Cinea Unveils Portable Video Key for Playback of Encrypted Content on Laptops and Desktop PCs
Cinea, Inc., a subsidiary of Dolby Laboratories, Inc. (NYSE:DLB), today announced availability of the new S-VIEW(TM) SV510 Secure Video Key to extend playback of S-VIEW secure content to laptops and desktop PCs. With the SV510, studios and production companies can use DVD and Internet delivery to share valuable materials like digital dailies and rough cuts during the production and postproduction process.
The Cinea(R) S-VIEW SV510 is a small, lightweight device that users simply plug into the USB 2.0 port of their laptop or desktop computer. Once authorized users have installed the accompanying software and registered the device, they can play back the S-VIEW secure content from a DVD or download it from the Internet. Authorization to play S-VIEW secure content is carried with the DVD image file ensuring secure delivery. At playback, the video content is decrypted and watermarked using Cinea's forensic watermarking technology. This watermark contains the date and time of playback as well as the specific playback device used to access the content for user accountability.
"Across the entertainment industry, DVDs and the Internet are used by professionals in production, marketing, and distribution to transport and view critical video content," said Rob Schumann, General Manager, Cinea, Inc. "But, as we all know, the superior quality of DVDs also makes them tempting targets for pirates. The S-VIEW SV510 is designed to move the creative process forward by allowing secure digital content to be sent quickly and easily to designated viewers anywhere in the world."
Users set up unique six- to twelve-character access codes for their devices, so if an S-VIEW SV510 is ever lost or stolen with the S-VIEW secure content, access by any other individual is denied. Content owners can prevent the viewing of future content on the lost or stolen SV510 by simply deregistering the device to ensure exclusion from any future playback lists. In the event the S-VIEW secure content is lost or stolen without the SV510, the content is simply unplayable.
The S-VIEW Platform
The Cinea S-VIEW platform is a security system which enables entertainment professionals to protect their content not just during transportation but from the moment of creation through to the final playback, and then only for authorized viewers. The SV510 Secure Video Key extends the playback of S-VIEW secure content to desktop PCs and laptops. The platform utilizes 128-bit AES decryption and forensic watermarking for piracy tracking. Content owners use Cinea's S-VIEW User Management System and S-View Content Preparation Suite to encrypt and watermark content with the power to restrict viewing to specific individuals and play windows. Once S-VIEW secure content has been created, it can be securely sent anywhere in the world via courier, shipping service, or the Internet for playback on the SV510 for desktop or laptop viewing, or Cinea SV300 Secure DVD player for at-home TV viewing.
The S-VIEW SV510 currently works with Windows(R) PC laptops and desktop computers that meet the minimum system requirements, and a Mac(R) version is expected to be available October 2006. The S-VIEW SV510 lists at $600 per device and requires a management fee of $20 per month.
About Cinea
Cinea, Inc., a Dolby company, develops and commercializes a broad variety of content-protection solutions for the motion picture and television industries. Current customers include many of the major film studios as well as leading service vendors in the entertainment industry. For more information about Cinea, Inc., or Cinea technologies, please visit http://www.cinea.com.
Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Cinea's S-VIEW and encryption technology; the ability of Cinea's encryption technology and S-VIEW players to protect studios, production companies, distributors and other entertainment professionals from piracy; the expected timing and availability of the SV510 for Mac computers; and Cinea's ability to develop, maintain, and strengthen relationships with industry participants, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward looking statements: risks that Cinea's antipiracy protection technology may not perform as anticipated; rapid changes in technical requirements for antipiracy protection; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q for its fiscal quarter ended March 31, 2006. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Cinea is a registered trademark of Cinea, Inc. S-VIEW is a trademark of Cinea, Inc. All other trademarks remain the property of their respective owners. S06/1731
