland and Dodger Baseball

Oakland 2, Minnesota 8 at Hubert H. Humphrey Metrodome
Oakland Record: (5-5)


Winning pitcher - Kyle Lohse (1-1)
Losing pitcher - Joe Blanton (1-1)

at Hubert H. Humphrey Metrodome (5-5) - Kyle Lohse (1-1) - Joe Blanton (1-1)

OAK HR - None
MIN HR - M. Cuddyer (1) T. Hunter (3)

None M. Cuddyer (1) T. Hunter (3)


Los Angeles 13, Pittsburgh 5 at PNC Park
Los Angeles Record: (5-5)


Winning pitcher - Derek Lowe (1-1)
Losing pitcher - Oliver Perez (0-2)

at PNC Park (5-5) - Derek Lowe (1-1) - Oliver Perez (0-2)

LAD HR - C. Ross (2) O. Saenz (2)
PIT HR - J. Burnitz (3)

C. Ross (2) O. Saenz (2) J. Burnitz (3)

LAND ROVER 'GOES BEYOND' WITH NEW BROADBAND TV CHANNEL POWERED BY NARROWSTEP

First Broadband TV Channel Launched by Major Automotive Brand

Narrowstep (TM) Inc (OTC BB:NRWS), the TV on the Internet Company, announced that Land Rover launched a new 24/7 broadband TV channel using the Company's unique Television Operating System (TM) (telvOS). The 'Land Rover Go Beyond' channel will be dedicated to the spirit of adventure and features Land Rover VIPs such as Maria Sharapova, sailor Sir Robin Knox-Johnston, England Rugby International, Lawrence Dallaglio and celebrity photographer, Richard Young.

Content rich and fully interactive, Go Beyond launched today at the New York International Auto Show and focuses more on lifestyle than cars, and is the first broadband TV channel to be launched by a car company. The project has been developed by MindShare, a global media investment management company and its associative marketing group MindShare Performance.

Phil Popham, Managing Director of Land Rover, said, "Go Beyond is about going beyond personal boundaries and experiencing adventure in its many forms. It amplifies the core brand promise of Land Rover to 'Go Beyond.' It will also enhance our dealer environments, and work in tandem with our landrover.com website to drive sales and further improve customer loyalty."

Mr Popham continued, "The aim is to suit everybody's idea of going beyond. It is certainly not a motoring channel, although you can find out about our Land Rover range of vehicles - and many of the adventures will feature Land Rovers. For some, off-roading in Africa will be their idea of going beyond. For others, it may be experimenting with new and exotic cuisine or staying in an extraordinary luxury hotel."\

Narrowstep CEO Steve Beaumont commented, "We're delighted that such a prestigious brand as Land Rover has chosen Narrowstep's tried and tested telvOS to deliver its global message. This is a tremendous initiative for the motor industry and will undoubtedly prove enormously successful for Land Rover and its Go Beyond strategy."

Gera Sulinska, Managing Partner at MindShare said, "We are delighted that Land Rover embraced our vision to create a brand destination on what is a truly global scale. I can see a time in the next five years when this will be a standard communications platform for all major brands."

Go Beyond TV will consist of six unique channels ranging from travel, to amazing Land Rover off-road journeys, food and wine, people and places. The content will be premium, contemporary and adventurous - three of the cornerstones of the Land Rover brand. The channel will be launched initially in English, reflecting Land Rover's strength in markets such as the USA, UK, Australia and South Africa, but other languages will be rolled out in due course.

Go Beyond TV launches in New York offering a variety of original material from the Discovery Channel and sponsored partners including Born Free, Biosphere Expeditions and the Royal Geographical Society. Go Beyond TV reflects a distinctive, premium, glossy, 'magazine style' form of programming which reflects the community of people who live the Land Rover brand. New content will be added every month, and in addition there will be live broadcasts (from, for example, motor shows) and updates from special events. This will include the Land Rover G4 Challenge, which begins in Thailand on April 23.

The Go Beyond channel will be on show at Land Rover dealerships and major motor shows, though anyone can access it online via a Go Beyond link at www.landrover.com.

About Narrowstep (TM) Inc

Narrowstep (TM) Inc (OTC BB: NRWS) is a leading provider of Internet-based video-content delivery (TV on IP). Narrowstep's product and service offerings enable customers to distribute channels of video-based content and provide related services over the Internet. The Narrowstep system, telvOS (TM) [Television Operating System (TM)], enables comprehensive delivery of video content and television-like programming to mobile, wireless, Internet, broadband and broadcast services. The Narrowstep system enables owners and users of video content to reach audiences by 'narrowcasting' -- targeting delivery of specific content to interested groups. Narrowstep provides services to clients in the United Kingdom, the United States, and various other countries throughout the world, including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.

CBS Sports to Join Celebration of PGA of America's 90th Anniversary With '90 Years of Excellence' Special, April 16

CBS Sports will join in celebrating The PGA of America's 90th anniversary by presenting a one-hour special, "The PGA of America - 90 Years of Excellence," Sunday, April 16, from 2:00 p.m. to 3:00 p.m. ET.

From its humble beginnings in 1916 at a luncheon in New York City, to becoming the largest working sports organization of its day, The PGA of America has served the game of golf not only by staging premier Championships, but through its membership that has touched the lives of millions by being leaders in instruction and in mentoring.

The CBS special will feature the Association's major championship history, which includes the PGA Championship, the Senior PGA Championship, and the Ryder Cup, golf's ultimate spectacle.

The impact of PGA Teaching Professionals and their students will be showcased in Curtis Strange and his father Tom; Arnold Palmer and his father, Deke; Ben Crenshaw and Tom Kite, and their instructor Harvey Penick; Jack Nicklaus and Jack Grout; and Tiger Woods and John Anselmo. Also, Lee Trevino pays homage to a man whom he credited in allowing him the opportunity to build a career -- 2005 PGA Golf Professional of the Year Bill Eschenbrenner of El Paso, Texas.

PGA Professionals also have achieved dreams away from the competitive arena, as PGA Life Member William Powell of East Canton, Ohio, realized in 1946 when he overcame prejudice and economic hardship to build Clearview Golf Club. Marking its 60th anniversary, Clearview Golf Club is the first golf course that was built, owned and operated by an African-American.

Other segments within the CBS Special include PGA Professional Suzy Whaley of Farmington, Conn., who in 2002 became the first woman since 1945 to qualify for a berth in a PGA Tour event; and the variety of charitable contributions that The PGA of America has made.

CBS Sports also will air a second hour-long special Sunday, Aug. 6, "The Road to the PGA Championship," that will include a feature on the top 20 finishers from the PGA Professional National Championship that have earned a berth in the season's final major.

Celebrating its 90th anniversary, The PGA of America was founded in 1916, and is a not-for-profit organization that promotes the game of golf while continuing to enhance the standards of the profession. The Association is comprised of more than 28,000 men and women PGA Professionals who are dedicated to growing participation in the game of golf.

Source: The PGA of America

 

Acura unveiled an unprecedented trio of new vehicles

at the New York International Auto Show, including the show stopping world debut of the MD-X Concept SUV. In addition, a production version of the all-new RDX performance luxury SUV made its debut, providing an advance preview of Acura's all-new light truck lineup. Finally, an Acura powered-race car was unveiled along with the announcement that it would campaign in the 2007 American Le Mans Series (ALMS).

"All three vehicles represent Acura's passion for providing the best in automotive performance and technology," said John Mendel, senior vice president, Auto Operations. "From the sporty RDX, to the exciting MD-X Concept, to the world-class Acura ALMS race car, Acura is moving ahead of the competition and into the fast lane."

Acura's all-new light truck lineup took center stage with the unveiling of the MD-X Concept and RDX entry premium SUV. With bold styling, the MD-X Concept provides a glimpse of the all-new MDX luxury performance SUV, which will go on sale this fall. The Concept's aggressive design exudes performance and reflects the SUV's track-tuned development.

The all-new RDX, which features Acura's first turbocharged engine and the breakthrough Super Handling All-Wheel Drive(TM) (SH-AWD(TM)), also made its debut. Hitting dealerships this summer, the RDX boasts the exceptional handling of a sports sedan with the utility of a SUV.

Finally, Acura unveiled an Acura-powered race car the company plans to campaign in the 2007 American Le Mans Series. The ALMS draws on the heritage of long-distance "endurance" sports car racing in both Europe and the United States, as exemplified by the historic 24 Hours of Le Mans. The 10-race domestic series includes the 12 Hours of Sebring - a U.S. fixture since 1952 - plus events at the country's premier road circuits, including Road America, Mid-Ohio Sports Car Course, Laguna Seca, Lime Rock Park and Road Atlanta.

ALMS competition features multi-class racing of high-tech sports car prototypes and production-based Grand Touring machinery, with both factory teams and relentless privateers battling for victory. State-of-the-art technology and engineering, ranging from electronics to aerodynamics to fuel efficiency, are key to success in the ALMS. Manufacturers currently fielding teams include Audi, Porsche, BMW, Ferrari, Lexus, Aston Martin, and Chevrolet.

The all-new 2007 Acura RDX Entry Premium SUV, made its production debut at the New York Auto Show. RDX combines Acura’s first-ever turbocharged engine with the breakthrough Super Handling All-Wheel Drive™ (SH-AWD™), for sports sedan-like handling in a SUV package.

“The all-new RDX is an exciting entry to the Acura light truck lineup for 2007,” said John Mendel, senior vice president, auto operations. “The RDX’s innovative powertrain coupled with SH-AWD provides this SUV with excellent fuel economy and outstanding performance.”

The RDX is aimed at high-energy urbanites that spend the work week in the confines of the city, and then decompress on the weekends by getting away from it all. Regardless of where they go, these drivers expect the ultimate in responsiveness, control and adaptability.

Built on a new global light truck platform, the RDX concept was first designed in California and then developed in Japan. Besides its precedent-setting engineering features including Acura’s first turbocharged and intercooled engine and the first adaptation of a SH-AWD™ system to an SUV, the RDX also offers Acura’s first standard 18-inch wheels and tires.

True to form for Acura, the RDX incorporates a class-leading array of sophisticated electronic technologies that are seamlessly integrated to keep its passengers informed, entertained and in touch. The RDX also introduces new safety technologies based on the fundamentals of Acura’s “Safety Through Innovation” initiative.

As Acura’s first Entry Premium SUV, the RDX was the focal point of the development of a special powertrain that would blend 4-cylinder efficiency and 6-cylinder power. The ideal solution came in the form of an innovative new variable flow turbo (VFT) that delivers an unusually broad powerband with little or no lag in throttle response. The RDX is equipped with an all-new 2.3-liter DOHC 16-valve in-line four-cylinder engine with i-VTEC valve control that combines Variable Valve Timing and Lift Electronic Control (VTEC) with Variable Timing Control (VTC). With the variable flow turbo working in concert with i-VTEC, the RDX delivers strong power and torque, excellent fuel economy and very low emissions.

Rated output for the RDX engine is 240 horsepower SAE net* at 6000 rpm. In terms of torque, the RDX has the highest output of any engine in the Acura lineup, with 260 lbs.-ft. of torque SAE net* at 4500 rpm. The RDX is expected to return an EPA-estimated 19/24** City/Highway mileage, while meeting strict CARB LEV-2 ULEV and EPA Tier-2 Bin-5 emissions standards.

A 5-speed automatic transmission with Sequential SportShift is standard. The electronically controlled drive-by-wire throttle and transmission work together to execute shifts, resulting in exceptionally quick and smooth gear changes. The transmission can function as a conventional automatic transmission or, at the driver's option, can be shifted manually via steering-wheel-mounted paddles.

SH-AWD™ is standard in the RDX to maximize available traction while improving handling balance and responsiveness. SH-AWD™ is Acura’s patented all-wheel drive system that distributes the optimum amount of torque not only between the front and rear axles but also between the left and right rear wheels. The system’s direct yaw control helps reduce understeer to enhance steering accuracy and add to total cornering power.

Responsive handling is further aided by fully independent front and rear suspensions. The MacPherson strut front and trailing arm-type multilink rear systems are tuned for compliant control, and assisted with front and rear anti-roll bars for flatter cornering.

Standard Vehicle Stability Assist (VSA®) with traction control further enhances controllability and grip.

The RDX exterior styling further emphasizes the SUV’s sporty athleticism. It has a taut, muscular presence with standard 18-inch wheels and tires that work together with large wheel arches, aggressively raked body sides, a steeply raked windscreen and a short rear overhang. A unique rear hatch, finished with a replaceable panel to reduce the cost of accident repair, allows the rear of the body to smoothly transition to the rear bumper. This permits a more custom look and also eases the act of loading and unloading cargo.

Inside the RDX, the front-seats feature a high “eye point” that provides a confident field of view. The 3-passenger rear seat has a 60/40 split-folding capability and, when folded flat, significantly expands the load area and increases the cargo volume to 60.6 cubic feet of storage. There are multiple interior storage compartments positioned throughout the interior, including a large (and lockable) dual-level center console located conveniently between the front seats that can securely accommodate a briefcase.

The RDX features an array of electronic features that set it apart from the competition. These include a dual-zone automatic climate control system, a Multi-Information Display (MID), and LED backlit gauges with progressive illumination. Also standard is an impressive 360-watt 7-speaker Acura Premium Sound System with a multi-format 6-disc changer, AM/FM tuner, XM® Satellite Radio, and the convenience of an MP3/auxiliary input jack for easily connecting audio devices such as an iPod.

Just one optional package is offered on the RDX. The Technology Package heightens the RDX’s appeal to technology-savvy customers with a range of advanced features. The centerpiece is a 10-speaker Acura/ELS Surround™ Premium Sound System designed by legendary recording engineer Elliott Scheiner. When playing DVD-Audio discs (DVD-A), this advanced 410-watt system delivers eight discreet audio channels (instead of the usual two) to create an uncannily accurate listening experience. With its multi-format 6-disc DVD-A changer, AM/FM tuner and XM® Satellite Radio, the system is as versatile as it is powerful.

