Liz Hurley Named the New Face of Jordache Jeans
Jordache Unveils Their Newest Ad Campaign
Jordache will unveil a national advertising campaign featuring model and actress Elizabeth Hurley. Shot by famed photographer Michael Thompson in his NY studio, the campaign features Hurley clad in classic Jordache Jeans, edgy with a whip and the iconic Jordache horse. The first ad will run in national publications beginning in September and will run through the holiday season.
The latest campaign exemplifies Jordache's commitment to the classic quality it is known for, with a sexy sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's across the country this fall. All jeans have embroidered back pocket stitching with superior fits and modern styles.
"We are thrilled to be working with Elizabeth Hurley," says Liz Berlinger, President of Jordache Enterprises. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman." Liz's look was facilitated by make-up artist Stephane Marais and hairstylist Serge Normant.
Jordache catapulted to fame in the late 70's as a leader in the designer-label jeans category. At the height of its popularity, Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as provocative and innovative. The jeans were so much a part of American pop culture that their commercials were spoofed by Gilda Radner on Saturday Night Live. Jordache recently introduced a new premium line of jeans inspired by the classic Jordache look.
