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June 8

 

 

Disneyland Adds Magical '8th Day' to the Week

Dreams Come True for Eager Fans Waiting to Ride The New Finding Nemo Submarine Voyage

In the spirit of Walt Disney's renowned ability to create magic, the Disneyland Resort is sprinkling some pixie dust on the calendar and virtually creating an "8th Day" in its operating week in anticipation of high demand for the new Finding Nemo Submarine Voyage attraction, which resurfaces June 11 in the Tomorrowland Lagoon. The subs return as part of the ongoing Year of a Million Dreams celebration at the Disneyland Resort.

Starting June 11, the day the subs resurface, guests will be allowed to join the queue until official park closing and the subs will continue their voyages to find Nemo for up to 2 1/2 hours after park closing.

"We're very excited to bring back the classic subs attraction, which we know will appeal to guests of all ages," said Ed Grier, President, Disneyland Resort. "In order to meet what we believe will be very high demand, we're virtually adding an '8th day' to the week."

The magic continues with a focus on Disney-style service. While guests are anticipating their underwater adventure, they'll be invited to "Find Nemo" while voyaging through the queue. Armed with a special Finding Nemo Submarine Voyage activity guide, they will search out "Hidden Nemos" along the way and play other Nemo-related games.

And when the hunger for the adventure becomes too much, fun Nemo-themed food creations, such as a snack pack with cheddar fish crackers mixed with an "East Australian Crunch," popcorn buckets, cupcakes, frozen apple juice and more, will be available for purchase in ports along the way and throughout Tomorrowland.

Finding Nemo Submarine Voyage takes its inspiration from two over-the-top entertainment experiences -- the worldwide smash hit Disney*Pixar motion picture Finding Nemo and the Resort's fondly remembered classic Submarine Voyage attraction that opened in 1959 and retired in 1998.

During the summer months, on average, Disneyland Park operates 16 hours per day. With 2 1/2 additional hours of potential operation each night (17 1/2 hours total per week) for the Finding Nemo Submarine Voyage, Disneyland is offering guests more than an extra day each week to enjoy the attraction.

Highlighted this summer by the Grand Opening of the Finding Nemo Submarine Voyage, the Year of a Million Dreams celebration at Disneyland Resort features a full lineup of immersive character encounters and other "Dream-Come-True" experiences. There are opportunities for guests to meet and play with Disney Princesses at Disney Princess Fantasy Faire, join a band of pirates at Pirate's Lair on Tom Sawyer Island, duel with Darth Vader at Jedi Training Academy, or show some school spirit in the High School Musical Pep Rally.

For more information about new attractions, the Year of a Million Dreams and vacations at Disneyland Resort visit www.disneyland.com, call (866) 60-DISNEY or visit your local travel agent.

Web site: http://www.disneyland.com/

 

 

 May 9

Disney Expands Mix Brand with Online Music Store & More Content for Kids

Disney Mix Brand Poised for Long-Term Growth with Mix Central Media Store & More Movie Releases for Disney Mix Media Players

 The Disney Mix brand is expanding online with the launch of the all new "Disney Mix Central," an online media store where parents can help their kids access favorite Disney entertainment. Designed to compliment Disney's popular line of media players, Disney Mix Stick (MP3) and Disney Mix Max (Video/MP3), http://www.DisneyMixCentral.com offers popular songs and music videos from Walt Disney Records and Hollywood Records as well as podcasts from Disney Channel. Mix Central features hits from numerous Disney stars including Miley Cyrus as Hannah Montana, The Cheetah Girls, Vanessa Hudgens, Aly & AJ, Corbin Bleu, plus soundtracks such as High School Musical and Jump In! and compilations including Disneymania 5. All Disney Mix Stick and Disney Mix Max players sold to date will support Mix Central. Additionally beginning this May, Disney will introduce seven new Disney Max video clips containing full length movies from Walt Disney Studios Home Entertainment including Pirates of the Caribbean: The Curse of the Black Pearl.

"The Disney Mix line has established itself as the top media player for kids because it is easy to use and designed specifically with kids in mind. Designing an online media store where parents can easily find and download the music their kids want was the natural next step," said Chris Heatherly, vice president of global electronics for Disney Consumer Products. "With Mix Central and the announcement of new movies on our plug-and-play Max Clips, we are providing kids more ways than ever to get their favorite Disney movies and music."

Disney Mix Central offers parents peace of mind with a library of youth-appropriate content on a parent-controlled site that only adults can transact on. The site provides a vibrant interactive experience, simple navigation and the latest hit Disney entertainment. Searching for media is easy and fun; guests can navigate the site by type of media including "music," "video," "podcasts" and "my stuff" - which allows guests to see their recent purchases. Additionally, a "browse by" feature is available to search for media by demographic such as "boys," "girls," "kids and teens" or by type of music such as "Disney Mania," "Radio Disney Jams," and "TV & Movie Music." Compatible with devices that support Windows DRM 10, the site also spotlights new arrivals and the latest hits and even offers free downloads every week. Songs are available for purchase individually for $0.99 or by album starting at $9.99; music videos are also available for $1.99. New music and music videos will be added on a regular basis at the same time that it is released on CD and for other digital stores.

The concept for Disney Mix Central evolved as an extension of Disney's successful line of Disney Mix digital media players especially designed for kids. Introduced in fall 2005, the Disney Mix Stick MP3 player caught the electronics industry by surprise selling out at retail and garnering accolades such as being named "the quintessential sell-out item of the holiday season" by The Washington Post. The Disney Mix Max Video/MP3 player was later introduced to high acclaim in fall 2006, leading the Disney Mix brand to become the number four best-selling brand of flash memory players in the U.S. for the Holiday 2006 period(a), according to The NPD Group's retail tracking service.