The Technology Package also includes several information and communications such as HandsFreeLink™ and the Acura Navigation system. HandFreeLink is a wireless telephone interface that is designed to work with many Bluetooth-enabled mobile phones (sold separately).

In addition, the AcuraLink™ Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

The Acura Navigation System with Voice Recognition™ can display up-to-the-minute traffic information including flow, accidents, construction and weather conditions on freeways in 31 major metro areas (where available). When the transmission is placed in reverse, the Navigation screen displays the image from a rearview camera to make parking easier. In addition, the AcuraLink™ Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

Technological leadership also extends to safety engineering. The RDX’s Advanced Compatibility Engineering™ (ACE™) body structure substantially contributes to passenger safety. ACE™ distributes collision loads through the body structure, leaving the passenger cabin more intact for improved occupant protection. Specially designed frame members make the RDX more compatible with smaller vehicles in the event of a vehicle-to-vehicle frontal collision. Likewise, a specially engineered hood and other components help reduce the chances of pedestrian injury in the event of a collision with the vehicle.

Inside the RDX is a full complement of passive safety features. Key technologies include the latest generation of dual-stage, dual-threshold airbags for the driver and front passenger, plus side airbags for the driver and front passenger and side curtain airbags with a rollover sensor for all outboard occupants. Child-seat mounting systems, LATCH (Lower Anchors and Tethers for Children), allow the quick and secure installation of a child seats.

The RDX will be assembled in Marysville, Ohio, on the same line as the Acura TL sedan. It is the first Acura light truck to come from the facility.

Like all Acura models, the 2007 RDX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty and a 6-year/70,000 miles powertrain limited warranty. Additional ownership benefits include Acura Total Luxury Care (TLC), which provides free 24-hour roadside assistance, concierge service and trip routing.

The Acura “MD-X Concept” luxury SUV debuted at the 2006 New York International Auto Show featuring bold, sleek exterior styling indicative of the next generation MDX production model

“Every aspect of the MD-X Concept design conveys performance and attitude while still retaining SUV functionality,” said John Mendel, senior vice president, auto operations. “The styling signifies a bold direction for the next generation MDX, both in appearance and substance.”

The MD-X Concept is fashioned as a true driver’s SUV, with its low wide stance and aggressive design. Its sleek surface lines are modeled after a futuristic luxury yacht maneuvering through the ocean.

The MD-X Concept occupies the same footprint as the current MDX, but the wider track and longer wheelbase give the vehicle a more sporty, taut look. The side profile of the concept reveals a refined SUV with smooth chiseled lines and an elegant form. A dominant character line runs from the front quarter panel to the rear, evoking the feeling of forward movement. The sharply raked D-pillar creates a stealth, aerodynamic appearance while still retaining the third row seating functionality and cargo capacity of the current generation MDX.

The Concept sits low to the ground despite the large 20-inch five-spoke custom alloy wheels, while the large wheel arches and flares add to the Concept's muscular appearance. The sleek cabin features flush mounted windshield glass, which improves aerodynamics while adding to the MD-X Concept's smooth and flowing design.

“The smooth lines and sleek shape of the MD-X Concept challenge the conventions of SUV design,” said Ricky Hsu, chief designer for the MD-X Concept. “By providing all the driving excitement of a sports sedan while still retaining the core functionality of the current generation MDX, we have created a sport vehicle that just so happens to provide unexpected utility.”

The front hood is accented with pronounced character lines culminating in an aggressive five-sided grille, which gives the MD-X its bold presence. The commanding front grille features a dominant center bar running through a solid aluminum face. The narrow, Xenon High Intensity Discharge (HID) headlights appear to grow out of the massive grille, giving the overall front-end a strong, distinct look.

“The front end of the MD-X Concept communicates power and prestige,” explains Hsu. “We want drivers to do a double-take and notice this SUV when it passes them on the road.”

In the rear, the MD-X Concept has an integrated rear hatch, which sits flush against the bumper to create a smooth, clean appearance. Elongated LED taillights wrap around the cargo hatch adding to the vehicles wide and low appearance. A rear spoiler improves aerodynamics while the integrated dual exhaust pipes add to the SUV’s sporty style.

The next generation MDX production model will be available this fall, bringing a whole new level of performance to the Acura light truck lineup. Track-tuned at the famed Nurburging in Germany, the all-new MDX will feature outstanding performance and handling. Equipped with a powerful, class leading V6 engine and coupled with Acura’s exclusive Super-Handling All Wheel Drive™ (SH-AWD™), the next generation MDX will re-invent the luxury SUV segment much just as did when it first debuted in 2001.

 

 

New Vehicles with XM NavTraffic Debut at The New York Auto Show

XM NavTraffic Delivers Real-Time Traffic Information for Drivers in 31 Markets Across the U.S.

XM Satellite Radio, the nation's leading satellite radio company with more than 6.5 million subscribers, today announced that XM NavTraffic, the first nationwide satellite traffic information service for GPS navigation systems, will be available in the Acura RDX, the Infiniti G35 sedan, and the Lexus LS sedans beginning with the 2007 model year vehicles. XM NavTraffic is already a factory-installed feature on all Acura RL vehicles and every Cadillac CTS model equipped with on-board navigation.

The latest vehicles with XM NavTraffic are on display at the 2006 New York International Automobile Show at the Jacob K. Javitz Convention Center in Manhattan.

In-car navigation systems are among the auto industry's most in-demand new vehicle features, but most navigation systems are blind to traffic jams around the next corner. XM NavTraffic empowers navigation systems by delivering real-time traffic information for drivers in 31 markets from New York to Los Angeles. The XM NavTraffic technology was recently selected as a 2005 "Best Consumer Vehicle Application" by the leading telematics industry organization Telematics Update.

Using XM's coast-to-coast satellite signal, the XM NavTraffic service continuously delivers traffic data directly to GPS navigation systems. XM NavTraffic data enables an overlay of color-coded traffic flow information on the navigation map, indicating how fast the traffic is currently moving on the driver's personal route. Accidents and road construction are identified on the map by icons.

XM NavTraffic can show at-a-glance traffic conditions between driver and destination, allowing the driver to avoid a jam before getting caught in traffic. The traffic data is aggregated for XM by NAVTEQ Traffic from multiple data sources, including police and emergency services, commercial traffic data providers, road sensors, traffic cameras, eyewitness reports, and real-time aircraft surveillance reports.

"XM's strategic automotive partners are rapidly embracing XM NavTraffic," said Roderick MacKenzie, XM's vice president of advanced applications and services. "XM expects to expand the availability of XM NavTraffic in more new vehicles in the months ahead."

In addition to vehicles with in-dash XM NavTraffic systems, XM NavTraffic is also available on a growing number of aftermarket navigation systems that are designed to fit virtually any vehicle on the road. Garmin International recently introduced the StreetPilot 2730, the first-ever portable navigation device to feature XM NavTraffic as well as XM Weather and XM Satellite Radio. Partners such as Pioneer Electronics and Alpine also offer XM NavTraffic-compatible systems.

Offered as a premium data service for $3.99 per month when packaged with XM Satellite Radio's subscription of $12.95 a month, XM NavTraffic is currently available for the following 31 markets: Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas/Ft. Worth, Denver-Boulder, Detroit, Houston, Los Angeles, Miami-Ft. Lauderdale, Milwaukee-Racine, Minneapolis-St. Paul, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Providence-Warwick-Pawtucket, Sacramento, San Antonio, San Diego, San Francisco/Oakland, San Jose, Seattle, St. Louis, Tampa, Washington DC and Wilmington, DE.

About XM Satellite Radio

XM is America's number one satellite radio company with more than 6.5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan, Porsche, Suzuki, Subaru, and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide.

.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,500 employees located in over 100 offices in 20 countries.

NAVTEQ is a trademark in the U.S. and other countries. (c) 2005 NAVTEQ. All rights reserved.

Source: XM Satellite Radio

Web site: http://www.xmradio.com/
http://www.xmnavtraffic.com/

Kia to Exclusively Offer SIRIUS Satellite Radio as Factory Standard Equipment

SIRIUS-Kia Agreement Runs Through 2014

SIRIUS Satellite Radio and Kia Motors America today announced that Kia will exclusively offer SIRIUS as factory standard equipment in all of its vehicles.

The long-term agreement runs through 2014, with an optional three-year extension to 2017, and calls for SIRIUS to become a standard feature in all 2009 model year Kia vehicles, beginning in 2008.

"We are very excited to add Kia to our list of exclusive automotive partners," said Mel Karmazin, CEO of SIRIUS. "Kia is an exciting company that is producing appealing cars to a growing number of consumers in the U.S., and we look forward to closely working with them to make the Kia in-vehicle experience even more rewarding."

"SIRIUS offers a unique combination of on-air talent, creative programming and various sports and entertainment properties that fit perfectly with Kia's evolving brand characteristics," said Len Hunt, Executive Vice President and COO of Kia Motors America. "Our next generation products have delivered Kia to new segments and new consumers, and the addition of SIRIUS will strengthen the company's ability to offer high-quality vehicles with modern features and amenities at an incredible value for the consumer."

Kia customers will receive three months of complimentary service, and all radios will be factory activated for dealer and customer convenience.

About SIRIUS

SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at http://shop.sirius.com/.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

About Kia

Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information visit http://www.kiamedia.com/.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.

Source: SIRIUS Satellite Radio

Web site: http://www.sirius.com/
http://shop.sirius.com/
http://www.kiamedia.com/

Travis Pastrana to Appear at Wentworth SubaruCity

What: Downtown Portland will be abuzz on Thursday evening, April 20, when Wentworth SubaruCity hosts a meet and greet, and an autograph session, with Subaru Rally Team USA driver

Travis Pastrana. His "#199" Subaru Impreza WRX STI rally car will be on display. The event is free and open to the public.

Well-known for his achievements as Supercross Champion and X Games multi-gold medallist, Travis Pastrana will drive for the win at the Oregon Trail Rally from April 21-23 in

Hillsboro, OR. The Oregon Trail Rally is round three of the nine-event, 2006 Rally America National Championship

(http://www.rally-america.com/). For more information on theOregon Trail Rally visit http://www.oregontrailrally.com/.

Subaru Rally Team USA consists of a two-car team led by Travis Pastrana. Joining Mr. Pastrana is the co-founder of DC Shoes and 2005 Rally America Rookie of the Year, Ken Block. The pair will drive their 2006 Subaru Impreza WRX STI vehicles prepared by Subaru Motorsports partner Vermont

SportsCar. For more information visit

http://www.rally.subaru.com/.

WHO: Travis Pastrana, Driver, Subaru Rally Team USA Lou Harrison, General Manager, Wentworth SubaruCity Jim Pernas, Regional Vice President, Northwest Region,

Subaru of America, Inc.

When: Thursday, April 20, 2006

5 - 7 PM

Where: Wentworth SubaruCity - a six-acre, state-of-the-art, exclusive, Subaru Signature Facility

400 E Burnside

Portland, OR 97214

(503) 232-2000

http://www.wentworth.subaru.com/

About Subaru Northwest Region

The Subaru Northwest Region is headquartered in Portland, Ore., and is responsible for Subaru business in Alaska, Calif., Idaho, Mont., Nev., Ore., Wash., and Wyo. Also located in Portland is the Subaru Parts Warehouse and the Subaru Port Operations is located in Vancouver, Wash. The Subaru Northwest Region makes up approximately one quarter of total U.S. Subaru sales.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2004. For additional information visit http://www.subaru.com/.

Source: Subaru of America, Inc.

Web site: http://www.rally-america.com/
http://www.oregontrailrally.com/
http://www.rally.subaru.com/
http://www.wentworth.subaru.com/
http://www.subaru.com/

From Madness into Masters; CBS SportsLine Dominates March, Stays Hot in April

CBS SportsLine Records Strongest Month of Traffic in Company History

CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, recorded its strongest month of traffic ever in March, 2006 according to Nielsen//NetRatings. The CBS SportsLine.com Network, a compilation of CBS owned and produced sites, including CBS SportsLine.com, CSTV.com (a network of approximately 250 official athletic sites), NCAAsports.com and PGATOUR.com registered 15.4 million unique visitors in March. Taking into account the addition of CSTV.com, the CBS SportsLine.com Network traffic figure is up 94% from 2005. (CSTV Networks was acquired by CBS in 1/06)

Among that network of sites, the CBS SportsLine.com domain led the way with nearly eight million unique visitors, its highest monthly total ever and 50% higher than in 2005. Additionally, Nielsen//NetRatings aggregates a "custom" CBS SportsLine Network figure that includes NFL.com, also produced by CBS SportsLine. That CBS SportsLine Network recorded 18.3 million unique visitors in March, garnering a larger audience than any property in the sports category for the month.

"Our strategy when we announced the transformation of CBS SportsLine to a multimedia digital sports network last September was that the internal investment, specifically in the area of online video, would pay long term dividends for not only CBS SportsLine but the entire CBS Digital Media family. These numbers are clear evidence of those dividends," said Larry Kramer, President of CBS Digital Media. "We're making tremendous progress in taking all of the world-class content that CBS produces and making it available across every available platform."

A major catalyst for traffic this past March was the success of CBS SportsLine's NCAA(R) March Madness(TM) on Demand (MMOD), produced in partnership with CBS Sports, CSTV and the NCAA(R). MMOD provided streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship and for the first time ever was offered free of charge.

In total, MMOD served over 19 million streams of live and archived video from the 2006 NCAA(R) Division I Men's Basketball Championship.

FINAL NCAA(R) March Madness(TM) on Demand (MMOD) Traffic Numbers:

* MMOD served over 19 million streams of live and archived game action

* MMOD recorded over five million visits during the tournament

* A total of 1.3 million users registered for MMOD

Immediately following the success of MMOD, CBS Digital Media was involved in another highly successful online live video event. Masters.org partnered with CBS SportsLine, CBS Sports and Augusta National Golf Club to produce "Amen Corner Live," live streaming video from the 11th, 12th and 13th holes of the 2006 Masters(R) Tournament.

