'DON'T YOU FAKE IT,' THE RED JUMPSUIT APPARATUS' First Virgin Records Release, Makes Red-Hot Retail and Digital Debuts
Crucial Launch Support from MTV / MTV2 / mtvU For Powerful 'Face Down' Video Triggers Top 10 iTunes Demand And 25,000 First-Week Over-the-Counter Sales Band Continues To Connect With Fans Along Warped Tour
Florida rock band THE RED JUMPSUIT APPARATUS enjoyed a booming debut week at retail -- and inside of tens of thousands of computer hard drives. The album made an impressive debut at #25 and sold over 25,000 copies at retail. Heavy digital downloads of the full DON'T YOU FAKE IT album kept RJA in the top 10 of iTunes' daily chart of best selling albums the week of its release. On the separate chart of top Rock albums, DON'T YOU FAKE IT reached the #3 spot.
Cable and on-line support, along with connecting with thousands of new fans at this year's Warped Tour, set up an immediate sales surge at the album's July 18th release. Exposure continues to be high for the album's first single and video, "Face Down," which is a passionate and powerful rant against domestic violence, directed by Paul Minor (James Blunt, BT, Louis XIV, Funeral For a Friend).
On June 19th, MTV / MTV2 / mtvU included RJA in the premiere new artists platform "Discover & Download," which includes video rotation on all three channels along with specialty programming and placement on-line and on-channel. RJA was introduced on MTV2's signature video debut program Unleashed, on Monday, June 5th. The video was an all-day premiere selection, with special spots on the channel and website in the lead-up week. No other artist's first video has enjoyed the degree of MTV2 rotation as was planned for RJA. Additionally, the video is #3 on FUSE's Oven Fresh Video show, and the #5 Alternative Video on Music Choice, while also among the top 5 alternative videos in Music Choice's On Demand service. On AOL Music, where the band is a featured new artist, "Face Down" peaked at #4 on AOL Radio's Alternative/Rock chart. "Face Down" is in the top 20 best-selling rock tracks and #9 on the Alternative tracks downloaded on iTunes.
"Face Down" is currently the most played song on Purevolume.com while RJA is generating 100,000 streams a day of the four songs posted on Myspace.com. Streaming on-line "listening parties" of the entire DON'T YOU FAKE IT album ran during the week of album release on America Online, MSN, Purevolume.com and ArtistDirect.
Several gaming websites are previewing Electronic Arts' Madden 2007 video game with a snippet of the RJA album track "In Fate's Hands," A Cingular 'Sound Off 2006' promotion places RJA in 14 different Conde Nast print publications, along with audio and video content featured on the Cingular mobile devices of 56 million subscribers.
THE RED JUMPSUIT APPARATUS -- front man Ronnie Winter, guitarists Duke Kitchens and Elias Reidy, bassist Joey Westwood and drummer Jon Wilkes -- plays on the Vans Warped Tour through mid-August.
RED JUMPSUIT APPARATUS ON VANS WARPED TOUR, SUMMER 2006 Wed 7/26/2006 Riverbend Music Center Cincinnati, OH Thu 7/27/2006 Post-Gazette Pavilion Pittsburgh, PA Fri 7/28/2006 Verizon Wireless Noblesville, IN Sat 7/29/2006 Co-America Park Detroit, MI Sun 7/30/2006 Tweeter Center Tinley Park, IL Tue 8/1/2006 Darien Lakes Fields Buffalo, NY Wed 8/2/2006 Fitchburg Airport Fitchburg, MA Thu 8/3/2006 Tweeter Center Camden, NJ Fri 8/4/2006 Ford Pavilion Scranton, PA Sat 8/5/2006 Nassau Coliseum Uniondale, NY Sun 8/6/2006 Englishtown Raceway Englishtown, NJ Tue 8/8/2006 Verizon Wireless Charlotte, NC Wed 8/9/2006 Verizon Wireless Virginia Beach, VA Thu 8/10/2006 Nissan Pavilion Bristow, VA Fri 8/11/2006 Tower City Amphitheatre Cleveland, OH Sat 8/12/2006 Molson Amphitheatre Toronto, ON Sun 8/13/2006 Parc Jean Drapeau Montreal, QC
