MBN: THE MONTE BUBBLES NETWORK

Samsung Telecommunications America

CES News Releases

Samsung Presents a Diverse Set of Handsets and Accessories at CES Unveiled: The Official Press Event of

the International Consumer Electronics Show!..................................................................................................2

Samsung Telecommunications America Highlights Mobile Innovation, Advances In Design At CES………….6

Samsung Demonstrates Mobile WiMax Technology At CES……………………………………………………….7

Samsung Mobile Celebrates 10 Years In The U.S……………………………………………………………….....10

Samsung Sets New Standard of Quality For Camera Phones……………………………………………………..12

Samsung Announces Simpsons Movie Collectible Mobile Phone………………………………………………....16

Three Samsung Telecommunications America Handsets Named Innovations 2007 Design and Engineering

Award Honorees………………………………………………………………………………………………………….18

Samsung Continues Innovation with Ultra-Slim Handsets ………………………………………………………….22

Messaging Phones Focus For Samsung In 2007…………………………………………………………………….26

Samsung Brings Entertainment to Your Fingertips With The Ultra Music and Ultra Video Handsets…………..29

Samsung Showcases Groundbreaking Line of Music Phones; Innovative Mobile Handsets Marry Multimedia

Capabilities, Sleek Design………………………………………………………………………………………………32

SAMSUNG PRESENTS A DIVERSE SET OF HANDSETS AND ACCESSORIES AT CES

UNVEILED: THE OFFICIAL PRESS EVENT OF THE INTERNATIONAL CONSUMER

ELECTRONICS SHOW!

Product offerings and demonstrations from Samsung Telecommunications America (Samsung) at

CES Unveiled: The Official Press Event of the International Consumer Electronics Show on January

6th, 2007 include:

Samsung’s 2007 CES Innovations Design & Engineering Award Honorees

-Ultra Music Phone: Samsung’s Ultra Music Phone, a union of slim style and function, is an

iconic bar handset designed with an added twist: dual LCD screens. An LCD is featured on

each side of the device. On one side there is a smaller LCD screen and the dialing keypad

for making phone calls. This side also allows contact entry and cell phone menu functions.

The reverse side has a large LCD screen and a dedicated touch sensitive pad and serves as

the music player for MP3 and WMA files and has multimedia menu functions. No music

phone would be complete without stereo Bluetooth® capabilities, as well as a microSD™

card slot. In addition, the handset also features a 1.3 megapixel camera.

-SCH- i760: The i760 has many convenient features including a full length key board, a USB

plug, as well as WiFi capabilities. Upon first glance the user’s eye will catch a slim device

and the diagonally, angled dial keys next to a round menu bar. With a simple horizontal slide,

a full length QWERTY keyboard is exposed. To compliment the rotating orientation of this

product the TFT screen can be viewed vertically and horizontally. This device also features a

camcorder, 1.3 megapixel camera and MP3 player. The i760 is perfect for the business

consumer who desires a fashion-forward and slim smartphone.

-SGH-a727: The Samsung a727, measuring just 8.9mm thick, is an ultra-slim bar-style phone

packed with multimedia features. The a727 is ideal for the fashion-forward consumer who not

only uses their phone to make a call, but enjoys taking their mobile experience to the next

level. Perfect for mobile users on the go, the a727’s HSDPA technology allows for high-

speed music, video and data downloads. The phone’s 1.3-megapixel camera with video

capture, MP3 player, Bluetooth® 2.0 technology, speakerphone, voice recognition and

expandable memory slot prove that it doesn’t skimp on features. The a727’s vivid screen

boasts a widescreen display, ideal for viewing mobile content.

Samsung Accessories

-WEP200: The WEP200 is an incredibly small, light and fashionable Bluetooth headset

measuring just 40mm. The headset allows users to control calling features such as: last

number redialing, voice dialing (depending on the handset), call rejecting and call waiting.

The WEP200 will also be available in red and silver.

-SBH170: The SBH170 is a stereo Bluetooth headset compatible with Bluetooth® core

specification version 1.2 products. The SBH170 is similar in design to traditional headphones,

complete with a sporty- shaped memory neckband connecting the two earpieces.

-WEP410: The WEP410 is a trendy and compact headset, weighing a mere 7.4 grams. It

features a stylish chrome and black exterior and excellent sound quality with various

functions such as: call receiving and call rejection, last call dialing and mute and hold

function.

Cingular

-Cingular SYNC™ from Samsung: The Cingular SYNC™ from Samsung, model number

SGH-a707, is Samsung’s newest High Speed Downlink Packet Access (HSDPA) phone with

advanced music and multimedia capabilities. The Cingular SYNC™ from Samsung features

external touch sensitive multimedia keys, MP3 player, microSD™ memory card slot, 2.0

megapixel camera with video capture capabilities, Bluetooth® 2.0 with stereo headset

support and new, one-touch Cingular Music key.

-Samsung BlackJack™: The Samsung BlackJack is a robust, slim smart device packed

with the power and functionality desired by business customers and consumers alike. With

the Samsung BlackJack™ users can get rich entertainment features, powerful business

applications and the familiar look and feel of Windows Mobile® 5.0, turbo-charged by

Cingular’s 3G-enabled BroadbandConnect service in an ultra sleek design. The Samsung

BlackJack™ also offers over-the-air synchronization of e-mail, calendar, contact and to-do

lists and access to enterprise applications. Additional features include an mp3 player, 1.3

megapixel camera with video capture capabilities, Stereo Bluetooth® version 2.0 with stereo

headset support and full QWERTY keyboard.

-SGH-c417: The c417 is a feature-rich handset which includes GSM Quad Band support,

Bluetooth® technology, a built-in VGA camera, advanced messaging capabilities, including

2-way short messaging, multimedia message service and instant messaging and a

speakerphone.

Sprint

-SPH-m610: The Sprint Power Vision M610 by Samsung is the thinnest clamshell phone

currently available in the U.S. marketPROOF?. This feature-rich phone includes a 2.0

megapixel camera a large, crisp QVGA internal display, stereo Bluetooth® capable,

speakerphone, advanced voice recognition and an external MicroSD™ memory card slot.

-SPH-A900m: The a900m is an ultra-sleek phone that, despite its thin form factor, boasts

high profile features including Bluetooth® technology, built-in camera, camcorder and music

player and instant messaging capabilities.

-SPH-m500: The Sprint Power Vision® M500 by Samsung is a dynamic multimedia phone

with an elegant design. Available in either silver or red, theM500 features the latest in stereo

Bluetooth® technology and a MicroSD card slot, making it a must-have for entertainment-

lovers on-the-go. Additional features include a 1.3 MP camera, speaker independent voice

recognition, GPS capability and downloadable themes for optimal personalization.

T-Mobile

-Samsung Trace™ (SGH-t519): The Samsung Trace™, an ultra-thin bar phone measuring

just 0.33” in width, is packed with features such as a built-in 1.3 megapixel camera,

Bluetooth® technology, MP3 player and expandable memory slot.

-SGH-t629: The ultra slim slider (0.55” in width ) t629 features a host of multimedia

capabilities, including a 1.3 megapixel camera with zoom, an MP3 player and multimedia

messaging. On-the-go consumers can rely on quad-band technology to keep them

connected across the globe, while Bluetooth® wireless technology allows for efficient, hands-

free communication.

-SGH-t719: The t719, a slim, clamshell-style phone, is the ultimate compact productivity tool

incorporating a QWERTY predictive text keyboard, Blackberry Connect and calendar and

contact sync capabilities.

-SGH-t709: The t709 is slider phone that packs a serious punch. This phone is capable of

WiFi and mobile calling, 1.3 megapixel camera with video capture, advanced speech

recognition and MP3 player. The t709 is a domestic tri-band phone that enables calls on both

GSM and Wi-Fi networks. **Consumers in greater Seattle are currently able to purchase T-

Mobile HotSpot @Home products and service through a pilot program at 24 Seattle-area T-

Mobile retail stores.

Verizon

-SCH-a990: The SCH-a990 is a 3.2 mega pixel camera phone that enables photo enthusiasts

to take high-resolution photos with the similar print quality of a standalone digital camera. In

addition, the SCH-a990 boasts a number of features including a video recorder, a business

card scanner and Bluetooth® wireless technology, which allows a customer to print pictures

wirelessly from the SCH-a990 to a Bluetooth-enabled printer with basic print profile.

-SCH-a870: The SCH-a870 is value-inspired phone offering many features and capabilities

including Bluetooth® wireless technology, VibeTonz® proprietary software that allows users to

feel the beat from enhanced ring tones and a VGA camera with flash. Additionally the a870 is

Tri-mode, allowing it to operate on both digital and analog CDMA networks.

Regional/MVNO

-Jitterbug One-Touch™/Jitterbug Dial™: Jitterbug, available through GreatCall, has two

different options of handsets, the Jitterbug Dial™ and Jitterbug OneTouch™; both phones

feature larger buttons, easy-to-read text, a comfortable ergonomic shape and an ear cushion

for better sound quality. A key service feature that GreatCall offers is a live Jitterbug operator

standing by to provide personalized, call-related assistance whenever needed 24-hours/day.

-SCH-u420: Samsung’s SCH-u420 features a VGA camera, hands-free Bluetooth

®

functionality as well as speakerphone, voice-activated dialing and BREW® Client 3.1.4. It

has picture, text and instant messaging capabilities, and can display text in both English and

Spanish. The u420 is the first handset from Alltel Wireless to feature newly enhanced Axcess

Shop capability, enabling customers to download rich content and data applications such as

XM Radio and Axcess Mobilcast, ringtones, games and more.

-SCH-u520: The Samsung SCH-u520, designed to provide easy access to a wide range of

entertainment features, is the first phone to support Alltel’s new Axcess Mobile Guide service.

