Del Padre Visual Productions Successfully Implements LEGO(R) Virtual Showroom 7.0
-- Del Padre Visual Productions, Inc. (DVP) announced today the successful implementation of version 7.0 of the LEGO® Virtual Showroom (VSR), an interactive marketing tool developed to meet the company's growing need for seamless communications and operations with its regional sales force.
A highly visual interface allows the LEGO® Systems Inc. sales representatives in the United States and Canada to showcase the company's full line of products, while a comprehensive set of functionalities allow immediate order taking.
An evolving custom built application since 2001, the latest installment of the VSR made its most significant impact at the 2006 American International Toy Fair, where new functionality provided for direct export of orders. What used to be a three-month process now occurs in a matter of weeks.
LEGO® VSR project manager Kim Provencher, who has been involved with the project since its launch in 2001, was on-site in New York City for this implementation of VSR 7.0 during the biggest toy trade show of the year.
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"The tool was embraced by not only the order takers but the customers as well," Provencher said. "I received a lot of great feedback on the efficiencies VSR 7.0 provided in the whole flow of account presentations in a busy environment like toy fair."
In addition to the VSR's Flash-based introduction sequence, video assets were included in the 7.0 upgrade.
"All of our offsite, offline orders transmitted back to the Customer Service division of our main office each night and everything went very smoothly," Provencher said. "Everyone was thrilled with the VSR process and efficiencies. But more importantly, we received positive feedback from our customers, who felt the presentation and order-writing process during the flurry of the toy fair were very organized."
Bringing the VSR project to this level of functionality has been an ongoing effort between teams at both DVP and LEGO® Systems, the world's brand leader in construction toys. Mark Archer, DVP's creative director, said the new VSR added a layer of branding to the application that DVP aimed to create.
"To us, the VSR has always been a functional tool, but with a focus on look and feel that is up to par with this world class company's creative marketing," he said.
About Del Padre Visual Productions
Offering web design, HD video production, motion graphics, 3-D animation and interactive applications for a myriad of companies including Proficient Audio, BAE Systems, NASA, and many others, DVP's work has earned extensive industry acclaim.
About LEGO Systems Inc.
LEGO Systems Inc. (LSI) is the Americas (North America and Mexico) division of the LEGO Group, a privately held firm based in Billund, Denmark.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2006 The LEGO Group.