As was the case with MMOD, "Amen Corner Live" performed flawlessly, producing stunning live video from one of the most famous sporting events in the world. Over four days (April 6-9) and during approximately 22 hours of live video from Augusta National Golf Club, "Amen Corner Live" generated over 3.4 million video streams at Masters.org and CBS SportsLine.com combined.

FINAL "Amen Corner Live" Traffic Numbers:

* Over 3.4 million video streams of live golf action were served over

four days

* A peak usage figure of over 85,000 simultaneous streams

* The average time spent viewing "Amen Corner Live" was over two hours

per visit

Additional highlights from the month of March include a strong beginning to the fantasy baseball season. As was announced in February, this season CBS SportsLine is offering Free Fantasy Baseball Basic, its first free fantasy offering in several years, to go along with its award winning Fantasy Baseball Commissioner and Premium Single games. The result was a 46% increase in fantasy baseball teams hosted on CBS SportsLine as the season officially got underway in April.

"Investing in our content, our customer experience and the success of our advertisers are our top priorities and further evidence of our long term strategy," said Steve Snyder, General Manager of CBS SportsLine. "What's extremely encouraging is that despite our free offering, our subscription revenue for this fantasy baseball season continues to show healthy growth. That is certainly a strong testament to the strength of our fantasy brand in the marketplace."

About CBS Digital Media

CBS Digital Media is the in-house unit of CBS overseeing all online, interactive, wireless and digital video initiatives. The group currently operates CBS.com, CBSNews.com and CBS SportsLine.com.

About CBS SportsLine

CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS SportsLine and for the latest sports news, scores and expert analysis, please visit http://www.cbs.sportsline.com/.

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between Warner Bros. Entertainment and CBS Corporation. For more information, log on to http://www.cbscorporation.com/.

Source: CBS SportsLine

Ford Realigns South America Operation

* Dominic DiMarco is appointed executive director, Canada and South America * Barry Engle is appointed president, Ford Mercosul and President Ford Brazil * Antonio Maciel Neto resigns as president, Ford South America, effective May 3, to join Suzano Papel e Celulose as CEO

Ford Motor Company announced today a realignment of the Canada and South America organizations, and has named Dominic DiMarco executive director, Canada and South America. Concurrent with this change, Barry Engle becomes president, Ford Mercosul and Ford Brazil. He will report to DiMarco. The changes are effective immediately.

Louise Goeser remains president, Ford of Mexico, and like DiMarco will continue to report to Mark Fields, executive vice president and president, The Americas. William Osborne remains president, Ford of Canada and will report to DiMarco.

Antonio Maciel Neto resigns his position as president of Ford South America to join Suzano Papel e Celulose as its new CEO. His resignation will be effective May 3. Maciel will remain to ensure a smooth transition during the realignment of the region.

"I came to Ford to be part of the most important automotive turnaround in Brazil history and we've accomplished that," Maciel said. "We have a great team in place at Ford to continue the success we started. I am now ready to take on a new challenge."

In his new role, DiMarco will oversee diverse business operations in South America including product development, more than 500 dealerships, multiple car and light truck manufacturing plants, and the only wholly owned commercial truck operation in Ford Motor Company. He assumes leadership of South America to focus on the strategic planning for the region, including developing plans to further increase market share and profitability. In addition, he will oversee operations in the Andina region.

From 1999 to 2005, Ford South America has accomplished one of the most successful business turnarounds in the region. For the past nine quarters, Ford has been the most profitable automotive company in South America.

Previously, DiMarco was executive director, Operations Support and Finance and Strategy for Canada, Mexico and South America. Prior to that assignment, DiMarco was finance director for the North America Labor Negotiations team. He has also served as chief finance director of International Operations, including New Markets and the Asia-Pacific region. DiMarco joined Ford in 1973 as a financial analyst and also has held significant positions in North American Sales and Service Operations and Manufacturing. In addition, DiMarco previously worked in South America as finance controller for Autolatina in Brazil.

"With Dom's overall broad experience in international markets, and more recently in Canada, Mexico and South America he will bring a business and leadership perspective that moves Canada and South America forward," said Fields.

In his new position, Engle will be responsible for all Mercosul operations, including Brazil, Argentina, Paraguay and Uruguay, plus the markets of Chile, Bolivia and Peru. Engle returned to Ford Brazil in September 2005, having previously served as the director, Marketing, Sales and Service, Ford Brazil from 2001 to 2003.

Engle's career has included a variety of international management experiences; prior to his return to Brazil he was director and general manager, Worldwide Direct Market Operations with responsibility for export operations in 116 markets around the world. Previously, Engle was director, North America Product Strategy and Planning, a position to which he was appointed in December 2004. Prior to that, he had been General Marketing Manager, Ford Customer Service Division. Engle also has first-hand automotive retail experience, having been a dealer himself.

Engle joined Ford in 1992. He held a variety of marketing and sales positions representing Ford Division, Lincoln Mercury, and Mazda in the United States, Mexico and Japan.

"Barry is an innovative leader, which has been reinforced in his short tenure as president, Ford Brazil. I look forward to working with him even more closely to shape the direction of the commercial operations across the region," said DiMarco.

Maciel joined Ford Motor Company in July 1999 as president of Ford Brazil. In October 2003, he was named president of Ford South America Operations. Maciel was elected a corporate vice president in October 2004. During his tenure he led the successful regional business turnaround and prepared the business for sustained profitability.

"Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company," said Fields.

Source: Ford Motor Company

Web site: http://www.ford.com/

DOD

DoD Identifies Casualties

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Spc. Shawn R. Creighton, 21, of Windsor, N.C., died in Rawah, Iraq on April 8, when an improvised explosive device detonated near his Stryker vehicle during patrol operations. Creighton was assigned to the 4th Squadron, 14th Cavalry Regiment, 172nd Stryker Brigade Combat Team, Fort Wainwright, Alaska.

The Department of Defense announced today the death of a soldier who was supporting Operation Iraqi Freedom. Spc. Kenneth D. Hess, 26, of Asheville, N.C., died in Rawah, Iraq on April 11, as the result of a suicide bomber attack while Hess was conducting a dismounted patrol. Hess was assigned to the 4th Squadron, 14th Cavalry Regiment, 172nd Stryker Brigade Combat Team, Fort Wainwright, Alaska.

The Department of Defense announced today the death of three soldiers who were supporting Operation Iraqi Freedom. They died of injuries sustained in Taji, Iraq on April 11, when an improvised explosive device detonated near their Bradley Fighting Vehicle and they subsequently came under small arms fire during combat operations. All three soldiers were assigned to the 7th Squadron, 10th Cavalry Regiment, 1st Brigade Combat Team, 4th Infantry Division, Fort Hood, Texas. Killed were: Cpl. Joseph A. Blanco, 25, of Bloomington, Calif. Pfc. James F. Costello III, 27, of St. Louis, Mo. Pfc. George R. Roehl Jr., 21, of Manchester, N.H.

DoD Identifies Missing Marine and Sailor The Department of Defense announced today the death of a Marine who was supporting Operation Iraqi Freedom. Lance Cpl. Eric A. Palmisano, 27, of Florence, Wis., died April 2, after the truck he was riding in rolled over in a flash flood near Al Asad, Iraq. The incident also resulted in the death of six other Marines and a Navy petty officer. Palmisano was listed as Duty Status - Whereabouts Unknown until his body was recovered April 11. He was assigned to 1st Transportation Support Battalion, 1st Marine Logistics Group, I Marine Expeditionary Force, Camp Pendleton, Calif. Petty Officer 3rd Class Marcques J. Nettles, 22, of Beaverton, Ore. is still listed as Duty Status - Whereabouts Unknown as a result of the incident and search efforts continue.

Military officials in Baghdad announced a U.S. soldier's death today and a Marine's death yesterday, and the Defense Department has identified two other recent casualties. A Multinational Division Baghdad soldier was killed today when a roadside bomb struck his vehicle southwest of Baghdad. A Marine assigned to Regimental Combat Team 5 died due to enemy action while operating near Baghdad. Officials provided no other details. The servicemembers' names are being withheld pending notification of next of kin. In addition, the Defense Department has identified two soldiers - both assigned to the 4th Squadron, 14th Cavalry Regiment, 172nd Stryker Brigade Combat Team, Fort Wainwright, Alaska -- who died recently in Iraq: - Army Spc. Kenneth D. Hess, 26, of Asheville, N.C., died April 11 in Rawah as the result of a suicide bomber attack while he was conducting a dismounted patrol. - Army Spc. Shawn R. Creighton, 21, of Windsor, N.C., died in Rawah April 8 when a roadside bomb detonated near his Stryker vehicle during a patrol.

Month of the Military Child

 

By many people's assessments, concerns about his ailing father probably lost the Masters Tournament earlier this week for Tiger Woods, one of the most celebrated children of U.S. servicemembers. Woods, the defending champion, ended up helping winner Phil Mickelson into his green jacket following the April 9 tournament at Augusta National Golf Club in Georgia. Noticeably missing from the jacket ceremony was retired Army Lt. Col. Earl Woods, Tiger's father and once-constant companion, who is in Cyprus, Calif., suffering from pancreatic cancer. "I'm very proud of my dad. He's a tremendous fighter, got an unbelievable will," Woods said during an interview in the days leading up to the Augusta tournament. Two years ago, immediately following the 2004 Masters Tournament, Tiger got a glimpse into that fighting spirit when he and his father reported to Fort Bragg, N.C., the senior Woods' old duty station. There, Woods traded in his green jacket for an Army battle dress uniform and his golf spikes for combat boots to follow in his father's footsteps and train for four days with the U.S. Army Special Operations Command. After the training, the junior Woods hosted the Tiger Woods Foundation's 30th Junior Golf Clinic at the post's Stryker Golf Course, offering one-on-one golf instruction to 84 military children.

Beyond the physical training, marksmanship and close-quarters combat training and the jumps with the Golden Knights parachute team, the senior Woods said he hoped his son took something even more important away from the experience. He wanted Tiger to get a sense of how men and women in uniform "look out for each other, support each other and love each other." The senior Woods first trained at Fort Bragg in 1963 following a tour in Vietnam, and was assigned to a Special Forces Unit there before leaving for another tour in 1970. During that second tour, he served as an adviser to a deputy province chief, Vietnamese Lt. Col. Vuong Phong. Woods nicknamed him "Tiger" for his skills in the field. Years later, Woods named his son Eldrick "Tiger" Woods after his old friend and began instilling in him his values and sense of commitment.

During an interview with Golf Magazine, the senior Woods said he tried to teach his son the lessons he learned in Vietnam and the value of human life and integrity. Those lessons carried over to the golf course, where the senior Woods used his military training to instill in Tiger the discipline and focus that turned him into a world-renowned golfer. He said his son "was always inquisitive about the training I put him through," particularly the "mental toughness training." Tiger apparently learned his lessons well, and those who watch his career most closely attribute his mental toughness to his victories, with 10 major championships, including four Masters titles. During the 2004 clinic at Fort Bragg, Woods compared the physical and mental demands of the military training he received - like that his father used to help hone his golf skills as he was growing up - to those he experiences as a professional golfer. "You have to be mentally ready," he said. "The only difference is that (the soldiers are) putting their lives on the line. I'm not. They're doing it for our country and to keep us safe, and they are to be commended."

 

'America Supports You' Thanks PGA for Troop Support Efforts

 

Professional Golf Association troop supporters had a memorable day touring the Pentagon today, as both a reward for their work raising money to support the troops and as a catalyst for more work in the coming year. The 17 guests, members of the PGA's Tournament Players Clubs, talked about future troop support plans and met with Pentagon officials, including Navy Adm. Edmund P. Giambastiani, vice chairman of the Joint Chiefs of Staff. Allison Barber, deputy assistant secretary of defense for public affairs, welcomed the group in the Pentagon briefing room and thanked them for their hard work. "The department is so grateful," Barber said. "The philanthropy of the PGA Tour family is really impressive, so thank you." The PGA tour is a member of America Supports You, which was launched in November 2004.

ASY is a Defense Department program highlighting grassroots and corporate support for the nation's servicemembers and their families. As a corporate sponsor with a lot of visibility, the tour has the opportunity to help other charities, Barber said. "We make no apology for asking people to keep (the ASY) brand out there, because that brand is a reminder to our military community that America supports them, and it gives more credibility to our grassroots groups," she said. Barber discussed upcoming ASY programs, including a partnership with Weekly Reader to launch later this month, as well as plans for Memorial Day events and Freedom Walks on Sept. 11 to be held across the country. David Pillsbury, president and chief operating officer of the PGA Tour golf course properties, said he was proud to be at the Pentagon to celebrate the success of his group's fundraising over the past year.

Pillsbury told Barber he thinks it's helpful to hear what ASY has planned for the next year, because the PGA Tour hopes to be an integral part of the America Supports You mission, offering money and media outlets for troop charities, for a long time to come. "There's so much more we can do beyond just raising money," he said. "We have an incredible instrument in our communities to be a mouthpiece." During their tour, the group viewed the area of the building that was damaged by terrorists on Sept. 11, 2001. They listened to Pentagon tour guides recount that day and explain how the building was rebuilt. "For us it's about not forgetting," Pillsbury said. "As it relates to our troops, it's a very tangible, real thing that we need to get people refocused on, because it's so easy -- out of sight, out of mind."

Synthetic Clothes Off Limits to Marines Outside Bases in Iraq

Marines conducting operations outside forward operating bases and camps in Iraq can no longer wear synthetic athletic clothing containing polyester and nylon, Marine Corps commanders have ordered. The ban on popular clothing from companies like Under Armour, CoolMax and Nike comes in the wake of concerns that a substantial burn risk is associated with wearing clothing made with these synthetic materials, officials said. When exposed to extreme heat and flames, clothing containing some synthetic materials like polyester will melt and can fuse to the skin.

