Magic Coverage
Strategic Partners to Show New Classroom School Uniform® Styles & Unveil Cherokee Authentic Workwear ®
at MAGIC Kids North Hall– Booth K-10217
CHATSWORTH, CA, February 8, 2007 – Strategic Partners Inc., makers of Classroom® School Uniforms, a leading provider of school uniforms for public and private schools, announced today it will unveil its 2007 School Uniform line at MAGIC Kids February 13th- February 16,th 2007 along with it’s Cherokee Authentic Workwear® line geared toward working men and women.
As school uniform programs continue to increase Classroom® continues to offer the standardized dress these schools require, the comfort, fit and style students want, and the affordability parents need. A year’s worth of Classroom School Uniforms retails between $120-150.
For the 2007 season, Classroom is pleased to offer new styles and quantities to compliment its already best selling school uniform program. This season, retailers at MAGIC Kids will see:
- A tailored girls pant to offer a more contemporary look.
- A new flat front, relaxed fit pant for boys appropriate for school and beyond.
- Increased quantities of uniforms for pre schoolers (2T-4T and 4-6x) to meet growing demand.
- A wider selection of cotton/poly fleece.
- Expanded size ranges now from 2T-XXXL Adult.
In addition to Classroom’s new styles and sizing options for Classroom School Uniforms, Strategic Partners is pleased to introduce its comprehensive workwear line, Cherokee Authentic Workwear. The introduction of Cherokee Authentic Workwear meets the growing demand of businesses and schools looking to use workwear for their male and female employees.
“As with school uniforms, the right fit, a high level of inventory and the ability to consistently price apparel throughout all sizes is essential when creating a brand with staying power.” says Andy Beattie, SVP of the School and Service Apparel Division of Strategic Partners. “Introducing Cherokee Authentic Workwear at MAGIC this year bridges the gap schools and businesses have been looking for.”
With the latest data stating that more than 50 percent of working women are in non-office jobs, the Cherokee Authentic Workwear line is individually tailored for both men’s and women’s silhouettes.
“Our philosophy of being a partner to our retailers and schools across the country is important. These two brands help our retailers, schools and customers offer a comprehensive selection for all,” adds Beattie.
To learn more about Classroom School Uniforms or Cherokee Authentic Workwear please talk to Andy Beattie and Bill Bosch, VP of Sales for School & Service Apparel, at MAGIC Kids booth # K-10217 in the North Hall of the Las Vegas Convention Center.
About Strategic Partners:
Strategic Partners Inc. is a nationally recognized uniform manufacture serving the healthcare, school, hospitality and workwear industries. With many brands including Cherokee Uniforms, Classroom School Uniforms, Cherokee Authentic Workwear, and Rockers Footwear, Strategic Partners is the leader in the design of fashionable and comfortable uniforms. Our products range from Pre-School to Men’s and Ladies and are sold in retail stores nationwide.
Leather Protected with New DuPont™ Hydrology™ Leather Tanning Science Weathers Everything from Rain, Sleet, and Snow to Washing Machines
Hydrology™ Makes Leather Weather-Resistant, Washable-Dryable, & Leather Retains Original Fit
WILMINGTON, Del., Sept. 5, 2006 – DuPont is announcing a breakthrough technology for leather products that withstands rainstorms outside, and washing machines at home.
The new DuPont system for tanning leather, called Hydrology™, offers a suite of extraordinary attributes that have never been available together for leather: weather-resistance, washable and dryable in household appliances, colorfast, breathable, stain- and soil- resistant.
“With DuPont™ Hydrology™, you can finally wear suede and natural leather in any weather. These leather products look, feel, and smell of natural leather, are washer-dryer safe, and retain their original fit,” said Tom Samples, business manager, DuPont Chemical Solutions Enterprise. “It’s DuPont science at its best, bringing freedom through innovation.”
“Hydrology™ is a major leap forward for consumer products. It takes leather goods to an entirely new level. We’re looking forward to offering our customers products protected with DuPont™ Hydrology™ leather tanning science,” said Tom Lewis, president, Boston Harbour, LLC. He further added, “Not only is this technology desired and creates unique products, but it also delivers the fashion that the market wants -- garment washed leathers.”
Leather protected by Hydrology™ will soon be available for products such as coats and jackets, handbags, hats, gloves, shoes, boots, briefcases, luggage and pillows.
And, products protected by Hydrology™ will provide consumers with superior stain and soil resistance, achieved by using DuPont™ Teflon® technology.
Hydrology™ has been studied and tested through hours of severe simulated rain testing, and consistently demonstrates performance better than competitively treated leathers. For example, in flex testing leather with Hydrology™ achieves more than 150,000 flexes versus competitive standards of 30,000 flexes. And, when you wash leather with Hydrology™, it dries in half the time of competitively treated leather.
DuPont showcased the new leather tanning system at the ACLE (All China Leather Expo) in Shanghai on Sept., 5, 2006.
DuPont has already certified a number of tanneries globally to utilize the Hydrology™ leather tanning science. The company works closely with each tannery to customize the technology to maximize results based upon the leather substrate. DuPont™ Hydrology™ employs a total systems approach to tanning the leather and delivers a deep penetrating protection against weather, nature’s elements, stains* and soil.