The Samsung u520 allows users to watch TV, listen to the radio, and access podcasts, all in

high-quality stereo. The phone has a 1.3 megapixel camera, video capture and playback,

and a high resolution display and is the first Alltel phone to support A2DP Bluetooth profile,

which allows customers to connect to a stereo Bluetooth headset and stream their .mp3

music through the stereo headset.

-The Drift™: This sleek and compact slider packs exceptional power and optimized access to

the high speed 3G network into a slim, elegant shape. The Drift features a 2.12 inch high-

resolution QVGA display, stereo Bluetooth®, 128MB internal memory expandable via

microSD™, 2.0 megapixel camera with 4x digital zoom and flash for shooting photos and

video, and MP3, MPEG-4 and VOD support for a wide variety of entertainment options. Drift

is also complete with GPS capabilities to support innovative new Helio services in addition to

existing custom services like MySpace Mobile and Helio On Top (H.O.T.).

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US $7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

January 6, 2007

SAMSUNG TELECOMMUNICATIONS AMERICA HIGHLIGHTS MOBILE INNOVATION,

ADVANCES IN DESIGN AT CES

January 8-11, 2007

Las Vegas

WHO:

Samsung Telecommunications America (Samsung) brings innovative mobile

technology and form factor to the show floor of the Consumer Electronics

Show in Las Vegas, Jan. 8-11, 2007. The mobile handset leader will unveil the

latest technology to hit the U.S. as well demonstrate our global leadership with

phones that are more like a camera, the latest in WiMAX technology and

much more.

WHAT:

Unveiling New Mobile Phone, Monday, Jan. 8, 10:30 a.m.

See the latest in mobile phone design and form factor

Mobile WiMax Demonstrations with Sprint

See the latest in next generation network with a demonstration on Sprint’s

Mobile WiMAX.

Camera Phone Innovation

The Simpsons Movie Collectible Phone

Latest in Korean design innovation

Video and Mobile TV Demonstrations

WHEN:

Monday, Jan. 8, 10 a.m. to 6 p.m.

Tuesday, Jan. 9 – Wednesday, Jan. 10, 9 a.m. to 6 p.m.

Thursday, Jan. 11, 9 a.m. to 4 p.m.

WHERE:

Las Vegas Convention Center

Booth #11033

SAMSUNG DEMONSTRATES MOBILE WIMAX TECHNOLOGY AT CES

Joint demonstration with Sprint-Nextel using new Mobile WiMAX devices

Booth #11033

LAS VEGAS – January 6, 2007 – Samsung Electronics, a leading provider of

telecommunications network systems and handsets, is set to demonstrate its Mobile WiMAX

technology and new products at the International Consumer Electronics Show (CES), which

starts today.

While Samsung had previously showcased its Mobile WiMAX technology at several events,

the demonstration at CES is significant because it is the first showcase in the US since

Samsung and Sprint-Nextel agreed last August to work together on the major US carrier’s

4G wireless broadband initiative, which will adopt the Mobile WiMAX (IEEE 802.16e TDD

OFDMA) technology standard.

Sprint’s partners in its 4G wireless broadband initiative -- Samsung, Intel and Motorola, will

conduct live demonstrations of Mobile WiMAX through live video conferencing between their

booths. Applications such as the push-to-all technology will also be demonstrated. In

addition, Samsung’s new Mobile WiMAX devices, the SPH-P9000 and the M8100 will be

used at the demonstration, allowing visitors to personally experience Mobile WiMAX

technology. The SPH-P9000 is a true Mobile WiMAX convergence device, which enables

wireless broadband access and voice communications, while the M8100 is the first

commercially available Mobile WiMAX PDA device.

A pioneer in Mobile WiMAX technology, Samsung has been conducting numerous trials with

various partners in North and South America, Europe, Asia and the Middle East. Currently,

seven trials are underway, with more planned in this year. Periodic demonstrations have

also been conducted. At the annual Samsung 4G Forum in August 2006, a successful

demonstration illustrated Mobile WiMAX’s performance and proved that it can indeed be

migrated to 4G. Data transmission speeds of 100Mbps were achieved on a moving bus and

speeds of 3.5Gbps were achieved under stationary conditions.

The technology has already been commercialized in South Korea since May 2006, and

Samsung now provides Mobile WiMAX network solutions to various service providers in

North and South America, and Asia. The SPH-P9000 and SPH-M8100 will be launched in

South Korea in the first half of 2007. No plans have been made for their introduction in the

US.

About the SPH-P9000

The SPH-P9000 is an UMPC-like convergence device capable of providing voice and

multimedia data communications through Mobile WiMAX technology. Hailed by early

reviewers as the “ultimate convergence machine”, it combines Windows XP, a large 30GB

hard disk, 256MB RAM, a 1GHz CPU, WiMAX, CDMA EV-DO, and a 1.3megapixel camera

into a compact 5.6” X 3.7” X 1.17” size with a 5” display and weighing only 1.28lb. The SPHP9000

comes with a full QWERTY keyboard for quick and painless typing and surfing, while

the MP3 player, VOD, and camera functions provide easy access to a myriad of multimedia

entertainment. In all, the SPH-P9000 will offer users a perfect device that marries work and

play.

SPH-P9000 Specifications

Standard Mobile WiMAX / CDMA 1x EV-DO

Camera 1.3 Megapixel Camera

Display 5” WVGA LCD

Features 1GHz (Transmeta) CPU

QWERTY Keyboard

Bluetooth® (Class1) with BT Messenger

Mini USB / 24 pin Connector

Extended I/O Pack

2980mAh / 7200mAh Battery

Memory 30GB Embedded / External: MicroSD

Size 143 x 92 x 29.7 mm

Weight 560 g

*Product specifications are subject to change without notice

About the SPH-M8100

The SPH-M8100 is the world’s first Mobile WiMAX PDA phone. It allows users to conduct

video conferences and stream television content via T-DMB, amongst other high-speed data

services. The slider phone possesses a 2.8”, 65k color touchscreen display, a TV-out, an

MMC card slot, and uniquely, 2 cameras: a 2megapixel still camera, and a VGA unit for

video calls. The SPH-M8100 also features Bluetooth with A2DP, a 128ROM/64MB RAM

memory, and the Microsoft view and edit function.

Standard

Operating System

Camera

CDMA2000 1X EV-DO (1900MHz)Mobile WiMAX ( IEEE 802.16e )

Windows Mobile 5.0 PPC PE

2 Megapixel Camera

8

Display

65536 Color TFT Screen (2.8”,240x320)

Features

Mobile TV: Terrestrial DMB

Multi-Format Music & Video Support

Bluetooth Stereo Music Profile (A2DP)

Bluetooth / USB

Digital Power Amp

MS Office View & Edit

Memory ROM 128MB / RAM 64MB

External Memory : MMC micro

Size 143 x 92 x 29.7 mm

Weight

560 g

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

SAMSUNG MOBILE CELEBRATES 10 YEARS IN THE U.S.

Samsung’s Mobile Sales Exceeded the 100 Million Units Sold Mark,

Only 10 Years After Entering the U.S. Market

Booth #11033

LAS VEGAS – January 6, 2007 - Samsung Telecommunications America (Samsung)

located its U.S. headquarters in Richardson, Texas during an era when mobile phones were

on the brink of becoming more than phones, but complete communications devices. In 1996,

Dolly became the most famous sheep, Atlanta hosted the XXVI Summer Olympics and

Samsung launched operations in the U.S.

Since then, Samsung and the world has seen many innovations in mobile phones with

phones becoming global through GSM technology, simple text messaging has give way to

e-mail and Internet access and phones are now described as “smart.” Samsung marked this

milestone by recording cumulative sales of more than 100 million phones, merely 10 years

after establishing Samsung Telecommunications America and exporting the first CDMA

mobile phone.

“It is exciting to see the growth of the mobile phone industry during the past decade as well

as the innovations that Samsung has taken an active lead in,” said Dale Sohn, President of

Samsung Telecommunications America. “And, it’s exciting that to commemorate our

anniversary with another milestone – 100 million handsets shipped to the United States.”

Brand Keys, a renowned brand research organization in the U.S., has selected Samsung

mobile phones as the top brand for five consecutive years since 2002, a first in the mobile

phone industry. Samsung mobile phones have been established as phones Americans are

most familiar with. Brand Keys selects the best brands by assessing which brands are most

preferred by product and service, without giving out brand names. As such, those brands

that people hope to own, rather than those that are being widely used and are widely

known, are selected as top brands.

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

SAMSUNG SETS NEW STANDARD OF QUALITY FOR CAMERA PHONES

Professional Quality Photo Technology Offers Zoom

and Video Capabilities of Standalone Cameras

Booth #11033

LAS VEGAS – January 6, 2007 – Samsung Telecommunications America (Samsung) will

showcase its innovative line of camera phones at the 2007 International Consumer

Electronics Show. From the 3.2 megapixel SCH-a990 to the 10 megapixel SCH-B600,

Samsung’s camera phones offer true digital convergence of innovative technologies and a

broad photographic feature set available on a mobile handset.

The SCH-a990, the first 3.2 megapixel camera phone currently available in the U.S.,

produces photos comparable to a stand-alone camera and has the ability to transmit the

images to a Bluetooth-enabled printer. The device is also Mobile Web 2.0-capable and

accommodates V-cast technology for video and music downloads.

"In 2006, convergence of mobile phone technology became even more prevalent with the

launch of the SCH-a990 in the United States,” said Dale Sohn, President, Samsung

Telecommunications America. “However, no matter how much increased functionality we

bring to mobile phones, consumers want a good phone first and foremost. The quality of

Samsung phones is what sets us apart.”