This essentially creates a second skin and can lead to horrific, disfiguring burns, said Navy Capt. Lynn E. Welling, the 1st Marine Logistics Group head surgeon. Whether on foot patrol or conducting a supply convoy while riding in an armored truck, everyone is at risk to such injuries while outside the wire. "Burns can kill you and they're horribly disfiguring. If you're throwing (a melted synthetic material) on top of a burn, basically you have a bad burn with a bunch of plastic melting into your skin, and that's not how you want to go home to your family," said Welling. According to Tension Technology International, a company that specializes in synthetic fibers, most man-made fabrics such as nylon, acrylic or polyester will melt when ignited and produce a hot, sticky, melted substance. This can cause extremely severe burns.

For these reasons, Marines have been limited to wearing clothing made with these materials only while on the relatively safe forward operating bases and camps where encounters with fires and explosions are relatively low, officials said. These products have risen in popularity in the past few years and are now sold at military clothing stores. Some companies have come out with product lines specifically catering to military needs. This makes polyester clothing readily available to servicemembers, said Welling. The Under Armour company, a favorite among many servicemembers here, advertises that the fabric used to make their garments will pull perspiration from the skin to the outer layer of the clothing. This, the ads say, allows the person wearing it to remain cool and dry in any condition or climate.

While these qualities have been a main reason for Marines to stock up on these items, the melting side effect can be a fatal drawback, said Welling. This point was driven home recently at a military medical facility at Camp Ramadi, a U.S. military base on the outskirts of the city of Ramadi, arguably one of the most dangerous cities in Iraq. "We had a Marine with significant burn injuries covering around 70 percent of his body," said Navy Cmdr. Joseph F. Rappold, the officer in charge of the medical unit at the base. The Marine was injured when the armored vehicle he was riding in struck an improvised explosive device, causing his polyester shirt to melt to his skin. Even though he was wearing his protective vest, Navy doctors still had to cut the melted undergarment from his torso. His injuries would not have been as severe had he not been wearing a polyester shirt, said Rappold.

Burns have become a common injury in Iraq as the enemy continues to employ IEDs and roadside bombs. Currently, these hidden explosives are the No. 1 killer of servicemembers in Iraq, said Welling. For years, servicemembers with jobs that put then at a high risk of flame exposure, such as pilots and explosive ordnance disposal personnel, were kept from wearing polyester materials because of the extra burn threat. Now, with so many encounters with IED explosions, the Marines are extending this ban to everyone going outside the wire, officials said. With the approach of summer, temperatures during some days are expected to hover around 130 degrees Fahrenheit. These blistering temperatures spur many to wear the the moisture-wicking, quick-drying clothing in an attempt to beat the heat and stay cool. "I understand it gets to be 150 degrees in a turret during the summer time," said Welling. "My goal is not to make it more uncomfortable or harder on the servicemembers. My job is to make sure that when they hit an IED and are engulfed in flames, they have the best protection possible and the least risk of something (going wrong) that could have been prevented." The directive is straightforward and simple, Welling said. "The goal is not to bubble wrap the warrior going outside the gate.

The idea is to minimize the (hazards) we have control over," said Welling. Commanders have expressed concern that troops will downplay the problem of wearing wicking materials in combat settings because they think their body armor or uniforms will protect them. The camouflage utility uniforms are designed to turn to ash and blow away after the material is burned, but the burn hazard remains, said Welling. She recommends wearing 100 percent cotton clothing while on missions.

So far, Marines have been responding well to the new regulations. "The policy is good because it's designed for safety and is about keeping Marines in the fight," said Cpl. Jason Lichtefeld, a military policeman with the 1st Marine Logistics Group, who plans to ensure his Marines comply with the new rules. Even Marines who never venture off base should be aware of the risks associated with wearing the wicking fabrics, officials said. For example, a Marine's high-performance undershirt recently started smoking when an electrical current shocked him. Fortunately, it didn't catch on fire or melt, but the potential was there, said Welling. Officials acknowledged that high-performance apparel may be the best way to stay cool when working in a low-risk environment with a minimal chance of exposure to flames or intense heat. "We've got a great piece of gear, but when you put it in the wrong environment, it could cause more problems than it's worth," said Welling.

NEWS and NEWS now in Spanish

 

McDonald's Corporation

Global comparable sales rose 5.3% in March; 5.2% for the first quarter

-- marking McDonald's 35th consecutive month and 12th consecutive quarter

of positive global comparable results

-- U.S. comparable sales increased 6.6% for the month and quarter

-- Europe's comparable sales were up 1.6% for the month, 2.0% for the

quarter

-- First quarter 2006 earnings per share is expected to be about $0.49,

which includes $0.01 per share of negative foreign exchange impact

McDonald's

Corporation (announced today that global comparable sales rose

5.3% in March, on top of outstanding performance in March 2005.

McDonald's Chief Executive Officer Jim Skinner commented, "Our

customer-focused Plan to Win continues to generate strong sales results

thus far in 2006, with positive comparable sales across all geographic

segments for the month of March and the first quarter. These strong results

were fueled by increased customer visits as we enhanced McDonald's

relevance with new menu items featured in a more contemporary and inviting

restaurant atmosphere.

"For the month of March, comparable sales in the U.S. were up 6.6%

driven by breakfast and the convenience of our extended operating hours.

The launch of our new Premium Roast Coffee encouraged more customers to

enjoy the new coffee blend along with our popular breakfast menu.

"Europe's comparable sales grew 1.6% in March led by strong performance

in France and Russia. We are pleased with these results given harsh weather

in certain markets and the shift in the Easter and school-related holidays

from March in 2005 to April in 2006. We remain focused on driving momentum

across Europe by enhancing the customer experience and providing relevant

menu options.

"In Asia/Pacific, Middle East and Africa, comparable sales for March

were up 5.0%, led by strong results in Australia and improved results in

China.

"Overall, I am pleased with our performance and am confident that we

can continue our success in 2006. Our goal remains to deliver long-term

profitable growth for all McDonald's shareholders through exceptional

customer experiences."

March Comparable Sales

-----------------------------------------------------------------------

Month-to-Date Year-to-Date

Percent Increase 2006 2005 2006 2005

-----------------------------------------------------------------------

McDonald's Restaurants* 5.3 6.8 5.2 4.6

Major Segments:

U.S. 6.6 6.8 6.6 5.2

Europe 1.6 6.6 2.0 2.9

APMEA** 5.0 7.3 4.1 5.5

-----------------------------------------------------------------------

March Systemwide Sales

-----------------------------------------------------------------------

Month-to-Date Year-to-Date

As Constant As Constant

Percent Increase/(Decrease) Reported Currency Reported Currency

-----------------------------------------------------------------------

McDonald's Restaurants* 3.3 6.3 3.5 6.3

Major Segments:

U.S. 7.4 7.4 7.4 7.4

Europe (6.0) 2.7 (5.0) 3.1

APMEA** 0.2 7.0 0.2 6.2

-----------------------------------------------------------------------

* Excludes non-McDonald's brands

** Asia/Pacific, Middle East and Africa

First quarter 2006 earnings are expected to be about $0.49 per share,

including a $0.01 negative impact from foreign currency exchange rates.

Also included is $0.045 per share of expense primarily related to

previously announced actions taken for a limited number of restaurant

closings in the U.K. in conjunction with an overall restaurant portfolio

review, costs to buyout certain franchisees in Brazil and a loss on the

anticipated sale of a small market in Europe to a developmental licensee.

In addition, 2006 results included a gain of $0.035 per share due to the

IPO of Chipotle Mexican Grill and the concurrent sale of Chipotle shares.

First quarter 2005 reported earnings were $0.56 per share, which

included a $0.13 per share tax benefit due to a favorable audit settlement.

Definitions

-- Comparable sales represent sales at all McDonald's restaurants,

including those operated by the Company, franchisees and affiliates,

in operation at least thirteen months including those temporarily

closed, excluding the impact of currency translation. Some of the

reasons restaurants may be temporarily closed include road

construction, reimaging or remodeling, and natural disasters such as

hurricanes. Management reviews the increase or decrease in comparable

sales compared with the same period in the prior year to assess

business trends.

-- Information in constant currency is calculated by translating current

year results at prior year average exchange rates.

-- Systemwide sales include sales at all McDonald's restaurants,

including those operated by the Company, franchisees and affiliates.

Management believes Systemwide sales information is useful in

analyzing the Company's revenues because franchisees and affiliates

pay rent, service fees and/or royalties that generally are based on a

percent of sales with specified minimum rent payments.

-- The number of weekdays, weekend days and timing of holidays can impact

our reported comparable sales. For the month of March 2006, this

calendar shift/trading day adjustment consisted of one more Friday and

one less Tuesday, compared with March 2005. The resulting adjustment

varied around the world, ranging from approximately positive 0.5% to

positive 1.0%.

Upcoming Communications

McDonald's plans to release first quarter earnings before the market

opens on April 21, and will host an investor webcast at 10:30 a.m. Central

Time. A link to the live and archived webcast will be available on

http://www.investor.mcdonalds.com .

.

McDonald's tentatively plans to release April sales on May 9, 2006.

McDonald's is the leading global foodservice retailer with more than

30,000 local restaurants in more than 100 countries. Approximately 70% of

McDonald's restaurants worldwide are owned and operated by independent,

local businessmen and women. Please visit our website at

http://www.mcdonalds.com to learn more about the Company. quarterly reports.

to learn more about the Company. quarterly reports.

 

SOURCE McDonald's Corporation
Web Site: http://www.mcdonalds.com

Ukrainian vodka giant Soyuz-Victan is planning a $10 million marketing push to bolster its entry into seven major U.S. markets this August.

Soyuz-Victan is positioning its SV Supreme grand against Grey Goose and Chopin in the U.S.


S-V, the world's No. 3 vodka producer, is positioning its SV Supreme brand to compete with the likes of Grey Goose and Chopin in the still-hot super-premium vodka sector. The marketer is also planning to expand into Asia and Western Europe, but the thriving market for high-end vodkas here makes the U.S. its top priority, according to U.S. Sales Manager Mark McKethan.

SV Supreme is a new brand, but Soyuz's existing brands SV and Medoff each grew by about 54% last year, to 6.5 million and 3.4 million cases, respectively, according to the spirits trade journal Impact. For comparison, Grey Goose shipped 2.3 million cases during 2005, and Smirnoff shipped about 21 million.

Soyuz has tapped McCaffery Gottlieb Lane, New York, for creative duties; Euro RSCG Magnet, New York, for public relations; Brand Action Team, Avon, Conn., for marketing and promotions; and Next Level, Westport, Conn., for on-premise work.

Those agencies will have a $10 million budget to gain share in seven U.S. markets: New York, Los Angeles, Chicago, Boston, San Francisco, Miami and Dallas. Mr. McKethan said he expects the media mix to vary by market, but that out-of-home and on-premise media figure to be the largest pieces.

In order to stand out in an increasingly crowded luxury vodka field, SV Supreme will try to differentiate itself in two ways. First, all creative work will pitch its allegedly smooth taste, using the slogan "You just know when it's silk."

Second, Soyuz hopes a rocket-shaped bottle will help it stand out on bar shelves.

Mr. McKethan says Soyuz hopes to sell 20,000 cases this year, and reach 1 million cases by 2010. "The company is very serious about establishing a foothold," he says

 

Marketing for Altoids and Life Savers is curiously weak.

That's the startling admission from Wrigley's CEO, who told investors that ad efforts for the two brands were under-marketed when they were owned by Kraft Foods and haven't been a lot better since Wm. Wrigley Jr. Co. purchased them for $1.5 billion last year.

CEO Bill Wrigley Jr. said Altoids and Life Savers will require more of an investment in marketing than previously thought.


'Bill Wrigley Jr., the mastermind behind the deal, blindsided analysts at the company's annual meeting last week, when he said the brands, along with Creme Savers, had received "limited marketing and innovation support" and will require more significant investment than previously thought -- at the expense of earnings -- in order to grow.

"When [Wrigley] bought the business, they saw a certain level of distribution and thought they could maintain it without extra marketing spending, but that distribution continued to deteriorate," said Credit Suisse analyst Rob Moskow.

Although measured-media spending on the brands rose in 2005 to a total of $50 million, up from $33 million in 2004, those efforts were still dubbed "quite weak" by Lehman Bros. analyst Andrew Lazar. Mr. Lazar surmised that Wrigley "was hesitant to invest aggressively behind these brands until it had a better sense of the innovation pipeline and had its own merchandising programs." But he said the aftermath of Kraft's underinvestment, coupled with the disruption of the transition to Wrigley's ownership, resulted in disastrous sales declines.


Mr. Lazar's analysis of ACNielsen data shows Altoids sales fell 17% since Wrigley's ownership, while Life Savers dropped 8% and Creme Savers plunged 33%.

Mr. Moskow predicted Wrigley will have to add at least $10 million in spending to the trio, whose annual sales total roughly $400 million.

Since the June acquisition, ads for the three brands are all remnants of Kraft's efforts, but much is said to be "in progress" from Altoids agency Leo Burnett, Chicago, and Energy BBDO, Chicago, which works on Life Savers and Creme Savers.

According to spokeswoman Jessica Schiller, "We are adding brand support at more significant levels to regain awareness and presence of these brands." Building the innovation pipeline will also be crucial.

Analysts were clearly surprised by the near-term hit to earnings as a result of unexpected marketing costs. But the prognosis is good. Wrigley's "strategy of spending to grow the brands will work in the long run, but it's going to be a little painful in 2006," said Mr. Moskow.

 

Triple-digit same-store sales increases in flat-screen televisions

and portable music players helped Circuit City Stores post fourth-quarter 2006 (ended Feb. 28) net income of $141.1 million, up 65% from $85.4 million during the same period last year.

