Mediaguide, MonitorLatino Partner to Provide Industry's Most Comprehensive Coverage of Spanish Language Airplay
Mediaguide, the top provider of broadcast occurrence data, and MonitorLatino, the premiere Spanish radio information company serving the Hispanic markets in the U.S. and Mexico, are joining forces to provide the industry's most comprehensive, real-time view into Spanish language radio airplay. The new partnership between the two companies will cover 90% of Spanish radio stations in both the U.S. and Mexico -- the largest percentage of this market monitored to date.
As part of the agreement, MonitorLatino will become the exclusive marketer of Mediaguide Spanish language radio airplay information, as well as exclusive licensor of the music charts compiled from this data.
"We are committed to becoming the premier radio monitoring data provider and this partnership will reinforce our existing service in the U.S. and our expansion to 30 major markets in Mexico, where MonitorLatino already has a presence, providing the industry with a clear and comprehensive picture of the total Hispanic radio market," said MonitorLatino president Juan Carlos Hildago. "We have great respect for the service and reach that Mediaguide has built; we look forward to a successful working relationship."
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"We're pleased to join forces with MonitorLatino to significantly increase the scope of Spanish language airplay monitoring," said Joe Wallace, Mediaguide senior vice president of music. "MonitorLatino are unquestionably the experts in this market, while we have the breadth and depth of reach. So we feel this agreement plays to the strengths of both of our organizations."
In kicking off this new venture, Mediaguide will expand its current network of radio stations monitored in order for MonitorLatino to provide even deeper coverage of the U.S. Spanish language broadcast universe. This will include the addition of several western U.S. markets, as well as an overall increase in Spanish language stations covered in existing monitored markets. With a network of over 2,600 stations across the U.S., Mediaguide currently covers more radio stations and more musical genres than any other monitoring service.
About Mediaguide:
Mediaguide, which was launched in 2002, is a broadcast verification service, monitoring occurrences of music, advertising and speech, broadcast over all media in real-time. Today, Mediaguide provides the world's most comprehensive, accurate, timely, and reliable airplay data products. The company's information products, which span all media types, provide performers, publishers and the recording, advertising, radio, and television industries deep insight into what is being broadcast across America, in order to deliver better products that create broader consumer demand among audiences. Learn more about Mediaguide at www.mediaguide.com.
About MonitorLatino:
MonitorLatino.com was founded in 2002 by high quality-driven radio and music professionals committed to becoming the premiere Spanish radio monitoring company serving the Hispanic markets in the U.S. and Mexico. MonitorLatino.com will improve an existing coverage in the U.S. and Mexico, by tracking audio on any available outlet of communications in different genres, including Regional Mexican, Spanish AC/POP, Spanish Urban, Oldies, Tropical, Tejano and Religious. MonitorLatino.com is owned and operated by Radio Tracking Data, LLC., a division of Mass Radio, Inc. and Radionotas.com.