The SCH-a990 from Verizon Wireless and SAMSUNG is the first 3.2 megapixel digital

camera phone currently available to Verizon Wireless customers as well as the American

market and remains the premier print quality camera phone. The SCH-a990 enables photo

enthusiasts to take high-resolution photos of a similar print quality as a standalone digital

camera. In addition, the SCH-a990 boasts a number of media features, including video

recording capabilities, V CAST to view video and V CAST Music to download music directly

to the phone and Bluetooth® wireless technology, which allows a customer to print pictures

wirelessly from the SCH-a990 to a Bluetooth-enabled printer basic print profile. The SCHa990

has a unique design that holds first like a phone and then, when the screen is rotated

180 degrees, like a camera. This innovative design, along with the high resolution and

features such as a flash and in-camera photo editing software, make the SCH-a990 the first

mobile device that is as much a camera as it is a multimedia phone.

Globally, Samsung Electronics is the first to bring a 3, 5, 7 and 10 megapixel camera phone

to market. The World's First 10 Megapixel Camera Phone (model: SCH-B600) is 6mm

thinner and 10g lighter than the 7 megapixel camera phone (SCH-V770) and sets itself

apart from its previous megapixel camera phones by combining mobile TV capability in

Satellite standard. The B600 offers the same level of picture-taking sophistication that a 10

megapixel digital camera offers. The camera function includes 3x optical zoom and 5x

digital zoom. It also has auto focus and a flash unit that performs optimally for 10 megapixel

photographs. Also, the B600 comes fitted with a LED autofocus feature which assists users

to capture clear, crisp photos even in dark settings. Located next to the lens, the LED

autofocus automatically determines the distance and utilizes the appropriate focus setting

for optimal photo shooting.

SCH-A990 Specifications

Standard CDMA 1x EVDO (800/1900MHz)

Camera 3.2 Megapixel Camera with Auto-Focus

Display 262144 Color TFT Screen (2.15”,240x320)

65536 Color TFT Screen (1.15”,128x96)

Features

Rotating Screen

Multi-Format Music & Video Support

External Memory: microSD

TV-Output Support

Business Card Reader

Voice Recognition

Bluetooth / USB 2.0

Size

3.80" (H) x 1.88" (W) x 0.82" (D)

Weight

4.4 ounces

*Product specifications are subject to change without notice

SCH-B600 Specifications

Standard CDMA 1x EV-DO (800MHz)

Camera 10 Megapixel Camera with Auto-Focus

(CCD,x3 Optical,x5 Digital Zoom)

Display

16 Million Color TFT Screen (2.2”,240x320)

Features

Mobile TV: Satellite-DMB (PIP)

Multi-Format Music & Video Support

External memory: MMCmicro

TV-Output Support

Business Card Reader

Digital Power Amp

Document Viewer

Advanced Voice Recognition

Audio Book Application (Chinese,Japanese,English,Korean)

Bluetooth / USB

Size

126(L)x53(W)x20.4(H) mm

Weight 173g

*Product specifications are subject to change without notice

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

# # #

SAMSUNG ANNOUNCES SIMPSONS MOVIE COLLECTIBLE

MOBILE PHONE

The Competition will be Yellow with Envy

Booth #11033

LAS VEGAS – January 6, 2007 – Samsung Telecommunications America (Samsung)

announces today that it is working with 20th Century Fox (Fox) to design a limited release “The

Simpsons Movie” collectible mobile phone and accompanying promotions.

Based on Samsung’s slimmest, most advanced phones, The Simpsons Movie phone will be

Simpsons yellow – inside and out – and feature The Simpsons Movie logo with the words,

“Special Edition.” It will also come pre-loaded with exclusive The Simpsons Movie content.

In the months leading up to the movie’s July 27, 2007 theatrical premier, there will be more

announcements about The Simpsons Movie phone, as well as other related Samsung

promotional activities.

“Samsung is excited to be a part of the The Simpsons Movie with a collectible phone that

embodies The Simpsons,” said Dale Sohn, President, Samsung Telecommunications

America. “The Simpsons Movie is a highly anticipated event that is sure to reach millions

globally.”

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

THREE SAMSUNG TELECOMMUNICATIONS AMERICA HANDSETS NAMED

INNOVATIONS 2007 DESIGN AND ENGINEERING AWARD HONOREES

CES Selects Three New Samsung Phones for the Prestigious Honor

Booth #11033

Las Vegas – January 8, 2007 – Samsung Telecommunications America (Samsung) today

announced the Samsung Ultra Music phone, SCH-i760 and SGH-a727 as International CES

Innovations 2007 Design and Engineering Awards Honorees. Products entered in this

prestigious program are judged by a preeminent panel of independent industrial designers,

engineers and members of the trade press to honor outstanding design and engineering in

cutting edge consumer electronics products.

Samsung’s 2007 CES honoree products continue in a long line of innovative design and

engineering. The iconic slim Ultra Music phone handset is designed with dual LCD screens.

While one side of the handset is devoted for making and receiving phone calls and phone

menu functions, the reverse side has a larger LCD screen with an intuitive touch sensor

menu and serves as a music player for MP3 and WMA files. The Ultra Music Phone, a union

of slim style and function, maintains a sleek form factor and features stereo Bluetooth®,

MicroSD™ memory card slot and 1.3 megapixel camera.

The SCH-i760, Samsung’s newest smartphone, is designed with a simple horizontal slide

that reveals a full QWERTY keyboard. The SCH-i760 features a 1.3 megapixel camera and

camcorder, MP3 player, as well as landscape and portrait display.

The Samsung SGH-a727, measuring just 8.9mm thick, is an ultra-slim bar-style phone

packed with multimedia features. With HSDPA technology, the SGH-a727 allows for high-

speed music, video and data downloads. The handset’s 1.3 megapixel camera with video

capture, MP3 player, Bluetooth® 2.0 technology, speakerphone, voice recognition and

expandable memory slot prove it doesn’t skimp on features.

Samsung’s Ultra Music phone, SCH-i760 and SGH-a727 will be on display at the 2007

International CES in the Innovations Plus Showcase at the Sands Expo and Convention

Center, Booth #68747, as well as at Samsung’s booth #11033.

Ultra Music F300 Specifications

Standard GSM/GPRS/EDGE (900/1800/1900MHz)

Camera 2 Megapixel Camera

Display 262144 Color TFT Screen (2.1”,176x220)

Features - Dual Face & Sweeping UI

- Multi-Format Music Support

(MP3,AAC,AAC+,e-AAC+,WMA)

- Music Download (WMDRM,MTP)

- Multi-Format Video Support (MPEG4,H.263)

- External Memory: microSD (up to 2GB)

- Bluetooth Stereo Music Profile (A2DP)

- FM Radio / Music Library

- Bluetooth v2.0 / USB 2.0

Size 103.5 x 44 x 9.4mm

*Product specifications are subject to change without notice

SGH-a727 Specifications

Standard HSDPA/UMTS

GSM/GPRS/EDGE (850/900/1800/1900MHz)

Camera 1.3 Megapixel Camera

Display 262144 Color TFT Screen (1.9”,220x176)

Features

Music Download (WMDRM,MTP)

External Memory: microSD

Bluetooth Stereo Music Profile (A2DP)

Instant Messaging (MSN,Yahoo,AOL)

Document Viewer

Offline Mode

Mobile E-mail

Bluetooth / USB 2.0

Size

114.5 x 50 x 8.9mm

*Product specifications are subject to change without notice

SCH-i760 Specifications

Standard CDMA 1x EVDO (800/1900MHz)

Camera 1.3 Megapixel Camera

Display 65536 Color TFT Screen (2.8”,240x320)

Features

- Windows Mobile for PPC PE

- Multi-Format Music & Video Support

- External Memory: microSD

- Bluetooth Stereo Music Profile (A2DP)

- ROM 128MB / RAM 64MB

- QWERTY Keyboard / Numeric Keys on Front

- Push E-mail

-Bluetooth v2.0 / USB

Size

114.5 x 50 x 8.9mm

*Product specifications are subject to change without notice

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

SAMSUNG CONTINUES INNOVATION WITH ULTRA-SLIM HANDSETS

Line of Phones Continue Samsung’s Commitment to Developing Innovative,

Groundbreaking Products

Booth #11033

LAS VEGAS – January 8, 2007—With the release of several new handsets, Samsung

Telecommunications America (Samsung) has introduced some of the world’s slimmest bar

phones, clamshell handsets, smartphones and slider phones. Samsung is committed to

providing consumers with ultra-slim handsets with optimal design and functionality to meet

and exceed their expectations.

“Samsung is proud to consistently design ultra-slim and stylish handsets,” said Dale Sohn,

President, Samsung Telecommunications America. “A number of our handsets boast a

sleek and innovative design with a host of customer-pleasing multimedia features, including

the CES Innovations Honoree SGH-a727.”

Samsung’s SPH-m610 is the thinnest clamshell wireless handset currently available in the

United States. Harnessing the speed of Sprint’s Power VisionSM EVDO network, the m610

by Samsung enables customers to access the latest news, music and entertainment content

at broadband-like speeds. Measuring less than a half-inch in depth, the attractive m610

features a large, crisp QVGA internal display, 2.0 megapixel camera, stereo Bluetooth®

capable, speakerphone, advanced voice recognition and an external MicroSD™ memory

card slot.

For users who prefer bar style handsets, Samsung offers the Samsung Trace™. As the

slimmest bar phone currently in the U.S., measuring just 0.33 inches, the Samsung Trace

comes loaded with a number of great features, including an MP3 player, Bluetooth®

technology and an external memory card slot. In addition, the Samsung Trace features a

wide-screen, landscape-oriented display, making it an ideal device for viewing messages,

video and photos.

The Samsung BlackJack™, the latest phone offered by Samsung, epitomizes slim with

substance. The Samsung BlackJack™ allows users to enjoy entertainment features,

business applications via Windows Mobile® 5.0 and a full QWERTY keyboard in an ultra-

slim design. The Samsung BlackJack™ is the ultimate mobile device with a bevy of cutting

edge features, including an MP3 player, 1.3 megapixel camera with video capture

capabilities, stereo Bluetooth® version 2.0 and external memory card slot.