Quarterly revenue topped $3.9 billion, compared to $3.5 billion last year.

Richmond, Va.-based Circuit City, which has 626 stores in the U.S. and 954 locations in Canada, reported double-digit same-store sales declines in DVD players and single-digit sales declines in video software.

As a percentage of company sales, the video category (hardware) represented 45% of quarterly sales, compared to 43% last year. Entertainment sales tallied 13%, down 2% from last year.

During an investor call, Doug Moore, EVP and chief merchandising officer, said Circuit City expects continued robust sales of entertainment hardware led by flat-screen TVs and high definition DVD players in fiscal year 2007.

“Now that the federal government has set the deadline for the analog signal cutoff, we believe more people will transition to a digital television,” said Moore. “This year, additional HD content in the HD gaming, the launch of Blu-ray and HD DVD players and software will be available and all signs point to continued high consumer demand.”

Circuit City plans to initiate in-store home theater service teams in 13 markets this year. The company has been test-marketing an unnamed variation of its “IQ Crew” home theater installation service in Massachusetts and Florida.

ExxonMobil Reaches $1 Million Contribution Milestone to Hispanic Heritage Youth Awards; Supports Educational Grants for Outstanding Hispanic High School Students Excelling in Engineering and Mathematics

ExxonMobil announced today that it once again will sponsor the national and regional Hispanic Heritage Youth Awards (HHYA) for Engineering & Mathematics, a national search for young Hispanic leaders and role models. This year marks the company's $1 million contribution milestone to the HHYA. ExxonMobil's support of the organization provides educational grants and helps promote Hispanic heritage to high school youth.

"ExxonMobil knows the important role the Hispanic population will have on our country's economic growth -- not just as consumers but as our future workforce and leaders," said Rex Tillerson, chairman and chief executive officer, Exxon Mobil Corporation. "That is why, over the years, our company has been a supporter of Hispanic organizations that promote education and career opportunities.

"One of our strongest partnerships has been with the Hispanic Heritage Youth Awards because together we are helping build a new generation of science-savvy citizens." Tillerson added, "These young people will not only become leaders in the field of engineering and mathematics but act as role models to influence future generations."

ExxonMobil began supporting the HHYA in 2001 with the creation of a mathematics awards category that has since evolved into the engineering and mathematics category. Since 2001, five national winners have gone on to study at universities including Harvard, Amherst and Stanford. ExxonMobil's support has enabled an estimated 120 regional Engineering and Mathematics winners pursue their dream of higher education.

ExxonMobil's sponsorship funds educational grants and empowers the HHYA to promote Hispanic pride, cultural values and the creation of future Hispanic role models and leaders.

The Engineering & Mathematics award and other Hispanic Heritage

Youth Awards are presented to graduating high school seniors of Hispanic descent during April and May. Award recipients are chosen by regional selection committees based on their academic achievement, community service, category focus and an essay about the important role their heritage played upon their success.

Students are recognized in the following areas of achievement: Academic Excellence, Community Service, Engineering and Mathematics, Healthcare, Journalism and Sports. This year, HHYA has included three additional award categories that students can enter: Education, Leadership and Arts & Culture.

Throughout the United States, a total of 216 Regional Youth Award recipients -- two students in each of nine categories throughout 12 regions -- will be honored and receive educational grants during special ceremonies. The regions include: Dallas, Houston, San Antonio, San Diego, Los Angeles, Northern California, Phoenix, Chicago, Miami, New York, Philadelphia/New Jersey and Washington, D.C.

Subsequently, one National Youth Award Winner will be chosen from the pool of regional winners in each category and will receive an additional educational grant, a laptop computer, a free trip to the National Youth Award presentation in Miami and to the national Hispanic Heritage Awards ceremony in Washington, D.C. where they will be presented with their award on stage.

About the Hispanic Heritage Youth Awards

In 1998, the Hispanic Heritage Youth Awards were created to identify and promote the next generation of role models by celebrating their accomplishments in the classroom and community. In its ninth year, this national leadership program annually provides more than 200 students with $650,000 in educational grants in 12 regions. These young leaders are promoted as role models for their peers and selected to serve in the new Speakers Bureau where they visit their neighborhoods, schools and community centers and inspire other youth to achieve. With the Youth Awards as a feeder program, the LOFT (Latinos on Fast Track) initiative was launched in 2004 to systematically develop sustainable relationships between top Hispanic young professionals who have been awarded and America's workforce.

The Hispanic Heritage Foundation (HHF) celebrates and promotes Hispanic pride, culture, accomplishment and leadership through national and regional educational and inspirational programs focusing on putting Hispanics in a position from which to lead.

About Exxon Mobil Corporation

Exxon Mobil Corporation is a leading international energy company whose subsidiaries have operations in approximately 200 countries and territories. In the United States, ExxonMobil has significant exploration and production, refining and marketing and chemicals operations. ExxonMobil is one of the largest oil and gas producers and reserves holders in the United States, with a portfolio including Alaska, onshore Gulf Coast and deepwater Gulf of Mexico. In addition, there are approximately 13,000 Exxon and Mobil branded service stations in the U.S., as well as seven refineries, four of which are integrated petrochemical facilities.

For more information about ExxonMobil, please visit the company's website at http://www.exxonmobil.com.

ExxonMobil alcanza a contribuir $1 millón de dólares para los premios a la juventud ‘patrimonio hispano’

Patrocina un programa de subvenciones educativas para alumnos hispanos sobresalientes que se distinguen en ingeniería y matemáticas

 

--El día de hoy, ExxonMobil informa que de nuevo patrocinará a nivel regional y nacional los Premios a la Juventud "Patrimonio Hispano" (Hispanic Heritage Youth Awards), conocido por sus siglas como HHYA, en Ingeniería y Matemáticas. Este programa se enfoca en la búsqueda de jóvenes líderes ejemplares. Este año la compañía celebra el haber contribuído un millón de dólares a HHYA. Los fondos que ExxonMobil otorga a esta organización se emplean para cubrir becas y fomentar el patrimonio hispano en estudiantes de preparatoria.

"ExxonMobil reconoce la importancia que la población hispana tendrá en el desarrollo económico de nuestro país, no sólo como consumidores, sino también como nuestra futura fuerza laboral y como líderes", comentó Rex Tillerson, Jefe de la Mesa Directiva y Director General de la corporación ExxonMobil. "Es por eso, que a través de los años, nuestra compañía ha apoyado y patrocinado a las organizaciones hispanas que impulsan oportunidades académicas y profesionales".

"Una de nuestras colaboraciones de más éxito ha sido con el programa Premios a la Juventud Patrimonio Hispano, ya que juntos estamos tratando de crear una nueva generación de ciudadanos conocedores de las ciencias", agregó Tillerson. "Estos jóvenes no sólo se convertirán en líderes en el campo de la ingeniería y las matemáticas, sino también se transformarán en el ejemplo a seguir para las futuras generaciones".

En el año 2001, ExxonMobil inició su apoyo a HHYA, con la creación de un programa de becas en el área de las matemáticas, la cual se ha convertido en la categoría de Ingeniería y Matemáticas. A partir del año 2001, cinco galardonados a nivel nacional han asistido a universidades tales como Harvard, Amherst y Stanford. El apoyo económico de ExxonMobil ha permitido a cerca de 120 ganadores regionales en las mencionadas categorías, el continuar con su objetivo de obtener una educación universitaria.

ExxonMobil brinda fondos para subvencionar becas, y trata de inculcar y promover el orgullo de ser de origen hispano, de fomentar valores culturales y de participar en la creación de ciudadanos ejemplares y de futuros líderes.

El premio en Ingeniería y Matemáticas y otros premios de HHYA se otorgan durante los meses de abril y mayo, a jóvenes de descendencia hispana que estén a punto de finalizar sus estudios de preparatoria. Los ganadores son seleccionados por comités de selección regionales, basándose en los logros académicos, servicio comunitario, categoría de enfoque y en un escrito acerca de la importancia que haya tenido en su éxito como estudiante, el ser de origen hispano.

Los premios se otorgan en las siguientes áreas: Distinción Académica, Servicio Social, Ingeniería y Matemáticas, Cuidado de la Salud, Periodismo y Deportes. Este año, HHYA ha incluído 3 categorías adicionales en las cuales los jóvenes pueden participar. Estas son: Educación, Liderazgo y Arte y Cultura.

A través de los Estados Unidos, un total de 216 estudiantes, dos alumnos de 12 regiones en cada categoría que obtuvieron becas a nivel regional, (Regional Youth Award), serán honrados y recibirán subvenciones adicionales durante una ceremonia especial. Las regiones participantes incluyen, Dallas, Houston, San Antonio, San Diego, Los Angeles, la zona norte de California, Phoenix, Chicago, Miami, Nueva York, Philadelphia/New Jersey y Washington, D.C.

Posteriormente, se seleccionarán del grupo de ganadores regionales de cada una de las categorías, a un ganador a nivel nacional, (National Youth Award Winner). Estos jóvenes recibirán unos fondos adicionales, una computadora portátil, un viaje a Miami a la premiación de NYA y a Washington, D.C., en donde se les premiará en la ceremonia nacional de Premios a la Juventud "Patrimonio Hispano".

Premios a la Juventud "Patrimonio Hispano", (Hispanic Heritage Youth Awards)

En el año 1998, el programa Premios a la Juventud "Patrimonio Hispano", fue creado para la búsqueda y el fomento de una nueva generación de jóvenes, con el fin de celebrar sus logros en el salón de clases y en la comunidad. En su noveno año, este programa nacional de liderazgo, otorga a más de 200 estudiantes, cerca de $650,000 dólares en becas en 12 regiones. Estos jóvenes líderes, son laudados como ejemplos a seguir y son seleccionados para colaborar en el nuevo Buró de Oradores ("Speakers Bureau"), visitando sus vecindarios, escuelas y centros comunitarios, exhortando a la vez a otros jóvenes a obtener sus metas. Con el fin de desarrollar de manera sistemática y sustentable lazos entre jóvenes hispanos profesionales y la fuerza laboral de los Estados Unidos, y trabajando con los jóvenes galardonados, en el año 2004 se creó "Latinos on Fast Track", (LOFT).

La Fundación del Patrimonio Hispano, (HHF) celebra y fomenta el orgullo de ser hispano, su cultura, logros y liderazgo a través de programas educativos nacionales y regionales, así como de programas de motivación enfocados en colocar a personas de origen hispano en posiciones de mando.

La corporación ExxonMobil

La corporación ExxonMobil es una de las empresas más importantes de energéticos con compañías filiales que operan en más de 200 países y territorios. En los Estados Unidos, ExxonMobil cuenta con un gran número de actividades en las áreas de exploración y producción, refinerías y mercadotecnia, y de empresas químicas. ExxonMobil es una de las compañías productoras más grandes de petróleo y gas, con grandes reservas en los Estados Unidos, incluyendo Alaska, el área territorial de la costa del Golfo y mar adentro del Golfo de México. Asimismo, existen cerca de 13, 000 gasolineras Exxon y Mobil en los Estados Unidos, contando también con 7 refinerías, 4 de las cuales son instalaciones petroquímicas integradas.

Para obtener más información referente a ExxonMobil, puede visitar el sitio en el Internet http://www.exxonmobil.com

Nissan Launches ‘El Reto Final Nissan’ Reality Show; Five-Part Original Programming Entitled ‘El Reto Final Nissan’ Will Premiere on Fox Sports en Español in April

 

For the first time ever, U.S. and Mexico soccer fans will get a chance to relive old memories with "El Reto Final Nissan," a five-part reality show and a one-of-a-kind soccer match that will crown North America's ultimate champion once and for all. The groundbreaking reality series will air exclusively in Spanish on Fox Sports en Español, starting on Sunday, April 16, at 11 p.m. ET/8 p.m. PT. The historic rematch, which will take place at The Home Depot Center in Carson, California, on Sunday, May 21, will be telecasted live in Spanish by Fox Sports en Español and in English on Fox Soccer Channel.

"'El Reto Final Nissan' is a unique programming concept that celebrates the passion fans have for soccer, their team, and their rivals," said Jan Thompson, vice president of marketing for Nissan North America. "It's a natural fit for Nissan to own this type of innovative, branded entertainment because it's bold, exciting, and represents a 'shift' in soccer telecasts. Overall, it will be a fun program to follow for all soccer enthusiasts gearing up for the World Cup season."

In 1997, Mexico and the U.S. competed with each other twice to qualify for the 1998 World Cup. Both games resulted in a draw. This time, there will be no draw thanks to "El Reto Final Nissan." The reality series tells the story of the original matches and of the intense competition that characterizes them through archival footage of the games and interviews with the players and devoted fans. In five, unscripted episodes, players who qualified for the U.S. and Mexico teams nine years ago will be ambushed, persuaded to join their former colleagues, and put through intense training sessions and practices to prepare them for the rematch. The program's host, known only as George, will lead viewers through the excitement.

"We're proud to partner with Nissan to bring our viewers and Latino soccer enthusiasts what will undoubtedly be one of this year's must-watch television events," said David Sternberg, executive vice president and general manager of Fox Sports en Español. "'El Reto Final Nissan' is the perfect complement to our year-long, exclusive coverage of the best in Latin American soccer. This unprecedented reality series and historic encounter between Mexico and the United States is just one example of what our viewers can expect as Fox Sports en Español continues to expand beyond traditional advertising and break new ground in branded entertainment programming."

Fans and soccer enthusiasts interested in learning more about "El Reto Final Nissan" should visit http://www.nissanusa.com/Español where they can click on the "El Reto Final Nissan" logo for background information on their favorite teams, player profiles, programming details and news updates. Fans can also enter, via the website, a national sweepstakes where three grand-prize winners will receive a deluxe trip for four to the final match at The Home Depot Center in California. Winners will participate in a meet-and-greet with the players and coaches, a behind-the-scenes tour of The Home Depot Center, as well as exclusive access to a deluxe-viewing suite with catering and player appearances. Tickets for the May 21st rematch can be purchased through Ticketmaster.

