Academy Issues Campaign Regulations for 79th Academy Awards®
Regulations for marketing “campaigns” for the upcoming 79th Academy Awards® season have been approved by the Board of Governors of the Academy of Motion Picture Arts and Sciences and are being distributed this week.
The regulations for films released in 2006 are nearly identical to those for the previous year. One minor change was made in the section that addresses the mailing of screening schedules. In addition to notifications about private, invitation-only screenings, the regulations now explicitly state that information about regular theatrical release screenings may be sent to Academy members, as long as such notifications conform to the restrictions further described in the section.
“There wasn’t a need to alter much for the coming season,” said Academy Executive Administrator Ric Robertson. “We’re currently at a point where the regulations are comprehensive, clear and effective.”
Guidelines are issued each year in an effort to maintain a high degree of fairness and integrity in the process by which eligible films are promoted to Academy members. Violations of the regulations are subject to penalty, though in recent years the level of compliance has been very high.
The guidelines were formulated by the Academy’s Public Relations Branch Executive Committee, chaired by Marvin Levy.