SGH-a727 Specifications

Standard HSDPA/UMTS

GSM/GPRS/EDGE (850/900/1800/1900MHz)

Camera 1.3 Megapixel Camera

Display 262144 Color TFT Screen (1.9”,220x176)

Features Music Download (WMDRM,MTP)

External Memory: microSD

Bluetooth Stereo Music Profile (A2DP)

Instant Messaging (MSN,Yahoo,AOL)

Document Viewer

Offline Mode

Mobile E-mail

Bluetooth / USB 2.0

Size 114.5 x 50 x 8.9mm

*Product specifications are subject to change without notice

SPH-m610 Specifications

Standard CDMA 1x EVDO (800/1900MHz)

Camera 2 Megapixel Camera

Display 262144 Color TFT Screen (2.2”,240x320)

Features

Multi-Format Music & Video Support

External Memory: microSD

Bluetooth Stereo Music Profile (A2DP)

Instant Messaging (AOL,Yahoo,MSN)

Document Viewer

Offline Mode

Power SMS

Speakerphone

Voice Recognition

Bluetooth / USB

Size

101 x 52 x 11.9mm

*Product specifications are subject to change without notice

BlackJack™ (SGH-i607) Specifications

Standard

HSDPA/UMTS

GSM/GPRS/EDGE (850/1800/1900MHz)

Camera 1.3 Megapixel Camera with Flash

Display 65536 Color TFT Screen (2.3”,320x240)

Features Multi-Format Music & Video Support

External Memory: microSD

Bluetooth Stereo Music Profile (A2DP)

ROM 128MB / RAM 64MB

QWERTY Keyboard

Push E-mail

Web Applications: RSS Reader, Pod-Casting

Bluetooth v2.0 / USB

Size

113 x 59 x 11.8mm

*Product specifications are subject to change without notice

Trace™ (SGH-T519) Specifications

Standard GSM/GPRS/EDGE (850/900/1800/1900MHz)

Camera 1.3 Megapixel Camera

Display 262144 Color TFT Screen (1.9”,220x176)

Features

Multi-Format Music & Video Support

External Memory: microSD

Instant Messaging (MSN,Yahoo,AOL,ICQ)

Offline Mode

Speakerphone

Voice Recognition

Bluetooth / USB

Size

113 x 50 x 8.4mm

*Product specifications are subject to change without notice

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

MWW Group for Samsung

MESSAGING PHONES FOCUS FOR SAMSUNG IN 2007

Release of BlackJack Reinforces Samsung’s Initiative to Bring Slimmer, Smarter Phones to

Market

Booth #11033

LAS VEGAS – January 8, 2007 – A mobile phone is not just a phone anymore. In the day

of ever-increasing need for communication and data, messaging and smart phones have

been taking the wireless market by storm. Samsung Telecommunications America

(Samsung) recognizes this growing trend with a focus to continue to provide consumers with

slim, sleek smart phones that meet both their personal and business needs.

“The pressure on mobile professionals and business consumers to stay wired into their e-

mail and Internet while away from the office continues to grow by leaps and bounds,” said

Dale Sohn, President, Samsung Telecommunications America. “To meet that need,

Samsung has several quality messaging and smart phones that provide e-mail, voice and

Internet services while remaining slim and sleek. We look forward to bringing consumers

more devices, such as the SCH-i760, a CES Innovations Award Honoree.”

The latest in Samsung’s line of smart phones is the Samsung BlackJack™. With the

Samsung BlackJack™ customers can get rich entertainment features, powerful business

applications and the familiar look and feel of Windows Mobile® 5.0, turbo-charged by

Cingular’s 3G-enabled BroadbandConnect service in an ultra sleek design. With features

such a fully integrated QWERTY keyboard, large high-resolution QVGA color screen and

side scroll wheel, the Samsung BlackJack is the ultimate messaging device.

In addition, the Samsung BlackJack™ provides users easy wireless access to business and

personal email accounts through such solutions as Good Mobile Messaging, Microsoft®

direct push technology with Outlook® Mobile and Cingular Xpress Mail. The Samsung

BlackJack™ also offers over-the-air synchronization of calendar, contact and to-do lists and

access to enterprise applications.

Users looking for a slim, clamshell style messaging phone can look to the Samsung SGHt719,

a premium slim flip phone. The flip phone design is married to a powerful, yet compact,

QWERTY-like keyboard with speedy word predictive text and an enhanced organizer

making it quick and simple to type messages, remain organized and stay connected.

Consumers will benefit from wireless calendar synchronization, remote address lookup, and

advanced security with Triple DES encryption.

BlackJack™ (SGH-i607) Specifications

Standard HSDPA/UMTS

GSM/GPRS/EDGE (850/1800/1900MHz)

Camera 1.3 Megapixel Camera with Flash

Display 65536 Color TFT Screen (2.3”,320x240)

Features Multi-Format Music & Video Support

External Memory: microSD

Bluetooth Stereo Music Profile (A2DP)

ROM 128MB / RAM 64MB

QWERTY Keyboard

Push E-mail

Web Applications: RSS Reader, Pod-Casting

Bluetooth v2.0 / USB

Size 4.4 x 2.3 x 0.5 inches

*Product specifications are subject to change without notice

SGH-T719 Specifications

Standard GSM/GPRS/EDGE (850/900/1800/1900MHz)

Camera 1.3 Megapixel Rotating Camera

Display 262144 Color TFT Screen (2.12”,176x220)

4 Gray STN Screen (1.0”,96x96)

Features - 5x4 Sure-Type Keypad

Push E-mail (Black Berry)

Offline Mode

Speaker Phone

Voice Recognition

Bluetooth / USB

Size 3.78 x 2.05 x 0.72 inches

*Product specifications are subject to change without notice

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

SAMSUNG BRINGS ENTERTAINMENT TO YOUR FINGERTIPS WITH THE ULTRA

MUSIC AND ULTRA VIDEO HANDSETS

Slim Phones Feature Cutting Edge Multimedia Features

Booth #11033

Las Vegas – January 8, 2007 – Samsung Electronics today showcased its prize

entertainment devices at the 2007 International Consumer Electronics Show. The Ultra

Music and Ultra Video exemplify the convergence of basic devices, such as PMP, MP3 and

radio, with mobile phones. These devices bring high quality multimedia, music and

entertainment to mobile consumers’ on-the-go.

“Samsung prides itself on developing innovative, ground-breaking products that marry

traditional cell phone technology with high quality multimedia features,” says Kitae Lee,

president, Samsung Telecommunication Network Business. “The Ultra Music and Ultra

Video integrate features such as dual screens, extended battery life and stereo Bluetooth

technology, making these devices truly entertainment focused.”

The Ultra Music, a 2007 CES Innovations Design & Engineering Award Honoree

The Ultra Music is a complete music player with superb sound quality and innovative design.

A union of slim style and function, the Ultra Music is an iconic bar handset designed with an

added twist: dual LCD screens. An LCD is featured on each side of the device. On one side

there is a smaller LCD screen and the dialing keypad for making phone calls. This side also

allows contact entry and cell phone menu functions. The reverse side has a large LCD

screen and a dedicated touch sensitive pad. This side serves as the music player for MP3

and WMA files and has multimedia menu functions.

The Ultra Music is equipped with a digital power amp, which offers a dedicated music user

interface that makes it easy to navigate through song lists. Additionally, it has a stereo FM

radio and a Quick PC Sync, allowing users to create a music library and customized play

lists. In addition to dedicated music features, the Ultra Music has all the extra features

consumers have come to expect, including a 2 mega-pixel camera, extended battery life

and Bluetooth technology.

The Ultra Video

The Ultra Video is the ultimate personal multimedia device with a smart design and cutting-

edge features, ideal for consumer’s on-the-go. Similar in design to the Ultra Music, the Ultra

Video features dual LCD faces - one side is specific to making phone calls while the other

contains a large screen and dedicated multimedia controls. The unique swivel design allows

the screen to rotate away from the controls to adjust the viewing or form a stand to place the

device down on a stationary surface.

The Ultra Video is a HSDPA-enabled phone allowing users to view a large array of video

content including MPEG-4, H.264, WMV and AVI files. It also has a PMP function with wide

2.4” screen as well as a 2.0 mega-pixel camera. With an internal memory of 400 MBs and

expandable memory up to 2GBs (with microSD card) the Ultra Video allows the user to view

an estimate of two movies (each about two hours long).

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

SAMSUNG SHOWCASES GROUNDBREAKING LINE OF MUSIC PHONES;

INNOVATIVE MOBILE HANDSETS MARRY MULTIMEDIA CAPABILITIES, SLEEK

DESIGN

Ultra Music Phone, 2007 CES Award Honoree, Delights Music Enthusiasts

Booth # 11033

LAS VEGAS – January 8, 2007 – Samsung Telecommunications America (Samsung)

showcases its revolutionary line of music and multimedia phones at the 2007 International

Consumer Electronics Show. These phones combine sleek, functional styling with top-ofthe-

line music and multimedia capabilities, reinforcing Samsung’s technology leadership in

mobile devices.

American consumers have enjoyed Samsung’s innovative music phones since the company

launched its handsets with music capabilities in 2000. Recent models include:

The Ultra Music Phone, a 2007 CES Innovations Design & Engineering Award

Honoree, is taking the convergence market to the next level and a hit among entertainment

enthusiasts. Samsung’s Ultra Music Phone, a union of slim style and function, is an iconic

bar handset designed with an added twist: dual LCD screens on each side of the device. On

one side there is a smaller LCD screen and the dialing keypad for making phone calls. This

side also allows contact entry and cell phone menu functions. The reverse side has a large

LCD screen and a dedicated touch-sensitive pad. This side serves as the music player for

MP3 and WMA files and has multimedia menu functions.