Nissan will incorporate product integration in the program by showcasing its Titan, Altima, and Xterra vehicles throughout the reality series.

"El Reto Final Nissan" is a joint production between Animus Group and Zeal Television.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissanusa.com and http://www.infiniti.com.

About Fox Sports en Español

Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation's (NYSE:NWS) Fox Sports International.

Nissan Lanza El Programa ‘El Reto Final Nissan’; La programación original de cinco capítulos titulada ‘El Reto Final Nissan’ se estrenará en Fox Sports en Español en abril

Por primera vez, aficionados de fútbol en EE.UU. y México tendrán la oportunidad de revivir memorias con "El Reto Final Nissan", los cinco capítulos de la programación y el partido único coronarán el último campeón de una vez por todas. La serie real estará emitiéndose exclusivamente por Fox Sports en Español, empezando el domingo, 16 de abril a las 11 p.m. ET/8 p.m PT. La revancha histórica, que se realizará en el Home Depot Center en Carson, California el domingo, 21 de mayo, será televisada en vivo en español por Fox Sports en Español y en inglés por Fox Soccer Channel.

"'El Reto Final Nissan' es una programación única con un concepto que celebra la pasión de los aficionados, sus equipos, y la competencia," dijo Jan Thompson, vice presidente de mercadeo para Nissan Norteamérica. "Es una situación natural que seamos dueños de una programación innovadora, porque es un entretenimiento emocionante y atrevido que representa un 'Shift' (cambio) en la manera que el fútbol es televisado. Sobre todo, va a ser divertido seguir a los aficionados que se están preparando para la temporada de la Copa Mundial."

En 1997, México y EE.UU. compitieron en dos ocasiones para la calificación de la Copa del Mundo en 1998. Los dos partidos resultaron empatados. Con "El Reto Final Nissan" esta vez no habrá empate. La serie real relatará la historia de los partidos originales y de la intensa competencia que existe entre ambos lados que es caracterizada en los archivos y entrevistas de jugadores y aficionados. En cinco capítulos jugadores que calificaron para ambas selecciones de EE.UU. y México hace nueve años serán presionados a reunirse con sus compañeros de selección. Los jugadores serán sometidos a entrenamientos intensos y prácticas para prepararlos para el juego de revancha. El presentador del programa conocido solamente como "George" guiará a los espectadores por la emoción que será extrema.

"Estamos orgullosos de alinearnos con Nissan para traer a nuestros espectadores latinos y aficionados de fútbol, lo que seguramente será uno del los eventos que tienen que ver los aficionados este año," dijo David Sternberg, vice presidente ejecutivo y director general de Fox Sports en Español. "'El Reto Final Nissan' es un complemento perfecto a la cobertura exclusiva de todo el año de lo mejor del fútbol latinoamericano. Esta serie real sin precedente, y el encuentro histórico entre México y EE.UU. es solamente un ejemplo de lo que nuestros espectadores pueden esperar con la expansión de Fox Sports en Español afuera de la publicidad tradicional y junto a un entretenimiento marcado."

Aficionados que están interesados en aprender más sobre "El Reto Final Nissan" deben visitar el sitio www.nissanusa.com/español donde pueden hacer clic en el logo de "El Reto Final Nissan" para obtener información sobre su favorito equipo, jugadores, detalles de programación o las últimas noticias. Aficionados también pueden entrar a un concurso nacional, por la página web, para la oportunidad de ganar un viaje de lujo para cuatro personas a ver el partido final en el Home Depot Center en California. Los ganadores participarán en una ronda de encuentros con los jugadores y técnicos, harán un recorrido por el Home Depot Center y tendrán acceso exclusivo a una sala privada con servicios de banquete y visitas de los jugadores. Boletos para el partido de revancha que ocurrirá el 21 de mayo pueden ser comprados por Ticketmaster.

Nissan va incorporar este programa con integración de producto con los vehículos Titan, Altima y Xterra dentro de los cinco capítulos.

"El Reto Final Nissan" es una producción en conjunto con Animus Group y Zeal Television.

Sobre Nissan Norteamérica

En Norteamérica, las operaciones de Nissan incluyen diseño automovilístico, ingeniería, financiamiento al consumidor y corporativo, ventas y mercadeo, distribución y fabricación. Más información sobre Nissan Norteamérica y la línea completa de vehículos Nissan e Infiniti se puede ser encontrar en el sitio de web http://www.nissanusa.com y http://www.infiniti.com.

Sobre Fox Sports en Español

Fox Sports en Español transmite más de 1,500 horas de programación deportiva en español de manera exclusiva y en vivo, y con pocas excepciones en inglés, cada año, incluyendo la Copa Toyota Libertadores, la Copa Nissan Sudamericana y los torneos de fútbol InterLiga, así como los partidos de la Liga Mayor de Béisbol, los juegos All-Star y la Serie Mundial, además de los campeonatos de boxeo de México y Estados Unidos. El canal tiene un alcance de más de 7 millones de hogares por cable y satélite en EE.UU.

Fox Sports en Español es distribuido por Fox Cable Networks Group y operado por Fox Pan American Sports LLC, una compañía de producción y programación deportiva internacional que es propiedad conjunta de Hicks, Muse, Tate & Furst y Fox Sports International de News Corporation

Wal-Mart Expande Selección de Productos Orgánicos para Bebés

Nueva ropa y fórmula para bebés a disposición de los padres que buscan ahorros y una gran selección 'naturalmente'

Al aumentar entre los consumidores la demanda de productos orgánicos, Wal-Mart está ampliando su línea de productos orgánicos para bebés. Las nuevas ofertas orgánicas para bebés en la cadena de ventas al detalle son la línea de ropa George Baby Organic Cotton y la fórmula para bebés Parent's Choice(R) ORGANIC Infant Formula, que se encuentran exclusivamente en Wal-Mart. Estos productos se unen a la comida orgánica para bebés Gerber Tender Harvest que ya está en los anaqueles.

"Esperamos que estos productos sean asequibles para los padres que en el pasado tal vez no hayan optado por los alimentos orgánicos debido al costo o a la disponibilidad", dice Beth Schommer, gerente de mercancía divisional de Wal-Mart para bebés y niños que empiezan a andar.

En efecto, en una encuesta reciente encargada por Wal-Mart se halló que el 60 por ciento de los padres están interesados en opciones orgánicas para sus bebés. Además, el 74 por ciento indicó que estarían más inclinados a comprar para sus niños productos orgánicos si los tuvieran más a mano o fueran más económicos.

"Las madres pasan un sinfín de horas examinando productos como fórmula y ropa para sus bebés", señala Stephanie Gallagher, directora de TheShoppingMom.com y autora de The Gallagher Guide to the Baby Years: The Real Moms' Survey of Top-Rated Products and Advice (La Guía Gallagher para la Época del Bebé: La Encuesta de Verdaderas Mamás sobre Productos de Primera y Consejos). "Mis investigaciones han demostrado que las mamás están cada vez más al tanto de las cuestiones ambientales y están muy interesadas en los productos orgánicos para bebés".

La oferta ampliada de productos orgánicos de Wal-Mart dará a los padres más opciones para sus hijos:

* Parent's Choice(R) ORGANIC Infant Formula es la primera fórmula

orgánica para bebés a la venta en una cadena de ventas masivas al

detalle. Parent's Choice, una alternativa integral para los padres

que eligen dar fórmula a sus bebés, es la primera fórmula orgánica

para bebés que contiene los lípidos DHA y ARA, nutrientes que se

hallan naturalmente en la leche materna y que se ha demostrado que

ayudan al desarrollo del cerebro y de los ojos del bebé.

* La ropa de algodón Wal-Mart George Baby Organic se lanzará en

mayo de 2006 y abarca mamelucos, vestidos, camisetas y shorts para

bebés de 0 a 9 meses. La ropa está hecha con algodón orgánico

100 por ciento certificado y trae un tema de jardín y flores para

las niñas y de un juguetón animal de la selva para los niños.

* La comida orgánica para bebés Gerber Tender Harvest está a la

venta actualmente en tiendas Wal-Mart y viene para bebés

en tres etapas:

-- Primeras Comidas: Frutas y verduras de un solo ingrediente, en

puré, con la consistencia correcta para enseñar a los bebés a

tragar alimentos sólidos

-- Segundas Comidas: Audaces combinaciones de varios ingredientes

para bebés mayores

-- Terceras Comidas: Variedades únicas con la textura adecuada

para los bebés que están aprendiendo a masticar y a triturar

Acerca de Wal-Mart Stores, Inc.

Wal-Mart Stores, Inc. opera Wal-Mart Stores, Supercenters, Neighborhood Markets y SAM'S CLUBS en los Estados Unidos. Internacionalmente, la compañía opera en Alemania, Argentina, Brasil, Canadá, China, Corea del Sur, Japón, México, Puerto Rico y el Reino Unido. Los valores de la compañía se cotizan en las bolsas de Nueva York y del Pacífico bajo el símbolo WMT. Para más información sobre Wal-Mart, visite http://www.walmartfacts.com/ . Para venta de mercancías en línea, visite http://www.walmart.com/ .

 

Sports Fans Brush Up on 'Team Colors' from The Home Depot

Retailer Introduces Sports-Themed Paint Palette

The Home Depot(R), the world's largest home improvement retailer, today announced the launch of a new sports- themed paint line called Team Colors. Through the program, customers can purchase paint in the exact colors of their favorite professional and college sports teams. Created in partnership with ICI Paints and the Glidden(R) brand, the Team Colors program is available exclusively at The Home Depot stores nationwide.\

The Home Depot will offer more than 400 paint colors representing more than 125 different teams through agreements with Major League Baseball(R) (MLB(TM)), the National Football League (NFL), 44 colleges and universities, NASCAR and 14 drivers/teams, Major League Soccer (MLS), U.S. Soccer, the Federation of Mexican Fútbol and the U.S. Olympic Team.

"As the leading paint retailer for the do-it-yourself market, The Home Depot is dedicated to introducing innovative products that will offer and inspire new design ideas among our customers," said Tom Taylor, executive vice president of Merchandising and Marketing. "In addition to offering new colors that can change the look and feel of a room, Team Colors offers a creative outlet for millions of sports fans to showcase their passion for and support of their favorite teams."

According to a recent survey commissioned by The Home Depot and conducted by Harris Interactive(R) of U.S. adult sports fans (1) in the United States, 27 percent of sports fans, or an estimated 51 million adults (2), have purchased an item of clothing in the color of their favorite team. Thirteen percent of sports fans, or approximately 25 million adults, strongly or somewhat agree that they would paint a room in their home in the color of their favorite sports team if they could.

More than one in three sports fans (more than 68 million or 36 percent) have expressed support for their favorite team in a variety of color-related ways, such as by purchasing an item of clothing in that color (more than 51 million or 27 percent), actively seeking out items in that color (nearly 19 million or 10 percent), decorating for a party in that color (15 million or 8 percent), or even painting their face or body in that color (7.5 million or 4 percent).

"Sports fans have a special connection to the colors of their favorite teams," said sport psychologist Dr. Joel Fish, director, Center for Sport Psychology in Philadelphia and an expert in fan behavior. "This connection is on display by millions of sports fans each week in the form of apparel worn to games or accessories used to decorate their homes. In fact, research has shown that the color of the merchandise is one of the top reasons why consumers purchase licensed sports apparel, not just because the colors represent their favorite teams. Paint is another easy way for fans to bring their teams home with them."

The survey also showed that approximately 15 million sports fans (8 percent) have cheered for a team simply because they like the color of their uniforms and, among U.S. adults who have a favorite color, nearly 11 million (6 percent) say that their favorite color is the color of their favorite college, professional or high school sports team.

"Glidden and The Home Depot have created the perfect game plan for bringing the excitement of fans' team colors to a den, recreation room, child's bedroom or home office," said Carolyn Resar, director of Marketing for the Glidden brand. "With hundreds of color options, Team Colors will appeal to sports fans, as well as any consumers looking to incorporate fresh and vibrant colors into their homes."

A special Web site created for Team colors, http://www.mostcolorfulfan.com/, will feature a downloadable version of the 12-page color brochure, Team Colors Room Visualizer, where fans can create their fantasy Team Colors room, and access how-to painting tips and a variety of inspirational room photography.

To further support Team Colors, The Home Depot will launch print, radio and TV advertising; conduct on-site marketing efforts at select sporting events; and post Team Colors information on sports league Web sites and in print materials.

Founded in 1978, The Home Depot(R) is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2005 sales of $81.5 billion. The Company employs approximately 345,000 associates and has 2,058 stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico. Through its Home Depot Supply(SM) Division, the Company operates one of the nation's largest diversified wholesale distributors, with operations in 41 states and Canada. The Home Depot has been recognized by FORTUNE magazine as the No. 1 Most Admired Specialty Retailer and the No. 13 Most Admired Corporation in America for 2006. Its stock is traded on the New York Stock Exchange and is included in the Dow Jones industrial average and Standard & Poor's 500 index.HDG

The Home Depot is an Official Sponsor of the U.S. Olympic Team.

Harris Interactive(R) fielded the online survey on behalf of The Home Depot between March 17 and March 21, 2006, among a nationwide sample of 2,302 U.S. adults 18 years of age and older, of whom 2,026 were identified as sports fans. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results for the overall sample of adults have a sampling error of plus or minus 3 percentage points. Sampling error for the sub-samples of sports fans (2,026) and adults who have a favorite color (2,026) is higher and varies. This online sample is not a probability sample.

(1) "Sports fans" were defined as those who described themselves as fair- weather, avid, or die-hard fans of professional sports (e.g., baseball, basketball, football, NASCAR), college sports, Olympic sports (e.g., swimming, diving, skiing, luge), extreme sports (e.g., skateboarding, rock climbing, motocross), or high school sports. By this definition, 87 percent of U.S. adults are "sports fans."