In addition to the launch of Mix Central, the Disney Mix brand continues to grow adding seven new movies to its line of Disney Max video clips - postage stamp size memory cards containing full-length movies that can be viewed on the Disney Mix Max player. From Walt Disney Studios Home Entertainment, the new Disney Max Clip titles are: Pirates of the Caribbean: The Curse of the Black Pearl, Herbie Fully Loaded, Sky High, The Cheetah Girls 2, Freaky Friday, The Princess Diaries and The Princess Diaries 2: Royal Engagement. With 13 video max clips in total to choose from and content from Disney Mix Central, there is something for everyone to enjoy.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Apparel, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing, Disney Interactive Studios, Baby Einstein, and http://www.disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly-owned stores in Europe. For more information, please visit http://www.disneyconsumerproducts.com.

About The Walt Disney Internet Group

The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and information content and services for Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Company (NYSE: DIS). Its paramount mission is to provide a safe, secure environment for consumers to experience the Disney brand anytime and anywhere as they inform and entertain themselves, look to join communities with other Disney fans, or shop for products and services. WDIG integrates the unmatched breadth of content with a best-practices approach to Internet and mobile technology and drives multiple revenue streams from premium content offerings, advertising and ecommerce. WDIG, which is headquartered in North Hollywood, Calif., has operations in Asia-Pacific, Europe and the Americas.

(a) Sales based on units in the U.S. mass channel November through December 2006; data compiled by The NPD Group's retail tracking service.

 

April 2

Disney's 'Meet The Robinsons' Has Largest Digital 3-D Opening in History; 3-D Engagements Attract $7.1 Million on Just 581 Screens in Opening Frame

-- Moviegoers across the country showed their enthusiastic support for the future of digital 3-D exhibition over the weekend (3/31-4/2) as Walt Disney Pictures' new animated adventure, "Meet The Robinsons," grossed a sensational $7.1 million on just 581 3-D screens to become the largest digital 3-D opening in history, it was announced today by Chuck Viane, president of Disney's Buena Vista Pictures Domestic Distribution. Engagements of the film in Disney Digital 3-D(TM) represented 28% of the film's overall three-day gross of $25.1 million on just 13% of the screens. Adding to the achievement, the film's 3-D engagements grossed 2.6 times more than traditional or non 3-D engagements. This is even more impressive considering that the size of the average 3-D theatre is 243 seats. "Meet the Robinsons" represented the widest opening ever for a digital 3-D release, and played in six times the number of theaters as Disney's "Chicken Little" in 2005. It is anticipated that there will be 1200 screens available to play digital 3-D by the end of this year.

Commenting on the announcement, Viane said, "The fantastic success of 'Meet the Robinsons' this weekend and especially in its 3-D engagements is a clear signal that 3-D is bigger and better than ever. This weekend's historic achievement represents a great collaboration with the exhibition community. It's also been a pleasure working with the 3-D experts at Real D during this time of growth and innovation. Disney has been a pioneer in digital 3-D projection starting with 'Chicken Little' and Tim Burton's 'Nightmare Before Christmas.' We're thrilled to see audiences captivated by this exciting new technology, and turning out in record numbers for digital 3-D engagements. The industry continues to make history with each new digital 3-D release, and Disney plans to remain a leader in this exciting and satisfying new frontier."

Mark Zoradi, president of the Walt Disney Motion Pictures Group, added, "In theatres across the country, audiences have been clapping at the conclusion of 'Meet the Robinsons,' and gave it high marks on CinemaScore. This is a testament to the film's funny and emotional story, its engaging characters, and the excitement of seeing it in all of its 3-D splendor. Exit polls show that digital 3-D clearly adds another dimension of enjoyment to the experience, and lets moviegoers feel more connected than ever. We're proud of this latest artistic and technical achievement, and feel that it represents another milestone for Disney's incredible Animation Studio. We also are excited about many other ambitious projects that will take full advantage of advancing the digital 3-D technology."

Greg Dunn, president & COO of Regal Entertainment Group, said, "The strong 3-D showing for 'Meet the Robinsons' this past weekend only reinforced Regal Entertainment Group's view that 3-D, once and for all, is here to stay and will only continue to gain in popularity with our customers."

Tom Stephenson, president and CEO of Rave Motion Pictures, added, "The opening weekend results for 'Meet the Robinsons' in 3-D was nothing short of fantastic. We're looking forward to expanding the 3-D technology in our chain."

In February, 2007, Disney announced a partnership with filmmaker Robert Zemeckis and his partners, to create a whole new generation of performance capture 3-D animated films at the Studio.

"Meet the Robinsons" follows the amazing adventures of Lewis, a boy-genius with a love of gizmos and gadgets and an undying hope of finding the family he never knew. But Lewis' journey is about to take him to a place even he couldn't have imagined, a place where the impossible no longer exists: the future. When Lewis encounters a mysterious stranger named Wilbur Robinson, he's in for the time-travel of his life and will be whisked off to meet a family unlike any other -- the sublimely fun and futuristic Robinsons -- who will help him to discover a series of amazing and heartfelt secrets about his own limitless potential. But his incredible trip will also bring him into conflict with a villain who gives evil a bad name: the bungling Bowler Hat Guy, who steals Lewis' only way home. Filled with unforgettable characters, clever contraptions, classic villains and all kinds of eye-popping exuberance, MEET THE ROBINSONS continues in the beloved Disney legacy of looking ahead to a dazzling world of tomorrow -- as it unfolds a story about believing in family, yourself and the wide open future.

Source: Walt Disney Studios

 

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