The Cingular SYNC™ from Samsung (Model Number: SGH-a707) is one of Samsung’s

newest High Speed Downlink Packet Access (HSDPA) phones and features advanced

music and multimedia capabilities. Exclusive to Cingular, the SYNC is a feature-rich, slim,

flip phone that harnesses the broadband-like data speeds of Cingular’s HSDPA network,

providing instant access to the new Cingular Music service, as well as Cingular Video. With

features such as external touch-sensitive multimedia keys, MP3 player, microSD™ memory

card slot and Bluetooth® 2.0 with stereo headset support, the Cingular SYNC from

Samsung is an ideal device for entertainment and media.

The Sprint SPH-a900 clamshell from Samsung features external music controls with an

ultra-thin, ultra-sleek design. Sprint Power VisionSM Network, allows for music downloads

from Sprint Music Store and features a rotating 1.3 megapixel camera and Bluetooth

wireless technology for hands-free music enjoyment.

Samsung Electronics also features a world gallery of phones that demonstrates the design

and technological function of music downloads and streaming on mobile handsets. Global

innovation includes:

The SGH-X830 “Mini MP3 Phone” comes with an innovative MP3 player design. The

unique swing-open form factor allows for a perfect combination of mobile phone and MP3

player function. When closed, the X830 functions like a MP3 player with a music player

interface that horizontally displays the playlist, equalizer settings and song information.

Swinging the phone open exposes the keypad and doubles its length for an optimal mobile

communication experience. The X830 attracts mobile users who prefer portability and an

exceptional trendy design. Slim and narrow in size, the mobile phone measures an

incredibly compressed 84x30x19.9mm and weighs in at a mere 75 grams for light mobility.

The SGH-i310 is the world's first 8GB Hard Disk embedded smartphone. The i310 works as

a perfect platform for users by combining a phone, a digital camera, and a MP3 player with

its immense storage capacity. It enables users to carry around 2,000 songs (4MB/song)

wherever they go. The i310 comes with the latest version of Windows Mobile® 5.0 for

Smartphone, which allows users to view files and easily carry their music library with them.

This Windows Mobile 5.0 enables users to sync the playlists, songs, and videos from their

personal PCs so that the experience with the i310 is identical to the users' personal

computer. It also offers USB 2.0 and Plug & Play feature, which allows the phone to be

utilized as a removable hard disk.

Samsung at ICES 2007

To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the

company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center.

For more information on specific products, please visit Samsung Electronics’ ICES press

site at www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung

Electronics Co., Ltd., researches, develops and markets wireless handsets and

telecommunications products throughout North America. For more information, please visit

www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,

digital media and digital convergence technologies with 2005 parent company sales of

US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people

in over 90 offices in 51 countries, the company consists of five main business units: Digital

Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest growing global

brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile

phones, and TFT-LCDs. For more information, please visit www.samsung.com

# # #

• Warner Music Group – The first of multiple alliances expected to provide content for the MOTOMUSIC Experience, Motorola and Warner Music Group will collaborate on the development of digital products, marketing campaigns and strategic planning across multiple devices. The alliance will feature a variety of artists and can offer fans exclusive, premium content such as full-length songs, ringtones, ringback tones, mobile music videos, wallpapers and more.

• Microsoft Corp. – The Motorola and Microsoft music collaboration is making it easy for consumers to take music from their Windows-based PC and load it on their phone. Users will have an easy mobile music synching experience with Windows Media Player as well as access to content from more than 200 online music services from around the world.

• Motorola Bluetooth Active Headphones S9 – Leveraging Bluetooth Stereo technology, these new Bluetooth Active Headphones make it easy to enjoy the freedom of wireless music. With an easy-to-wear and stable behind-the-head design, the ultra-light (barely one ounce) S9 stereo headphones are comfortable and let users listen to their favorite tunes and stay connected to a compatible Bluetooth enabled mobile phone². And listening could never be easier. Music mutes or pauses when calls come in and resumes when the call ends.

• MOTO Experience Pack – One of the first mobile products expected to be offered as part of the Warner Music Group and Motorola alliance is the MOTO Experience Pack.  The MOTO Experience Pack is a single file downloaded to the mobile device that contains several music-based products creating a feature-rich multimedia artist experience on the handset.

• New Yahoo Go! for Mobile to debut on Motorola devices – The Yahoo! Go 2.0 beta (http://go.yahoo.com) is available for consumers to download today on Motorola’s new MOTORAZR maxx V6 and MOTORAZR V3xx devices. These products launch the new Yahoo! Go for Mobile 2.0, a Java-based version of the popular Yahoo! Go for Mobile service. Bringing Internet to the mobile phone, Yahoo! Go for Mobile 2.0 makes it easy to connect to your Internet community and content. It places breakthrough search, local information, maps and photo-sharing products at your fingertips on your mobile phone. You also can personalize your news, sports, entertainment and finance content and stay seamlessly connected to your community.*
  • New phone-based navigation and location-based services and products – Motorola mobile devices will feature world-class mobile navigation and location-based services through a new agreement with software suppliers Jentro Technologies and Destinator Technologies. Use your mobile phone to access local point-of-interest searches, community tools and other location-based and value-added services.*
  • New Talkabout® two-way radios – Motorola’s new series of Talkabout two-way radios – the T9500 and T8500 active outdoor radio series – offer extended- range capabilities and enhanced features such as the Push-to-Talk power boost, which helps extend transmission range while helping to save battery life. With 22 channels, each with 121 privacy codes, you have 2,662 combinations of communication channels to choose from. Both models feature seven National Oceanic and Atmospheric Administration (NOAA) and four EC/Canada Marine Weather Channels to provide continuous broadcasts of local and regional weather updates.
  • New Motorola online store – Motorola has launched a new online store at www.store.motorola.com. It is the source for authentic Motorola products and includes the widest selection available of the hottest Motorola mobile devices and exclusive offers. The site provides a choice of phones that are unlocked, unactivated or come with service plans. The site lets you buy a new phone and transfer existing service (if compatible) or purchase a new handset plus a new service plan from all national carriers and most regional carriers. You also will find digital content such as wallpapers and ringtones, along with in-home solutions such as cordless phones, wireless routers and more.
  . It is source for authentic Motorola products and includes the widest selection available of the hottest Motorola mobile devices and exclusive offers. The site provides a choice of phones that are unlocked, unactivated or come with service plans. The site lets you buy a new phone and transfer existing service (if compatible) or purchase a new handset plus a new service plan from all national carriers and most regional carriers. You also will find digital content such as wallpapers and ringtones, along with in-home solutions such as cordless phones, wireless routers and more.

• New digital cable receivers – The new Motorola DCH Series delivers high-definition video, surround-sound audio, a hard drive for time-shifting of TV shows and storage of customer-created media, and advanced processing -- bringing a full world of on-demand and interactive digital cable programming into your connected home. Motorola DCH receivers also enable the Motorola Follow Me TV experience, which lets consumers place-shift video, pictures, music and more throughout the home and to compatible mobile devices.

• Comcast expands Motorola digital set-top purchase – Through an expanded agreement, Comcast will purchase several advanced, next-generation set-top technologies from Motorola, including dual-tuner, high-definition (HD) digital video recorders (DVRs) and all-digital cable receivers. Several of the models will support the Motorola Follow Me TV media place-shifting solution and Motorola’s Linux-Java™ software platform.

• Motorola and Ruckus Wireless demonstrate IPTV streaming over 802.11g – Motorola and Ruckus Wireless will showcase multiple TV shows streaming from a Motorola VIP1720 IPTV set-top over an 802.11g wireless network. The demonstration will feature the recently introduced Ruckus MediaFlex USB Dongle, a miniaturized wireless multimedia adapter designed to provide stable, wireless connectivity to in-home multimedia devices.

International CES Innovations Design and Engineering Awards

At the International CES, 11 new consumer electronics solutions from Motorola will be recognized for Innovation in Design and Engineering:
Wireless Communications MOTORIZR MOTOKRZR™ MOTOKRZR™ K1m MOTOFONE™ Home Networking Motorola HH1620 DSL VoIP Wireless Gateway Motorola SBV5400 VoIP Cable Modem w/ Integrated Cordless Phone Motorola SVG2500 Wireless VoIP Cable Modem Gateway Cordless Telephones Motorola Bluetooth Mobile Phone Link Motorola C71 Two Line Phone Motorola E70 Motorola E71

Motorola will showcase these products and much more at Central Hall Booth #8545 as part of its complete portfolio of consumer electronics devices.

.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks – along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.

Philips Consumer Electronics: CES 2007 Press Conference Speech

Lucas Covers, Chief Marketing Officer, Philips

I hope you took note of the innovative Philips Lumalive outfits worn by the gentlemen guiding you into our conference. Our Lumalive material contains LEDs that can display text, graphics or even animations. They’re soft and flexible and fit seamlessly into the fabric. It's the perfect combination of art and technology…and a wonderful example of what we’ll speak of today… “Relevant Innovation".

By Relevant Innovation, I mean an absolute commitment from Philips to bring to market innovative products, services and experiences that are based on consumer insight. In other words… based on what consumers really want and need. Often when we hear “innovation,” our minds leap directly to technology.

This year, Philips received no fewer than seventeen 2007 Innovations Awards… and one Best of Innovations Award from CEA. That’s nearly double the number of awards we won last year. These honors were awarded in multiple categories including: Audio Accessories, Electronic Gaming, Home Theater Accessories, Home Theater Audio, DECT and VoIP Telephones and Video Displays. These awards are a testament to our brand promise of Sense and Simplicity.

In relation to this, Philips gained 5 spots and moved up to number 48 in the Interbrand Annual Top 100 Global Brand ranking… which means that we are increasingly becoming a “recommended brand” among consumers.

I’m also delighted to announce that the Philips 42" LCD flat TV set was selected as an Innovations 2007 honoree in the Eco-Design category… for such environmentally friendly attributes as consuming 28% less energy than competitor sets… and the elimination of certain hazardous substances.

The 2007 CES Eco-Design Award builds on a platform of honors for Philips in recent years, which also include the 2006 EISA Green TV Award…the designation as a Dow Jones Sustainability Index 2006 leader in consumer electronics and personal leisure goods (for the fourth year)……and our full participation in the US Federal Government’s Energy Star program.