(2) Throughout this release, population projections are calculated based on U.S. Census Bureau population estimates. For example, according to the U.S. Census Bureau Web site (http://www.census.gov/), there are 217.8 million U.S. adults who are ages 18 and older, 87 percent of whom - or about 189.5 million - are sports fans.

Source: The Home Depot

Aficionados de Deportes Repasan 'Colores de Equipos' de The Home Depot

Minorista Presenta Paleta de Pintura con Temas Deportivos

ATLANTA, 13 de abril /PR Newswire/ -- The Home Depot(R), el minorista de mejoras para el hogar más grande del mundo, anunció hoy el lanzamiento de una nueva línea de pintura con temas deportivos llamada Team Colors. A través del programa, los clientes pueden comprar pintura de los colores exactos de sus equipos deportivos profesionales y universitarios favoritos. Team Colors, creado en asociación con ICI Paints y la marca Glidden(R), está disponible exclusivamente en tiendas The Home Depot de todo el país.

The Home Depot ofrecerá más de 400 colores de pintura que representan a más de 125 equipos, a través de acuerdos con la Major League Baseball(R) (MLB(TM)), la National Football League (NFL), 44 universidades y colegios universitarios, NASCAR y 14 conductores/equipos, la Major League Soccer (MLS), U.S. Soccer, la Federación de Fútbol Mexicano y el Equipo Olímpico de los EE.UU.

Tom Taylor, vicepresidente ejecutivo de Mercancías y Mercadeo, declaró: "Como líder minorista en pinturas para el mercado del hágalo-usted-mismo, en The Home Depot nos preocupamos por presentar productos innovadores que ofrezcan a nuestros clientes ideas de diseño nuevas e inspiradoras. Además de los nuevos colores, que pueden cambiar el aspecto y el estilo de una habitación, Team Colors ofrece a los millones de aficionados de deportes una forma creativa de mostrar su pasión y su apoyo a sus equipos favoritos".

Según una reciente encuesta encargada por The Home Depot y realizada por Harris Interactive(R) sobre los aficionados de deportes adultos estadounidenses (1), el 27% de los aficionados a los deportes en los Estados Unidos, un estimado de 51 millones de adultos (2), ha comprado alguna prenda de ropa del color de su equipo favorito. El 13% de los aficionados, unos 25 millones de adultos, está fuertemente de acuerdo o parcialmente de acuerdo con que, si pudiera, pintaría una habitación de su casa con los colores de su equipo favorito.

Más de uno de cada tres aficionados (más de 68 millones, o sea, el 36%) ha expresado apoyo a su equipo favorito en diversas formas relacionadas con los colores, por ejemplo, comprando una prenda de ropa de esos colores (más de 51 millones, es decir, el 27%), buscando activamente artículos de esos colores (alrededor de 19 millones, el 10%), haciendo decoraciones para una fiesta con esos colores (15 millones, el 8%), o incluso pintando su cara o su cuerpo con esos colores (7.5 millones, el 4%).

El Dr. Joel Fish, del Centro de Psicología Deportiva de Filadelfia, experto en conducta de los aficionados, afirmó: "Los aficionados de deportes tienen una conexión especial con los colores de sus equipos favoritos. Eso se hace evidente en millones de aficionados cada semana, en la ropa que usan para los partidos o los accesorios que utilizan para decorar sus hogares. De hecho, las investigaciones han demostrado que el color de la mercancía es una de las principales razones por las que los consumidores compran ropa deportiva con licencia, no sólo porque los colores representan a sus equipos favoritos. La pintura es para los aficionados otra forma sencilla de llevarse a casa a sus equipos".

La encuesta también mostró que aproximadamente 15 millones de aficionados de deportes (el 8%) han alentado a un equipo simplemente porque les gusta el color de su uniforme y, entre los adultos estadounidenses que tienen un color favorito, casi 11 millones (el 6%) sostienen que es el color de su colegio, su equipo profesional o universitario.

Carolyn Resar, directora de Mercadeo de Glidden, afirmó: "Glidden y The Home Depot han creado el plan perfecto para llevar la emoción de los colores de los equipos a los estudios, las salas de juegos, los cuartos infantiles y las oficinas. Los cientos de colores de Team Colors atraerán a los aficionados de deportes, así como también a cualquier consumidor que quiera incorporar colores frescos y vibrantes en su hogar".

Un sitio Web especial creado para Team Colors, http://www.mostcolorfulfan.com/, presentará una versión para descargar del folleto a todo color de 12 páginas Team Colors Room Visualizer, donde los aficionados pueden crear su habitación Team Colors de fantasía, y acceder a sugerencias para pintar y a una variedad de fotografías de habitaciones como inspiración.

Para respaldar la propuesta de Team Colors, The Home Depot lanzará publicidad en medios gráficos, radio y televisión; hará esfuerzos de mercadeo en eventos deportivos escogidos; y publicará información sobre Team Colors en los sitios web de las ligas deportivas y en materiales impresos.

Fundado en 1978, The Home Depot(R) es el minorista especializado en mejoras para el hogar más grande del mundo y la segunda empresa de ventas al detalle más grande de los Estados Unidos, con ventas por un total de US$81,500 millones en el año fiscal 2005. La empresa tiene aproximadamente 345,000 empleados y posee 2,058 tiendas en los 50 estados, el Distrito de Columbia, Puerto Rico, las Islas Vírgenes estadounidenses, 10 provincias canadienses y México. A través de su división Home Depot Supply(SM), la Compañía opera una de las más grandes distribuidoras mayoristas diversificadas del país, con operaciones en 41 estados y Canadá. The Home Depot ha sido reconocido por la revista FORTUNE como el No. 1 en la categoría Minorista Especializado Más Admirado del 2006 y el No. 13 en la categoría Corporación Más Admirada de los Estados Unidos. Sus acciones se cotizan en la Bolsa de Valores de Nueva York y la empresa figura en el promedio industrial Dow Jones y el índice Standard & Poor 500. HDG

The Home Depot es Patrocinador Oficial del Equipo Olímpico de los EE.UU.

Harris Interactive(R) realizó la encuesta en línea en nombre de The Home Depot entre el 17 y el 21 de marzo del 2006, con una muestra nacional de 2,302 adultos estadounidenses de 18 años de edad o mayores, 2,026 de los cuales fueron identificados como aficionados de deportes. Los datos fueron considerados representativos del total de la población adulta de los EE.UU. sobre la base de la región, la edad dentro del género, la educación, los ingresos del hogar, la raza/origen étnico, y la propensión a estar en línea. En teoría, con un muestreo de probabilidades de esta magnitud, puede afirmarse con un 95% de certeza que los resultados para la muestra general de adultos tienen un margen de error de más o menos 3 puntos porcentuales. El margen de error para las sub muestras de aficionados de deportes (2,026) y adultos que tienen un color favorito (2,026) es más alto y variable. Este muestreo en línea no es un muestreo de probabilidades.

(1) Los "aficionados de deportes" fueron definidos como aquellos que se

escribieron a sí mismos como aficionados de buen tiempo, ávidos o acérrimos de deportes profesionales (por ejemplo, béisbol, básquetbol, futbol y NASCAR), deportes universitarios, deportes olímpicos (por ejemplo, natación, saltos de plataforma, esquí y luge), deportes extremos (por ejemplo, skateboarding, escalada en roca y motocross) o deportes de escuela secundaria. Según esta definición, el 87% de los adultos estadounidenses son "aficionados de deportes".

(2) En todo este comunicado, las proyecciones de población se calculan sobre la base de las estimaciones de población de la Oficina de Censos de los EE.UU. Por ejemplo, según el sitio Web de la Oficina de Censos de los EE.UU. (http://www.census.gov/), hay 217.8 millones de adultos estadounidenses de 18 años de edad o más, el 87% de los cuales (alrededor de 189.5 millones) es fan de deportes.

Source: The Home Depot

Are African-Americans Legally Citizens of the United States of America? Asks We're Against Racism INC. (WAR INC.)

We're Against Racism INC. (WAR INC.) will announce its intent to move forth with a new movement called the Citizenship Movement. This movement shall prove itself as the most significant movement in the history of America. Alarming as it may be, or outrageous as it may sound, due to a gross oversight after the signing of the Emancipation Proclamation, the United States of America today is left with over 70 million people who are descendents of ex-slaves and are in this country illegally. This gross oversight has affected the citizenship status of African-Americans who are the descendants of ex-slaves and living in America today. WAR INC. has planned this movement for some time now. However, in the wake of the different measures that are being implemented against the 12 million Mexicans of illegal immigration status, whether this occurrence is a unique timing or, some divine intervention at work, WAR INC. feels a sense of urgency to move forth with the movement now.

To give you the bases on which these claims of citizenship status are founded, you can simplify your research by inquiring into the laws that govern new citizenship. You will find that all new immigrants are required to proclaim the origins of their national descent and participate in a swearing-in ceremony. For example, during the early 1900s, when Europeans came to America through Ellis Island, they were required to proclaim a nationality and pledge their allegiance to America. If one were from Italy, he/she would proclaim his/her national origin, get sworn in, and become Italian-American. If one were from Poland, he/she would get sworn in and become Polish-American ... came in from Ireland, Irish-American; came in from Hungry, Hungarian-American, etc. Today, if one comes in from Mexico the same requirements are still in place; he/she would become Mexican-American ... should one come in from Nigeria, Nigerian-American; from Somalia, Somalian-American ... you get the point.

The question now stands, why have African-Americans not been held to the same requirements? WAR INC. cannot with absolute certainty answer the question why; however, WAR INC. has ascertained with a great deal of clarity what the African-American people need to do about this situation. The answer being, African-Americans needs to make speedy reparation to correct this gross oversight by proclaiming a nationality that meets up with the constitutional standard and participating in a swearing-in ceremony.

WAR INC. anticipates that there will be some people who will view this movement in the negative. There will be those who think that this movement is designed to agitate, incite, or rally people in some negative form. However, on the contrary, the truth of the matter is the members of WAR INC. love this country! Some of WAR INC.'s intentions with this movement include bridging the gap that exists among African-Americans and other ethnicities in America. Furthermore, WAR INC. believes this movement will serve as a statement to those who believe that many African-Americans do not have much regard for this country. Those beliefs are so far from the truth. As people come forth voluntarily to participate in this movement, WAR INC.'s belief is their actions will ring out loudly that African-America people love this country and yearn for that patriotic spirit that exists with other first-class citizens in America. WAR INC. envisions, on July 3, 2006, thousands, if not tens of thousands, of African-Americans coming forth and participating in a swearing-in ceremony on the Ohio Statehouse grounds and igniting the spirit of many other Africa-Americans throughout the United State.

History teaches that in 1492 Columbus discovered the New World. WAR INC.'s theme is, once again, in 2006, Columbus will lead the way to a New World. This is a national movement; even so, this movement is ignited in Columbus, Ohio, and Columbus will be the torchbearer for this movement.

WAR INC. will have a press conference on Thursday, April 13, 2006 at 10:00 AM EDT. The press conference will be held at the following location:

African American Spiritual Awareness Crusade (AASAC)
2490 Cleveland Ave.
Columbus, Ohio 43211

In closing, WAR INC. prays that the media and press take on a respectful and responsible role in their coverage of this movement. WAR INC. would like to thank in advance all of you who have taken time to read this press release, and a special thanks to all of you who choose to follow up on this story!

CHINA NEWS

Motorola Corp. is launching bold, downright racy ads.

Determined to regain the lead it once enjoyed in China, Motorola Corp. is launching bold, downright racy, ads for some of its trendiest products like Slvr, Razr, Z and Ming in the world’s No. 1 mobile phone market.

“People use the word breakthrough a lot, but this work is really fresh and new. It’s ‘Blade Runner’ meets ‘Kill Bill,’” said Beijing-based Ian Chapman-Banks, Motorola’s general manager, marketing & business development, mobile devices for North Asia.

Some of the provocative images feature striking consumers, such as exotic-looking Africans and Eurasians, in ways that connect them to the various phones. The angular theme of Z ads, for example, illustrates the phone’s “slider” opening mechanism.

To dramatize the Z phone in a “surprising, memorable way,” said Nils Andersson, exec creative director of Ogilvy & Mather, Beijing and the agency’s regional creative director for Motorola, “we literally slid peoples’ bodies out of place.”

Ads running in China, Taiwan and Hong Kong for Ming, a phone with state-of-the-art Chinese handwriting recognition, suggest its high-tech attributes can help its owner see both sides of a person’s personality “with advertising that is rather shocking,” admitted Mr. Chapman-Banks. In one execution, a woman's outfit is divided vertically. She's wearing a stylish red dress and designer handbag on the left side and a red dominatrix outfit on the right side.

All four campaigns were designed to resonate with youthful trendsetters who spend the most on fancy new handsets as well as lucrative non-voice services. That demanding demographic expects phones to be stylish, well-designed and fun, as young Chinese regard phones more as fashion accessories, music players and miniature game consoles rather than mere tools for voice communication.

Once a slow-moving U.S. giant, Motorola either missed this observation, unlike Nokia and some fast-moving local brands, or wasn’t nimble enough to meet changing trends--both in its products and branding--just as China’s mobile phone market started to take off.

As a result, its share of China’s GSM market dropped from more than half the total market five years ago to a mere 12.8% by early 2005, according to Norson Telecom Consulting in Beijing, a discouraging situation since about one-third of Motorola’s global handset sales take place in the mainland.

Motorola spent the past year aggressively reinvigorating its product line with models like the Razr, China’s best-selling phone for the past few months. Its popularity has already helped Motorola regain lost ground; its GSM market share is almost 14% today.

