"...finding solutions for families, especially busy moms" Kathy Ireland Worldwide has partnered with McKinnon Land, LLC of Charlotte, N.C. for use of its Basofil flame-resistant fiber technology
Continuing the mission statement of,
"...finding solutions for families, especially busy moms" Kathy Ireland Worldwide has partnered with McKinnon Land, LLC of Charlotte, N.C. for use of its Basofil flame-resistant fiber technology.
“Safety is definitely a primary value we want to bring to our customers and this is a crucial step forward," said Kathy. An ambassador for the Department of Agriculture’s national Firewise campaign which seeks to limit loss to homes in wildland proximity, Kathy is a fire safety advocate, and she stated “McKinnon-Land’s Basofil technology is providing a huge breakthrough that we look forward to embracing in a wide variety of our products.”
Those products include mattress and foundations, top of bed, furniture, fashion, carpeting and flooring, lighting, window treatments, bedding, kitchenware and other home needs subject to involvement in fires.
Too often we hear sad stories of fires that can be prevented. These tragedies can be blocked by the glorious ounce-of-prevention that is now available. We are thrilled that McKinnon-Land has developed a fiber which bring s safety to so many of our products in the coming year “We are grateful to their inspired researchers , scientists and management team” said Kathy
McKinnon Land is a research and development company and is owner and inventor of Alessandra Technology which provides inherently flame resistant products for home and industrial use.
“It has had wide impact in creating solutions for aerospace, automotive, fire-service, military, high temperature filtration and industrial work wear, and now their products will fulfill our mission of,
"...finding solutions for families, especially busy moms" said Kathy.
Alessandra Flame Resistant Yarn and Fabric was nominated as a new Green Flame technology in textiles by the International Consortium for Fire Safety, Health and Environment in June 2003. That consortium is a non-profit corporation headed by safety and environmental regulators, scientists and industry representatives in Europe and North America. Alessandra technology and other KI products designed with Basofil are inherently flame resistant and do not require the use of topically applied chemicals.
"T he new partnership with Kathy Ireland is a perfect fit. We believe that Kathy and her extraordinary concern for families truly shares the same high standards of comfort and safety as do we. Kathy relationships with the women that have joined her brand have made her one of the world's successful designers. Just this week Kathy Ireland was named the 7th most popular brand with consumers in America, we are honored to partner with her and her team. Our objectives were to provide the safest and most innovative flame resistant products available to her consumers and she has accomplished that added Bob Mc Kinnon, CEO of McKinnon Land, LLC
Basofil fiber received an ETV Verification Statement in 2000 citing it high temperature filtration of baghouse gasses for the removal of very fine particulate matter. ETV is a program of the US Environmental Protection Agency. Basofil also received the California Fire Chiefs Association Award for Innovation in Fire Protection. At that association’s 2002 Technology Showcase for flame resistant barrier technologies for upholstered furniture, the economical Basofil fiber were demonstrated to allow upholstered residential furniture to pass the stringent California Test Bulletin 133 furniture fire safety standard.
KI consumer products utilizing Alessandra and Basofil are planned to be available in retail stores late this year.
About Kathy Ireland Worldwide
Kathy Ireland Worldwide (KIWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The primary mission of KIWW is
“…finding solutions for families, especially busy moms.™” Forbes Magazine reports that KIWW is a “design empire which grosses over one billion dollars annually in retail sales”. This year Newsweek reported, “Annual sales run to $1.4 billion.” KIWW products include flooring, rugs, home furniture, office and entertainment furniture, lighting, decorative accessories, window coverings, bedding, mattresses, candles, apparel, jewelry, blankets and top of bed. In 2000, KIWW began expanding its mission and consumer needs, with the addition of specialty brands, presenting “Design Ambassadors” A Café by Chef Andre for food and entertaining, J du J cultivated by Nicholas Walker for outdoor living and garden inspirations and The Quilts of Gee’s Bend whose original works of art from rural Alabama are the Genesis of unique designs for home. The original Quilts of Gee’s Bend gained international recognition through museum tours around the world. KIWW teams with industry leaders in each category of business, Flooring-Shaw Industries a Berkshire-Hathaway Company, Rugs-Shaw Living a Berkshire Hathaway Company, Home Furniture-Kathy Ireland Home by Standard, Office and Entertainment Furniture-Kathy Ireland Home by Martin, Lighting-Pacific Coast Lighting, Decorative Accessories-Pacific Coast Accessories, Window Coverings-Kathy Ireland Home by Alta, Bedding-Kathy Ireland Home by Therapedic, Permanent Florals-Kathy Ireland Home by Labs, Candles-Kathy Ireland Home by Hanna’s Candle Co., Socks-Kathy Ireland by Moretz, Active wear-Kathy Ireland by Orioxi, blankets- Kathy Ireland Home by Faribault Mills, Top of Bed- Kathy Ireland Home by Hallmart Collectibles and Jewelry-Kathy Ireland Exclusively for House of Taylor Jewelry. House of Taylor Jewelry (NASDAQ:HOTJ) is a publicly traded company.
To learn more, please visit www.kathyireland.com
About Basofil Fibers, LLC
Basofil Fibers, LLC was formed July 14, 2002 when the current ownership purchased the business form BASF. The company now operates as a wholly owned subsidiary of Basofil Technologies, LLC. Although the company is relatively young, Basofil® fiber had been in production for many years under BASF.
Basofil fiber was developed in the laboratories of BASF AG in the 1980s. In 1996, nestled in the mountains of North Carolina, the first large scale production of Basofil fiber was installed. Since that time this plant has supplied Basofil fiber across the globe.
Company headquarters are located in Hickory, North Carolina.
To learn more, please visit www.basofil.com
