JOHNSON'S(R) Baby Unveils Plans to Launch a Mom Blog Directory a Whole New Way for Moms to Connect and Communicate in the Blogosphere
With the Advent of the 300 Millionth American, JOHNSON'S(R) Ushers in a Unique Way to Bring Together a Whole New Generation of Moms
According to a recent survey* of moms who gave birth in the past four years, 85 percent spend their free time online and more than one-third find support from other moms online. Recognizing that today's generation of moms seeks and shares parenting information in new ways, JOHNSON'S(R) Baby has announced the creation of a first of its kind blog directory. This directory will help facilitate the conversations currently taking place between moms in the blogosphere and enable more moms to join the ongoing dialogue.
The yet-to-be-named blog directory is designed to help moms find other mom bloggers through keyword content searches and tags, as well as similar interests, number of children and region of the country. It will also offer additional exposure to existing bloggers by bringing their blogs to a whole new audience of readers and providing tips on how best to promote their blog. The directory will provide tools for moms who want to start blogging but do not know how to begin. With the blog coach, moms can easily set up their own blog and quickly become part of the conversation.
"As our population grows and we prepare to welcome the 300 millionth American, JOHNSON'S(R) recognizes that today's moms are connecting in entirely new ways," said Bridgette Heller, Global President, JOHNSON'S(R) Baby. "While previous generations congregated on a daily basis at the park bench to discuss the parenting issues of the day, today's moms have found a new place. The blogosphere, open for conversation day or night, is the modern mom's park bench. Our research shows that what mom bloggers want most is a way to find and connect with other moms. With this mom blogger directory, we are bringing moms together to share and support, converse and communicate -- enabling unprecedented conversations to take place."
In order to build a directory that would be appealing and relevant, JOHNSON'S(R) conducted in-depth research with moms who blog. Eighty five percent of moms surveyed blog about their children and experiences as a parent, and many moms are looking for information on parenting and children in the blogs they read. The research revealed that these moms, who view blogging as a creative outlet, want to make even more connections that will allow them to share anecdotes about their children, discuss the many challenges they face as parents, and 'meet' individuals with similar experiences.
As part of the development process, JOHNSON'S(R) recruited a panel of top mom bloggers to serve as advisors. The advisory board members were integrally involved in all aspects of the planning and development process.
"The opportunity to play a role in the development of JOHNSON'S(R) blog directory has been an incredibly valuable experience. It's given me the chance to help shape this service into one that is relevant and easy to use," said Chris Jordan, advisory panel member, mom of seven and owner of the blog, Notes from the Trenches. "Blogging has been a personally rewarding experience, and if I can help to bring more moms like me into the blogosphere, or make it easier for those who are looking to read blogs that are relevant to their lives, I've been successful."
The blog directory will go live in Fall 2006. Visit Baby.com/BlogHer and we'll alert you when it goes live.
About JOHNSON'S(R) Baby
JOHNSON'S(R) Baby is manufactured and marketed by Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc. Johnson & Johnson Consumer Companies, Inc. develops and markets baby care, wound care and skin care products that address the needs of the consumer and health care professionals and incorporate the latest innovations. The portfolio includes heritage brands JOHNSON'S(R) Baby and BAND-AID(R) Brand as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R).
* The online survey included 400 participants and was conducted from April 20-24, 2006. Respondents were required to be US residents, females and 18 years of age or older. JOHNSON'S(R) funded the survey
