DIC ENTERTAINMENT DEBUTS ALL-NEW BRAND,"DANCE REVOLUTION," AT LICENSING SHOW 2006
Live-Action Television Series To Premiere on CBS's Saturday Morning Secret
Slumber Party in September and Merchandise to Debut in Spring 2007
DIC Entertainment (DIC), in association with Konami Digital Entertainment, Inc., debuts an all-new entertainment and lifestyle brand, "Dance Revolution," at Licensing Show 2006.
DIC and Konami are currently developing a comprehensive licensing and merchandising program for the Dance Revolution brand, inspired by Konami's hit video game franchise Dance Dance Revolution® (DDR). The program will feature entertainment and `toyetic', dance-related products and components and is scheduled to begin rolling out in spring 2007.
DIC is in production on the dance competition series, Dance Revolution which will debut on September 16, 2006 on "CBS's Saturday Morning Secret Slumber Party" branded programming block, a three-hour, E/I-compliant branded programming block exclusive to broadcast television. The series will encourage physical activity, complementing the programming block's overall theme of promoting healthy, balanced active lifestyles.
In Dance Revolution, `tweens' and teens bring their freshest moves to this sensational new dance competition where teams of dancers display their innovative routines. Hosted by the charismatic Dance Revolution house band, kid-friendly judges determine the winners as the dancers perform their routines to the cool sounds of the band. Dance Revolution will also offer onscreen visuals that constantly encourage viewer participation by demonstrating specific dance moves and steps.
"We are thrilled to work with Konami to develop a unique program for Dance Revolution that builds upon the tremendous awareness of the DDR video game and creates a dynamic brand extension," states Cynthia Modders, Senior Vice President, Worldwide Consumer Products, DIC. "We are excited to unveil our plans for Dance Revolution at Licensing Show this year."
"Dance Dance Revolution is one of the strongest brands in the entertainment industry today. It is much more than a game, it has become a cultural phenomenon, "said Daniel Kletzky, Vice President, Licensing and Merchandising Business Division, Konami Digital Entertainment, Inc. "We are looking forward to working with DIC Entertainment to expand the awareness of DDR as a fun and healthy form of entertainment through elements in the Dance Revolution TV show and beyond."
DDR is an interactive game that continues to sweep living rooms and arcades across the nation. It is the only game in which players move their bodies to upbeat tunes while allowing them to exhibit their own innovative flare and original dance moves. DDR combines quick reflex action with pulsating dance music for intense "get-up-and-play" fun. Players are challenged to match their dance steps with the flashing arrows on the screen while keeping up with the high-energy beat of the music.
The workout component and interactive nature of the game have been highlighted as key elements to DDR's success. Additionally, the DDR series has benefited from major game/dance tournaments that have been held around the world. The game has successfully crossed over international borders to win a global fan base
As part of "CBS's Saturday Morning Secret Slumber Party's" balanced active lifestyle theme, the block will feature unique animated and live-action interstitials threaded throughout the morning block to promote healthy eating and balanced, active lifestyles for kids. The messages, which will promote nutritious eating habits, will be created in consultation with Baylor College of Medicine's Children's Nutrition Research Center (CNRC), an internationally renowned institute devoted to pediatric nutrition studies.
DIC will seek initial guidance on all programming to air on "CBS's Saturday Morning Secret Slumber Party" from children's experts from the DIC Educational Advisory Board--a group comprised of leading media experts, educators and pediatricians created to provide information, guidance, advice and general expertise to DIC in the development of multimedia programs and projects for children.
DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of western-style animation with approximately 2,800 half-hours of renowned programming, including Ghostbusters™, Inspector Gadget™, Strawberry Shortcake™, Sabrina™, Madeline™, Liberty's Kids™, Where On Earth Is Carmen Sandiego?™, Sonic The Hedgehog™, Super Mario Bros, Care Bears™ and Trollz™. In 2003, the company launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 98% of U.S. households on over 300 stations. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in Paris, London and Cologne.
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at http://www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment, Inc. can be found at http://www.konami.com/gs.
"KONAMI" is a trademark of KONAMI CORPORATION.
"Dance Dance Revolution" is a registered trademarks of Konami Digital Entertainment Co., Ltd.