It’s proof positive of Philips’ commitment to consumers…to quality…to value…to the environment… and to sustaining forward momentum for years to come.

But the Philips’ concept of Relevant Innovation reaches well beyond technology. Let me give you some further examples of what is particularly relevant to consumers, especially in terms of innovation.

Philips actually reinvented a product category to make it even more relevant and beneficial to consumers. I’m referring to Voice over IP. With Voice over IP, we reinvented the existing DECT phone category… where Philips already has a very strong track record… and partnered with a leading IP telephony provider – Skype. Together, we manufactured and delivered a DECT phone that consumers can use to make conventional calls…or crystal clear Internet calls for free -- without the need for a computer. Through this innovative partnership, we created a whole
new value space in the home telephony market… with a sensible and simple solution. And this is only the beginning!

Philips innovation in consumer experiential research enables us to discover… open… and actually create new consumer- focused and relevant product categories. Perfect examples of this are our computer gaming accessories and peripherals.

Forget simply playing the game. Our new amBX total immersion gaming peripherals actually allow you to live the game. This relevant innovation utilizes coding within gaming software to produce sensory effects such as wind, light and vibration effects… giving the consumer an immersive gaming experience like never before.

Applying this concept of Relevant Innovation…in our approach to technology, design, marketing…and even in our partnerships and the way we manage our supply chain…helps ensure what we bring to market is relevant to consumers…and adds value to their lives. Ten years ago, Philips publicly demonstrated the world’s first plasma FlatTV. Since then, Philips has reinvented the FlatTV category with our unique Ambilight technology.

How relevant is this innovation? 98% of respondents who purchased an Ambilight TV said it improved their viewing experience. 87% said watching TV with Ambilight backlighting is a perfect way of relaxing. And 80% said that the viewing experience was …quote, intensified.

Consumers said they felt more involved in the movie or program they were watching. This data truly puts into perspective just how far we’ve come regarding the FlatTV viewing experience…and since those days when Philips first introduced consumers to the television of the future…a mere 10 years ago. Philips’ first-ever FlatTV was a 42inch plasma introduced at the CeBIT Home Exhibition in Germany…back in 1996. Only four inches thick with a widescreen viewing angle of 160 degrees, “the world’s first TV you can hang on the wall like a painting” created a
worldwide media storm.

According to DisplaySearch, Philips has been the leader in LCD FlatTV sales for six consecutive quarters...…both in the US and around the world. As you know, we have been ahead of the curve with FlatTV innovation since we introduced the concept 10 years ago… and we continue to be market leaders. But now…we have passed a significant milestone. On November 29, 2006, Philips manufactured its one millionth Ambilight FlatTV!

We believe that ten innovative years of Philips FlatTV, our current leadership position …and our one millionth FlatTV with Ambilight technology are indeed sparkling diamonds of accomplishment. So we decided to celebrate…working with diamond designer A. Link, a member of the world famous De Beers diamond company …to create this one of a kind jewel in the Philips crown of FlatTV excellence.

Stewart Muller, President of Philips Consumer Electronics, North America

Now this is a work of art. And the two-thousand diamonds are nice, too. They’re striking. And who doesn’t want to be impressed like that? To be captivated? To be so engaged that you actually are immersed in the experience?

Our research certainly confirms this. Recent Philips’ studies on future trends in culture and design have shown that people want immersive entertainment experiences that are more engaging and personal. They want their hardware to seamlessly blend into their living environment…and décor… but they need it to provide flawless functionality… with every use.

We met this challenge of full immersion with Philips’ Flat TV. Responding to consumer desires, we have merged the best of two worlds -- consumer electronics and interior design. The majority of our consumers told us they felt truly immersed in the picture when watching a Philips Ambilight FlatTV. These people were reacting to immersive television experiences on two levels. On the rational level, they responded to Philips’ lifelike high-definition picture quality, stunning colors, contrast and extreme motion sharpness.

On the emotional level, the halo of Ambilight framing the display raised the intensity of their engagement… taking them to a greater level of immersion. And Philips will continue to provide new and exciting immersive experiences. In sight…in sound…and surround. First, let’s talk sight.

The future of television is flat. DisplaySearch, the foremost display market research and consulting firm, estimates that approximately 80 percent of overall TV sales will be Flat TVs in 2008. That figure will climb to more than 90 percent in the next three years. In 2007, Philips will maintain an industry leadership position, by offering more than 30 new models of FlatTV.

Our new line of Ambilight FlatTVs 42-inches and larger will be 1080p. And while our sets get larger, the 2007 designs just get sleeker. These new TVs give consumers the best technology, packaged in a sophisticated, slim design. They’ll offer consumers the best picture quality from any HD source, incorporating the latest innovation in picture quality with Philips’ unique Perfect Pixel HD Engine. Philips’ Perfect Pixel HD Engine has the processing power, and processing accuracy necessary to best display 1080p images. Most consumers watching a 42” HDTV screen from 7 to 10 feet away notice differences in picture quality; sharpness; color; contrast; brightness; and motion blur. But these qualities have more to do with processing than with the actual number of pixels.

As a general rule, having enough processing power, and processing accuracy, is three times more important than just increasing the number of pixels. In fact, if the processing isn’t good enough, problems will be magnified by adding more pixels… and the perceived picture quality will be diminished. So resolution is of course important, but the processing power is critical.

Our mission is to focus on the consumer experience…and make it the best it can possibly be. Our new Perfect Pixel HD Engine enhances content from already pristine sources such as HD signals, Blu-ray and DVDs …and alters the pixels of an incoming picture to match surrounding pixels.

This results in amazingly sharp and lifelike details. Skin tones are natural…and up to 4 trillion colors pop with superior dynamic contrast and deep black backgrounds. But wait…there’s more. Our most recent innovation in ClearLCD technology now combines 1080p panel resolution with a 120 Hz refresh rate. The result is extreme motion sharpness with a four-millisecond response time. And that’s a giant step forward in LCD picture quality.

As the attraction to Ambilight continues to grow, so does our Ambilight Flat TV line. This year we will expand our range with three additional sizes, a 32-inch, a 47-inch and our first ever 52-inch Ambilight LCD. Now let me share some of our newest Ambilight developments …One big development is that the Ambilight effect is now created by an innovative LED light source which generates more saturated colors… consumes even less power than our prior best-in-class models… and, most importantly, allows for a more compact set design.

Consumers who demand the finest, most immersive experience from their television will settle for nothing less than a Philips Ambilight display. Philips one-bar Ambisound technology brings audio to life…enveloping and immersing the listener in full, multi-channel surround sound, with an elegant sound system.

A sound system that enhances the design advantages of a FlatTV… and eliminates all the clutter of traditional surround sound solutions. Note how glass and aluminum are used extensively to enhance the feeling of quality… and create a clean, simple and stylish design. And so the highly-advanced engineering of this system requires nothing more than an additional subwoofer to deliver a deep, rich surround-sound experience…whether you’re watching a movie, television or listening to music. But why talk about Ambisound…when you can hear it for yourselves…Imagine the same incredible sound coming out of the slim Ambisound Home Theatre System.

Ambisound is available on the Philips new DVD Home Theater System. Ambisound is the perfect home theater for any space… any lifestyle…and adds yet another dimension to the Philips Ambient total immersion entertainment experience. It’s yet another example of Philips Relevant Innovation delivering on the promise of sense and simplicity… and giving you surround sound…like never before. All right…we’ve talked about sight and sound…so where can Philips go from here?

Philips is about to transform the entire gaming experience. In essence, the amBX technology you’ve just felt represents a totally new software language that gives gamers an experience in the real world, not just a virtual world. With amBX, the ambience of an electronic game is extended to the entire room. The subwoofer has dynamic boost, which means an explosion will sound twice as loud…and with no distortion. And the desk fans can blow anything from a high impact blast to a slight draft from under the door. A number of games incorporating amBX coding have been released. Broken Sword: The Angel of Death is available from THQ… and both Toca Racing
Driver 3 from Codemasters as well as Defcon from Introversion are amBX enabled… and will be available soon.

Our sensational amBX peripherals are hitting the shelves in the U.S. very soon. And more games, publishers and developers will soon follow, so there will be a sizeable and growing catalogue of amBX enabled titles… both new releases and previously issued games. Philips Ambilight… Ambisound… and now Ambience to the extreme or amBX… offer truly immersive entertaining experiences. One of the first steps that Philips took in the total immersion direction was the development of DVD...allowing consumers to be engaged with the TV experience
like never before.

And just as consumers embraced the DVD when they wanted a viewing experience that VHS just couldn’t provide… we are convinced that consumers will discover the value…and will now embrace the benefits of the HD Experience. The Blu-ray Disc embodies the future for playing movies in high def, for storing personal content, and for recording and playing back HD TV programs. Philips has supported Blu-ray Disc as a standard from the very start.

And now we’ve launched our Blu-ray disc player, our ‘Triple Writer’ PCWriter and 25GB Blu-ray discs in the US Market. In the near future, you can look for Philips Blu-ray 50GB discs here in the US. The Philips’ Blu-ray Disc player is loaded with features that provide the most stunning pictures available, including HDMI output that supports the latest 1080p resolution… as well as component video output that provides brilliant imagery. Rich surround sound is heightened with multichannel HD audio decoding and digital audio optical outputs.

Fully backward compatible, the player not only plays your existing DVDs, but also enhances the picture quality, upscaling it to 1080i…and offering HD-like quality…even from a Standard Definition source! The Blu-ray Disc has the technological advantage to be the industry leader …with the support of more than 170 companies, including seven of the eight major Hollywood studios.

Let’s jump into another value space with explosive growth potential for Philips in the coming years: Voice over IP…allowing for free internet calls. According to a new eMarketer report, the number of households using VoIP for phone calls will climb from 5.2 million this year to 32.6 million in the next three years. Philips innovative Skype VoIP phones operate on Digitally Enhanced Cordless Technology…or “DECT." This DECT technology enhances the sound and security available in a cordless phone.

