AMC THEATRES(R) OFFERS MOVIEGOERS NEW MORNING SHOWTIME OPTIONS AT GREAT
Movie Tickets at Best Price of the Day Before Noon Fridays, Saturdays,
Sundays and Holidays
AMC Theatres today announced the
launch of A.M.Cinema, a new program providing early-morning guests the
opportunity to see first-run movies at the best ticket price of the day.
Beginning Friday, July 14, 2006, the program invites moviegoers to visit
their local AMC theatre before noon Fridays, Saturdays, Sundays and
holidays* to enjoy ticket prices of $4, $5 or $6 depending on the theatre
and market. A.M.Cinema is available at more than 300 AMC theatres in
the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic
Johnson theatres and AMC Cineplex Odeon theatres. The program will also be
offered at AMC's seven Canadian locations beginning Friday, July 21,
2006.
"A.M.Cinema creates a great value program for our guests during the
morning hours," said Phil Singleton, president and chief operating officer
of AMC Theatres. "At AMC we are passionate about our guests and the
entertainment experience our theatres provide. We are always looking for
ways to make the experience of going to a movie at an AMC theatre more
accessible to more people."
AMC originally launched A.M.Cinema as a test program on March 17, 2006
in four select markets: Charlotte (N.C.); Columbus (Ohio); Denver; and
Kansas City. The test program produced favorable results and positive
guest feedback, prompting A.M.Cinema to be rolled out circuit-wide.
A.M.Cinema is yet another example of AMC's long-standing tradition as
an exhibition innovator. An industry leader since 1920, AMC is known for
its commitment to guest satisfaction and is credited with many of the
industry's major innovations, including the multiplex and megaplex.
*Check local listings during holiday periods for A.M.Cinema showtimes.
About AMC Entertainment Inc.
AMC Entertainment Inc. is a worldwide leader in the theatrical
exhibition industry. With a history of industry leadership and innovation
dating back to the early 1900s, the company today serves more than 250
million guests annually through interests in 413 theatres and 5,603 screens
in 11 countries including the United States. The company is
headquartered in Kansas City, Missouri. Additional information is available online
at www.amctheatres.com.
