Lifetime Networks Brings on TVN Entertainment as Its Exclusive VOD Services Partner
Lifetime to Deploy TVN's ADONISS 2 Suite for Advanced Asset Management
TVN Entertainment Corporation today announced that it has reached an exclusive VOD services agreement with Lifetime Networks, home of the two highest-rated women's cable networks, Lifetime Television and LMN. Under the multi-year contract, TVN will provide encoding, distribution, and asset management services for Lifetime VOD programming. Lifetime will have access to TVN's ADONISS 2 platform and Provider Remote Interface (PRI) toolset. As one of TVN's earliest PRI customers, Lifetime will have 24/7 online access to track and monitor VOD programs and update metadata (which controls asset attributes including category placement, pricing and windows) all on a site by site basis.
"Lifetime is a well respected brand and we are happy to have been selected as their exclusive VOD partner," said Matt Cohen, TVN's Vice President of Business Development. "Lifetime will also be among our charter clients for ADONISS 2 PRI, which enables them to establish business rules with their affiliates to dynamically update VOD content on a site-by-site basis."
"We are delighted to partner with TVN, an innovative provider of encoding, distribution and asset management services for VOD," said Pete Sgro, VP/GM, Operations and Engineering for Lifetime Networks.
About Lifetime
LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.
About TVN Entertainment Corporation
TVN Entertainment, a video on demand (VOD) content solutions company, is a leading provider of on demand television programming, management and delivery services. TVN currently offers more than 3000 hours of VOD programming from over 110 content providers. In addition to comprehensive programming services, TVN Entertainment offers the only single-source management and distribution solution for VOD, including content aggregation, packaging, encoding, asset management and fully encrypted transport via satellite to all video service providers. TVN Entertainment has been chosen as the VOD solution for many leading MSOs and telecommunications companies, including Adelphia, Atlantic Broadband, Bresnan, Buckeye, Blue Ridge, Cablevision, Charter, Comcast, Cox, Insight, Mediacom, Midcontinent, RCN and Verizon. For more information visit www.TVN.com
