BedHead Pjs Celebrates Boutique Opening in Summer Style
May 11
Pajama of Choice BedHead Pjs Celebrates Boutique Opening in Summer Style
BedHead Pjs, a favorite seen on prime-time tv shows, expands to open it’s first retail boutique. Showing it’s summer collection, Bedhead Pjs is beginning to bloom from a loungewear line to a life style brand. Opening to festivities on Cinco de Mayo, the week prior to Mother’s Day, there are multiple reasons to celebrate.
BedHead Pjs, distinctive patterns in vintage high thread count sateens are not just for pjs or lounging and have been popping up as everyday wear and coverups. Taking the hint, Bedhead Pjs, expands from its loungewear into a lifestyle brand. After all, it’s really about the fabric, and fabulous colors that aren’t made for the masses pedestrian.
Known as a destination location, slightly off the beaten track, Bedhead Pjs is situated between Sony Studios and Fox, with a boutique that looks like it’s on upscale trendy Robertson Boulevard with celebrity sightings splashed across tabloids. Bedhead Pjs, the pajamas of choice for Hollywood royalty has become a favorite of costume designers. They have been featured on prime-time tv shows such as Grey’s Anatomy, Desperate Housewives, Brothers and Sisters, and Will & Grace. Celebrity devotees include Kirsten Dunst, Megan Mullally, Jennifer Aniston, Michelle Pfeiffer, Kate Hudson and Sarah Michelle Gellar.
“It’s an art form to design a print, that is fun, kitchy but not too obvious, not too martini” shares Director of Sales JoAnne Grazzini.
While available at upscale boutiques and retail locations such as Hotel Bel-Air, Hotel Del Coronado, Lisa Kline, and Ritz-Carlton hotels, if you’re a Bedhead fanatic, you’ll want to visit the new Bedhead Pjs boutique where you’ll discover exclusive collections designed just for the retail store.
Stay tuned as Renee Claire, the designer extraordinaire behind Bedhead Pjs, expands into a life style brand with distinction and luxe materials you’ll love to touch, feel and think yummy.
(C) MBN 2007 Joyce Chow