These phones were developed to combine the key benefits of Skype with the advantages of Philips’ DECT technology. Often with cordless phones you lose some of the high and low frequencies and pick up excess noise that can distort your conversation. Now, with Philips’ proprietary High Def Voice technology, the full frequency range puts the clarity back in the conversation. The inclusion of Skype’s rich features mean: free worldwide calls to other Skype users, unlimited calls to landline phones with a subscription, conferencing with other Skype users, and Skype’s Instant Messaging and File Transfer.

Philips has delivered yet another relevant innovation with our digital photo frame. It’s one more opportunity for us to help consumers liberate their own content… and for Philips to continue to add value and make life that much simpler. With the clean, simple design of Philips’ 7- or 9-inch PhotoFrame, consumers can easily create a digital scrapbook to ‘wow’ family and friends. All you have to do is load the images onto the PhotoFrame’s internal memory directly from a digital camera or from a memory card.

New to the range this year is the advanced Smart Album software. This exclusive software helps users create and manage albums and set-up, adjust and add transition effects to photo slideshows. CEA research indicates that the global market for digital photo frame products will exceed 12 million units in the next 3 years, up from an estimated 700,000 units shipped in 2005. And Philips will be right there, providing consumers the value they demand.

Guided by our vision of ultimate personalization and the liberation of the consumer’s favorite content…portability has become a critical component in the Philips strategy. Our portfolio of products continues to take the lead in providing people access to their entertainment and information whether at home or on the go. Watching DVDs and videos on the go just became a lot simpler.

Philips’ innovative portable DVD line provides an extraordinary widescreen platform. And DVDs aren’t the only media that the portable DVD family can handle. Each product can play a broad range of video-based media. Both models feature a memory card reader which can display digital photos.

Also, I'm proud to announce that we are the first to incorporate video iPod docking into a portable DVD player. A survey commissioned by Philips revealed that Americans frequently enjoy music all around the home, and in increasingly personal ways. 45% of American home listeners want to enjoy music in the living room…but also are just as likely to listen in the bedroom and the kitchen…and, yes…even the bathroom.

Philips’ Streamium Wireless Music System, a multi-room solution, allows users to access thousands of songs in up to five music stations throughout their home - all without wires, or even the need for an Internet connection.

Retailers increasingly are looking to offer these products to their customers as part of a complete consumer electronics portfolio…and Philips aims to be a top global player in the audio-visual, HD, PC and mobility accessory market. Supporting this position is our recent acquisition of Power Sentry, the dominant player in the North American surge protection market (sales in 2005 of approximately $50 million). The Philips’ family of surge protectors now includes Expandable, Theatre Director and PowerSquid all which provide protection and organization for all of today’s computer or home theater applications.

Utilizing proprietary technologies, Philips’ surge protectors ultimately deliver safer, more reliable and longer lasting surge protection. A second example represents an entire new category – Wireless HDMI. Philips has revolutionized the transfer of high-definition signals with the introduction of our Wireless HDMI. This award-winning innovation is the first and only device that can transfer an uncompressed HD signal over the air. Philips’ Wireless HDMI is designed to replace conventional home theater wiring…so anyone that currently uses an HDMI cable to transfer signals between their components and TV, can use this unique device.

By operating in the ultra wideband range, Philips' wireless HDMI transfers a lossless 1080p signal… with no interference from Wi-Fi®, Bluetooth®, cordless phones, microwaves or even cell phones. For people who want the most advanced technology with the simplest connectivity, Philips Wireless HDMI will be the only way to go. We’ve spoken about our commitment to Relevant Innovation…and our mission of designing and delivering products that truly enhance the way we all live. At Philips, we live this philosophy every day. We truly do. We’ve covered quite a bit of ground today…Total immersion in Ambient Experiences… Ambilight... Ambisound… and the unforgettable gaming application experience, amBX.

We celebrated one million Ambilight FlatTVs and touched upon some terrific examples of how Philips has put the philosophy of Relevant Innovation to work through our leadership in LCD, HD and Blu-ray development.

Philips Consumer Electronics: CES 2007 Press Conference Speech

Lucas Covers, Chief Marketing Officer, Philips

I hope you took note of the innovative Philips Lumalive outfits worn by the gentlemen guiding you into our conference. Our Lumalive material contains LEDs that can display text, graphics or even animations. They’re soft and flexible and fit seamlessly into the fabric. It's the perfect combination of art and technology…and a wonderful example of what we’ll speak of today… “Relevant Innovation".

By Relevant Innovation, I mean an absolute commitment from Philips to bring to market innovative products, services and experiences that are based on consumer insight. In other words… based on what consumers really want and need. Often when we hear “innovation,” our minds leap directly to technology.

This year, Philips received no fewer than seventeen 2007 Innovations Awards… and one Best of Innovations Award from CEA. That’s nearly double the number of awards we won last year. These honors were awarded in multiple categories including: Audio Accessories, Electronic Gaming, Home Theater Accessories, Home Theater Audio, DECT and VoIP Telephones and Video Displays. These awards are a testament to our brand promise of Sense and Simplicity.

In relation to this, Philips gained 5 spots and moved up to number 48 in the Interbrand Annual Top 100 Global Brand ranking… which means that we are increasingly becoming a “recommended brand” among consumers.

I’m also delighted to announce that the Philips 42" LCD flat TV set was selected as an Innovations 2007 honoree in the Eco-Design category… for such environmentally friendly attributes as consuming 28% less energy than competitor sets… and the elimination of certain hazardous substances.

The 2007 CES Eco-Design Award builds on a platform of honors for Philips in recent years, which also include the 2006 EISA Green TV Award…the designation as a Dow Jones Sustainability Index 2006 leader in consumer electronics and personal leisure goods (for the fourth year)……and our full participation in the US Federal Government’s Energy Star program.

It’s proof positive of Philips’ commitment to consumers…to quality…to value…to the environment… and to sustaining forward momentum for years to come.

But the Philips’ concept of Relevant Innovation reaches well beyond technology. Let me give you some further examples of what is particularly relevant to consumers, especially in terms of innovation.

Philips actually reinvented a product category to make it even more relevant and beneficial to consumers. I’m referring to Voice over IP. With Voice over IP, we reinvented the existing DECT phone category… where Philips already has a very strong track record… and partnered with a leading IP telephony provider – Skype. Together, we manufactured and delivered a DECT phone that consumers can use to make conventional calls…or crystal clear Internet calls for free -- without the need for a computer. Through this innovative partnership, we created a whole new value space in the home telephony market… with a sensible and simple solution. And this is only the
beginning!

Philips innovation in consumer experiential research enables us to discover… open… and actually create new consumer- focused and relevant product categories. Perfect examples of this are our computer gaming accessories and peripherals.

Forget simply playing the game. Our new amBX total immersion gaming peripherals actually allow you to live the game. This relevant innovation utilizes coding within gaming software to produce sensory effects such as wind, light and vibration effects… giving the consumer an immersive gaming experience like never before.

Applying this concept of Relevant Innovation…in our approach to technology, design, marketing…and even in our partnerships and the way we manage our supply chain…helps ensure what we bring to market is relevant to consumers…and adds value to their lives. Ten years ago, Philips publicly demonstrated the world’s first plasma FlatTV. Since then, Philips has reinvented the FlatTV category with our unique Ambilight technology.

How relevant is this innovation? 98% of respondents who purchased an Ambilight TV said it improved their viewing experience. 87% said watching TV with Ambilight backlighting is a perfect way of relaxing. And 80% said that the viewing experience was …quote, intensified.

Consumers said they felt more involved in the movie or program they were watching. This data truly puts into perspective just how far we’ve come regarding the FlatTV viewing experience…and since those days when Philips first introduced consumers to the television of the future…a mere 10 years ago. Philips’ first-ever FlatTV was a 42inch plasma introduced at the CeBIT Home Exhibition in Germany…back in 1996. Only four inches thick with a widescreen viewing angle of 160 degrees, “the world’s first TV you can hang on the wall like a painting” created a worldwide media storm.

According to DisplaySearch, Philips has been the leader in LCD FlatTV sales for six consecutive quarters...…both in the US and around the world. As you know, we have been ahead of the curve with FlatTV innovation since we introduced the concept 10 years ago… and we continue to be market leaders. But now…we have passed a significant milestone. On November 29, 2006, Philips manufactured its one millionth Ambilight FlatTV!

We believe that ten innovative years of Philips FlatTV, our current leadership position …and our one millionth FlatTV with Ambilight technology are indeed sparkling diamonds of accomplishment. So we decided to celebrate…working with diamond designer A. Link, a member of the world famous De Beers diamond company …to create this one of a kind jewel in the Philips crown of FlatTV excellence.

Stewart Muller, President of Philips Consumer Electronics, North America

Now this is a work of art. And the two-thousand diamonds are nice, too. They’re striking. And who doesn’t want to be impressed like that? To be captivated? To be so engaged that you actually are immersed in the experience?

Our research certainly confirms this. Recent Philips’ studies on future trends in culture and design have shown that people want immersive entertainment experiences that are more engaging and personal. They want their hardware to seamlessly blend into their living environment…and décor… but they need it to provide flawless functionality… with every use.

We met this challenge of full immersion with Philips’ Flat TV. Responding to consumer desires, we have merged the best of two worlds -- consumer electronics and interior design. The majority of our consumers told us they felt truly immersed in the picture when watching a Philips Ambilight FlatTV. These people were reacting to immersive television experiences on two levels. On the rational level, they responded to Philips’ lifelike high-definition picture quality, stunning colors, contrast and extreme motion sharpness.

On the emotional level, the halo of Ambilight framing the display raised the intensity of their engagement… taking them to a greater level of immersion. And Philips will continue to provide new and exciting immersive experiences. In sight…in sound…and surround. First, let’s talk sight.