Consumers can expect to see leather products protected by Hydrology™ in 2007.
“Hydrology™ now makes it possible for designers in the hospitality industry to use leather in ways in which they couldn’t even conceive before,” said Bill Chionis, president, Divine Products. “We believe the response to this amazing product will be overwhelming once the industry has the opportunity to experience it.”
For more information about DuPont™ Hydrology™, visit www.hydrology.dupont.com
DuPont is a science company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.
# # #
9/5/06
* Stain and soil protection achieved by using DuPont™ Teflon® technology
The DuPont Oval Logo, DuPont™, The miracles of science™, Hydrology™, and Teflon® are registered trademarks or trademarks of DuPont.
Contact: Carolmarie Brown
302-892-8268 – office
302-353-8917 - cell phone
carolmarie.c.brown@usa.dupont.com
FACT SHEET
DuPont™ Hydrology™ Leather Tanning Science
Leather protected with Hydrology™ offers a variety of benefits, including:
- Weather-resistant: Leather repels water – making it safe to wear even in the worst weather conditions.
- Fast Drying: Resists water absorption and dries in half the time of conventionally tanned leather.
- Washable / Dryable in household appliances: Convenient and easy to care for, and leather products retain their original fit.
- Colorfast: Colors don’t bleed or fade as the leather becomes wet or is laundered; Color won’t rub off.
- Breathable: Leather stays soft and supple even after multiple wash- dry cycles; And, because the leather is breathable it provides excellent air moisture management and comfort.
- Stain- and soil- resistant: Using DuPont™ Teflon® technology, leather repels dirt, grime and water-based stains such as coffee, tea, fruit drinks, sodas and ketchup. Stains wash out easily.
Aline Alcantara a Brazilian based International Designer Announces Plans to Unveil her Exclusive Intimate Apparel Collection at the WWDMAGIC Show in Las Vegas
Aline Alcantara and her film famous Pomeranian “Cashmere” will arrive in Las Vegas on February 11th for a series of events and celebrations leading up to her first ever United States apparel launch. The official launch will take place on February 13th thru 16th at the WWDMAGIC Show inside the Las Vegas Convention Center , with the unveiling of her exclusive intimate apparel collection.
The collection will include a range of products from ultra high end lingerie to casual sleepwear. With the use of contemporary textiles such as imported polyamide, polyester and detailed embroidery Alcantara creates a form fitting comfort that reaffirms the confidence of any body shape. The collection will be exhibited at the official Aline Alcantara booth, to be located at CO 16136 inside the Contemporary Category.
“Our objective in the United State is very simple”, said designer Aline Alcantara. “In Brazil , it is always gratifying for us to hear about the positive reaction our customers have to our products. Now, we simply want to replicate that experience here in the United States . With the influence and assistance of our Brazilian models living in the states today, we look forward to achieving an equal level of success.”
About Aline Alcantara Inc.
Aline Alcantara Inc. is a privately owned and operated corporation in Brazil founded by designer Aline Alcantara. The corporation has experienced tremendous growth fueled primarily by its wholesale business to high end boutiques throughout Brazil . The Aline Alcantara product line currently consists of intimate apparel, sleepwear, jeans and accessories marketed under multiple labels. The company’s key plans for 2007 include an international launch of their products, the placement of their products at major department stores throughout the world and the expansion of their current product line.
Handloom Weavers of India’ to exhibit animal-friendly alternative to banned world-famous luxury shawl
Handloom Weavers of India, an indigenous manufacturer of exotic shawls and fabrics, has developed a natural, handspun and hand-woven shawl, known as the Shahmina, as an alternative to Shahtoosh.
The Shahmina rivals the Shahtoosh (illegal product) as the softest, warmest and lightest fabric known to man. It is the ultimate in super-fine cashmere or Pashminas. As the name of suggests (Shah = King) the Shahmina is the king of the Pashminas.
Shahmina fibre is derived from the first shearing of a high-altitude mountain goat-baby/baby Pashmina. Found in the plateau regions of the Himalayas and other areas of Tibet and Ladakh, this so called “virgin wool” gives the Shahmina -the environmentally friendly alternative to the world-famous Shahtoosh (luxury shawl, banned from any trade as it involves the mass slaughter of Tibetan antelopes/Cheeru)
fibre from the first shearing of a high-altitude mountain goat-baby/baby . Found in the plateau regions of the Himalayas and other areas of Tibet and Ladakh, this so called “virgin wool” gives the -the environmentally friendly alternative to the world-famous (luxury shawl, banned from trade as it involves the mass slaughter of Tibetan antelopes/The shawls will be exhibited at stall # 20156, Sourcing at Magic Marketplace from February 13 to 16, 2007 at the Las Vegas Convention Center.
A result of two decades of innovation and research, the Shahmina is available in an extensive range of colors, prints and designs. Some shawls are painstakingly hand-embroidered with silk by our skilled artisans and sometimes a shawl can take up to 2 years to embroider by one craftsman.
