'Introduction to Content & Delivery Fundamentals' to Be Featured at Upcoming C4-Sports Show
Two Free Sessions Focused on Educating Attendees on Content Delivery
C4-Sports, the first electronic media trade show dedicated wholly to sports technology, announced today that it will be hosting "Introduction to Content & Delivery Fundamentals," a two-day event to be held at the Las Vegas Convention Center on July 18 and 19. The two sessions are open to all C4-Sports registrants and will analyze growing trends in content rights management and content delivery.
Moderated by John Abel, senior vice president, USTelecom Association, both sessions will give attendees the opportunity to question panelists about viable solutions that are available at every level of sports, regardless of budget. Attendees will learn about the business and technical challenges that arise with various content rights management and protection issues, and they will be given a technical introduction to the different content delivery methods available, such as repurposing content to mobile devices, wireless, HD format, digital signage, simulcasting, video streaming, and datacasting.
"A lot of sports professionals and content owners are aware of what is out there today in terms of content delivery methods, such as podcasting and video streaming; however, many just need an introduction in order to gain a better grasp on what it all means," said Gene Sanders, general manager, C4-Sports. "At these sessions, industry experts will discuss how to better leverage content, as well as make it more effective, in order to positively impact and drive revenue for an organization. Fans want sports content, and advertisers are willing to pay to reach these markets."
The first session, "An Overview of the HD Landscape," will be held on Tuesday, July 18, and will examine the important role content delivery plays within an organization. The session will explore the specific benefits of producing and broadcasting sports content in HD, such as increasing revenue streams and enhancing the viewing experience. Individuals participating include Steve Lampen, multimedia technology manager, Belden CDT; Dan Mance, chief technology officer, Harris Digital Signs; Joe Lograsso, vice president of sales, United States and Latin America, Miranda Technologies; Mark Daniel, lead - Global Media Initiatives, EMC Corporation; and Leigh Herman, marketing manager, Professional Audio & Video Products, Sony Broadcast & Production Systems Division.
Session two, "Profiting from Technology," scheduled for Wednesday, July 19, will educate attendees on content rights management and discuss the importance of content protection, such as encryption methods. The session will also examine new content delivery methods, such as display systems, digital signage, and wireless applications. Participants include Andre Floyd, marketing manager, SXRD Systems, Sony Broadcast & Production Systems Division; Rich Routman, vice president of business development, Collegiate Images; Richard Dixon, vice president of sales and strategic relations, Me, Inc. (a division of The SCO Group); Douglas Hines, president and CEO, ScorePAD Sports, Inc.; and Mark Lemmons, chief technology officer, Thought Equity.
"Both of these panels are filled with very high-quality people who are deep into video production, digital content asset management, licensing of content, and repurposing content for multiple platforms across different media," said USTelecom's John Abel, moderator for both sessions. "These panelists possess a wealth of knowledge that would be impossible to replicate elsewhere, and this is a great opportunity for attendees to find out about the future of sports content and how to monetize sports video and digital content assets."
"C4-Sports is revolutionary because of its specific focus, versus the 'general all-purpose event for all people's interests' show,'" said Me Inc.'s Richard Dixon, panelist for the July 19 session. "I have been attending and participating in trade shows and events throughout the world for over 35 years, and this is the one event that has been specifically targeted for showcasing technologies for sports and sports content. It is clearly on target for sports organizations, athletic directors, colleges, universities, coaches, players, and production service-related businesses."
For more information about "Introduction to Content & Delivery Fundamentals" or to register for the C4-Sports show online, visit http://www.c4-sports.com/.
About C4-Sports
C4-Sports is the only exclusive exposition and conference dedicated to the sports content industry. Attracting athletic directors, facility managers, sports broadcasters, coaches, and athletes from across the nation, it will provide exhibitors with the unique opportunity to network with these professionals. More than 5,000 sports professionals are expected to converge in Las Vegas on July 17-19 for this dynamic marketplace of sports technologies, products, services, and ideas. More information about C4-Sports is available online at http://www.c4-sports.com/.
Source: C4-Sports