The future of television is flat. DisplaySearch, the foremost display market research and consulting firm, estimates that approximately 80 percent of overall TV sales will be Flat TVs in 2008. That figure will climb to more than 90 percent in the next three years. In 2007, Philips will maintain an industry leadership position, by offering more than 30 new models of FlatTV.

Our new line of Ambilight FlatTVs 42-inches and larger will be 1080p. And while our sets get larger, the 2007 designs just get sleeker. These new TVs give consumers the best technology, packaged in a sophisticated, slim design. They’ll offer consumers the best picture quality from any HD source, incorporating the latest innovation in picture quality with Philips’ unique Perfect Pixel HD Engine. Philips’ Perfect Pixel HD Engine has the processing power, and processing accuracy necessary to best display 1080p images. Most consumers watching a 42” HDTV screen from 7 to 10 feet away notice differences in picture quality; sharpness; color; contrast; brightness; and
motion blur. But these qualities have more to do with processing than with the actual number of pixels.

As a general rule, having enough processing power, and processing accuracy, is three times more important than just increasing the number of pixels. In fact, if the processing isn’t good enough, problems will be magnified by adding more pixels… and the perceived picture quality will be diminished. So resolution is of course important, but the processing power is critical.

Our mission is to focus on the consumer experience…and make it the best it can possibly be. Our new Perfect Pixel HD Engine enhances content from already pristine sources such as HD signals, Blu-ray and DVDs …and alters the pixels of an incoming picture to match surrounding pixels.

This results in amazingly sharp and lifelike details. Skin tones are natural…and up to 4 trillion colors pop with superior dynamic contrast and deep black backgrounds. But wait…there’s more. Our most recent innovation in ClearLCD technology now combines 1080p panel resolution with a 120 Hz refresh rate. The result is extreme motion sharpness with a four-millisecond response time. And that’s a giant step forward in LCD picture quality.

As the attraction to Ambilight continues to grow, so does our Ambilight Flat TV line. This year we will expand our range with three additional sizes, a 32-inch, a 47-inch and our first ever 52-inch Ambilight LCD. Now let me share some of our newest Ambilight developments …One big development is that the Ambilight effect is now created by an innovative LED light source which generates more saturated colors… consumes even less power than our prior best-in-class models… and, most importantly, allows for a more compact set design.

Consumers who demand the finest, most immersive experience from their television will settle for nothing less than a Philips Ambilight display. Philips one-bar Ambisound technology brings audio to life…enveloping and immersing the listener in full, multi-channel surround sound, with an elegant sound system.

A sound system that enhances the design advantages of a FlatTV… and eliminates all the clutter of traditional surround sound solutions. Note how glass and aluminum are used extensively to enhance the feeling of quality… and create a clean, simple and stylish design. And so the highly-advanced engineering of this system requires nothing more than an additional subwoofer to deliver a deep, rich surround-sound experience…whether you’re watching a movie, television or listening to music. But why talk about Ambisound…when you can hear it for yourselves…Imagine the same incredible sound coming out of the slim Ambisound Home Theatre System.

Ambisound is available on the Philips new DVD Home Theater System. Ambisound is the perfect home theater for any space… any lifestyle…and adds yet another dimension to the Philips Ambient total immersion entertainment experience. It’s yet another example of Philips Relevant Innovation delivering on the promise of sense and simplicity… and giving you surround sound…like never before. All right…we’ve talked about sight and sound…so where can Philips go from here?

Philips is about to transform the entire gaming experience. In essence, the amBX technology you’ve just felt represents a totally new software language that gives gamers an experience in the real world, not just a virtual world. With amBX, the ambience of an electronic game is extended to the entire room. The subwoofer has dynamic boost, which means an explosion will sound twice as loud…and with no distortion. And the desk fans can blow anything from a high impact blast to a slight draft from under the door. A number of games incorporating amBX coding have been released. Broken Sword: The Angel of Death is available from THQ… and both Toca Racing
Driver 3 from Codemasters as well as Defcon from Introversion are amBX enabled… and will be available soon.

Our sensational amBX peripherals are hitting the shelves in the U.S. very soon. And more games, publishers and developers will soon follow, so there will be a sizeable and growing catalogue of amBX enabled titles… both new releases and previously issued games. Philips Ambilight… Ambisound… and now Ambience to the extreme or amBX… offer truly immersive entertaining experiences. One of the first steps that Philips took in the total immersion direction was the development of DVD...allowing consumers to be engaged with the TV experience like never before.

And just as consumers embraced the DVD when they wanted a viewing experience that VHS just couldn’t provide… we are convinced that consumers will discover the value…and will now embrace the benefits of the HD Experience. The Blu-ray Disc embodies the future for playing movies in high def, for storing personal content, and for recording and playing back HD TV programs. Philips has supported Blu-ray Disc as a standard from the very start.

And now we’ve launched our Blu-ray disc player, our ‘Triple Writer’ PCWriter and 25GB Blu-ray discs in the US Market. In the near future, you can look for Philips Blu-ray 50GB discs here in the US. The Philips’ Blu-ray Disc player is loaded with features that provide the most stunning pictures available, including HDMI output that supports the latest 1080p resolution… as well as component video output that provides brilliant imagery. Rich surround sound is heightened with multichannel HD audio decoding and digital audio optical outputs.

Fully backward compatible, the player not only plays your existing DVDs, but also enhances the picture quality, upscaling it to 1080i…and offering HD-like quality…even from a Standard Definition source! The Blu-ray Disc has the technological advantage to be the industry leader …with the support of more than 170 companies, including seven of the eight major Hollywood studios.

Let’s jump into another value space with explosive growth potential for Philips in the coming years: Voice over IP…allowing for free internet calls. According to a new eMarketer report, the number of households using VoIP for phone calls will climb from 5.2 million this year to 32.6 million in the next three years. Philips innovative Skype VoIP phones operate on Digitally Enhanced Cordless Technology…or “DECT." This DECT technology enhances the sound and security available in a cordless phone.

These phones were developed to combine the key benefits of Skype with the advantages of Philips’ DECT technology. Often with cordless phones you lose some of the high and low frequencies and pick up excess noise that can distort your conversation. Now, with Philips’ proprietary High Def Voice technology, the full frequency range puts the clarity back in the conversation. The inclusion of Skype’s rich features mean: free worldwide calls to other Skype users, unlimited calls to landline phones with a subscription, conferencing with other Skype users, and Skype’s Instant Messaging and File Transfer.

Philips has delivered yet another relevant innovation with our digital photo frame. It’s one more opportunity for us to help consumers liberate their own content… and for Philips to continue to add value and make life that much simpler. With the clean, simple design of Philips’ 7- or 9-inch PhotoFrame, consumers can easily create a digital scrapbook to ‘wow’ family and friends. All you have to do is load the images onto the PhotoFrame’s internal memory directly from a digital camera or from a memory card.

New to the range this year is the advanced Smart Album software. This exclusive software helps users create and manage albums and set-up, adjust and add transition effects to photo slideshows. CEA research indicates that the global market for digital photo frame products will exceed 12 million units in the next 3 years, up from an estimated 700,000 units shipped in 2005. And Philips will be right there, providing consumers the value they demand.

Guided by our vision of ultimate personalization and the liberation of the consumer’s favorite content…portability has become a critical component in the Philips strategy. Our portfolio of products continues to take the lead in providing people access to their entertainment and information whether at home or on the go. Watching DVDs and videos on the go just became a lot simpler.

Philips’ innovative portable DVD line provides an extraordinary widescreen platform. And DVDs aren’t the only media that the portable DVD family can handle. Each product can play a broad range of video-based media. Both models feature a memory card reader which can display digital photos.

Also, I'm proud to announce that we are the first to incorporate video iPod docking into a portable DVD player. A survey commissioned by Philips revealed that Americans frequently enjoy music all around the home, and in increasingly personal ways. 45% of American home listeners want to enjoy music in the living room…but also are just as likely to listen in the bedroom and the kitchen…and, yes…even the bathroom.

Philips’ Streamium Wireless Music System, a multi-room solution, allows users to access thousands of songs in up to five music stations throughout their home - all without wires, or even the need for an Internet connection.

Retailers increasingly are looking to offer these products to their customers as part of a complete consumer electronics portfolio…and Philips aims to be a top global player in the audio-visual, HD, PC and mobility accessory market. Supporting this position is our recent acquisition of Power Sentry, the dominant player in the North American surge protection market (sales in 2005 of approximately $50 million). The Philips’ family of surge protectors now includes Expandable, Theatre Director and PowerSquid all which provide protection and organization for all of today’s computer or home theater applications.

Utilizing proprietary technologies, Philips’ surge protectors ultimately deliver safer, more reliable and longer lasting surge protection. A second example represents an entire new category – Wireless HDMI. Philips has revolutionized the transfer of high-definition signals with the introduction of our Wireless HDMI. This award-winning innovation is the first and only device that can transfer an uncompressed HD signal over the air. Philips’ Wireless HDMI is designed to replace conventional home theater wiring…so anyone that currently uses an HDMI cable to transfer signals between their components and TV, can use this unique device.

By operating in the ultra wideband range, Philips' wireless HDMI transfers a lossless 1080p signal… with no interference from Wi-Fi®, Bluetooth®, cordless phones, microwaves or even cell phones. For people who want the most advanced technology with the simplest connectivity, Philips Wireless HDMI will be the only way to go. We’ve spoken about our commitment to Relevant Innovation…and our mission of designing and delivering products that truly enhance the way we all live. At Philips, we live this philosophy every day. We truly do. We’ve covered quite a bit of ground today…Total immersion in Ambient Experiences… Ambilight... Ambisound… and the unforgettable gaming application experience, amBX.

We celebrated one million Ambilight FlatTVs and touched upon some terrific examples of how Philips has put the philosophy of Relevant Innovation to work through our leadership in LCD, HD and Blu-ray development.