These shawls are endorsed and are being promoted by the Wildlife Protection Society of India and are not stained with the blood or any animal.
HICKEY FALL 2007: AND THE BRAND PLAYED ON
America’s Favorite Brand Shows its Dark Side
New York, NY (January, 2007) – Without losing its quirky edginess, the fashion forward line from Hickey Freeman, hickey, shows its dark side for Fall 2007. Unveiling at the Project shows in New York and Las Vegas, and Traffic in Miami, the line continues to offer fresh, whimsical pieces cut for the man that is styled more by attitude than age. Inspired by a vintage concert poster from the sixties, the line takes their “twist” on preppy Americana one step further with color stories: The Dirty Scots, Atlantic Rancher, and Parochial Punk.
The Dirty Scots characterizes the darker side of typical Scottish attire. The usual country colors have been taken into the darkest register and fabrics have been heavily weathered, garment washed, and distressed to evoke the feeling of having been in a closet for ten years. Key pieces include the mink fur lined shooting jacket, the quilted nylon blazer, murky antique-manor paisley sport coats, and beautiful dark mélange knit polos.
Atlantic Rancher epitomizes the utilitarian workingman of the Atlantic Ocean. Set during autumn in New England, colors appear salt washed, and cast the dark blue stormy skies against the deep navy Atlantic before a storm. Key pieces include modified fisherman knits, a pea coat with rubber coated blazer buttons, and nautical shawl collared sweaters. Fisherman inspired utility pants feature stitched down patch pockets on the front and big cargo pockets on back. Performance and function is forefront in this story of rustic lifestyle pieces.
Parochial Punk takes your typical schoolboy and mixes him up with some controversial elements: the wrong attitude, the wrong crowd and the right clothes. Dare to dress the hickey bad boy in his parochial school uniform and watch his inner rebel break out. Traditional Prince of Wales suits, merino wool vests, oxford button down shirts, and club ties are all twisted with punk spirit and done in a color pallet of grays, blacks, and bloodbath red. Adding to the current leaf, griffin, fishbone, mud flap girl, and moonshine jug; new motifs this season include the skull and crossbones and the twig and berries. All motifs are woven on club ties as well as our new customizable polo.
The hickey collection reflects Hickey Freeman's penchant for American luxury, combining legendary tailoring with the highest quality fabrics, updated with a modern fit. Slimmer overall silhouettes, plain-front pants that sit lower on the waist, and details such as shorter body lengths and higher armholes in jackets define the collection. hickey appeals to the modern man who appreciates the highest quality in fabric and tailoring, yet is not held back by the conformity of traditional suiting. Fall 2007 marks the fifth collection for hickey, which is available at fine retailers nationwide.
Hickey Freeman is an American luxury brand that has been manufacturing refined men’s tailored clothing in the United States for more than one hundred years. Hickey-Freeman Co., Inc., is a subsidiary of Hartmarx Corporation. Hartmarx produces and markets business, casual and golf apparel for both men and women through a broad range of retail channels.
Feb 5
VISTA GLOBAL BRANDS FORMS NATIONAL SALES TEAM
FOR BORN MENSWEAR LINE
Fashion Industry Veteran Nicholas Bianchini Named V.P. of Sales
Unveils New Accessories Line and Expands Office/Showroom Space
GUILFORD, CT – February 5, 2007 - Vista Global Brands, an international firm that designs, manufactures, builds and enhances global brands, announced today that it has named Nicholas Bianchini Vice President of Sales for its licensed BornTM Menswear line. In this role, Mr. Bianchini will be responsible for overseeing the national sales team and will report to CEO Matthew Vander Wyden.
In addition to the new sales team, the Company also announced several key strategic growth initiatives including the launch of its new accessories line and the expansion of office/showroom space.
“We are excited to attract an industry talent like Nicholas to Vista Global Brands as he will be invaluable in helping Born reach its full potential as a premier lifestyle brand,” commented Matthew Vander Wyden. “We are also pleased to announce the launch of our accessories line for fall 2007, which will underscore the same fashion, functionality and attention to detail as our men’s apparel line. Going forward our new showroom/office space will allow us to showcase the Born apparel and accessories lines as well as support our future growth initiatives.”
Names New V.P. of Sales and Sales Team
Mr. Bianchini has over 14 years of sales, merchandising and buying experience in the men’s fashion industry. Most recently, Mr. Bianchini was the National Sales Manager for Gant , USA where he was responsible for managing 65 high volume and prestigious specialty store accounts as well as select Federated doors and Marshall Fields. Prior to that, Mr. Bianchini was the National Sales Manager for Paul & Shark , USA , where he efficiently implemented and executed strategic sales and marketing initiatives for high profile accounts including Neiman Marcus and Bloomindales.
As part of this announcement Vista Global Brands has also hired several new sales personnel to support the overall growth of the Born Menswear Line in better specialty and select department store accounts.
Jill Nakashima, West Coast Sales Director, was previously a sales representative for Tommy Bahama Women’s, where she successfully built and maintained Department and Specialty Store accounts selling Tommy Bahama, Indigo Palms and Tommy Bahama Women’s Swimwear.