Updating its brand image, meanwhile, fell to Mr. Chapman-Banks, a personable, stylish British exec who used to run Apple’s marketing in Asia/Pacific from Hong Kong. He brought some of Apple’s marketing savvy to the Motorola job after he was recruited last May by Michael Tatelman, who became VP-general manager of mobile devices in North Asia at the beginning of last year.

The new campaigns show “interesting people doing interesting things with phones” through imagery that is “beautiful, iconic, clear and concise,” and faintly reminiscent of iPod’s advertising, although Motorola’s approach is far edgier and more story-driven than Apple’s product-driven ads.

The ads are “funky,” said Mr. Chapman-Banks, with cheerful, cheeky confidence. “My personal mission is to make Motorola wearable. I want people to wear the logo. That’s a sign of what is hip and trendy.”

The avant-garde approach is working beyond China’s borders. Many of the new ads, all developed under the leadership of Mr. Andersson, will run globally.

“It’s pretty amazing that Ogilvy in Beijing is producing so much work with global appeal,” said Mr. Chapman-Banks, but it’s no surprise that Motorola is letting China take the lead.

The Asian giant is Motorola’s second-largest market after the U.S. and young consumers in Beijing and Shanghai have become as adroit about spotting and perpetuating trends as counterparts in Tokyo, London and New York.

Also, mobile phone manufacturers have good reason to be excited about China. Of the 1.5 billion mobile phone subscribers around the globe, more than 330 million are in China, making it the single largest user market on the planet.

Although 60 million new customers enter China’s mobile phone market every year, less than 30% of China’s total population is connected to a wireless service today and demand is growing rapidly in the country’s smaller cities and rural areas. By 2008, China Mobile, the country’s dominant service provider, estimates it will have 500 million mobile phone users, which still represents just one-third of all local consumers.

With a steady gaze on China’s potential, Motorola is eager to reposition its phones as the smartest and snazziest in the market.

“The feeling I get is that we’re starting to move the dial. Our market has increased dramatically over the past few months. I think we’re on a roll and gathering momentum. but there’s still a huge amount of work to do,” said Mr. Chapman-Banks.

“There’s still a billion people in China who don’t own a Razr.”


China Mobile World's 4th largest brand


The world’s top global brands are Microsoft, General Electric, Coca-Cola and China Mobile Communications.

China Mobile? Yes. According to the Brand Z Top 100 survey of global brands from WPP Group’s Millward Brown Optimor research unit, the state-owned Chinese company falls into fourth place, with $39 billion in brand value.

That’s despite the fact that the telecommunications giant does not sell services outside its home country and has not shown a strong aptitude for marketing.

“China Mobile is not nearly as aggressive in its branding activities as Microsoft or Coca-Cola, or even many of the other top global brands mentioned in Millward Brown's list. They don’t flood the market with bells-and-whistles promotional materials like, say, Coke. They don't need to,” said Edmund Hung, an analyst in Beijing at Norson Telecom Consulting.

Even within China, its name rarely crops up with Lenovo and Haier in debate over which mainland companies will be the first to create true global brands.

Results triple-checked
China Mobile’s ranking came as a surprise even to Zhang Yixin, Millward Brown Optimor’s Beijing-based Asia/Pacific director. “When we saw the results, we double- and triple-checked everything to make sure we hadn’t made a mistake,” she said. “China Mobile was probably surprised as well.”

In addition to assessing brand values, the survey took into account each brand’s effectiveness in driving business earnings and an index of expected near-term brand growth, said Ms. Zhang. China Mobile qualified even though its sales are in a single country--unusual for a global brand. Its size is partly due to lack of competition.

“China Mobile achieved its position [in our survey] by having the biggest subscriber base compared to any other mobile company in the world, but the potential of this market is five times what they have achieved to now,” said Ms. Zhang.

Hot industry with scale
Even if China’s telecom market is opened to foreign competition, China Mobile has a “significant advantage in terms of infrastructure, services and content that would be extremely difficult for foreign competitors who are not Chinese-speaking to manage.”

“They’re in a hot industry with a lot of scale,” said telecom consultant David Wolf, CEO of Wolf Group Asia in Beijing. “If we went strictly by an international standard of marketing here, we’d be hard on them, but they’re doing a good job for this category by local standards.”

China Mobile certainly has size on it side. With 255 million subscribers at the end of February 2006, the company is the No. 1 mobile phone service provider in the world’s largest mobile phone market, in terms of total subscriber numbers. Even so, less than one-third of Chinese are mobile phone users.

Spun off from China Telecom in 2000, the company caters to the country’s diverse demographics with a wide range of products such as M-zone, a youth-oriented service with a rebellious image and lots of games; Gotone, an upscale service for business people; and Shenzhouxing (“Easy Own” in English), a pre-paid service developed with China Merchants Bank.

Telco to lifestyle brand
Its strength comes from “a good background, solid infrastructure, and being part of a hot category,” said Viveca Chan, Hong Kong-based chairman of WE Worldwide Partners, an independent Chinese agency network.

China Mobile “has also done a good job leveraging sub-brands with value-added services to develop customer loyalty and create revenue, helping it develop from a phone company to a lifestyle brand.”

For example, business travelers using Gotone can gain access to lounges in domestic airports. M-zone, meanwhile, has teamed up with outside partners like the National Basketball Association and MTV for co- sponsored contest promotions.

China Mobile’s only real competitor, lackluster China Unicom, has 130 million subscribers who spend much less on lucrative value-added services like the SMS messages, games and ringtones that generate more than 20% of China Mobile’s revenue. The company’s customers send about 700 million short messages per day, according to Xinhua news agency, and sales from ringtone downloads topped $50 million last year.

“China Mobile isn’t an 800-pound gorilla, they’re an 8,000-pound gorilla here,” said Richard Robinson, Beijing-based VP-international business development at Linktone, a China Mobile partner providing wireless, interactive entertainment products and services to local consumers.

To its credit, he added, “China Mobile has become more sophisticated in branding over the past year,” but it pales in comparison to veteran marketers like Marlboro, IBM and Toyota, whose brands ranked below China Mobile in the BrandZ survey.

Six national pitches
Brand consistency has been a struggle. The company is carved into two dozen divisions by province, each of which appoints its own agencies, usually local shops that handle small projects for low rates. Like many Chinese companies, China Mobile works through layers of teams with no centralized marketing director to guide the brand’s development.

The company’s latest effort to shake up its image is the promotion of Li Dachuan, a veteran of the company’s marketing at the provincial level, to director of its marketing and sales division, part of China Mobile’s market operation department.

To cement control of China Mobile’s diverse brands at the national level, he held a review for six assignments that ended earlier this month and included dozens of local and international agencies.

The coveted national corporate branding assignment was won by Optimor’s WPP sibling Grey Worldwide in Beijing following a pitch against the incumbent, WPP’s Ogilvy & Mather, Publicis Groupe’s Saatchi & Saatchi and Raynetwork, a local agency in Beijing. (See related Player Profile)

Grey also won national creative account for China Mobile’s Gotone service and Ogilvy retained the M-zone business. Interpublic Group of Cos.’ Lowe Worldwide won creative for the Easy Own mass brand as well as a new data service that will be launched as part of China Mobile's upcoming transition from 2.5G to 3G, while Tian Xing, a local consulting firm, will help China Mobile implement its Olympic marketing.

High turnover
Because of their lack of experience, Chinese clients and agencies sometimes have a hard time working together long-term, so there’s a lot of turnover and short-term assignments in this market, admitted Dan Mintz, chief creative officer of DMG, an independent agency that has marketed M-zone in eastern China since it was launched in 2001.

“China Mobile is not nearly as bad as other state-run companies, but it depends on the weather and time of day whether they treat us a brand partner or as a supplier,” he said. “They also do a lot in-house and their range of services is all over the map. China is so big, it’s not easy for them to coordinate.”

In one sense, China Mobile’s surprising appearance in the BrandZ survey reflects most of all how quickly and powerfully China’s economy is growing and how fast the executives who run Chinese companies are starting to adapt western business techniques.

“What got them to this position wasn’t marketing, but marketing and the groundwork they’ve laid will keep them in the No. 1 position as China opens up and changes over time,” said Mr. Mintz.


Fast Facts: China Mobile


--255 million subscribers compose the largest base of any mobile phone company in the world
--the No. 1 mobile phone service provider in the world’s largest mobile phone market
--customers send about 700 million text messages per day
--ringtone download sales topped $50 million last year
--value-added services like SMS messages, games and ringtones generate more than 20% of its revenue

WAY OF THE CROSS
AT THE COLOSSEUM

LED BY THE HOLY FATHER

POPE BENEDICT XVI

 

GOOD FRIDAY 2006

MEDITATIONS AND PRAYERS

COMPOSED BY

Archbishop ANGELO COMASTRI

Vicar General of His Holiness for Vatican City
President of the Fabric of Saint Peter's

 

PRESENTATION

A Few Words Along the Way

In making the “Way of the Cross”, we are struck by the certainty of two things: the destructive power of sin and the healing power of God’s Love.

The destructive power of sin: the Bible never tires of repeating that evil is evil because it hurts us: sin is self-punishment; it carries its own retribution.  A few texts of Jeremiah clearly make this point: “They went after worthlessness, and became worthless themselves” (2:5); “your wickedness will punish you, and your apostasies will convict you; know and see that it is evil and bitter for you to forsake the Lord your God; the fear of me is not in you” (2:19); “your crimes have made all this go wrong, your sins have deprived you of all these favours” (5:25).

Isaiah is equally insistent: “Therefore thus says the Holy One of Israel: because you reject this word, and trust in oppression and deceit, and rely on them; therefore this iniquity shall become for you like a break in a high wall, bulging out, and about to collapse; its crash comes suddenly, in an instant; its breaking is like that of a potter’s vessel that is smashed so ruthlessly that among its fragments not a sherd is found for taking fire from the hearth, or dipping up water out of the cistern” (30:12-14).  And, voicing the deepest convictions of God’s People, the Prophet cries out: “We have all become like one who is unclean, and all our righteous deeds are like a filthy cloth.  We fade like a leaf, and our iniquities, like the wind, take us away” (64:6).

The Prophets likewise denounce the hardness of heart that leads to appalling blindness and prevents us from perceiving the gravity of sin.  Let us listen again to Jeremiah: “For from the least to the greatest of them, every one is greedy for unjust gain; and from prophet to priest, every one deals falsely.  They have treated the wound of my people carelessly, saying ‘Peace, peace’, when there is no peace.  They acted shamelessly, they committed abomination, yet they were not ashamed, they did not know how to blush” (6:13-15).

Jesus entered into this history ravaged by sin, and took upon himself the burden and brutality of our sins.  When we look upon Jesus, we see clearly the destructive power of sin and the sickness of our human family.  Our own sickness!  Yours and mine!

Yet – and this is the second certainty – Jesus countered our pride with humility; he countered our violence with gentleness; he countered our hatred with the Love that forgives.  The Cross is the event which enables God’s Love to enter into our history, to draw close to each of us, to become a source of healing and salvation.

Let us never forget: from the beginning of his ministry Jesus had spoken of “his hour” (Jn 2:4), of the hour “for which he had come” (Jn 12:27).  It was an hour which he joyfully welcomed, when, at the beginning of his Passion, he cried out: “The hour has come!” (Jn 17:1).

The Church treasures this memory, and in the Creed, after professing that the Son of God “became incarnate from the Virgin Mary and was made man”, she goes on to say: “For our sake he was crucified under Pontius Pilate; he suffered death and was buried”.

For our sake he was crucified!  Jesus, at his death, embraced the tragic experience of death as it had been fashioned by our sins; yet, in his death, Jesus filled death itself with Love, he filled it with the presence of God.  By Christ’s death, death itself was vanquished, for he filled death with the one power capable of cancelling the sin that had spawned it: Jesus filled death with Love!

Through faith and Baptism, we have access to the death of Christ, to the mystery of the Love by which Christ himself tasted and conquered death ... and this in turn becomes the first step of our journey back to God, a journey which will end at the moment of our own death, a death experienced in Christ and with Christ: in Love!

As you begin this “Way of the Cross”, let Mary take you by the hand.  Ask her for just a bit of her humility and docility, so that the Love of Christ Crucified will be able to enter your heart and recreate it after God’s own Heart.

God bless you on your way!

+ ANGELO COMASTRI

 

* * *

OPENING PRAYER

The Holy Father:

In the name of the Father, and of the Son, and of the Holy Spirit.

R. Amen.

Lord Jesus,
your Passion
is the whole of human history:
a history where the good are humiliated,
the meek ... assaulted,
the honest ... crushed,
and the pure of heart roundly mocked.

Who will be the winner?
Who will have the last word?

Lord Jesus,
we believe that you are the last word:
in you the good have already won,
in you the meek have already triumphed,
in you the honest have received their crown,
and the pure of heart shine like stars in the night.

Lord Jesus,
tonight we walk once more the way of your cross,
knowing that it is also our way.
One certainty lights up our path:
the way does not end at the cross
but continues beyond,
to the Kingdom of Life,
to a torrent of joy,
the joy which no one can ever take from us![1]

 

Reader:

O Jesus, I stand in sorrow
at the foot of your cross:
I myself have helped erect it by my sins!
Your goodness which offers no resistance,
and allows itself to be crucified,
is a mystery beyond my grasp;
it leaves me profoundly troubled.

Lord, you came into the world for my sake,
to seek me out and to lead me
the Father’s loving embrace:[2]
the embrace for which I long!

You are the very Face
of beauty and of mercy:
that is why you want to save me!

Within me is so much selfishness:
come to me with your boundless love!

Within me is pride and malice:
come to me with your meekness and humility!

Lord, I am the sinner needing to be saved:
I am the prodigal son needing to return!
Lord, grant me the gift of tears,
that I may discover anew freedom and life,
peace with you, and in you, joy.


[1] Jn 16:22: Mt 5:12.
[2] Lk 15:20.

 

© Copyright 2006 - Libreria Editrice Vaticana     

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