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AaaHaa Media ''AaaHaaTV.com'' Website Powers China's Online Entertainment Data Search and Passes One Million Monthly Uniques.

 

AaaHaa Media Ltd announced today that its Internet entertainment data search site http://www.aaahaaTV.com passed the bar of one million monthly unique visitors in June, and is on track to approach 1.5 million uniques in July.

AaaHaa Media powers the TV and entertainment search category of China's leading online sites, including Baidu, QQ, Sohu, and NetEase. Those relationships in turn help fuel the growth of http://www.aaahaaTV.com.

"We are very pleased to have AaaHaa as our entertainment data partner," noted Mr. Wang Xiaochuan, VP of Sohu. "They help bring together our audience to appreciate the value of entertainment and new media products." Thirty Sun, GM of QQ.Com, points out, "We have partnered with AaaHaa because they have built the premier database of TV listings in China; this brings value to our site."

The AaaHaa platform aggregates listings information for more than 400,000 movies and TV episodes covers more than 50 urban areas in China, and is now available on the Internet and via mobile phone services. Deployment of AaaHaa-supported personal video recorders and home entertainment centers will be launched in the latter part of this year. The continuously increasing number of data-feeds available, coverage areas, and breadth of consumer access points mean a leveraged reach across mobile and home entertainment media for content-related advertising in China.

"Building a great platform which allows our partners to enhance their offerings while preserving a seamless consumer experience across devices and access networks is our goal," said Robert Wu, AaaHaa president and COO. "The company has built back-end assets and infrastructure that enable our deployment partners to rely on our investment, and focus on what they do best: reach out to the consumer."

About AaaHaa Media

AaaHaa Media Ltd is China's leading entertainment data and services platform company. AaaHaa offers service operators and online websites the capability to enhance their offering with TV, movies, sports and other entertainment data feeds updated daily. Covering more than 400,000 movies and TV episodes, more than 50 urban areas, and deployed over internet and cell phone services, AaaHaa offers the largest coverage in the industry. The Company's consumer website, http://www.aaahaaTV.com, is China's leading TV search internet site.

AaaHaa Media is a privately funded company located in Guangzhou, China PRC. More information can be found at the corporate website, http://www.aaahaa.com.cn.

About Sohu

Sohu.com Inc. (NASDAQ:SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of seven leading web properties: http://www.sohu.com, the mass portal and leading online media destination; http://www.sogou.com, an interactive search engine with over 2.5 billion retrieved Chinese web pages; http://www.chinaren.com, the #1 online alumni club; http://www.focus.cn, a top real estate and home furnishing website; http://www.17173.com, the #1 games information portal; http://www.goodfeel.com.cn, a wireless value-added services provider; and http://www.go2map.com, a leading online mapping service provider.

About Tencent

Founded in Shenzhen in November 1998, Tencent is recognized as the operator of the leading Internet community in China. Tencent's instant messaging service platform, "QQ," was formally launched in Feb 1999. After years of strong business growth, on July 16, 2004, Tencent Holdings Limited (SEHK:700) went public on the main board of Hong Kong Stock Exchange. More information can be found at http://www.qq.com.


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