Sports & Auto News
Jan 21
Vancouver 2010 response to the re-inflation of BC Place Stadium’s roof
“We congratulate BC Place Stadium’s management team, engineers and the working crews for their professional and tireless efforts to repair the roof and we commend them for their commitment to communicating publicly and with their partners every step of the way.”
“Lifetime memories will be made for athletes and spectators at the 2010 Winter Games ceremonies and we look forward to continuing our strong relationship with the stadium’s entire team as we prepare to welcome the world in 2010.”
--Terry Wright VANOC, Executive Vice President Service Operations and Ceremonies
Jan 19
 | ||||||||||||||||||
| ||||||||||||||||||
| Robert Roveta - Denaro Sports Marketing - Building the Complete Athlete www.denaroathletes.com | rroveta@denaroathletes.com | office: 702.451.5038 |
Chris Leben
Jan 16
Honda Announces Three Super Bowl Advertisements
Entertaining Honda Element Ads and a Fuel Economy Leadership Message to Air on CBS
TORRANCE, Calif., Jan. 16American Honda Motor Co., Inc. will place three television advertisements during the broadcast of this year's Super Bowl on CBS, the company announced today. Two fifteen-second Element advertisements, along with a thirty-second spot highlighting Honda's position as the most fuel efficient car company in America are planned for the February 4th airing.
"The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads."
The three separate advertisements will run during the fourth quarter of the game. Two fifteen-second spots featuring the Honda Element as part of the popular "Crab" campaign will highlight Honda's fun image, and a thirty-second spot called "Slalom" will reinforce Honda's fuel-efficiency leadership.
Consumer information about the Honda products is available at www.honda.com.
Source: American Honda Motor Co., Inc.
Postcards from the Northern Tour: Kugluktuk
John and the team were greeted at the tiny airport by Nunavut Premier Paul Okalik and many community members. School children wore traditional dress and performed traditional drumming, dancing and singing.
After muskox burgers for lunch at the Jimmy Hikok Ilihakvik Elementary school, some kids were very excited to recognize VANOC’s Lara Mussell-Savage. The grade seven students met Lara when they travelled to the 2010 Information Centre in Whistler in October 2005 to build a traditional inukshuk as a gift for VANOC with rocks they brought all the way from Nunavut (read the story on the Aboriginal Youth Cultural Sharing Day for more details). At the assembly, VANOC was delighted to present the school with a donation of lacrosse equipment as a thank you for their journey to Whistler.
The rest of Thursday was filled with a tour of the town, a trip to the elders’ centre for some bannock and tea and a community square dance. The team was delighted by the elders who played the drums and sang – telling stories of their songs and answering all of John Furlong’s many questions. At the dance, the team was entertained by square dancers of all ages. The elders have no worry about this tradition carrying forward in this community – it’s tough to get the youth off the dance floor! The whole VANOC team participated in the square dancing and all enjoyed the lesson.
After a farewell pancake breakfast on Friday, there was an exchange of gifts. John presented the Premier with a Vancouver 2010 flag and, in exchange, John received a gorgeous carving of a polar bear from the Premier who spoke kind words about John being a true friend of the people in the Far North.
Following the breakfast, talented young athletes (many of which were past Arctic Winter Games competitors) performed a demonstration of traditional sports, including the two foot high kick, the one foot high kick, the finger pull and the head pull. These sports require no special equipment, but much athletic ability. Two athletes from the group will be going to the 2007 Canada Winter Games in Whitehorse to compete in table tennis.
The weather won out on the group’s quest to find inuksuit in the wild. However, the team received numerous small, hand-made versions from kids in the community which VANOC will cherish for years to come.
As our team heads home, many thanks are owed to everyone in the north who helped us make this tour a great success. Vancouver 2010 is excited to see and share so much enthusiasm for Canada’s Games!
